Agent skill

Linkedin Employee Advocacy

by sergebulaev in sergebulaev/linkedin-skills

Stand up and run a LinkedIn employee advocacy program for a marketing or sales team.

MITAuto-check passedMarketing & SEO

Install Linkedin Employee Advocacy

skills CLI
$ npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install sergebulaev/linkedin-skills linkedin-employee-advocacy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/sergebulaev/linkedin-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/linkedin-employee-advocacy .claude/skills/linkedin-employee-advocacy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
linkedin-employee-advocacy
GitHub stars
4.4k
Used in
1 other repo
Token cost
~1.5k tokens
SKILL.md length
717 words
Files
4 (incl. references)
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

Stand up and run a LinkedIn employee advocacy program for a marketing or sales team.

  • Works in 4 steps: Scale authentically. Individuals compose… → Maintain control. Brand guidelines… → Remove friction. Per-post time budget: 5… → …
  • Employee advocacy
  • SKILL.md covers When to use, Input, Output and Four operating principles, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Linkedin Employee Advocacy is an agent skill from sergebulaev/linkedin-skills. Stand up and run a LinkedIn employee advocacy program for a marketing or sales team. Covers 14-day launch playbook, brand-guideline governance, per-post time budget, cadence benchmarks, and team ROI (reach, engagement, pipeline). Triggers on "employee advocacy", "get the team posting", "scale LinkedIn across team", "advocacy ROI". Not for planning one person's own calendar (use linkedin-content-planner).

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/advocacy-principles.md`, `references/governance-playbook.md` and `references/team-cadence-matrix.md`).

It sits in Marketing & SEO, covering Brand strategy and identity and Meeting notes and agendas. It works with LinkedIn. The repository describes itself as: Claude skills for LinkedIn. 11 Claude Code and Codex skills that write human-sounding LinkedIn posts, craft comments that get noticed, analyze your feed, and build a publishing… The licence is MIT.

When your agent uses it

  • Employee advocacy
  • Get the team posting
  • Scale LinkedIn across team

Example prompts

  • “employee advocacy”
  • “get the team posting”
  • “scale LinkedIn across team”
  • “/linkedin-employee-advocacy”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Scale authentically. Individuals compose in their own voice, not corporate language. Corporate-tone team posts underperform authentic…
  2. Maintain control. Brand guidelines integrated into the workflow. Review step is optional, not blocking — high-trust roles bypass review…
  3. Remove friction. Per-post time budget: 5 minutes. Anything more and the program dies in week 3.
  4. Prove ROI. Track team reach, engagement, pipeline impact. Without attribution, the program gets cut at the first budget review.

What it can do on your machine

Read from SKILL.md and the folder at commit bfa41ff. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Linkedin Employee Advocacy loads about 1.5k tokens when it runs, and up to ~4.7k if it reads all its reference files. Until then it costs about 109 tokens; SKILL.md has 717 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~109
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from sergebulaev/linkedin-skills at commit bfa41ff, republished under its MIT licence (© sergebulaev). 717 words, ~1,536 tokens.

Download SKILL.mdSave it as .claude/skills/linkedin-employee-advocacy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
linkedin-employee-advocacy
description
Stand up and run a LinkedIn employee advocacy program for a marketing or sales team. Covers 14-day launch playbook, brand-guideline governance, per-post time budget, cadence benchmarks, and team ROI (reach, engagement, pipeline). Triggers on "employee advocacy", "get the team posting", "scale LinkedIn across team", "advocacy ROI". Not for planning one person's own calendar (use linkedin-content-planner).

LinkedIn Employee Advocacy

Stand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get 8x more engagement than brand-page posts — this skill operationalizes that advantage.

