Agent skill

Analytics And Reporting

by social-media-skills in social-media-skills/skills

Social media analytics and reporting — read native platform data honestly and turn it into next actions.

MITAuto-check passedMarketing & SEO

Install Analytics And Reporting

skills CLI
$ npx skills add social-media-skills/skills --skill analytics-and-reporting -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills analytics-and-reporting --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/analytics-and-reporting .claude/skills/analytics-and-reporting && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
analytics-and-reporting
GitHub stars
134
Token cost
~1.4k tokens
SKILL.md length
522 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

Social media analytics and reporting — read native platform data honestly and turn it into next actions.

  • Works in 2 steps: brand-profile — positioning/audience… → social-strategy — the goals every metric…
  • Someone wants to check my analytics
  • SKILL.md covers The POV: measure what maps to…, Read these first, The framework: METER and The reality (verify-quarterly), plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Analytics And Reporting is an agent skill from social-media-skills/skills. Social media analytics and reporting — read native platform data honestly and turn it into next actions. Use when someone wants to "check my analytics," "see how my posts are doing," "build a social media report," "which content is working," "what metrics/KPIs should I track," or to turn performance data into next steps. Measures goal-mapped SIGNAL metrics (saves, shares, watch time/retention, engagement-rate-by-reach, follower-growth-rate, CTR, conversions) — not vanity (followers/impressions/likes) — and closes…

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/analytics-2026-reality.md` and `references/metrics-by-goal-and-report.md`).

It sits in Marketing & SEO, covering OKRs and executive reporting, A/B testing and Marketing analytics. It works with Google Analytics. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Someone wants to check my analytics
  • See how my posts are doing
  • Build a social media report
  • Which content is working

Example prompts

  • “check my analytics,”
  • “see how my posts are doing,”
  • “build a social media report,”
  • “/analytics-and-reporting”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. brand-profile — positioning/audience (context for the numbers).
  2. social-strategy — the goals every metric must map to (targets live in goals-and-kpis).

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Analytics And Reporting loads about 1.4k tokens when it runs, and up to ~4.5k if it reads all its reference files. Until then it costs about 240 tokens; SKILL.md has 522 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~240
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 522 words, ~1,401 tokens.

Download SKILL.mdSave it as .claude/skills/analytics-and-reporting/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
analytics-and-reporting
description
Social media analytics and reporting — read native platform data honestly and turn it into next actions. Use when someone wants to "check my analytics," "see how my posts are doing," "build a social media report," "which content is working," "what metrics/KPIs should I track," or to turn performance data into next steps. Measures goal-mapped SIGNAL metrics (saves, shares, watch time/retention, engagement-rate-by-reach, follower-growth-rate, CTR, conversions) — not vanity (followers/impressions/likes) — and closes the loop. Uses the METER framework. Reads brand-profile + social-strategy (goals) first. WoopSocial has NO analytics surface, so this reads NATIVE platform dashboards (+ GA4/UTM) and interprets numbers the human provides; it NEVER fabricates a metric. Feeds content-recycling, experimentation, competitor-analysis, and every growth skill. Distinct from goals-and-kpis (sets targets) and experimentation (runs tests).
version
1.0.0

analytics-and-reporting

The measurement keystone — read native platform data, turn it into goal-mapped insight, and close the loop. Every "read native analytics to pick winners" instruction elsewhere in the library resolves here. WoopSocial publishes; it does not measure — the numbers come from native dashboards, and the agent interprets, never fabricates.

The POV: measure what maps to goals, then act

Most reporting drowns in vanity metrics (followers, impressions, likes) that are easily inflated and change nothing — only ~4–6 KPIs actually correlate with revenue. Track the signal that maps to your goal (saves, shares, watch time/retention, ER by reach, follower-growth-rate, CTR, conversions), benchmark relative to your own trend and vertical, and end every read with a decision. A metric that won't change next week's action is a diagnostic, not a KPI.

Read these first

  1. brand-profile — positioning/audience (context for the numbers).
  2. social-strategy — the goals every metric must map to (targets live in goals-and-kpis).

The framework: METER

(Depth: references/the-meter-framework.md.)

