Official agent skill

Customer Social Proof Finder

by zapier in zapier/gtm-cheat-codes

Finds approved case studies, quotes, stats, logos and peer examples for campaigns, decks, emails and sales conversations, and flags anything that still needs approval.

OfficialMITAuto-check passedMarketing & SEO

Install Customer Social Proof Finder

skills CLI
$ npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install zapier/gtm-cheat-codes find-customer-social-proof --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/customer-advocacy/find-customer-social-proof .claude/skills/find-customer-social-proof && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
find-customer-social-proof
GitHub stars
342
Token cost
~468 tokens
SKILL.md length
230 words
Files
6
Skills in repo
21
Repo updated
First seen
Licence
MIT

At a glance

Finds approved case studies, quotes, stats, logos and peer examples for campaigns, decks, emails and sales conversations, and flags anything that still needs approval.

  • Works in 6 steps: Confirm the request: audience, segment,… → Search approved customer-proof sources… → If allowed, use CRM or account context… → …
  • Finding an approved customer quote for a landing page
  • SKILL.md covers Use When, Modes, Workflow and Zapier MCP And SDK Role, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

The skill is for marketers and sellers who need credible customer proof but are unsure which assets are approved, current or relevant. It runs in two modes: marketing, for campaigns, landing pages, posts, events and launches, and sales, for prospect conversations, account plans, follow-ups and decks. The agent confirms audience, segment, industry, use case, channel and urgency, searches approved proof sources first, and can use CRM context to find peer companies.

Matches are ranked by relevance, approval status, freshness and specificity, and the answer lists best matches, why each fits, approved usage, restrictions, sources and a suggested next step. Zapier MCP searches proof sources, asset folders and deck libraries, while the Zapier SDK handles intake, approval routing and usage logging. Guardrails forbid inventing proof, implying a customer approved a claim or exposing internal sales notes, and a person must approve before anything goes out.

When your agent uses it

  • Finding an approved customer quote for a landing page
  • Preparing proof points for a prospect call in a specific industry
  • Checking whether a case study or logo is cleared for external use
  • Gathering peer-company examples for a sales deck or follow-up email

Example prompts

  • “Find approved case studies for mid-market logistics companies for our product launch email.”
  • “I have a call with a fintech prospect tomorrow. Which customer stories and stats can I use?”
  • “Can we use the Acme quote in a public blog post, or does it need approval first?”

Requirements

  • Zapier MCP access to your customer-proof sources
  • Approved proof sources set up as described in the bundled SETUP.md

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Confirm the request: audience, segment, industry, use case, channel, and urgency.
  2. Search approved customer-proof sources first.
  3. If allowed, use CRM or account context to find peer companies, segment fit, and relevant use cases.
  4. Rank matches by relevance, approval status, freshness, and specificity.
  5. Return only proof that is approved or clearly label proof that needs approval.
  6. Include restriction notes and recommended next steps.

What it can do on your machine

Read from SKILL.md and the folder at commit 022a288. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Customer Social Proof Finder loads about 468 tokens when it runs. Until then it costs about 53 tokens; SKILL.md has 230 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~53
When it runs · the whole SKILL.md, loaded when a task matches
~468

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from zapier/gtm-cheat-codes at commit 022a288, republished under its MIT licence (© zapier). 230 words, ~468 tokens.

Download SKILL.mdSave it as .claude/skills/find-customer-social-proof/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
find-customer-social-proof
description
Find approved customer proof for campaigns, pages, decks, emails, and sales conversations. Use when a team needs relevant case studies, quotes, stats, slides, logos, or peer examples.

Find Customer Social Proof

Use When

A marketer or seller needs credible customer proof and does not know which assets are approved, current, or relevant.

Modes

  • Marketing mode: Find proof for a campaign, landing page, blog post, email, event, or launch.
  • Sales mode: Find proof for a prospect conversation, account plan, follow-up email, deck, or competitive talk track.

Workflow

  1. Confirm the request: audience, segment, industry, use case, channel, and urgency.
  2. Search approved customer-proof sources first.
  3. If allowed, use CRM or account context to find peer companies, segment fit, and relevant use cases.
  4. Rank matches by relevance, approval status, freshness, and specificity.
  5. Return only proof that is approved or clearly label proof that needs approval.
  6. Include restriction notes and recommended next steps.

