Customer Journey Map
phuryn/pm-skills
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
Help users navigate the manual, unscalable journey of finding and closing their first B2B customers.
MITAuto-check passed
Install First B2b Customers
$ npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install RefoundAI/lenny-skills first-b2b-customers --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/first-b2b-customers .claude/skills/first-b2b-customers && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "first-b2b-customers" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/first-b2b-customers into .claude/skills/first-b2b-customers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "first-b2b-customers", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/RefoundAI/lenny-skills/tree/main/skills/first-b2b-customersType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install RefoundAI/lenny-skills first-b2b-customers --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/first-b2b-customers .agents/skills/first-b2b-customers && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "first-b2b-customers" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/first-b2b-customers into .agents/skills/first-b2b-customers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "first-b2b-customers", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install RefoundAI/lenny-skills first-b2b-customers --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/first-b2b-customers .cursor/skills/first-b2b-customers && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "first-b2b-customers" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/first-b2b-customers into .cursor/skills/first-b2b-customers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "first-b2b-customers", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/RefoundAI/lenny-skills.git --path skills/first-b2b-customers--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install RefoundAI/lenny-skills first-b2b-customers --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/first-b2b-customers .gemini/skills/first-b2b-customers && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "first-b2b-customers" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/first-b2b-customers into .gemini/skills/first-b2b-customers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "first-b2b-customers", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install RefoundAI/lenny-skills first-b2b-customersInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/first-b2b-customers .github/skills/first-b2b-customers && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "first-b2b-customers" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/first-b2b-customers into .github/skills/first-b2b-customers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "first-b2b-customers", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install RefoundAI/lenny-skills first-b2b-customers --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/first-b2b-customers .opencode/skills/first-b2b-customers && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "first-b2b-customers" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/first-b2b-customers into .opencode/skills/first-b2b-customers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "first-b2b-customers", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
first-b2b-customers- GitHub stars
- 1.4k
- Token cost
- ~1.7k tokens
- SKILL.md length
- 994 words
- Files
- 3 (incl. references)
- Skills in repo
- 76
- Repo updated
- First seen
- Licence
- MIT
At a glance
Help users navigate the manual, unscalable journey of finding and closing their first B2B customers.
- Works in 4 steps: Assess network and trust - Evaluate the… → Refine the initial pitch - Help craft… → Design the partner program - Guide the… → …
- SKILL.md covers How to Help, Core Principles, Templates & Frameworks and Questions to Help Users, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
First B2b Customers is an agent skill from RefoundAI/lenny-skills. Help users navigate the manual, unscalable journey of finding and closing their first B2B customers. This guide focuses on leveraging personal networks, co-creating with design partners, and obsessing over early user success.
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/artifacts.md` and `references/guest-insights.md`).
The repository describes itself as: 86 product management skills from Lenny's Podcast for Claude Code and AI agents. Hiring, user research, strategy, shipping, and more. The licence is MIT.
Example prompts
- “/first-b2b-customers”
Requirements
- Node.js
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Assess network and trust - Evaluate the user's existing connections to identify the highest-probability early adopters.
- Refine the initial pitch - Help craft messages for cold outreach or network requests that emphasize advice-seeking and problem-solving.
- Design the partner program - Guide the creation of a design partner framework to co-develop features with early users.
- Plan the manual rollout - Strategize high-touch onboarding and support sequences to ensure initial customer success.
What it can do on your machine
Read from SKILL.md and the folder at commit 13598cc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
First B2b Customers loads about 1.7k tokens when it runs, and up to ~17k if it reads all its reference files. Until then it costs about 61 tokens; SKILL.md has 994 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from RefoundAI/lenny-skills at commit 13598cc, republished under its MIT licence (© RefoundAI). 994 words, ~1,722 tokens.
Download SKILL.mdSave it as
.claude/skills/first-b2b-customers/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- first-b2b-customers
- description
- Help users navigate the manual, unscalable journey of finding and closing their first B2B customers. This guide focuses on leveraging personal networks, co-creating with design partners, and obsessing over early user success.
Acquiring First B2B Customers
Transition from zero to your first ten paying customers through manual hustle and high-trust relationships.
