Case Study Builder
BrianRWagner/ai-marketing-claude-code-skills
Turns a client win into case studies, proposal blurbs, social proof quotes and sales stories, after collecting the details and at least one concrete number.
Finds approved case studies, quotes, stats, logos and peer examples for campaigns, decks, emails and sales conversations, and flags anything that still needs approval.
$ npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install zapier/gtm-cheat-codes find-customer-social-proof --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/customer-advocacy/find-customer-social-proof .claude/skills/find-customer-social-proof && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "find-customer-social-proof" agent skill from https://github.com/zapier/gtm-cheat-codes/tree/main/skills/customer-advocacy/find-customer-social-proof into .claude/skills/find-customer-social-proof/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "find-customer-social-proof", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/zapier/gtm-cheat-codes/tree/main/skills/customer-advocacy/find-customer-social-proofType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install zapier/gtm-cheat-codes find-customer-social-proof --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/customer-advocacy/find-customer-social-proof .agents/skills/find-customer-social-proof && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "find-customer-social-proof" agent skill from https://github.com/zapier/gtm-cheat-codes/tree/main/skills/customer-advocacy/find-customer-social-proof into .agents/skills/find-customer-social-proof/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "find-customer-social-proof", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install zapier/gtm-cheat-codes find-customer-social-proof --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/customer-advocacy/find-customer-social-proof .cursor/skills/find-customer-social-proof && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "find-customer-social-proof" agent skill from https://github.com/zapier/gtm-cheat-codes/tree/main/skills/customer-advocacy/find-customer-social-proof into .cursor/skills/find-customer-social-proof/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "find-customer-social-proof", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/zapier/gtm-cheat-codes.git --path skills/customer-advocacy/find-customer-social-proof--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install zapier/gtm-cheat-codes find-customer-social-proof --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/customer-advocacy/find-customer-social-proof .gemini/skills/find-customer-social-proof && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "find-customer-social-proof" agent skill from https://github.com/zapier/gtm-cheat-codes/tree/main/skills/customer-advocacy/find-customer-social-proof into .gemini/skills/find-customer-social-proof/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "find-customer-social-proof", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install zapier/gtm-cheat-codes find-customer-social-proofInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/customer-advocacy/find-customer-social-proof .github/skills/find-customer-social-proof && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "find-customer-social-proof" agent skill from https://github.com/zapier/gtm-cheat-codes/tree/main/skills/customer-advocacy/find-customer-social-proof into .github/skills/find-customer-social-proof/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "find-customer-social-proof", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install zapier/gtm-cheat-codes find-customer-social-proof --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/customer-advocacy/find-customer-social-proof .opencode/skills/find-customer-social-proof && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "find-customer-social-proof" agent skill from https://github.com/zapier/gtm-cheat-codes/tree/main/skills/customer-advocacy/find-customer-social-proof into .opencode/skills/find-customer-social-proof/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "find-customer-social-proof", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
find-customer-social-proofFinds approved case studies, quotes, stats, logos and peer examples for campaigns, decks, emails and sales conversations, and flags anything that still needs approval.
The skill is for marketers and sellers who need credible customer proof but are unsure which assets are approved, current or relevant. It runs in two modes: marketing, for campaigns, landing pages, posts, events and launches, and sales, for prospect conversations, account plans, follow-ups and decks. The agent confirms audience, segment, industry, use case, channel and urgency, searches approved proof sources first, and can use CRM context to find peer companies.
Matches are ranked by relevance, approval status, freshness and specificity, and the answer lists best matches, why each fits, approved usage, restrictions, sources and a suggested next step. Zapier MCP searches proof sources, asset folders and deck libraries, while the Zapier SDK handles intake, approval routing and usage logging. Guardrails forbid inventing proof, implying a customer approved a claim or exposing internal sales notes, and a person must approve before anything goes out.
6 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 022a288. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Customer Social Proof Finder loads about 468 tokens when it runs. Until then it costs about 53 tokens; SKILL.md has 230 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from zapier/gtm-cheat-codes at commit 022a288, republished under its MIT licence (© zapier). 230 words, ~468 tokens.
.claude/skills/find-customer-social-proof/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.A marketer or seller needs credible customer proof and does not know which assets are approved, current, or relevant.
© zapier, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 5 other files in skills/customer-advocacy/find-customer-social-proof of zapier/gtm-cheat-codes.
