User Story Mapping
deanpeters/Product-Manager-Skills
Lays out a user journey as activities, steps, and tasks on a two-dimensional map that then informs backlog slicing.
Build a customer journey map for a product, service, or experience.
$ npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills customer-journey-map --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/customer-journey-map .claude/skills/customer-journey-map && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "customer-journey-map" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/customer-journey-map into .claude/skills/customer-journey-map/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-map", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/customer-journey-mapType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills customer-journey-map --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/customer-journey-map .agents/skills/customer-journey-map && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "customer-journey-map" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/customer-journey-map into .agents/skills/customer-journey-map/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-map", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills customer-journey-map --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/customer-journey-map .cursor/skills/customer-journey-map && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "customer-journey-map" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/customer-journey-map into .cursor/skills/customer-journey-map/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-map", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/customer-journey-map--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills customer-journey-map --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/customer-journey-map .gemini/skills/customer-journey-map && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "customer-journey-map" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/customer-journey-map into .gemini/skills/customer-journey-map/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-map", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills customer-journey-mapInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/customer-journey-map .github/skills/customer-journey-map && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "customer-journey-map" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/customer-journey-map into .github/skills/customer-journey-map/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-map", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills customer-journey-map --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/customer-journey-map .opencode/skills/customer-journey-map && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "customer-journey-map" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/customer-journey-map into .opencode/skills/customer-journey-map/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-map", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
customer-journey-mapBuild a customer journey map for a product, service, or experience.
Customer Journey Map is an agent skill from mohitagw15856/pm-claude-skills. Build a customer journey map for a product, service, or experience. Use when asked to map a customer journey, create a user journey, document touchpoints and pain points, or design an experience map. Produces a complete journey map with stages, touchpoints, emotions, pain points, and prioritised opportunities.
Its SKILL.md is about 3.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/evidence-based-mapping.md`, `references/worked-example.md` and `templates/journey-canvas.md`).
It sits in Product & Project Management, covering Customer journey mapping. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
6 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Customer Journey Map loads about 3.4k tokens when it runs, and up to ~7.2k if it reads all its reference files. Until then it costs about 83 tokens; SKILL.md has 1,701 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 1,701 words, ~3,431 tokens.
.claude/skills/customer-journey-map/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.This skill produces a complete customer journey map covering every stage from awareness through advocacy. Each stage includes touchpoints, customer actions, emotions, pain points, and specific improvement opportunities. Output is ready for use in product discovery, UX design, or cross-functional alignment workshops.
Ask the user for these if not provided:
Persona: [Name — e.g. "Sarah, the overwhelmed HR manager"] Journey scope: [Full end-to-end / Onboarding / Purchase / Renewal] Current or future state: [Current state / Desired future state] Prepared by: [Name / Team] Date: [Date] Based on: [Research sources — interviews, analytics, support data, assumed/hypothetical]
| Name | [Sarah] |
| Role | [HR Manager at a 200-person professional services firm] |
| Goal | [Reduce time spent on manual employee data management] |
| Frustrations | [Too many tools that don't talk to each other; always chasing approvals] |
| Tech comfort | [Moderate — comfortable with SaaS tools but not a power user] |
| Decision power | [Recommends tools; budget approved by CHRO] |
AWARENESS → CONSIDERATION → DECISION → ONBOARDING → ADOPTION → ADVOCACY
[Stage 1] [Stage 2] [Stage 3] [Stage 4] [Stage 5] [Stage 6]Overall experience rating (current state): [😤 Frustrating / 😐 Neutral / 😊 Positive]
How does the customer first discover the product exists?
Customer goal at this stage: [e.g. Realise they have a problem worth solving — or find a solution to a specific pain]
| Element | Detail |
|---|---|
| Trigger | [What event makes them start looking? — e.g. Manual process breaks down / peer recommendation / saw ad] |
| Where they are | [Google search / LinkedIn / conference / colleague conversation / email newsletter] |
| What they do | [e.g. Searches "automate employee onboarding" / asks peers in HR community / clicks LinkedIn ad] |
| Emotion | [😤 Frustrated — overwhelmed by manual processes and hoping for a better way] |
| Pain points | [Overwhelming number of options / hard to know which tools are credible / can't tell what's B2B vs B2C from homepage] |
| Opportunities | [SEO content targeting the trigger keyword / LinkedIn thought leadership / peer community presence] |
The customer is actively evaluating options. What do they do to decide?
