Lead Magnets
coreyhaines31/marketingskills
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.
Generate 3-5 lead magnet ideas from the brand's assets, graded by effort and power.
Install Lead Magnet Ideas
$ npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro lead-magnet-ideas --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lead-magnet-ideas .claude/skills/lead-magnet-ideas && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "lead-magnet-ideas" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/lead-magnet-ideas into .claude/skills/lead-magnet-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnet-ideas", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/lead-magnet-ideasType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro lead-magnet-ideas --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/lead-magnet-ideas .agents/skills/lead-magnet-ideas && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "lead-magnet-ideas" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/lead-magnet-ideas into .agents/skills/lead-magnet-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnet-ideas", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro lead-magnet-ideas --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/lead-magnet-ideas .cursor/skills/lead-magnet-ideas && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "lead-magnet-ideas" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/lead-magnet-ideas into .cursor/skills/lead-magnet-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnet-ideas", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/lead-magnet-ideas--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro lead-magnet-ideas --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/lead-magnet-ideas .gemini/skills/lead-magnet-ideas && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "lead-magnet-ideas" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/lead-magnet-ideas into .gemini/skills/lead-magnet-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnet-ideas", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install indranilbanerjee/digital-marketing-pro lead-magnet-ideasInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/lead-magnet-ideas .github/skills/lead-magnet-ideas && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "lead-magnet-ideas" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/lead-magnet-ideas into .github/skills/lead-magnet-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnet-ideas", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro lead-magnet-ideas --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/lead-magnet-ideas .opencode/skills/lead-magnet-ideas && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "lead-magnet-ideas" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/lead-magnet-ideas into .opencode/skills/lead-magnet-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnet-ideas", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
lead-magnet-ideas- GitHub stars
- 862
- Used in
- 1 other repo
- Token cost
- ~877 tokens
- SKILL.md length
- 339 words
- Files
- 1
- Skills in repo
- 162
- Repo updated
- First seen
- Licence
- MIT
At a glance
Generate 3-5 lead magnet ideas from the brand's assets, graded by effort and power.
- Tasks that involve Content marketing
- SKILL.md covers Inputs, The grading matrix, Output structure and Critical rules
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Lead Magnet Ideas is an agent skill from indranilbanerjee/digital-marketing-pro. Generate 3-5 lead magnet ideas from the brand's assets, graded by effort and power. "what should we give away"
Its SKILL.md is about 880 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Content marketing. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.
When your agent uses it
- Tasks that involve Content marketing
Example prompts
- “s assets, graded by effort and power.”
- “/lead-magnet-ideas”
What it can do on your machine
Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Lead Magnet Ideas loads about 877 tokens when it runs. Until then it costs about 32 tokens; SKILL.md has 339 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 339 words, ~877 tokens.
Download SKILL.mdSave it as
.claude/skills/lead-magnet-ideas/SKILL.md (or your agent's skills folder).- name
- lead-magnet-ideas
- description
- Generate 3-5 lead magnet ideas from the brand's assets, graded by effort and power. "what should we give away"
- argument-hint
- [brand-name] [--topic <topic or piece>] [--max-effort low|medium|high]
- user-invocable
- true
/digital-marketing-pro:lead-magnet-ideas
The bridge between content that earns attention and a funnel that captures it. A good lead magnet is not "an ebook" — it is the specific artifact this audience would trade an email for, on this topic, from this brand, buildable with what the brand already has.
Inputs
- The topic — a subject, a campaign, or an existing piece the magnet should extend.
- The brand profile — audience, expertise, existing assets, funnel stage
from
~/.claude-marketing/brands/{slug}/. The best magnets are cut from IP the brand already owns: the internal checklist, the template they use on every engagement, the dataset nobody else has. --max-effort— cap suggestions at what the team can actually build.
The grading matrix
Every idea is graded on two axes, stated with reasons — ungraded idea lists outsource the real decision back to the user:
| Grade | Lead-gen power | Build effort |
|---|---|---|
| A | Audience actively searches for this; clear next step toward the offer | Assembled from existing assets in hours |
| B | Wanted once seen; adjacent to the buying decision | Days; some new material |
| C | Nice-to-have; collects curiosity, not intent | A real project |
The sweet spot is power-A × effort-A: the artifact the brand already uses internally, packaged. Flag any power-C × effort-C idea as not worth building.
