Product Marketing Context Global

What it does

When your agent uses it

• Starting work on a new product
• With a region variant for US
• Set up marketing context
• New client setup

Example prompts

• “set up marketing context”
• “new client setup”
• “onboard a new product”
• “/product-marketing-context-global”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

1. 1Check existing file
2. 2Choose region variant
3. 3Collect info per variant
4. 4Create the file

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Marketing Context Global loads about 2.1k tokens when it runs. Until then it costs about 232 tokens; SKILL.md has 677 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~232

When it runs · the whole SKILL.md, loaded when a task matches

~2.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 677 words, ~2,137 tokens.

name

product-marketing-context-global

description

Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`.

metadata.version

1.0.1

metadata.category

foundation

license

MIT

triggers

global marketing context, international product context, US marketing context, EU marketing setup, SEA marketing context, LATAM marketing setup, multi-region…

related

product-marketing-context, 00-marketing-plan-global, 22-personal-brand-context-global

Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`

Where is your primary market?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC + CCPA, Meta + Google + TikTok)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD or local, PDPA, TikTok + Shopee/Lazada)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
    |-- Vietnam only
    |       --> Use `product-marketing-context` (VN foundation) — NOT this skill
    |-- Multi-region (>2 regions equally important)
            --> Pick the LARGEST market as primary; note others in section 12

# Product Marketing Context (Global) — [Product name]

> Region variant: [US / EU / SEA / LATAM]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent

---

[12 sections following the chosen variant]

## Collect info

### Step 0: Check global context file

Check whether `.agents/product-marketing-context-global.md` exists:
- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
- **No**  -> Suggest user run `product-marketing-context-global` first.
  If user wants to continue anyway, ask 2-3 minimum questions about product + region.

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files in skills/en/product-marketing-context-global of minhnv0807/ai-business-skills.

• SKILL.md
• README.md
• variants/01-us.md
• variants/02-eu.md
• variants/03-sea.md
• variants/04-latam.md

Open the folder on GitHubat commit 0360adc