When to use

  • Marketing leader wants to get their team posting on LinkedIn
  • User is planning an advocacy program launch
  • Team is posting but output is inconsistent / off-brand / low-engagement
  • Need ROI measurement framework for an existing program
  • Requests: "how do I get the team posting", "launch advocacy", "scale LinkedIn across 10 people"

Input

  • Team size (5-50 typical)
  • Marketing goal (reach / pipeline / recruiting / thought leadership)
  • Current state (everyone silent / some active / inconsistent)
  • Brand guideline constraints

Output

  • 14-day launch plan (if cold-starting)
  • Operating model (voice capture, ideation, approval, posting, measurement)
  • Cadence targets per team member (realistic, not punishing)
  • KPI dashboard spec (team reach, engagement, pipeline attribution)
  • Governance playbook (brand safety without blocking velocity)

Four operating principles

  1. Scale authentically. Individuals compose in their own voice, not corporate language. Corporate-tone team posts underperform authentic voice 3x.
  2. Maintain control. Brand guidelines integrated into the workflow. Review step is optional, not blocking — high-trust roles bypass review entirely.
  3. Remove friction. Per-post time budget: 5 minutes. Anything more and the program dies in week 3.
  4. Prove ROI. Track team reach, engagement, pipeline impact. Without attribution, the program gets cut at the first budget review.

Benchmarks

  • Launch target: team posting within 14 days
  • Active team size benchmark: 8-11 members
  • Output benchmark: 70+ posts/week (at 8 members) or 3-5 posts/member/week
  • Per-post time budget: 5 minutes
  • Team touchpoint math: 11 people × 3 posts/week × 300 min impressions = 40,000 monthly touchpoints baseline
  • Employee vs. brand page: 8x more engagement, 6-8x more reach on personal posts

14-day launch playbook

Days 1-3: Voice capture
  • Short interview with each team member (5-10 min) to extract their actual voice
  • Identify their domain expertise and 2-3 content pillars
  • Set realistic individual cadence (some commit to 1/week, some 3/week — don't force uniformity)
Days 4-7: First posts
  • Everyone ships their first post, drafted in their voice
  • Marketing reviews only for brand safety (never for style)
  • Celebrate every first post internally — social proof unlocks the next team member
Days 8-10: Ideation pipeline
  • Set up a shared ideation source (newsletter digest, trending-topics feed, internal wins)
  • Each team member gets 5-10 topic suggestions per week
  • They pick, not assigned
Days 11-14: Rhythm lock
  • Establish cadence: each team member publishes on fixed days/times
  • Set up KPI dashboard (see below)
  • Run first weekly review
Show full SKILL.md (315 more words)Show less

Governance: brand-safe without being blocked

What marketing reviews:

  • Factual claims about the company / products / customers
  • Confidential info
  • Legal/compliance issues (finance, health, regulated industries)

What marketing does NOT review:

  • Personal voice, tone, style
  • Opinions the team member has about their own work
  • Formatting, hashtags, emoji choices
  • Topic selection (within pillars)

The review SLA: <4 business hours. Anything longer and the post is dead (posts go stale in the news cycle).

ROI measurement

Per-person metrics (content quality)
  • Impressions per post
  • Engagement rate (reactions + comments + shares / impressions)
  • Comments (depth signal)
  • Profile views attributed to post
Team-level metrics (program health)
  • Total team reach
  • Total team engagement
  • Individual contribution rank (leaderboard)
  • Active members / total members (participation rate)
Business metrics (pipeline impact)
  • Inbound DMs sourced from LinkedIn content
  • Meetings booked from LinkedIn
  • Closed-won deals with LinkedIn as first-touch channel
  • Employee referrals sourced from LinkedIn (if recruiting is a goal)

Anti-patterns

  • Copy-paste corporate posts across team accounts — LinkedIn detects this, suppresses all of them
  • Ghostwriting that erases the writer's voice — reads as fake
  • Mandatory posting cadence without individual calibration — program dies in 6 weeks
  • Approval loops >24h — makes the program feel like work
  • Measuring only vanity metrics — program gets cut without pipeline attribution
  • All-same pillars across team — redundancy kills team reach (360Brew penalizes clustering)

