Instagram Marketing
sergebulaev/instagram-skills
Plan, draft, audit, and publish content for Instagram. An agent skill from sergebulaev/instagram-skills.
The Threads account-growth strategy skill -- the channel layer above threads-post.
Install Threads Growth
$ npx skills add social-media-skills/skills --skill threads-growth -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills threads-growth --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/threads-growth .claude/skills/threads-growth && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "threads-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/threads-growth into .claude/skills/threads-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "threads-growth", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/threads-growthType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill threads-growth -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills threads-growth --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/threads-growth .agents/skills/threads-growth && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "threads-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/threads-growth into .agents/skills/threads-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "threads-growth", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill threads-growth -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills threads-growth --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/threads-growth .cursor/skills/threads-growth && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "threads-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/threads-growth into .cursor/skills/threads-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "threads-growth", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/threads-growth--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill threads-growth -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills threads-growth --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/threads-growth .gemini/skills/threads-growth && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "threads-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/threads-growth into .gemini/skills/threads-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "threads-growth", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills threads-growthInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill threads-growth -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/threads-growth .github/skills/threads-growth && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "threads-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/threads-growth into .github/skills/threads-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "threads-growth", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill threads-growth -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills threads-growth --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/threads-growth .opencode/skills/threads-growth && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "threads-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/threads-growth into .opencode/skills/threads-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "threads-growth", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
threads-growth- GitHub stars
- 134
- Token cost
- ~1.8k tokens
- SKILL.md length
- 696 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
The Threads account-growth strategy skill -- the channel layer above threads-post.
- Works in 2 steps: brand-profile — niche/voice. → goals-and-kpis — the growth goal + metric.
- Someone wants to grow a Threads account
- SKILL.md covers The POV: conversation-first —…, Read these first, The framework: TALKS and The reality (verify-quarterly), plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Threads Growth is an agent skill from social-media-skills/skills. The Threads account-growth strategy skill -- the channel layer above threads-post. Use when someone wants to grow a Threads account, understand the Threads algorithm, fix reach, plan cadence, or set a Threads strategy. Threads is conversation-first, and the 1 growth lever is Mosseri's "reply more than you post": replies are weighted heaviest and first-hour engagement velocity is the top ranking factor. Uses the TALKS framework. Reads brand-profile + goals-and-kpis first. The agent strategizes the channel + drafts…
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/growth-plays-and-funnel.md` and `references/scope-and-connections.md`).
It sits in Marketing & SEO, covering Social media marketing, Go-to-market strategy and Messaging and chat bots. It works with Instagram. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Someone wants to grow a Threads account
- Understand the Threads algorithm
- Set a Threads strategy
Example prompts
- “reply more than you post”
- “/threads-growth”
Workflow steps
2 steps, taken from the first numbered list in SKILL.md.
- brand-profile — niche/voice.
- goals-and-kpis — the growth goal + metric.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Threads Growth loads about 1.8k tokens when it runs, and up to ~4.8k if it reads all its reference files. Until then it costs about 254 tokens; SKILL.md has 696 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 696 words, ~1,770 tokens.
Download SKILL.mdSave it as
.claude/skills/threads-growth/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- threads-growth
- description
- The Threads account-growth strategy skill -- the channel layer above threads-post. Use when someone wants to grow a Threads account, understand the Threads algorithm, fix reach, plan cadence, or set a Threads strategy. Threads is conversation-first, and the #1 growth lever is Mosseri's "reply more than you post": replies are weighted heaviest and first-hour engagement velocity is the top ranking factor. Uses the TALKS framework. Reads brand-profile + goals-and-kpis first. The agent strategizes the channel + drafts original posts (published via WoopSocial) and suggested replies; BUT the reply flywheel is human/community-management (no reply surface in WoopSocial), and Communities/DMs/dashboards/analytics are native. No engagement-bait, original not recycled, positive tone, metrics never fabricated, growth compounds over 60-90 days. Distinct from threads-post (the single-post craft) and community-management (the reply execution); uses Threads as a discovery funnel into instagram-growth.
