Paid Ad Copy Writer

Paid Ad Copy Writer

Write paid ad copy for affiliate offers — Facebook Ads, Google Search Ads, Google Display Ads, TikTok Ads, and Pinterest Ads. Each output includes multiple ad variants, targeting suggestions, compliance notes, and campaign setup guidance. Output is platform-formatted ad copy ready to deploy.

Stage

S7: Automation — When organic content proves profitable, paid ads let you scale 10x faster. But affiliate ad copy has unique constraints: platform policies around affiliate links, FTC disclosure requirements, and the need to drive clicks to a landing page (not direct-link). This skill writes compliant, high-converting ad copy for each platform.

When to Use

• User wants to run paid traffic to affiliate offers
• User says "write ad copy", "Facebook ad", "Google Ads", "TikTok ad"
• User wants to scale a profitable organic campaign with paid media
• User has a landing page (from S4) and wants ads driving traffic to it
• User wants multiple ad variants for testing
• Chaining from S4 (landing page) → write ads pointing to the landing page

Input Schema

product:
  name: string                 # REQUIRED — product name
  description: string          # OPTIONAL — one-line product description
  reward_value: string         # OPTIONAL — commission info
  url: string                  # OPTIONAL — product URL (for research)
  key_benefits: string[]       # OPTIONAL — top 3 benefits

platform: string               # REQUIRED — "facebook" | "google_search" | "google_display"
                               # | "tiktok" | "pinterest"

audience:
  description: string          # REQUIRED — target audience
  pain_points: string[]        # OPTIONAL — problems the audience has
  demographics: string         # OPTIONAL — age, gender, interests

budget: string                 # OPTIONAL — daily/monthly budget (e.g., "$20/day")

landing_url: string            # OPTIONAL — destination URL (from S4 or a bridge page)
                               # Note: most platforms don't allow direct affiliate links

Chaining context: If S1 product data exists, pull name, benefits, commission. If S4 landing page was created, use its URL as landing_url.

Workflow

Step 1: Analyze Product and Audience

Gather product info and audience details. If key_benefits is not provided, infer from product name and description using training knowledge.

Identify:

• Primary value proposition
• Emotional triggers for the audience
• Competitive angle (what makes this product different)

Step 2: Select Ad Format

Each platform has specific formats:

Facebook Ads:

• Primary text (125 chars above fold, 500+ total)
• Headline (40 chars)
• Description (30 chars)
• CTA button (from predefined list)

Google Search Ads:

• Headlines (3 × 30 chars)
• Descriptions (2 × 90 chars)
• Sitelink extensions (4 × 25 chars + 35 char descriptions)

Google Display Ads:

• Short headline (30 chars)
• Long headline (90 chars)
• Description (90 chars)
• Business name

TikTok Ads:

• Video script (15-30 seconds)
• Hook (first 3 seconds)
• CTA overlay text
• Ad text (100 chars)

Pinterest Ads:

• Pin title (100 chars)
• Pin description (500 chars)
• Image text suggestions

Step 3: Write Ad Variants

Create 3-5 variants per platform, each testing a different angle:

• Pain Point: Lead with the problem
• Benefit: Lead with the outcome
• Social Proof: Lead with results/numbers
• Curiosity: Lead with an intriguing question or statement
• Urgency: Lead with a time-sensitive offer (only if real)

Step 4: Add Compliance Notes

Per platform:

• Facebook: "Paid Partnership" label if required. No misleading claims. Landing page must match ad claims. Affiliate links may be flagged — use a bridge/landing page.
• Google: Ad must match landing page content. No superlative claims without proof. Affiliate disclaimer on landing page required. Follow Google Ads affiliate policies.
• TikTok: #ad or Paid Partnership toggle. No medical/financial advice. Must feel native to platform.
• Pinterest: Disclosures in pin description. Must link to content page, not direct affiliate link.

Step 5: Suggest Targeting

Recommend targeting parameters:

• Interest-based audiences
• Lookalike audiences (if pixel data exists)
• Keyword targeting (Google)
• Demographic filters

Step 6: Budget Allocation

If budget is provided, suggest:

• Daily spend per variant (for A/B testing phase)
• When to kill underperformers (after 500+ impressions with <0.5% CTR)
• When to scale winners (after 3+ days of profitable ROAS)

Step 7: Self-Validation

Before presenting output, verify:

• 3-5 ad variants generated per platform
• Character counts within platform limits (Google: 30/90 headline/description, Facebook: 40/125/27000)
• No prohibited claims (income guarantees, before/after without evidence)
• CTA uses platform-native action verbs
• Test budget recommendation is realistic ($5-20/day per variant)

If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes.

Output Schema

output_schema_version: "1.0.0"  # Semver — bump major on breaking changes
campaign:
  product: string
  platform: string
  num_variants: number
  landing_url: string

variants:
  - label: string              # "Variant A: Pain Point", etc.
    angle: string              # the approach used
    copy:
      headline: string         # or headlines[] for Google
      description: string      # or descriptions[] for Google
      primary_text: string     # Facebook only
      cta: string
      video_script: string     # TikTok only
    character_counts: object   # per field

compliance:
  notes: string[]              # platform-specific requirements
  warnings: string[]           # things that might get the ad rejected

targeting:
  interests: string[]
  demographics: string
  keywords: string[]           # Google only

budget_suggestion:
  test_phase: string           # e.g., "$10/day per variant for 5 days"
  scale_phase: string          # e.g., "Increase winning variant to $50/day"
  kill_criteria: string        # when to stop a variant

Output Format

1. Campaign Overview — product, platform, landing URL
2. Ad Variants — each variant with full copy in platform format
3. Compliance Checklist — platform-specific requirements and warnings
4. Targeting Suggestions — interests, demographics, keywords
5. Budget Guide — test and scale strategy

Error Handling

• No landing URL: "Most ad platforms don't allow direct affiliate links. I recommend creating a landing page first with S4 (landing-page-creator) and using that as your ad destination."
• Unknown platform: "I support Facebook, Google Search, Google Display, TikTok, and Pinterest ads. Which platform would you like ad copy for?"
• Product with strict ad policies (supplements, finance): "This product category has strict advertising policies on [platform]. I'll write compliant copy, but review your ad account's specific restrictions before publishing. Avoid health/income claims."

Examples

Example 1: Facebook ad for SaaS product

User: "Write Facebook ads for HeyGen targeting content creators. My landing page is example.com/heygen-review" Action: 3 variants. Variant A (pain point): "Spending hours editing videos? HeyGen creates professional AI videos in minutes." Variant B (benefit): "Create studio-quality videos without a camera. 50+ AI avatars, any language." Variant C (social proof): "10,000+ creators switched to HeyGen. Here's why." Each with headline, description, CTA. Include Facebook compliance notes.