Facebook Groups
social-media-skills/skills
The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what facebook-strategy routes to community-management.
Build a social media strategy per platform: pillars, cadence, KPIs.
Install Social Strategy
$ npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro social-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/social-strategy .claude/skills/social-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "social-strategy" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/social-strategy into .claude/skills/social-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/social-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro social-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/social-strategy .agents/skills/social-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "social-strategy" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/social-strategy into .agents/skills/social-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro social-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/social-strategy .cursor/skills/social-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "social-strategy" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/social-strategy into .cursor/skills/social-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/social-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro social-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/social-strategy .gemini/skills/social-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "social-strategy" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/social-strategy into .gemini/skills/social-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install indranilbanerjee/digital-marketing-pro social-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/social-strategy .github/skills/social-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "social-strategy" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/social-strategy into .github/skills/social-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro social-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/social-strategy .opencode/skills/social-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "social-strategy" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/social-strategy into .opencode/skills/social-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
social-strategy- GitHub stars
- 862
- Used in
- 1 other repo
- Token cost
- ~850 tokens
- SKILL.md length
- 361 words
- Files
- 1
- Skills in repo
- 162
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build a social media strategy per platform: pillars, cadence, KPIs.
- Works in 10 steps: Load brand context: Read… → Audit current social presence: content… → Define 3-5 content pillars aligned with… → …
- Tasks that involve Social media marketing
- SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Social Strategy is an agent skill from indranilbanerjee/digital-marketing-pro. Build a social media strategy per platform: pillars, cadence, KPIs. "build our social media strategy"
Its SKILL.md is about 850 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Social media marketing and OKRs and executive reporting. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.
When your agent uses it
- Tasks that involve Social media marketing
- Tasks that involve OKRs and executive reporting
Example prompts
- “build our social media strategy”
- “/social-strategy”
Workflow steps
10 steps, taken from the first numbered list in SKILL.md.
- Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
- Audit current social presence: content mix, posting frequency, engagement patterns, follower quality
- Define 3-5 content pillars aligned with brand expertise and audience interests
- Set platform-specific posting cadence based on algorithm best practices and team capacity
- Design content mix ratios per platform: educational, entertaining, promotional, community, trending
- Build engagement playbook: comment strategy, DM workflows, UGC encouragement, community rituals
- Define growth tactics per platform: hashtag strategy, collaboration, paid boost criteria, cross-promotion
- Create content format recommendations per platform (carousels, reels, stories, threads, lives)
- Set KPIs per platform with realistic growth benchmarks
- Build a 30-day quick-start action plan
What it can do on your machine
Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Social Strategy loads about 850 tokens when it runs. Until then it costs about 29 tokens; SKILL.md has 361 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 361 words, ~850 tokens.
Download SKILL.mdSave it as
.claude/skills/social-strategy/SKILL.md (or your agent's skills folder).- name
- social-strategy
- description
- Build a social media strategy per platform: pillars, cadence, KPIs. "build our social media strategy"
- argument-hint
- [platform or objective]
/digital-marketing-pro:social-strategy
Purpose
Build a comprehensive, platform-specific social media strategy that defines content pillars, posting cadence, engagement playbook, community management approach, and growth tactics tailored to each platform's algorithm and audience behavior.
Input Required
The user must provide (or will be prompted for):
- Platforms: Which social platforms to strategize for (Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, Threads)
- Current state: Existing follower counts, engagement rates, content performance (if available)
- Goals: Growth, engagement, traffic, leads, community building, thought leadership
- Resources: Team size, content creation capacity, tools in use
- Audience: Target audience per platform (or use brand personas)
- Competitors: Social accounts to benchmark against (optional)
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. - Audit current social presence: content mix, posting frequency, engagement patterns, follower quality
- Define 3-5 content pillars aligned with brand expertise and audience interests
- Set platform-specific posting cadence based on algorithm best practices and team capacity
- Design content mix ratios per platform: educational, entertaining, promotional, community, trending
- Build engagement playbook: comment strategy, DM workflows, UGC encouragement, community rituals
- Define growth tactics per platform: hashtag strategy, collaboration, paid boost criteria, cross-promotion
- Create content format recommendations per platform (carousels, reels, stories, threads, lives)
- Set KPIs per platform with realistic growth benchmarks
- Build a 30-day quick-start action plan
Show full SKILL.md (89 more words)Show less
Output
A structured social media strategy containing:
- Platform-by-platform strategy with rationale for prioritization
- Content pillar framework with example topics per pillar
- Posting cadence calendar with optimal times per platform
- Content format recommendations with performance benchmarks
- Engagement playbook with response templates and escalation rules
- Growth tactics roadmap per platform
- Community management guidelines
- KPI targets and measurement framework per platform
- 30-day quick-start action plan with specific daily/weekly tasks
Agents Used
- content-creator — Content strategy, pillar development, format recommendations, engagement tactics
- social-media-manager — Platform-native strategy, algorithm optimization, hashtag strategy, posting time optimization, community management
© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/social-strategy of indranilbanerjee/digital-marketing-pro.
Open the folder on GitHubat commit 9e949f3
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Social Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Social Strategy this skillindranilbanerjee/digital-marketing-pro | 862 | 1 repos | ~850 | Automated safety check: Pass | MIT | |
| Facebook Groupssocial-media-skills/skills | 134 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Threads Postsocial-media-skills/skills | 134 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Community Managementsocial-media-skills/skills | 134 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Social Strategysocial-media-skills/skills | 134 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Threads Growthsocial-media-skills/skills | 134 | — | ~1.8k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Social Strategy
What does Social Strategy do?
Build a social media strategy per platform: pillars, cadence, KPIs. Social Strategy is an agent skill from indranilbanerjee/digital-marketing-pro. Build a social media strategy per platform: pillars, cadence, KPIs.
When should I use Social Strategy?
Social Strategy fits situations like: tasks that involve Social media marketing; tasks that involve OKRs and executive reporting.
How do I install Social Strategy in Claude Code?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a claude-code`. Or copy the skill folder (skills/social-strategy in indranilbanerjee/digital-marketing-pro) into .claude/skills/social-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Social Strategy in Codex?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a codex`. Or copy the skill folder (skills/social-strategy in indranilbanerjee/digital-marketing-pro) into .agents/skills/social-strategy in your project. Codex loads it when a task matches its description.
Can I use Social Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill social-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-strategy, .gemini/skills/social-strategy, .github/skills/social-strategy and .opencode/skills/social-strategy in your project.
What does Social Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Social Strategy is instructions for the agent only.
Does Social Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Social Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Social Strategy use?
Social Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Social Strategy use?
About 850 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Social Strategy?
Skills that share tags, products or a category with Social Strategy: Facebook Groups (social-media-skills/skills, 134 stars), Threads Post (social-media-skills/skills, 134 stars), Community Management (social-media-skills/skills, 134 stars) and Social Strategy (social-media-skills/skills, 134 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Social Strategy?
indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.
Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.