- version
- 1.0.0
threads-growth
The account-strategy keystone above threads-post — set the conversation-first channel strategy (niche,
cadence, the reply-more-than-post engine, format mix, the Threads→IG funnel, metrics). The agent
strategizes + drafts the original posts + can draft suggested replies; WoopSocial publishes the
original posts; the reply flywheel, Communities, DMs, dashboards, and analytics are human/native.
The POV: conversation-first — grow by replying more than you post
Threads (~500M MAU mid-2026; ~141.5M daily mobile, more than X; ~6.25% engagement, far above X) is neither X nor Instagram — a conversation-first, positive platform where dunks and negativity get throttled. The defining lever is Mosseri's "reply much more than you post": replies are weighted heaviest, your own replies count, and first-hour engagement velocity is the #1 ranking factor. It's an interest graph (For You surfaces new accounts), so small accounts can break out — but growth compounds over 60–90 days. WoopSocial publishes the original posts; the reply flywheel is human.
Read these first
- brand-profile — niche/voice.
- goals-and-kpis — the growth goal + metric.
The framework: TALKS
(Depth: references/the-talks-framework.md.)
- T — Talk more than you post: reply much more than you post; your own replies count; leap into relevant
conversations fast. The reply flywheel is run by a human/
community-management. - A — Anchor one niche/angle: one sharp value promise; niche consistency (1–2 areas) → interest-graph classification + trust.
- L — Land the first hour: engagement velocity is the #1 factor (50 likes/30 min > 100/24h); post when the audience is awake and stay to reply; one topic tag.
- K — Keep it original + positive: original > recycled (recycled demoted); no engagement-bait
(downranked); positive/constructive (negativity throttled); photos +60% / video / links +17% under media;
one topic tag. (Post craft →
threads-post.) - S — Sustain + funnel to Instagram: 3–5/week (not >3/day); compounds over 60–90 days; Threads (discovery) → Instagram (conversion), repurpose top posts in 24–72h; track reach, replies ÷ reach, follower growth.
The reality (verify-quarterly)
Conversation-first / positive culture; reply-more-than-you-post (replies heaviest, your replies count,
first-hour velocity = #1 factor); algorithm (multi-ML, For You interest-graph / Following chrono, Dear Algo;
saves/shares > likes; IG graph cross-pollinates but ≠ auto success; originality prioritized, engagement-bait
downranked, Account Status dashboard); format mix (photos +60%, video, links +17% under media; ONE topic tag
not hashtags); cadence (3–5/week, not >3/day); niche consistency; timing + the 60–90 day compounding;
Communities + DMs; Threads → IG funnel; metrics (replies ÷ reach, follower growth):
references/threads-growth-2026-reality.md. The reply-flywheel play, niche worksheet, cadence/timing, format
mix, the funnel recipe, the metrics dashboard + worked examples: references/growth-plays-and-funnel.md.
Show full SKILL.md (312 more words)Show less
Honest scope (never violate)
- The agent sets the strategy, drafts the original posts, and can draft suggested replies.
- WoopSocial publishes ONE Threads post (text + media, ≤500 chars, one topic tag in the text) on a schedule — the bridge for original posts.
- The reply flywheel — the #1 growth lever — is human/
community-management(no reply surface in WoopSocial). Communities, DMs, the Account Status dashboard, Threads analytics, and "Dear Algo" are native. - No engagement-bait (downranked); original, not recycled (prioritized); positive tone
(negativity throttled); an IG following ≠ automatic Threads success; never fabricate metrics;
growth compounds (60–90 days), not overnight. (Scope, distinctions + connections:
references/scope-and- connections.md.)
Distinct from its siblings (route correctly)
threads-growth (this) = the account STRATEGY (conversation-first, reply-more-than-post cadence, niche, funnel, metrics) · threads-post = the single-post CRAFT (one ≤500-char post; REPLY framework) · community-management = the reply execution + audience→community (the reply flywheel runs here) · x-growth = X (news/dunks, different culture) · instagram-growth = the funnel's conversion side · caption-writer/hook-writer = the copy lines.
