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Agent skill

Competitor Social Research

by ScrapeCreators in ScrapeCreators/social-media-research-skills

A skill your agent uses when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a…

MITAuto-check: notesMarketing & SEO

Install Competitor Social Research

skills CLI
$ npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ScrapeCreators/social-media-research-skills competitor-social-research --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-social-research .claude/skills/competitor-social-research && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-social-research
GitHub stars
3.3k
Token cost
~1.1k tokens
SKILL.md length
321 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a…

  • Works in 6 steps: Define competitors and platforms → Fetch profile snapshots → Fetch recent content → …
  • The user wants to research competitors social media strategy
  • SKILL.md covers Overview, When to Use, Workflow and Useful ScrapeCreators Endpoints, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitor Social Research is an agent skill from ScrapeCreators/social-media-research-skills. Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Social media marketing. It works with Instagram, YouTube, TikTok and LinkedIn. The repository describes itself as: AI agent skills for social media research. Outlier posts, comment mining, competitor teardowns, ad libraries & trends across TikTok, Instagram, YouTube, Reddit, X, LinkedIn &… The licence is MIT.

When your agent uses it

  • The user wants to research competitors social media strategy
  • Find what content is working in a niche
  • Identify content gaps
  • Produce a practical social strategy brief from public social data

Example prompts

  • “/competitor-social-research”

Requirements

  • A credential in SCRAPECREATORS_API_KEY
  • Pre-approved tools (allowed-tools): Bash, Read, Write, WebFetch

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Define competitors and platforms
  2. Fetch profile snapshots
  3. Fetch recent content
  4. Find outliers per competitor
  5. Analyze content strategy
  6. Find gaps and opportunities

What it can do on your machine

Read from SKILL.md and the folder at commit 64ba7b4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Bash
    • Read
    • Write
    • WebFetch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Social Research loads about 1.1k tokens when it runs. Until then it costs about 65 tokens; SKILL.md has 321 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~65
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Bash, Read, Write, WebFetch

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from ScrapeCreators/social-media-research-skills at commit 64ba7b4, republished under its MIT licence (© ScrapeCreators). 321 words, ~1,056 tokens.

Download SKILL.mdSave it as .claude/skills/competitor-social-research/SKILL.md (or your agent's skills folder).
name
competitor-social-research
description
Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.
allowed-tools
Bash, Read, Write, WebFetch
version
1.0.0
author
ScrapeCreators
license
MIT
homepage
https://scrapecreators.com
repository
https://github.com/ScrapeCreators/social-media-research-skills

Competitor Social Research

Overview

Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.

When to Use

Use this skill when the user asks to:

  • compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
  • find what content is working in a niche
  • benchmark posting frequency, formats, topics, and engagement
  • identify content gaps or opportunities
  • build a social strategy from competitor research

Workflow

  1. Define competitors and platforms

    • Use provided handles/URLs.
    • If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.

  2. Fetch profile snapshots

    • Followers/subscribers
    • Bio/positioning
    • Links
    • Verification/public metadata

  3. Fetch recent content

    • Pull comparable recent windows per competitor.
    • Track source URLs, dates, captions, formats, and metrics.

  4. Find outliers per competitor

    • Use each account's own median baseline.
    • Do not compare raw views between a huge brand and a small brand without context.

  5. Analyze content strategy

    • Content pillars
    • Formats
    • Hook styles
    • Posting cadence
    • Offers/CTAs
    • Use of founder/creator personality
    • Community/comment patterns

  6. Find gaps and opportunities Look for:

    • topics competitors avoid
    • formats that overperform but few competitors use
    • unanswered audience questions
    • weak hooks or repetitive content
    • platform whitespace

Useful ScrapeCreators Endpoints

Use the relevant profile/feed/detail/transcript/comment endpoints from scrapecreators-api. Common routes include:

  • TikTok: /v1/tiktok/profile, /v3/tiktok/profile/videos
  • Instagram: /v1/instagram/profile, /v2/instagram/user/posts, /v1/instagram/user/reels
  • YouTube: /v1/youtube/channel, /v1/youtube/channel-videos, /v1/youtube/channel/shorts
  • LinkedIn: /v1/linkedin/company, /v1/linkedin/company/posts
  • Facebook: /v1/facebook/profile, /v1/facebook/profile/posts, /v1/facebook/profile/reels
  • X/Twitter: /v1/twitter/profile, /v1/twitter/user-tweets
  • Threads: /v1/threads/profile, /v1/threads/user/posts
  • Bluesky: /v1/bluesky/profile, /v1/bluesky/user/posts