Help the user with acquiring first b2b customers using insights from 7 guests and posts across Lenny's Podcast and Newsletter.
How to Help
- Assess network and trust - Evaluate the user's existing connections to identify the highest-probability early adopters.
- Refine the initial pitch - Help craft messages for cold outreach or network requests that emphasize advice-seeking and problem-solving.
- Design the partner program - Guide the creation of a design partner framework to co-develop features with early users.
- Plan the manual rollout - Strategize high-touch onboarding and support sequences to ensure initial customer success.
Core Principles
Hyper-specific niche focus
Ben Williams: "They started with a really narrow, early focus. It was a single persona, single context, single use case, and what that meant for Snyk was developers building applications using Node.js who wanted to ensure that the open source dependencies they were pulling into their apps were secure."
Achieve early traction by solving a single problem for a narrow persona before expanding to the wider market.
Founder-led sales mastery
Sri Batchu: "My view is you start off with founder-led sales, the early team needs to know how to actually sell. Then you hire your first couple of salespeople, then you start some very low cost targeted marketing efforts. So whether it's content, community, small scale events, and then PR, after all of that is when you start paid and brand effort and then SEO probably start around the same time that you start paid marketing efforts. The reason for the progression the way I've described it is the channels get more expensive as you go farther along and they get more effective as you understand more about your customers."
Master the sales process manually as a founder to build deep customer knowledge before attempting to scale or hire a sales team.
The Network Advantage
From "How today's fastest growing B2B businesses found their first ten customers": "In practice, it’s even easier — almost every B2B business BOTH hits up their personal network AND heads to the places their potential customers were spending time. The question isn’t which of these two routes to pursue, but instead how far your own network will take you before you move on."
Leverage personal networks first because they provide the baseline of trust necessary for a buyer to take a risk on an early-stage product.
Targeted creative outreach
From "How to find and win your first 10 B2B customers": "One of the recurring themes (and biggest surprises) across my interviews is the value, and effectiveness, of going cold outbound in the early stages—cold emails, cold DMs, cold calling. But you need to be clever about how you do this."
Use highly personalized and creative cold outreach targeted at specific strategic individuals rather than using automated or generic scripts.
Show full SKILL.md (514 more words)Show less
Templates & Frameworks
- Three B2B Early Customer Acquisition Strategies (How today's fastest growing B2B businesses found their first ten customers) - The only three sourcing strategies that account for every B2B company's very early growth, used to decide how to find your first 10 customers
- Seven Key Takeaways for B2B Early Monetization (How today's fastest-growing B2B businesses turned their early users into paying customers – Issue 36) - Lenny's seven biggest surprises and takeaways from studying how 25+ B2B companies monetized early users
- Concentric Circles of Trust Model (How to find and win your first 10 B2B customers) - A mental model for prioritizing early customer acquisition channels based on the level of innate trust between you and the prospect, working outward from highes
- 7-Step Sequence for Finding Early B2B Customers (How to find and win your first 10 B2B customers) - A prioritized sequence of channels to pursue when finding your first 10 B2B customers, ordered from highest trust/lowest scale to lowest trust/highest scale
- Figma: First customer obsession and trust (A guide for finding product-market fit in B2B) - Dylan Field's mindset of treating the first unpaying alpha user (Coda/Krypton) as a critical customer, framing it as a trust obligation.
- Zip's LinkedIn Advice-First Cold Outbound (How to find and win your first 10 B2B customers) - Zip's founders exclusively used LinkedIn cold outreach but framed initial messages as asking for advice, not selling
- Stripe — The Collison Installation (How today's fastest growing B2B businesses found their first ten customers) - Stripe's technique of physically installing the product on prospects' laptops immediately instead of sending a link
- Design Partner Development Process / 'Slice' Strategy (How Gong builds product) - A methodology for developing new products and features through continuous iteration with design partners, from embarrassingly early prototypes through limited a
See references/artifacts.md for the full list with details.
Questions to Help Users
- "Who are the top ten people in your personal network who feel the specific pain you are solving?"
- "What is the single most urgent problem your product solves for a specific persona?"
- "Are you willing to perform manual work behind the scenes to make the product feel magical for your first customer?"