Resources

  • references/advocacy-principles.md — the 4 operating principles with examples
  • references/team-cadence-matrix.md — realistic cadence by role + seniority
  • references/governance-playbook.md — what to review, what not to, SLA
  • linkedin-post-writer — each team member uses this for individual drafts
  • linkedin-profile-optimizer — team profiles should match before the program launches (otherwise profile clicks convert poorly)
  • linkedin-content-planner — each team member gets their own pillar mix
  • linkedin-thread-monitor — track which team members' comments drive author replies
  • linkedin-engager-analytics — see who's engaging with each team member's posts
  • linkedin-comment-drafter — its reshare mode is how team members amplify a brand or colleague post to their own feed with a short take (lib.repost(post_url, commentary) on approval); the cleanest advocacy action after an original post

© sergebulaev, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in skills/linkedin-employee-advocacy of sergebulaev/linkedin-skills.

  • SKILL.md
  • references/advocacy-principles.md
  • references/governance-playbook.md
  • references/team-cadence-matrix.md

Open the folder on GitHubat commit bfa41ff

Used in 1 other repository

We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in sergebulaev/linkedin-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Linkedin Employee Advocacy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Linkedin Employee Advocacy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Linkedin Employee Advocacy this skillsergebulaev/linkedin-skills4.4k1 repos~1.5kAutomated safety check: PassMIT
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B2b Brand Marketingarnabbagxd/Brand-building-skills729—~2.4kAutomated safety check: PassMIT
Personal Brandarnabbagxd/Brand-building-skills729—~1.9kAutomated safety check: PassMIT
DesignOhh-889/skyroc7959 repos~3.1kAutomated safety check: PassMIT
Brand Measurementarnabbagxd/Brand-building-skills729—~2kAutomated safety check: PassMIT

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Works with

Questions about Linkedin Employee Advocacy

What does Linkedin Employee Advocacy do?

Stand up and run a LinkedIn employee advocacy program for a marketing or sales team. Linkedin Employee Advocacy is an agent skill from sergebulaev/linkedin-skills. Stand up and run a LinkedIn employee advocacy program for a marketing or sales team.

When should I use Linkedin Employee Advocacy?

Linkedin Employee Advocacy fits situations like: employee advocacy; get the team posting; scale LinkedIn across team.

How do I install Linkedin Employee Advocacy in Claude Code?

Run `npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -a claude-code`. Or copy the skill folder (skills/linkedin-employee-advocacy in sergebulaev/linkedin-skills) into .claude/skills/linkedin-employee-advocacy in your project. Claude Code loads it when a task matches its description.

How do I install Linkedin Employee Advocacy in Codex?

Run `npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -a codex`. Or copy the skill folder (skills/linkedin-employee-advocacy in sergebulaev/linkedin-skills) into .agents/skills/linkedin-employee-advocacy in your project. Codex loads it when a task matches its description.

Can I use Linkedin Employee Advocacy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/linkedin-employee-advocacy, .gemini/skills/linkedin-employee-advocacy, .github/skills/linkedin-employee-advocacy and .opencode/skills/linkedin-employee-advocacy in your project.

What does Linkedin Employee Advocacy need to run?

SKILL.md names no scripts, command-line tools or credentials: Linkedin Employee Advocacy is instructions for the agent only.

Does Linkedin Employee Advocacy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Linkedin Employee Advocacy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Linkedin Employee Advocacy use?

Linkedin Employee Advocacy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Linkedin Employee Advocacy use?

About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.2k tokens, read only when the agent opens those files.

What are the alternatives to Linkedin Employee Advocacy?

Skills that share tags, products or a category with Linkedin Employee Advocacy: 11 Channel Setup Global (minhnv0807/ai-business-skills, 609 stars), B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars), Personal Brand (arnabbagxd/Brand-building-skills, 729 stars) and Design (Ohh-889/skyroc, 795 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Linkedin Employee Advocacy?

sergebulaev (a GitHub user) maintains it in sergebulaev/linkedin-skills, which has 4,429 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on October 7, 2026.

Source: sergebulaev/linkedin-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.