Output structure
# Lead magnets — [topic], {brand}
## 1. [Specific name — "The 23-point pre-launch QA checklist", never "a checklist"]
**What it is:** [2-3 sentences — contents, format, length]
**Cut from:** [the existing brand asset or expertise it is built from]
**Power: A/B/C** — [why: search demand, intent proximity, offer fit]
**Effort: A/B/C** — [why: what exists vs what must be made]
**Funnel fit:** [what it qualifies the lead FOR — the next step it sets up]
**Delivery:** [landing page + email / in-content unlock / webinar follow-up]
[... 3-5 ideas, best power-to-effort ratio first ...]
## Not recommended
[Ideas that look obvious for this topic but grade badly here, with the grade —
pre-empting the "what about an ebook?" conversation]
## Next steps
[Route onward: /digital-marketing-pro:email-sequence for the nurture that
follows capture; /digital-marketing-pro:funnel-architect if there is nowhere
to send the lead yet]Critical rules
- Specific, or it does not ship. Every idea carries a name a designer could brief from. "A template" is a category; "the client-onboarding email sequence template with the 6 send-day rules annotated" is an idea.
- Tied to existing IP first. An idea requiring expertise the brand does not demonstrably have is graded effort-C and flagged — a magnet the brand cannot credibly deliver damages the exact trust it exists to build.
- Grade honestly, both axes, with reasons. The grades are the deliverable; the ideas are commodity.
- A magnet must lead somewhere. Each idea names what it qualifies the lead for. Capture with no next step is a list nobody emails.
- Compliance applies. Gated content in regulated industries carries the same disclaimer and claims rules as published content — a magnet is not a compliance side door.
© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/lead-magnet-ideas of indranilbanerjee/digital-marketing-pro.
Open the folder on GitHubat commit 9e949f3
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Lead Magnet Ideas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Lead Magnet Ideas this skillindranilbanerjee/digital-marketing-pro | 862 | 1 repos | ~877 | Automated safety check: Pass | MIT | |
| Lead Magnetscoreyhaines31/marketingskills | 54k | 5 repos | ~2.8k | Automated safety check: Pass | MIT | |
| AI Citability Scorerzubair-trabzada/geo-seo-claude | 11k | 2 repos | ~3.7k | Automated safety check: Notes | MIT | |
| Leveling Up Content Engineericosiu/ai-marketing-skills | 3.6k | — | ~2.3k | Automated safety check: Pass | MIT | |
| Marketing BrainAgriciDaniel/seo-os | 137 | — | ~865 | Automated safety check: Pass | Proprietary | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Lead Magnet Ideas
What does Lead Magnet Ideas do?
Generate 3-5 lead magnet ideas from the brand's assets, graded by effort and power. Lead Magnet Ideas is an agent skill from indranilbanerjee/digital-marketing-pro. Generate 3-5 lead magnet ideas from the brand's assets, graded by effort and power.
When should I use Lead Magnet Ideas?
Lead Magnet Ideas fits situations like: tasks that involve Content marketing.
How do I install Lead Magnet Ideas in Claude Code?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a claude-code`. Or copy the skill folder (skills/lead-magnet-ideas in indranilbanerjee/digital-marketing-pro) into .claude/skills/lead-magnet-ideas in your project. Claude Code loads it when a task matches its description.
How do I install Lead Magnet Ideas in Codex?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a codex`. Or copy the skill folder (skills/lead-magnet-ideas in indranilbanerjee/digital-marketing-pro) into .agents/skills/lead-magnet-ideas in your project. Codex loads it when a task matches its description.
Can I use Lead Magnet Ideas in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill lead-magnet-ideas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lead-magnet-ideas, .gemini/skills/lead-magnet-ideas, .github/skills/lead-magnet-ideas and .opencode/skills/lead-magnet-ideas in your project.
What does Lead Magnet Ideas need to run?
SKILL.md names no scripts, command-line tools or credentials: Lead Magnet Ideas is instructions for the agent only.
Does Lead Magnet Ideas access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Lead Magnet Ideas safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Lead Magnet Ideas use?
Lead Magnet Ideas is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Lead Magnet Ideas use?
About 877 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Lead Magnet Ideas?
Skills that share tags, products or a category with Lead Magnet Ideas: Lead Magnets (coreyhaines31/marketingskills, 54k stars), AI Citability Scorer (zubair-trabzada/geo-seo-claude, 11k stars), Leveling Up Content Engine (ericosiu/ai-marketing-skills, 3.6k stars) and Marketing Brain (AgriciDaniel/seo-os, 137 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Lead Magnet Ideas?
indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.
Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.