| Element | Detail |
|---|---|
| Customer goal | [Narrow down from many options to a shortlist of 2–3] |
| What they do | [Reads G2/Capterra reviews / watches demo video / downloads comparison guide / asks peers who use something similar] |
| Touchpoints | [Website / review sites / social proof / demo request flow / sales email] |
| Emotion | [😕 Anxious — worried about making the wrong choice; past tool purchases haven't delivered] |
| Pain points | [Pricing not visible on website / demo requires a call before seeing the product / unclear if it works with their existing stack] |
| Opportunities | [Self-serve demo or interactive product tour / transparent pricing page / ROI calculator / case studies from similar company size] |
The customer is ready to buy — or not. What makes them commit?
| Element | Detail |
|---|---|
| Customer goal | [Get sign-off from CHRO and justify the decision with a business case] |
| What they do | [Books sales call / requests security questionnaire / builds internal business case / negotiates contract] |
| Touchpoints | [AE / sales call / security review / contract / procurement process] |
| Emotion | [😬 Cautious — doesn't want to be wrong; presenting to leadership adds pressure] |
| Pain points | [Sales process is slow / security questionnaire takes weeks / contract terms are non-standard and require legal] |
| Opportunities | [Security FAQ self-serve / standard contract with predictable terms / champion toolkit (slides, business case template) to help them sell internally] |
The customer has bought. Now they need to get value fast.
| Element | Detail |
|---|---|
| Customer goal | [Get the product working and show their CHRO it was a good decision] |
| What they do | [Receives welcome email / attends kickoff call / configures integrations / invites team] |
| Touchpoints | [Onboarding email sequence / in-product onboarding checklist / CSM / help centre / integrations marketplace] |
| Emotion | [😬 Anxious but hopeful — excited about potential but stressed about the setup work] |
| Pain points | [Setup is more complex than expected / IT required for SSO but IT is slow to respond / generic onboarding doesn't match their use case] |
| Opportunities | [Role-specific onboarding paths / IT connector with pre-filled request template / quick win email at day 3 (show them one thing that already works)] |
Key moment of truth: [What single moment in this stage determines whether they'll become an active user or ghost? — e.g. "First time the product saves them 30 minutes on a task they used to do manually"]
The customer is using the product. Are they getting consistent value?
| Element | Detail |
|---|---|
| Customer goal | [Make the product a regular part of their workflow; demonstrate ROI to leadership] |
| What they do | [Uses core features daily / discovers new features / hits a limitation / contacts support / attends webinar] |
| Touchpoints | [Product UI / in-app notifications / email / support / community / customer success manager] |
| Emotion | [Variable — some days 😊 when the product works well; some days 😤 when hitting a gap or bug] |
| Pain points | [Feature they expected isn't there / reporting doesn't show the metric leadership wants / power features are too complex / feels like they're underutilising what they're paying for] |
| Opportunities | [Proactive CSM check-in at day 30 / in-product feature discovery / usage dashboard for the customer to see their own ROI / community for peer learning] |
Adoption health indicators:
The customer loves the product. How do you turn them into a referral engine?
| Element | Detail |
|---|---|
| Customer goal | [Solve problems faster; feel like an expert; feel valued as a customer] |
| What they do | [Refers a peer / writes a G2 review / participates in case study / speaks at event / becomes a power user / joins community] |
| Touchpoints | [CSM / community / review request email / referral programme / case study outreach / conference sponsorship] |
| Emotion | [😊 Proud — the tool is part of their professional identity; they feel smart for choosing it] |
| Pain points | [Referral programme is clunky / no structured way to connect with peers / case study process is slow and effortful for them] |
| Opportunities | [One-click G2 review request at high-satisfaction moment / peer community / referral programme with meaningful reward / case study process that does most of the work for them] |
Plot the customer's emotional experience across the journey:
High 😊 │ * * *
│ *
Neutral 😐│ * *
│ *
Low 😤 │ * *
└────────────────────────────────────────────────────
Aware Consider Decide Onboard Adopt AdvocateLowest point: [Which stage has the worst experience — and why?] Highest point: [When is the customer most delighted — what drove it?] Biggest drop: [Where does sentiment fall most sharply — this is usually the biggest opportunity]
| Opportunity | Stage | Impact on customer | Effort to fix | Priority |
|---|---|---|---|---|
| [Self-serve product tour before sales call] | Consideration | [High — removes top buying barrier] | [Medium] | P1 |
| [Quick win email at day 3] | Onboarding | [High — builds early habit] | [Low] | P1 |
| [IT SSO setup template] | Onboarding | [Medium — removes specific blocker] | [Low] | P2 |
| [30-day proactive CSM check-in] | Adoption | [Medium — catches churn signals early] | [Medium] | P2 |
| [Peer referral programme] | Advocacy | [High for growth — reduces CAC] | [High] | P3 |
| Gap | How to close it | Priority |
|---|---|---|
| [What actually triggers the decision to start looking?] | [5 JTBD interviews with recent buyers] | [High] |
| [What causes customers to stall in onboarding?] | [Drop-off analysis in onboarding funnel + 3 interviews with churned customers] | [High] |
| [What % of customers have reached the advocacy stage?] | [Product analytics — identify power users; NPS by cohort] | [Medium] |
This skill ships with support files — use them when they are available:
references/evidence-based-mapping.md — Journey Maps Built on Evidence (Not Conference-Room Fiction). Apply it while producing the output; it carries the calibration and judgment calls the method summary above compresses.templates/journey-canvas.md — a fill-in version of the deliverable with the quality gates inline. Offer it when the user wants to work the document themselves rather than have it generated.Score any output of this skill before handing it over; 32+ is ship-quality.