Zapier MCP And SDK Role

  • Use Zapier MCP to search approved customer-proof sources, CRM context, asset folders, and deck libraries.
  • Use Zapier SDK for proof-request intake, approval routing, usage logging, and asset-status updates.
  • Keep names, logos, quotes, and metrics approval-gated before external use.

Output Format

  • Best matches
  • Why each match fits
  • Approved usage
  • Restrictions or approval gaps
  • Source references
  • Suggested next action

Guardrails

  • Never fabricate customer proof.
  • Never imply a customer approved a claim unless the source confirms it.
  • Do not expose non-public sales notes in external copy.
  • Respect restriction notes, expiration, and channel limits.
  • Require human approval before publishing or sending externally.

© zapier, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files in skills/customer-advocacy/find-customer-social-proof of zapier/gtm-cheat-codes.

  • SKILL.md
  • ONBOARDING-PROMPT.md
  • README.md
  • SCHEMA-MAP.md
  • SETUP.md
  • metadata.yaml

Open the folder on GitHubat commit 022a288

Compare with similar skills

Customer Social Proof Finder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Customer Social Proof Finder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Customer Social Proof Finder this skillzapier/gtm-cheat-codes342—~468Automated safety check: PassMIT
Case Study BuilderBrianRWagner/ai-marketing-claude-code-skills441—~1.8kAutomated safety check: PassNone
Tnr Content Auditstudie-tech/TheNinjaRPG104—~4.9kAutomated safety check: NotesNone
Outreach Manageraaron-he-zhu/aaron-marketing-skills2.9k1 repos~5.4kAutomated safety check: PassApache-2.0
Competitor Researchexplorium-ai/gtm-skills185—~1.6kAutomated safety check: PassMIT
Lead Magnet Brainstormgrowthenginenowoslawski/coldoutboundskills753—~1.8kAutomated safety check: PassMIT

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Works with

Questions about Customer Social Proof Finder

What does Customer Social Proof Finder do?

Finds approved case studies, quotes, stats, logos and peer examples for campaigns, decks, emails and sales conversations, and flags anything that still needs approval. The skill is for marketers and sellers who need credible customer proof but are unsure which assets are approved, current or relevant. It runs in two modes: marketing, for campaigns, landing pages, posts, events and launches, and sales, for prospect conversations, account plans, follow-ups and decks.

When should I use Customer Social Proof Finder?

Customer Social Proof Finder fits situations like: finding an approved customer quote for a landing page; preparing proof points for a prospect call in a specific industry; checking whether a case study or logo is cleared for external use; gathering peer-company examples for a sales deck or follow-up email.

How do I install Customer Social Proof Finder in Claude Code?

Run `npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a claude-code`. Or copy the skill folder (skills/customer-advocacy/find-customer-social-proof in zapier/gtm-cheat-codes) into .claude/skills/find-customer-social-proof in your project. Claude Code loads it when a task matches its description.

How do I install Customer Social Proof Finder in Codex?

Run `npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a codex`. Or copy the skill folder (skills/customer-advocacy/find-customer-social-proof in zapier/gtm-cheat-codes) into .agents/skills/find-customer-social-proof in your project. Codex loads it when a task matches its description.

Can I use Customer Social Proof Finder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zapier/gtm-cheat-codes --skill find-customer-social-proof -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/find-customer-social-proof, .gemini/skills/find-customer-social-proof, .github/skills/find-customer-social-proof and .opencode/skills/find-customer-social-proof in your project.

What does Customer Social Proof Finder need to run?

SKILL.md names no scripts, command-line tools or credentials: Customer Social Proof Finder is instructions for the agent only. Our summary lists: Zapier MCP access to your customer-proof sources; Approved proof sources set up as described in the bundled SETUP.md.

Does Customer Social Proof Finder access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Customer Social Proof Finder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Customer Social Proof Finder use?

Customer Social Proof Finder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Customer Social Proof Finder use?

About 468 tokens (SKILL.md is roughly 1.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Customer Social Proof Finder?

Skills that share tags, products or a category with Customer Social Proof Finder: Case Study Builder (BrianRWagner/ai-marketing-claude-code-skills, 441 stars), Tnr Content Audit (studie-tech/TheNinjaRPG, 104 stars), Outreach Manager (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Competitor Research (explorium-ai/gtm-skills, 185 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Customer Social Proof Finder?

zapier (a GitHub organization, an official publisher) maintains it in zapier/gtm-cheat-codes, which has 342 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on July 13, 2026.

Source: zapier/gtm-cheat-codes on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.