Geo Fundamentals
wasp-lang/wasp
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
Turn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them to their first real win fast, and back again.
Install Time To First Value
$ npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder time-to-first-value --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/08-time-to-first-value .claude/skills/time-to-first-value && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "time-to-first-value" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/08-time-to-first-value into .claude/skills/time-to-first-value/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "time-to-first-value", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/08-time-to-first-valueType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder time-to-first-value --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/08-time-to-first-value .agents/skills/time-to-first-value && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "time-to-first-value" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/08-time-to-first-value into .agents/skills/time-to-first-value/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "time-to-first-value", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder time-to-first-value --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/08-time-to-first-value .cursor/skills/time-to-first-value && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "time-to-first-value" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/08-time-to-first-value into .cursor/skills/time-to-first-value/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "time-to-first-value", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/08-time-to-first-value--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder time-to-first-value --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/08-time-to-first-value .gemini/skills/time-to-first-value && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "time-to-first-value" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/08-time-to-first-value into .gemini/skills/time-to-first-value/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "time-to-first-value", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder time-to-first-valueInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/08-time-to-first-value .github/skills/time-to-first-value && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "time-to-first-value" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/08-time-to-first-value into .github/skills/time-to-first-value/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "time-to-first-value", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder time-to-first-value --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/08-time-to-first-value .opencode/skills/time-to-first-value && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "time-to-first-value" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/08-time-to-first-value into .opencode/skills/time-to-first-value/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "time-to-first-value", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
time-to-first-value- GitHub stars
- 310
- Token cost
- ~1.5k tokens
- SKILL.md length
- 873 words
- Files
- 1
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- MIT
At a glance
Turn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them to their first real win fast, and back again.
- Works in 5 steps: Pick the single core journey a new… → Walk it yourself as a stranger: new… → At every step, log three things: the… → …
- Star the repo but never get it working
- SKILL.md covers The core idea, The two thresholds, Framework: the friction log… and What removes friction (and…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Time To First Value is an agent skill from AIDevGTM/gtm-cofounder. Turn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them to their first real win fast, and back again. Use when people sign up or star the repo but never get it working, come once and never return, or you're about to pour traffic into a first-run that leaks.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
When your agent uses it
- Star the repo but never get it working
- Come once and never return
- Youre about to pour traffic into a first-run that leaks
Example prompts
- “/time-to-first-value”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Pick the single core journey a new developer takes to their first win.
- Walk it yourself as a stranger: new machine or incognito, no insider shortcuts, no filling in gaps from memory.
- At every step, log three things: the question they have, the frustration they hit, the friction or barrier that makes them stop.
- Fix the obvious barriers first. Cut the top three places a motivated dev would quit.
- Put a metric on each core moment so you can see where they drop.
What it can do on your machine
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
linkedin.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Time To First Value loads about 1.5k tokens when it runs. Until then it costs about 85 tokens; SKILL.md has 873 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 873 words, ~1,519 tokens.
Download SKILL.mdSave it as
.claude/skills/time-to-first-value/SKILL.md (or your agent's skills folder).- name
- time-to-first-value
- description
- Turn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them to their first real win fast, and back again. Use when people sign up or star the repo but never get it working, come once and never return, or you're about to pour traffic into a first-run that leaks.
Time to first value (get them to the first win)
For a dev tool, the product is the pitch. A developer tries it alone and decides in minutes. Acquisition without activation is just a faster way to lose people.
Use this when: people sign up or star the repo and then nothing, they get it working once and never come back, your docs assume the reader already understands it, or you are about to spend on a launch or a channel while the first ten minutes still leak.
The core idea
You can nail your positioning, your homepage, and your launch, and still lose everyone in the first ten minutes. For a dev tool the first run is the sale: the developer tries it, alone, without talking to you, and decides. Two gates, straight from Frankl's DREAM funnel:
- Evaluation: can they get it working over a weekend, with zero human help? (the weekend test)
- Activation: how fast do they reach their first real win, the "I'm awesome" moment (time to first value)?
Fix this before you scale acquisition. Pouring users into a leaky first run just loses them faster, and know-if-its-working will show you that retention, not signups, is the number that matters.
The two thresholds
The weekend test (Frankl). A motivated developer should get your product doing something real over a weekend, without a call, a demo, or an email to you. If they cannot, that is your single highest-leverage work, above any channel, launch, or homepage tweak.
Time to first value (Czakon: "time to Hello World"). Measured in minutes, not hours, and the first meaningful win in the same sitting, not after an onboarding call next Tuesday. The first "Hello World" should be minutes in; the first real "oh, this is useful" should be that same session.
The win belongs to the developer, not your product (Frankl: the developer is the hero). The aha is "look what I just did," not "look what our platform can do." Design the first run so the developer feels capable, fast.