| Dimension | 0 | 5 | 10 |
|---|---|---|---|
| Persona specificity | "All customers" or a demographic sketch that could be anyone; touchpoints generic to any product | One persona named but thin — goals and frustrations could apply to any buyer in the category | One vivid persona with role, goal, frustrations, and decision power; every touchpoint and pain point is recognisably this product and this person |
| Evidence grounding | Map is conference-room fiction — no data sources cited, pain points invented | Some sources named but pain points not traced to them; assumed sections not distinguished from researched ones | Sources listed in the header, key pain points tied to specific data (ticket categories, survey %, interview quotes), assumed stages labelled, and a research-gaps table covering the claims the recommendations lean on |
| Emotional truthfulness | No emotional layer — a process flow wearing a journey map's clothes | Emotions listed per stage but the curve is aspirationally smooth; lowest point unnamed or softened | Emotion at every stage, a curve with a real low, and the lowest point / biggest drop named with evidence — including customer pain that conflicts with an internal team's metric |
| Opportunity actionability | Opportunities missing, unranked, or platitudes ("improve onboarding") | Opportunities listed but vague, or ranked without impact/effort reasoning; not weighted toward the worst friction | Every opportunity written as a backlog-ready item, ranked by impact and effort, with P1s targeting the highest-friction moment the curve identified |
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 3 other files (references) in skills/customer-journey-map of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Customer Journey Map next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Customer Journey Map this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~3.4k | Automated safety check: Pass | MIT | |
| User Story Mappingdeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~2.8k | Automated safety check: Pass | Custom licence | |
| QA Critical UXfastrepl/anarlog | 9.5k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Prdjuanandresgs/claude-ctrl | 193 | — | ~2.9k | Automated safety check: Pass | None | |
| Customer Journey Map Builderdeanpeters/Product-Manager-Skills | 7.2k | 1 repos | ~3.7k | Automated safety check: Pass | Custom licence | |
| Super Product Ownersyahiidkamil/Software-Engineer-AI-Agent-Atlas | 401 | — | ~7.9k | Automated safety check: Pass | None |
deanpeters/Product-Manager-Skills
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Categories
Build a customer journey map for a product, service, or experience. Customer Journey Map is an agent skill from mohitagw15856/pm-claude-skills. Build a customer journey map for a product, service, or experience.
Customer Journey Map fits situations like: asked to map a customer journey; create a user journey; document touchpoints and pain points; design an experience map.
Run `npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a claude-code`. Or copy the skill folder (skills/customer-journey-map in mohitagw15856/pm-claude-skills) into .claude/skills/customer-journey-map in your project. Claude Code loads it when a task matches its description.
Run `npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a codex`. Or copy the skill folder (skills/customer-journey-map in mohitagw15856/pm-claude-skills) into .agents/skills/customer-journey-map in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/customer-journey-map, .gemini/skills/customer-journey-map, .github/skills/customer-journey-map and .opencode/skills/customer-journey-map in your project.
SKILL.md names no scripts, command-line tools or credentials: Customer Journey Map is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Customer Journey Map is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 3.4k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.8k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Customer Journey Map: User Story Mapping (deanpeters/Product-Manager-Skills, 7.2k stars), QA Critical UX (fastrepl/anarlog, 9.5k stars), Prd (juanandresgs/claude-ctrl, 193 stars) and Customer Journey Map Builder (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.