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Official agent skill

Brand Guidelines Builder

by zapier in zapier/gtm-cheat-codes

Help non-designers evaluate work against brand guidelines and know what to fix.

OfficialMITAuto-check passedMarketing & SEO

Install Brand Guidelines Builder

skills CLI
$ npx skills add zapier/gtm-cheat-codes --skill brand-guidelines-builder -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install zapier/gtm-cheat-codes brand-guidelines-builder --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing/brand-guidelines-builder .claude/skills/brand-guidelines-builder && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-guidelines-builder
GitHub stars
342
Token cost
~236 tokens
SKILL.md length
120 words
Files
6
Skills in repo
21
Repo updated
First seen
Licence
MIT

At a glance

Help non-designers evaluate work against brand guidelines and know what to fix.

  • Works in 4 steps: Ask for the asset, brief, audience, and… → Review color, typography, logo usage,… → Score alignment and explain issues in… → …
  • Tasks that involve Brand strategy and identity
  • SKILL.md covers Workflow, Zapier MCP And SDK Role and Guardrails
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Guidelines Builder is an agent skill from zapier/gtm-cheat-codes, published by the product's own GitHub organization. Help non-designers evaluate work against brand guidelines and know what to fix.

Its SKILL.md is about 240 tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `ONBOARDING-PROMPT.md`, `README.md` and `SCHEMA-MAP.md`).

It sits in Marketing & SEO, covering Brand strategy and identity. It works with Zapier. The repository describes itself as: A field guide for go to market teams using coding agents. Installable skills for campaign planning, CRM context, customer proof, and reviewable agent workflows. The licence is MIT.

When your agent uses it

  • Tasks that involve Brand strategy and identity

Example prompts

  • “/brand-guidelines-builder”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Ask for the asset, brief, audience, and channel when missing.
  2. Review color, typography, logo usage, imagery, layout, and tone.
  3. Score alignment and explain issues in plain language.
  4. Provide prioritized fixes and escalation guidance.

What it can do on your machine

Read from SKILL.md and the folder at commit 022a288. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Guidelines Builder loads about 236 tokens when it runs. Until then it costs about 26 tokens; SKILL.md has 120 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~26
When it runs · the whole SKILL.md, loaded when a task matches
~236

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from zapier/gtm-cheat-codes at commit 022a288, republished under its MIT licence (© zapier). 120 words, ~236 tokens.

Download SKILL.mdSave it as .claude/skills/brand-guidelines-builder/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
brand-guidelines-builder
description
Help non-designers evaluate work against brand guidelines and know what to fix.

Brand Guidelines Builder

Use this skill to review creative assets, campaign ideas, or page concepts against a brand system.

Workflow

  1. Ask for the asset, brief, audience, and channel when missing.
  2. Review color, typography, logo usage, imagery, layout, and tone.
  3. Score alignment and explain issues in plain language.
  4. Provide prioritized fixes and escalation guidance.

Zapier MCP And SDK Role

  • Use Zapier MCP to read approved brand docs, asset libraries, and design references.
  • Use Zapier SDK only if the team wants a repeatable review intake queue or feedback log.
  • Keep official guideline changes and final external use human-approved.

Guardrails

  • Do not invent brand rules.
  • Link only to approved public or team-approved brand resources.
  • Keep feedback practical and kind.

© zapier, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files in skills/marketing/brand-guidelines-builder of zapier/gtm-cheat-codes.

  • SKILL.md
  • ONBOARDING-PROMPT.md
  • README.md
  • SCHEMA-MAP.md
  • SETUP.md
  • metadata.yaml

Open the folder on GitHubat commit 022a288

Compare with similar skills

Brand Guidelines Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Guidelines Builder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Guidelines Builder this skillzapier/gtm-cheat-codes342—~236Automated safety check: PassMIT
Linkedin Employee Advocacysergebulaev/linkedin-skills4.4k1 repos~1.5kAutomated safety check: PassMIT
Programmatic SEO Playbookirinabuht12-oss/marketing-skills4.1k—~2.4kAutomated safety check: PassNone
Brand Measurementarnabbagxd/Brand-building-skills729—~2kAutomated safety check: PassMIT
Petshare Setupportons/codex-pet-share136—~1.9kAutomated safety check: NotesMIT
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT

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Works with

Categories

Questions about Brand Guidelines Builder

What does Brand Guidelines Builder do?

Help non-designers evaluate work against brand guidelines and know what to fix. Brand Guidelines Builder is an agent skill from zapier/gtm-cheat-codes, published by the product's own GitHub organization. Help non-designers evaluate work against brand guidelines and know what to fix.

When should I use Brand Guidelines Builder?

Brand Guidelines Builder fits situations like: tasks that involve Brand strategy and identity.

How do I install Brand Guidelines Builder in Claude Code?

Run `npx skills add zapier/gtm-cheat-codes --skill brand-guidelines-builder -a claude-code`. Or copy the skill folder (skills/marketing/brand-guidelines-builder in zapier/gtm-cheat-codes) into .claude/skills/brand-guidelines-builder in your project. Claude Code loads it when a task matches its description.

How do I install Brand Guidelines Builder in Codex?

Run `npx skills add zapier/gtm-cheat-codes --skill brand-guidelines-builder -a codex`. Or copy the skill folder (skills/marketing/brand-guidelines-builder in zapier/gtm-cheat-codes) into .agents/skills/brand-guidelines-builder in your project. Codex loads it when a task matches its description.

Can I use Brand Guidelines Builder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zapier/gtm-cheat-codes --skill brand-guidelines-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-guidelines-builder, .gemini/skills/brand-guidelines-builder, .github/skills/brand-guidelines-builder and .opencode/skills/brand-guidelines-builder in your project.

What does Brand Guidelines Builder need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Guidelines Builder is instructions for the agent only.

Does Brand Guidelines Builder access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Guidelines Builder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Guidelines Builder use?

Brand Guidelines Builder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Guidelines Builder use?

About 236 tokens (SKILL.md is roughly 944 characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Guidelines Builder?

Skills that share tags, products or a category with Brand Guidelines Builder: Linkedin Employee Advocacy (sergebulaev/linkedin-skills, 4.4k stars), Programmatic SEO Playbook (irinabuht12-oss/marketing-skills, 4.1k stars), Brand Measurement (arnabbagxd/Brand-building-skills, 729 stars) and Petshare Setup (portons/codex-pet-share, 136 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Guidelines Builder?

zapier (a GitHub organization, an official publisher) maintains it in zapier/gtm-cheat-codes, which has 342 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on July 13, 2026.

Source: zapier/gtm-cheat-codes on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.