Agent skill

Programmatic SEO Playbook

by irinabuht12-oss in irinabuht12-oss/marketing-skills

Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to

No licenceAuto-check passedMarketing & SEO

Install Programmatic SEO Playbook

skills CLI
$ npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install irinabuht12-oss/marketing-skills programmatic-seo-playbook --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/programmatic-seo-playbook .claude/skills/programmatic-seo-playbook && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
programmatic-seo-playbook
GitHub stars
4.1k
Token cost
~2.4k tokens
SKILL.md length
1,308 words
Files
1
Skills in repo
48
Repo updated
First seen
Licence
None found

At a glance

Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to

  • Works in 6 steps: Learn the business - product, who buys… → Score the 7 plays - for each play: do… → Pick 1 to 3 plays - never all seven; one… → …
  • Tasks that involve Programmatic SEO
  • SKILL.md covers Process, The 7 plays, Scoring table and Play design cards, plus 4 more sections
  • Calls claude; reaches connector.get-ryze.ai

What it does

Programmatic SEO Playbook is an agent skill from irinabuht12-oss/marketing-skills. Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Programmatic SEO, AI search optimization and Workflow automation. It works with Composio, Zapier, HeyGen and HubSpot. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….

When your agent uses it

  • Tasks that involve Programmatic SEO
  • Tasks that involve AI search optimization
  • Tasks that involve Workflow automation

Example prompts

  • “/programmatic-seo-playbook”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Learn the business - product, who buys it, what data the company already owns (integrations, customers, catalog, languages, user content)…
  2. Score the 7 plays - for each play: do they have the data, is there search demand, does the page answer a real question (see scoring table)
  3. Pick 1 to 3 plays - never all seven; one play done at 1,000+ pages beats seven done at 50
  4. Design each play - entity list, URL pattern, title formula, template sections, unique data per page, internal links, schema
  5. Plan the rollout - first 50 pages by hand-checked quality, then batches, index monitoring, and the "thin page" kill rule
  6. Set the AI-citation checks - the query set to test in ChatGPT, Perplexity and AI Overviews, and what to change when a page ranks in Google…

What it can do on your machine

Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • claude

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • connector.get-ryze.ai

    Also links to:

    • get-ryze.ai

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Programmatic SEO Playbook loads about 2.4k tokens when it runs. Until then it costs about 34 tokens; SKILL.md has 1,308 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~34
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,308 words (~2,413 tokens).

“Seven plays, each proven by a company at $100M+ ARR. The skill picks the plays that fit the user's business, then produces the data model, URL pattern, page template, rollout plan and the AI-citation checks for each one.”

— opening of SKILL.md by irinabuht12-oss
name
programmatic-seo-playbook
metadata.platform
Google, ChatGPT, Perplexity, AI Overviews

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/programmatic-seo-playbook of irinabuht12-oss/marketing-skills.

Open the folder on GitHubat commit 1bb135e

Compare with similar skills

Programmatic SEO Playbook next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Programmatic SEO Playbook compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Programmatic SEO Playbook this skillirinabuht12-oss/marketing-skills4.1k—~2.4kAutomated safety check: PassNone
Hubspot Automationdavepoon/buildwithclaude3.6k7 repos~2.4kAutomated safety check: PassMIT
Integrationsbutterbase-ai/butterbase-skills534—~832Automated safety check: PassMIT
Granola Deploy Integrationjeremylongshore/tons-of-skills-marketplace2.8k—~1.8kAutomated safety check: PassMIT
Competitor Prompt Hijackeramplitude/builder-skills159—~3kAutomated safety check: PassNone
Media Inbox Triagezapier/gtm-cheat-codes342—~1.6kAutomated safety check: PassMIT

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Questions about Programmatic SEO Playbook

What does Programmatic SEO Playbook do?

Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to. Programmatic SEO Playbook is an agent skill from irinabuht12-oss/marketing-skills.

When should I use Programmatic SEO Playbook?

Programmatic SEO Playbook fits situations like: tasks that involve Programmatic SEO; tasks that involve AI search optimization; tasks that involve Workflow automation.

How do I install Programmatic SEO Playbook in Claude Code?

Run `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -a claude-code`. Or copy the skill folder (skills/programmatic-seo-playbook in irinabuht12-oss/marketing-skills) into .claude/skills/programmatic-seo-playbook in your project. Claude Code loads it when a task matches its description.

How do I install Programmatic SEO Playbook in Codex?

Run `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -a codex`. Or copy the skill folder (skills/programmatic-seo-playbook in irinabuht12-oss/marketing-skills) into .agents/skills/programmatic-seo-playbook in your project. Codex loads it when a task matches its description.

Can I use Programmatic SEO Playbook in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/programmatic-seo-playbook, .gemini/skills/programmatic-seo-playbook, .github/skills/programmatic-seo-playbook and .opencode/skills/programmatic-seo-playbook in your project.

What does Programmatic SEO Playbook need to run?

Going by SKILL.md and its folder, Programmatic SEO Playbook needs the command-line tools its instructions call (claude).

Does Programmatic SEO Playbook access the network?

SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.

Is Programmatic SEO Playbook safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Programmatic SEO Playbook use?

No licence was found for Programmatic SEO Playbook or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Programmatic SEO Playbook use?

About 2.4k tokens (SKILL.md is roughly 9.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Programmatic SEO Playbook?

Skills that share tags, products or a category with Programmatic SEO Playbook: Hubspot Automation (davepoon/buildwithclaude, 3.6k stars), Integrations (butterbase-ai/butterbase-skills, 534 stars), Granola Deploy Integration (jeremylongshore/tons-of-skills-marketplace, 2.8k stars) and Competitor Prompt Hijacker (amplitude/builder-skills, 159 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Programmatic SEO Playbook?

irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 4,053 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.

Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.