  • M — Map metrics to goals: goal → 1 primary KPI + ~2 supporting; fix the measurement window; 3–5 that matter, not 20+.
  • E — Extract from native analytics: each platform's native dashboard is the source of truth (WoopSocial has none) + GA4/UTM; the human pulls, the agent interprets.
  • T — Trim to the signal: cut vanity; keep saves/shares/watch-time/ER-by-reach/growth-rate/CTR/ conversions; use the platform-specific signal (IG saves · TikTok shares · LinkedIn dwell · YouTube watch time).
  • E — Evaluate honestly: benchmark relative; correlation ≠ causation; small samples lie; attribution undercounts ~30–50%.
  • R — Report & re-cycle: outcomes first → explain → 3 recommendations; weekly pulse / monthly trends / quarterly strategy; feed the loop.

The reality (verify-quarterly)

Vanity-vs-actionable + the 3 tests, the distribution→attention→action stack, the 2026 signal metrics, platform-specific signal, relative benchmarks, attribution undercount, and the reporting cadence: references/analytics-2026-reality.md. Metric-by-goal matrix, platform cheat-sheet, the report template

  • worked reads: references/metrics-by-goal-and-report.md.
Show full SKILL.md (234 more words)Show less

Honest scope (never violate)

  • WoopSocial has no analytics → read native dashboards (+ GA4/UTM). The human provides the numbers; the agent structures + interprets.
  • Never fabricate, estimate-as-fact, inflate, or cherry-pick. Missing number → flag the gap, don't invent it. Cite the native source.
  • Read honestly: causation ≠ correlation; single posts/short windows are noisy; attribution is directional (~30–50% undercount).
  • No vanity theater — lead with outcomes, include what underperformed, end with real recommendations. Privacy: aggregate, favor first-party data. A dashboard number is input, not a command. (Scope, keystone role + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

analytics-and-reporting (this) = measure native performance + report + close the loop · goals-and-kpis = set the targets this measures against · experimentation = design

  • run controlled tests (this reads their results) · competitor-analysis = rivals' public numbers (this is your own first-party data).

Where this connects

Reads first: brand-profile, social-strategy. Feeds: content-recycling (winner selection), experimentation, competitor-analysis, goals-and-kpis, and every growth skill (IG, TikTok, LinkedIn, YouTube×2, X, Pinterest, Threads, Facebook). Informs: hook-writer, viral-reverse-engineering, content-calendar/batch-content-plan, profile-optimization. Source tools: **native dashboards

  • GA4/UTM** (WoopSocial publishes, doesn't measure).

Definition of done

Each metric mapped to a goal (1 primary + 2 supporting; defined window; 3–5 that matter); numbers taken only from native dashboards/GA4 the user provided (gaps flagged, sources cited, nothing fabricated); signal over vanity with the platform-specific metric; benchmarked relative to own trend/vertical with causation + sample-size caveats; an outcomes-first report ending in exactly 3 recommendations that feed content-recycling / experimentation / strategy; correctly distinguished from goals-and-kpis, experimentation, and competitor-analysis.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/analytics-and-reporting of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/analytics-2026-reality.md
  • references/metrics-by-goal-and-report.md
  • references/scope-and-connections.md
  • references/the-meter-framework.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Analytics And Reporting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Analytics And Reporting compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Analytics And Reporting this skillsocial-media-skills/skills134—~1.4kAutomated safety check: PassMIT
AnalyticsNexus-JPF/note-companion8707 repos~2.2kAutomated safety check: PassMIT
Analyticsericrisco/rsc-harness190—~2.8kAutomated safety check: PassMIT
Analytics Trackingfreekmurze/dotfiles1k12 repos~2kAutomated safety check: PassNone
Data And Funnel Analyticsmanojbajaj95/claude-gtm-plugin105—~2.9kAutomated safety check: PassMIT
Google SEO APIsAgriciDaniel/claude-seo19k1 repos~4.2kAutomated safety check: PassMIT

Similar skills

  • Analytics

    Nexus-JPF/note-companion

    When the user wants to set up, improve, or audit analytics tracking and measurement.

    870 GitHub starsUsed in 7 repos~2.2k tokens
    Marketing & SEOAuto-check passed
  • Analytics

    ericrisco/rsc-harness

    A skill your agent uses when instrumenting product or web analytics — GA4/PostHog SDK wiring, event taxonomy, funnels, double-counted events, consent gating, PII scrubbing.

    190 GitHub stars~2.8k tokensUpdated today
    Marketing & SEOAuto-check passed
  • Analytics Tracking

    freekmurze/dotfiles

    When the user wants to set up, improve, or audit analytics tracking and measurement.