Open the folder on GitHubat commit 022a288
Customer Social Proof Finder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Customer Social Proof Finder this skillzapier/gtm-cheat-codes | 342 | — | ~468 | Automated safety check: Pass | MIT | |
| Case Study BuilderBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.8k | Automated safety check: Pass | None | |
| Tnr Content Auditstudie-tech/TheNinjaRPG | 104 | — | ~4.9k | Automated safety check: Notes | None | |
| Outreach Manageraaron-he-zhu/aaron-marketing-skills | 2.9k | 1 repos | ~5.4k | Automated safety check: Pass | Apache-2.0 | |
| Competitor Researchexplorium-ai/gtm-skills | 185 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Lead Magnet Brainstormgrowthenginenowoslawski/coldoutboundskills | 753 | — | ~1.8k | Automated safety check: Pass | MIT |
BrianRWagner/ai-marketing-claude-code-skills
Turns a client win into case studies, proposal blurbs, social proof quotes and sales stories, after collecting the details and at least one concrete number.
studie-tech/TheNinjaRPG
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aaron-he-zhu/aaron-marketing-skills
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explorium-ai/gtm-skills
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growthenginenowoslawski/coldoutboundskills
Helps the user come up with free lead magnets or hooks to offer in cold emails.
nexu-io/open-design
OpenDesign Teams: a launch-and-adoption proposal for a mid-market design team weighing a switch from closed cloud tools.
zapier/gtm-cheat-codes
Builds a tailored sales or customer success deck from approved CRM context and generates it in Gamma through Zapier MCP for calls like QBRs or renewals.
zapier/gtm-cheat-codes
Drafts customer stories or metric-led story pages from approved transcripts, notes and quotes, keeping verified claims apart from ones that still need approval.
zapier/gtm-cheat-codes
Works out whether you need Zapier MCP, the SDK or the CLI, then walks through installing and verifying that one path step by step.
zapier/gtm-cheat-codes
Sorts a shared Gmail inbox for press, partnership and high-intent requests, scores urgency, suggests an owner and routes items through Zapier MCP for human review.
zapier/gtm-cheat-codes
Designs an event-driven Google Sheets cache tab that mirrors a Zapier Tables source of truth, so spreadsheet-based tools keep working without direct API reads.
zapier/gtm-cheat-codes
Prioritize inbound client calls by reading transcripts, classifying urgency, matching callers to legal client and matter context, and preparing a callback list for human review.
Works with
Categories
Finds approved case studies, quotes, stats, logos and peer examples for campaigns, decks, emails and sales conversations, and flags anything that still needs approval. The skill is for marketers and sellers who need credible customer proof but are unsure which assets are approved, current or relevant. It runs in two modes: marketing, for campaigns, landing pages, posts, events and launches, and sales, for prospect conversations, account plans, follow-ups and decks.
Customer Social Proof Finder fits situations like: finding an approved customer quote for a landing page; preparing proof points for a prospect call in a specific industry; checking whether a case study or logo is cleared for external use; gathering peer-company examples for a sales deck or follow-up email.
Run `npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a claude-code`. Or copy the skill folder (skills/customer-advocacy/find-customer-social-proof in zapier/gtm-cheat-codes) into .claude/skills/find-customer-social-proof in your project. Claude Code loads it when a task matches its description.
Run `npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a codex`. Or copy the skill folder (skills/customer-advocacy/find-customer-social-proof in zapier/gtm-cheat-codes) into .agents/skills/find-customer-social-proof in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/find-customer-social-proof, .gemini/skills/find-customer-social-proof, .github/skills/find-customer-social-proof and .opencode/skills/find-customer-social-proof in your project.
SKILL.md names no scripts, command-line tools or credentials: Customer Social Proof Finder is instructions for the agent only. Our summary lists: Zapier MCP access to your customer-proof sources; Approved proof sources set up as described in the bundled SETUP.md.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Customer Social Proof Finder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 468 tokens (SKILL.md is roughly 1.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Customer Social Proof Finder: Case Study Builder (BrianRWagner/ai-marketing-claude-code-skills, 441 stars), Tnr Content Audit (studie-tech/TheNinjaRPG, 104 stars), Outreach Manager (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Competitor Research (explorium-ai/gtm-skills, 185 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
zapier (a GitHub organization, an official publisher) maintains it in zapier/gtm-cheat-codes, which has 342 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on July 13, 2026.
Source: zapier/gtm-cheat-codes on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.