Output Format

markdown
# Competitor Social Research Brief

## Executive Summary
- Biggest opportunity:
- Competitor to study closest:
- Content format to test first:

## Competitor Snapshot
| Competitor | Platforms | Audience size | Posting cadence | Best-performing format | Notes |
|---|---|---:|---|---|---|

## What Is Working
### Competitor A
- Content pillars:
- Outlier examples:
- Hooks/formats:

## Cross-Competitor Patterns
1. ...
2. ...

## Gaps and Opportunities
| Opportunity | Evidence | Suggested test |
|---|---|---|

## Recommended Content Tests
1. ...
2. ...
3. ...

## Sources
- [Post/profile/ad](url)

Common Pitfalls

  • Do not compare competitors only by follower count. Engagement and outlier lift matter more.
  • Do not mix platforms without platform context. A good LinkedIn post and good TikTok are different artifacts.
  • Do not assume a profile match from a company name if multiple brands share the name.
  • Do not present competitor strategy as fact when it is inferred from public content. Say "appears to" or "suggests".

© ScrapeCreators, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/competitor-social-research of ScrapeCreators/social-media-research-skills.

Open the folder on GitHubat commit 64ba7b4

Compare with similar skills

Competitor Social Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Social Research compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Social Research this skillScrapeCreators/social-media-research-skills3.3k—~1.1kAutomated safety check: NotesMIT
Business Contact and Social Links Finderbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
Social Strategyindranilbanerjee/digital-marketing-pro8541 repos~995Automated safety check: PassMIT
Social Media Managementmanojbajaj95/claude-gtm-plugin1041 repos~3.9kAutomated safety check: PassMIT
Google Social Media Finderbrowser-act/skills6.1k—~1.7kAutomated safety check: PassMIT
Data Feedsdavila7/claude-code-templates32k—~1.7kAutomated safety check: PassMIT

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Works with

Categories

Questions about Competitor Social Research

What does Competitor Social Research do?

A skill your agent uses when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a…. Competitor Social Research is an agent skill from ScrapeCreators/social-media-research-skills. Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.

When should I use Competitor Social Research?

Competitor Social Research fits situations like: the user wants to research competitors social media strategy; find what content is working in a niche; identify content gaps; produce a practical social strategy brief from public social data.

How do I install Competitor Social Research in Claude Code?

Run `npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -a claude-code`. Or copy the skill folder (skills/competitor-social-research in ScrapeCreators/social-media-research-skills) into .claude/skills/competitor-social-research in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Social Research in Codex?

Run `npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -a codex`. Or copy the skill folder (skills/competitor-social-research in ScrapeCreators/social-media-research-skills) into .agents/skills/competitor-social-research in your project. Codex loads it when a task matches its description.

Can I use Competitor Social Research in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-social-research, .gemini/skills/competitor-social-research, .github/skills/competitor-social-research and .opencode/skills/competitor-social-research in your project.

What does Competitor Social Research need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitor Social Research is instructions for the agent only. Our summary lists: A credential in SCRAPECREATORS_API_KEY. Its frontmatter pre-approves these tools: Bash, Read, Write, WebFetch.

Does Competitor Social Research access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitor Social Research safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Competitor Social Research use?

Competitor Social Research is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitor Social Research use?

About 1.1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitor Social Research?

Skills that share tags, products or a category with Competitor Social Research: Business Contact and Social Links Finder (browser-act/skills, 6.1k stars), Social Strategy (indranilbanerjee/digital-marketing-pro, 854 stars), Social Media Management (manojbajaj95/claude-gtm-plugin, 104 stars) and Google Social Media Finder (browser-act/skills, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Social Research?

ScrapeCreators (a GitHub organization) maintains it in ScrapeCreators/social-media-research-skills, which has 3,258 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on August 26, 2026.

Source: ScrapeCreators/social-media-research-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.