- "Which online or offline communities do your potential buyers congregate in most frequently?"
- "How can you frame your initial outreach as a request for advice rather than a sales pitch?"
Common Mistakes to Flag
- Scaling sales too early - Hiring sales reps before the founder has personally mastered the sales process leads to a lack of customer insight and failed quotas.
- Broad targeting - Attempting to sell a horizontal solution to everyone at once dilutes the product's value and makes it harder to build a concentrated base of happy users.
- Automated cold outreach - Sending generic, bulk emails to cold leads destroys trust and results in low conversion compared to high-effort, personalized messages.
- Ignoring the power of manual support - Failing to provide extreme, high-touch support in the early days prevents the deep learning required to achieve true product-market fit.
Deep Dive
For all 21 sourced insights from 7 guests, see references/guest-insights.md
Related Skills
- Launch Planning
- Plg Sales Integration
- Enterprise Sales Motion
- Marketing Org And Stack
© RefoundAI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/first-b2b-customers of RefoundAI/lenny-skills.
- SKILL.md
- references/artifacts.md
- references/guest-insights.md
Open the folder on GitHubat commit 13598cc
Compare with similar skills
First B2b Customers next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| First B2b Customers this skillRefoundAI/lenny-skills | 1.4k | — | ~1.7k | Automated safety check: Pass | MIT | |
| Customer Journey Mapphuryn/pm-skills | 27k | — | ~816 | Automated safety check: Pass | MIT | |
| Customer Journey Map Builderdeanpeters/Product-Manager-Skills | 7.2k | 1 repos | ~3.7k | Automated safety check: Pass | Custom licence | |
| Customer Journey Mapping Workshopdeanpeters/Product-Manager-Skills | 7.2k | 1 repos | ~4.7k | Automated safety check: Pass | Custom licence | |
| Customer Journey Mapmohitagw15856/pm-claude-skills | 1.4k | — | ~3.4k | Automated safety check: Pass | MIT | |
| Find Releaseflutter/flutter | 179k | — | ~545 | Automated safety check: Pass | BSD-3-Clause |
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Questions about First B2b Customers
What does First B2b Customers do?
Help users navigate the manual, unscalable journey of finding and closing their first B2B customers. First B2b Customers is an agent skill from RefoundAI/lenny-skills. Help users navigate the manual, unscalable journey of finding and closing their first B2B customers.
How do I install First B2b Customers in Claude Code?
Run `npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a claude-code`. Or copy the skill folder (skills/first-b2b-customers in RefoundAI/lenny-skills) into .claude/skills/first-b2b-customers in your project. Claude Code loads it when a task matches its description.
How do I install First B2b Customers in Codex?
Run `npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a codex`. Or copy the skill folder (skills/first-b2b-customers in RefoundAI/lenny-skills) into .agents/skills/first-b2b-customers in your project. Codex loads it when a task matches its description.
Can I use First B2b Customers in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add RefoundAI/lenny-skills --skill first-b2b-customers -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/first-b2b-customers, .gemini/skills/first-b2b-customers, .github/skills/first-b2b-customers and .opencode/skills/first-b2b-customers in your project.
What does First B2b Customers need to run?
SKILL.md names no scripts, command-line tools or credentials: First B2b Customers is instructions for the agent only. Our summary lists: Node.js.
Does First B2b Customers access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is First B2b Customers safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does First B2b Customers use?
First B2b Customers is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does First B2b Customers use?
About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 15k tokens, read only when the agent opens those files.
What are the alternatives to First B2b Customers?
Skills that share tags, products or a category with First B2b Customers: Customer Journey Map (phuryn/pm-skills, 27k stars), Customer Journey Map Builder (deanpeters/Product-Manager-Skills, 7.2k stars), Customer Journey Mapping Workshop (deanpeters/Product-Manager-Skills, 7.2k stars) and Customer Journey Map (mohitagw15856/pm-claude-skills, 1.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains First B2b Customers?
RefoundAI (a GitHub organization) maintains it in RefoundAI/lenny-skills, which has 1,381 GitHub stars. The repository holds 76 skills in this directory. The repository was last updated on July 16, 2026.
Source: RefoundAI/lenny-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.