Framework: the friction log (Czakon)
The core tool. Do not try to document every path. Nail the ONE most common path to first value.
- Pick the single core journey a new developer takes to their first win.
- Walk it yourself as a stranger: new machine or incognito, no insider shortcuts, no filling in gaps from memory.
- At every step, log three things: the question they have, the frustration they hit, the friction or barrier that makes them stop.
- Fix the obvious barriers first. Cut the top three places a motivated dev would quit.
- Put a metric on each core moment so you can see where they drop.
What removes friction (and what adds it)
Removes it:
- Free tier or trial, no credit card, no "contact sales" (Czakon: hard barriers send devs straight to a competitor).
- An idiot-proof install and a copy-pasteable example that works on the first try.
- A "get started in 5 minutes" path, and a docs quickstart written for the stranger, not the expert.
- A sandbox or demo populated with data close to their real use case, not
fooandbar(Czakon: realistic sandbox data gets you most of the way).
Adds it:
- A signup wall, a sales call, or a credit card in front of the first win.
- Docs written by someone who already understands the product.
- A first run that shows off your architecture instead of getting the developer to their result.
Show full SKILL.md (293 more words)Show less
Decision tree
Can a motivated new dev reach a real win alone, in one sitting, without talking to you?
├─ NO → this is your highest-leverage work, above any channel or launch.
│ Run a friction log on the one core path and cut the top 3 barriers.
└─ YES → do they come back the next week?
├─ NO → the first win isn't valuable or sticky enough. Wrong "aha,"
│ or no reason to return. Re-pick the activation moment.
└─ YES → now acquisition is worth scaling. Go to `first-50-users`.Mistakes that look reasonable
- Optimizing the homepage or the launch while the first run leaks. Fix activation before acquisition. A great channel into a broken first run just burns the channel.
- Celebrating signups. Signups are vanity if they never activate. Watch time to first value and week-one activation, not the top of the funnel (see
know-if-its-working). - Gating the first win behind a wall, a demo, or a credit card. Developers bounce and do not come back.
- Making your product the hero of the first run. The developer is the hero. The moment is "look what I did," not "look what it does."
- Writing docs for the expert. The quickstart is for the stranger who has never seen it. Test it on one.
- Documenting every path. Nail the one common path first. Perfect coverage of a journey nobody takes is wasted work.
Your next 30 minutes
- Name the ONE core path a new developer takes to their first real win. Just one.
- Walk it as a stranger (incognito or a clean machine), and time it. Log every question, frustration, and barrier at each step.
- Circle the first three points where a motivated dev would give up. That is your backlog, ahead of any marketing task.
- Define the single "I'm awesome" moment, and make it reachable in minutes, in one sitting, with no human help.
- Put one number on it: time to first value, or the percent of signups that reach the win in week one. Watch it like you watch uptime.
Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). If activation is leaking and you can't see where, that's worth a human pass over the funnel. Reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/08-time-to-first-value of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Compare with similar skills
Time To First Value next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Time To First Value this skillAIDevGTM/gtm-cofounder | 310 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Geo Fundamentalswasp-lang/wasp | 19k | 9 repos | ~861 | Automated safety check: Pass | MIT | |
| Ab Testingcoreyhaines31/marketingskills | 54k | 3 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Hreflang and International SEOAgriciDaniel/claude-seo | 19k | 5 repos | ~3.4k | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| SEO GeoReScienceLab/opc-skills | 1.8k | 4 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Time To First Value
What does Time To First Value do?
Turn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them to their first real win fast, and back again. Time To First Value is an agent skill from AIDevGTM/gtm-cofounder. Turn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them to their first real win fast, and back again.
When should I use Time To First Value?
Time To First Value fits situations like: star the repo but never get it working; come once and never return; youre about to pour traffic into a first-run that leaks.
How do I install Time To First Value in Claude Code?
Run `npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a claude-code`. Or copy the skill folder (skills/08-time-to-first-value in AIDevGTM/gtm-cofounder) into .claude/skills/time-to-first-value in your project. Claude Code loads it when a task matches its description.
How do I install Time To First Value in Codex?
Run `npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a codex`. Or copy the skill folder (skills/08-time-to-first-value in AIDevGTM/gtm-cofounder) into .agents/skills/time-to-first-value in your project. Codex loads it when a task matches its description.
Can I use Time To First Value in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill time-to-first-value -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/time-to-first-value, .gemini/skills/time-to-first-value, .github/skills/time-to-first-value and .opencode/skills/time-to-first-value in your project.
What does Time To First Value need to run?
SKILL.md names no scripts, command-line tools or credentials: Time To First Value is instructions for the agent only.
Does Time To First Value access the network?
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Is Time To First Value safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Time To First Value use?
Time To First Value is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Time To First Value use?
About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Time To First Value?
Skills that share tags, products or a category with Time To First Value: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Time To First Value?
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.