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Agent skill

Launch Gtm

by andreaskelm in andreaskelm/pm-brain

Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external).

Custom licenceAuto-check passedMarketing & SEO

Install Launch Gtm

skills CLI
$ npx skills add andreaskelm/pm-brain --skill launch-gtm -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install andreaskelm/pm-brain launch-gtm --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/andreaskelm/pm-brain.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/launch-gtm .claude/skills/launch-gtm && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-gtm
GitHub stars
234
Token cost
~2.1k tokens
SKILL.md length
1,207 words
Files
2 (incl. references)
Skills in repo
18
Repo updated
First seen
Licence
Custom licence

At a glance

Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external).

  • Works in 3 steps: Preflight (always, even when they say… → Map the motion → Build the plan: readiness before air cover
  • The user says launch plan
  • SKILL.md covers Is a launch plan even the…, Step 1 — Preflight (always,…, Step 2 — Map the motion and Step 3 — Build the plan:…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Gtm is an agent skill from andreaskelm/pm-brain. Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external). Use when the user says "launch plan", "go-to-market", "GTM", "rollout", "beta launch", "GA", "general availability", "sales enablement", "marketing launch", "release comms", "how do we ship this", or "what do we need before we flip the switch". Runs preflight on launch type, audience, and success definition before structuring…

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/launch-checklist.md`).

It sits in Marketing & SEO, covering Go-to-market strategy and Product launch strategy. The repository describes itself as: AI-powered product management thinking & operating system. Playbooks, guides, templates, and frameworks that bridge PM theory to daily execution.

When your agent uses it

  • The user says launch plan
  • General availability
  • Sales enablement
  • Marketing launch

Example prompts

  • “launch plan”
  • “go-to-market”
  • “rollout”
  • “/launch-gtm”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Preflight (always, even when they say "just make a checklist")
  2. Map the motion
  3. Build the plan: readiness before air cover

What it can do on your machine

Read from SKILL.md and the folder at commit 38696ac. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Gtm loads about 2.1k tokens when it runs, and up to ~4.1k if it reads all its reference files. Until then it costs about 133 tokens; SKILL.md has 1,207 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~133
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,207 words (~2,129 tokens).

“Shipping is the easy part. What I've generally seen kill launches isn't a missing banner ad — it's nobody agreed what "launched" means, sales is demoing something support can't explain, and the metric you care about has no baseline the…”

— opening of SKILL.md by andreaskelm, Custom licence
name
launch-gtm

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file (references) in .claude/skills/launch-gtm of andreaskelm/pm-brain.

  • SKILL.md
  • references/launch-checklist.md

Open the folder on GitHubat commit 38696ac

Compare with similar skills

Launch Gtm next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Gtm compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Gtm this skillandreaskelm/pm-brain234—~2.1kAutomated safety check: PassCustom licence
Launch Strategyfreekmurze/dotfiles1k22 repos~3.1kAutomated safety check: PassNone
Marketing StrategistCoWork-OS/CoWork-OS477—~893Automated safety check: PassMIT
Go To Marketemotixco/claude-skills-founder540—~884Automated safety check: PassMIT
Multi-Platform Launch Plannertech-leads-club/agent-skills7k—~3.9kAutomated safety check: PassCustom licence
Gingiris Go GlobalGingiris-1031/Competitor-analysis-tool110—~868Automated safety check: PassNone

Similar skills

  • Launch Strategy

    freekmurze/dotfiles

    When the user wants to plan a product launch, feature announcement, or release strategy.

    1k GitHub starsUsed in 22 repos~3.1k tokens
    Marketing & SEOAuto-check passed

  • Marketing Strategist

    CoWork-OS/CoWork-OS

    Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…

    477 GitHub stars~893 tokensUpdated today
    Marketing & SEOAuto-check passed

  • Go To Market

    emotixco/claude-skills-founder

    Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month.

    540 GitHub stars~884 tokensUpdated 3 days ago
    Marketing & SEOAuto-check passed

  • Multi-Platform Launch Planner

    tech-leads-club/agent-skills

    Plans a product launch across Product Hunt, Hacker News, BetaList and other directories, with timing from the pre-launch waitlist through post-launch follow-up.

    7k GitHub stars~3.9k tokensUpdated yesterday
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  • Gingiris Go Global

    Gingiris-1031/Competitor-analysis-tool

    🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization.

    110 GitHub stars~868 tokensUpdated 2 days ago
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  • Launch

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    434 GitHub stars~4.9k tokensUpdated 4 days ago
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  • Experimentation

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  • Okr

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Categories

Questions about Launch Gtm

What does Launch Gtm do?

Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external). Launch Gtm is an agent skill from andreaskelm/pm-brain. Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external).

When should I use Launch Gtm?

Launch Gtm fits situations like: the user says launch plan; general availability; sales enablement; marketing launch.

How do I install Launch Gtm in Claude Code?

Run `npx skills add andreaskelm/pm-brain --skill launch-gtm -a claude-code`. Or copy the skill folder (.claude/skills/launch-gtm in andreaskelm/pm-brain) into .claude/skills/launch-gtm in your project. Claude Code loads it when a task matches its description.

How do I install Launch Gtm in Codex?

Run `npx skills add andreaskelm/pm-brain --skill launch-gtm -a codex`. Or copy the skill folder (.claude/skills/launch-gtm in andreaskelm/pm-brain) into .agents/skills/launch-gtm in your project. Codex loads it when a task matches its description.

Can I use Launch Gtm in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add andreaskelm/pm-brain --skill launch-gtm -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-gtm, .gemini/skills/launch-gtm, .github/skills/launch-gtm and .opencode/skills/launch-gtm in your project.

What does Launch Gtm need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Gtm is instructions for the agent only.

Does Launch Gtm access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Gtm safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Gtm use?

Launch Gtm has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Launch Gtm use?

About 2.1k tokens (SKILL.md is roughly 8.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.9k tokens, read only when the agent opens those files.

What are the alternatives to Launch Gtm?

Skills that share tags, products or a category with Launch Gtm: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 477 stars), Go To Market (emotixco/claude-skills-founder, 540 stars) and Multi-Platform Launch Planner (tech-leads-club/agent-skills, 7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Gtm?

andreaskelm (a GitHub user) maintains it in andreaskelm/pm-brain, which has 234 GitHub stars. The repository holds 18 skills in this directory. The repository was last updated on October 9, 2026.

Source: andreaskelm/pm-brain on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.