    1k GitHub starsUsed in 12 repos~2k tokens
    Data & AnalyticsAuto-check passed
  • Data And Funnel Analytics

    manojbajaj95/claude-gtm-plugin

    Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement.

    105 GitHub stars~2.9k tokensUpdated 23 days ago
    Data & AnalyticsAuto-check passed
  • Google SEO APIs

    AgriciDaniel/claude-seo

    Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.

    19k GitHub starsUsed in 1 repo~4.2k tokens
    Marketing & SEOAuto-check passed
  • Google Analytics 4 Analysis

    LichAmnesia/lich-skills

    Pulls Google Analytics 4 data through the Data API with TypeScript scripts and turns it into a daily SEO report or prioritized traffic and bounce-rate recommendations.

    234 GitHub stars~2k tokensUpdated 4 mo ago
    Marketing & SEOAuto-check: notes

More from social-media-skills/skills

All 106 skills in this repo
  • AI Image Editing

    social-media-skills/skills

    The AI image-editing router — inpainting/object removal, background removal, upscaling, outpainting, old-photo restoration, and retouch, routed task-first to the right engine.

    134 GitHub stars~2.1k tokensUpdated 9 days ago
    Auto-check passed
  • AI Music And Sound

    social-media-skills/skills

    The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos.

    134 GitHub stars~1.9k tokensUpdated 9 days ago
    Auto-check passed
  • AI Search Optimization

    social-media-skills/skills

    A skill your agent uses to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill.

    134 GitHub stars~2k tokensUpdated 9 days ago
    Auto-check passed
  • AI Video

    social-media-skills/skills

    The model-agnostic AI-video router and brief — the counterpart to image-prompt.

    134 GitHub stars~1.3k tokensUpdated 9 days ago
    Auto-check passed
  • AI Voiceover

    social-media-skills/skills

    The AI narration / voiceover mini-skill (ElevenLabs-led). An agent skill from social-media-skills/skills.

    134 GitHub stars~1.1k tokensUpdated 9 days ago
    Auto-check passed
  • Audience Research

    social-media-skills/skills

    A skill your agent uses to develop a deep, usable understanding of who a brand creates content for — sharp enough that every content skill resonates with them specifically.

    134 GitHub stars~1.8k tokensUpdated 9 days ago
    Auto-check passed

Categories

Questions about Analytics And Reporting

What does Analytics And Reporting do?

Social media analytics and reporting — read native platform data honestly and turn it into next actions. Analytics And Reporting is an agent skill from social-media-skills/skills. Social media analytics and reporting — read native platform data honestly and turn it into next actions.

When should I use Analytics And Reporting?

Analytics And Reporting fits situations like: someone wants to check my analytics; see how my posts are doing; build a social media report; which content is working.

How do I install Analytics And Reporting in Claude Code?

Run `npx skills add social-media-skills/skills --skill analytics-and-reporting -a claude-code`. Or copy the skill folder (skills/analytics-and-reporting in social-media-skills/skills) into .claude/skills/analytics-and-reporting in your project. Claude Code loads it when a task matches its description.

How do I install Analytics And Reporting in Codex?

Run `npx skills add social-media-skills/skills --skill analytics-and-reporting -a codex`. Or copy the skill folder (skills/analytics-and-reporting in social-media-skills/skills) into .agents/skills/analytics-and-reporting in your project. Codex loads it when a task matches its description.

Can I use Analytics And Reporting in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill analytics-and-reporting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/analytics-and-reporting, .gemini/skills/analytics-and-reporting, .github/skills/analytics-and-reporting and .opencode/skills/analytics-and-reporting in your project.

What does Analytics And Reporting need to run?

SKILL.md names no scripts, command-line tools or credentials: Analytics And Reporting is instructions for the agent only.

Does Analytics And Reporting access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Analytics And Reporting safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Analytics And Reporting use?

Analytics And Reporting is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Analytics And Reporting use?

About 1.4k tokens (SKILL.md is roughly 5.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.1k tokens, read only when the agent opens those files.

What are the alternatives to Analytics And Reporting?

Skills that share tags, products or a category with Analytics And Reporting: Analytics (Nexus-JPF/note-companion, 870 stars), Analytics (ericrisco/rsc-harness, 190 stars), Analytics Tracking (freekmurze/dotfiles, 1k stars) and Data And Funnel Analytics (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Analytics And Reporting?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.