Where this connects
Reads first: brand-profile, goals-and-kpis. Routes craft to: threads-post (the post), caption-writer/hook-writer (lines), nano-banana/ideogram (the +60% photo), community-management (the reply flywheel + Communities/DMs). Funnels to: instagram-growth (conversion), cross-platform-repurposing/content-recycling (repurpose top posts in 24–72h), link-in-bio-and-traffic. Publishes via: scheduling-and-queue → WoopSocial (original posts) + platform-specs-and-validation. Measures with: native Threads analytics + analytics-and-reporting. The reply flywheel, Communities, DMs, dashboards + analytics stay human/native.
Definition of done
A conversation-first strategy built on replying more than posting, with one sharp niche/angle for interest-graph classification; a first-hour velocity plan (post when awake, stay to reply, one topic tag); an original, positive format mix (photos/video over text-only, one tag) routed to threads-post for the craft; a sustainable 3–5/week cadence with a 60–90 day horizon and a Threads→Instagram funnel; metrics defined (reach, replies ÷ reach, follower growth) and read from native analytics; the original posts published via WoopSocial while the reply flywheel, Communities, DMs, dashboards, and analytics stay human/native; no engagement-bait, no recycled content, nothing fabricated, no overnight promises; correctly distinguished from threads-post and community-management.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/threads-growth of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/growth-plays-and-funnel.md
- references/scope-and-connections.md
- references/the-talks-framework.md
- references/threads-growth-2026-reality.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Threads Growth next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Threads Growth this skillsocial-media-skills/skills | 134 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Instagram Marketingsergebulaev/instagram-skills | 347 | — | ~1.9k | Automated safety check: Notes | MIT | |
| Competitor Social ResearchScrapeCreators/social-media-research-skills | 3.4k | — | ~1.1k | Automated safety check: Notes | MIT | |
| Business Contact and Social Links Finderbrowser-act/skills | 6.1k | 1 repos | ~1.6k | Automated safety check: Pass | MIT | |
| Reddit Community Researchunifapi-agent/agents | 589 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Revenue Centric Designfabricioctelles/skills | 106 | — | ~2.8k | Automated safety check: Pass | Custom licence |
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Related
Works with
Categories
Questions about Threads Growth
What does Threads Growth do?
The Threads account-growth strategy skill -- the channel layer above threads-post. Threads Growth is an agent skill from social-media-skills/skills. The Threads account-growth strategy skill -- the channel layer above threads-post.
When should I use Threads Growth?
Threads Growth fits situations like: someone wants to grow a Threads account; understand the Threads algorithm; set a Threads strategy.
How do I install Threads Growth in Claude Code?
Run `npx skills add social-media-skills/skills --skill threads-growth -a claude-code`. Or copy the skill folder (skills/threads-growth in social-media-skills/skills) into .claude/skills/threads-growth in your project. Claude Code loads it when a task matches its description.
How do I install Threads Growth in Codex?
Run `npx skills add social-media-skills/skills --skill threads-growth -a codex`. Or copy the skill folder (skills/threads-growth in social-media-skills/skills) into .agents/skills/threads-growth in your project. Codex loads it when a task matches its description.
Can I use Threads Growth in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill threads-growth -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/threads-growth, .gemini/skills/threads-growth, .github/skills/threads-growth and .opencode/skills/threads-growth in your project.
What does Threads Growth need to run?
SKILL.md names no scripts, command-line tools or credentials: Threads Growth is instructions for the agent only.
Does Threads Growth access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Threads Growth safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Threads Growth use?
Threads Growth is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Threads Growth use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.1k tokens, read only when the agent opens those files.
What are the alternatives to Threads Growth?
Skills that share tags, products or a category with Threads Growth: Instagram Marketing (sergebulaev/instagram-skills, 347 stars), Competitor Social Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Business Contact and Social Links Finder (browser-act/skills, 6.1k stars) and Reddit Community Research (unifapi-agent/agents, 589 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Threads Growth?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.