Agent skill

Customer Journey Map Builder

by deanpeters in deanpeters/Product-Manager-Skills

Builds a stage-by-stage customer journey map covering actions, touchpoints, emotions, KPIs, goals, and owning teams for one persona and scenario.

Custom licenceAuto-check passedProduct & Project Management

Install Customer Journey Map Builder

skills CLI
$ npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-map -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install deanpeters/Product-Manager-Skills customer-journey-map --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/customer-journey-map .claude/skills/customer-journey-map && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
customer-journey-map
GitHub stars
7.2k
Used in
1 other repo
Token cost
~3.7k tokens
SKILL.md length
1,381 words
Files
4
Skills in repo
75
Repo updated
First seen
Licence
Custom licence

At a glance

Builds a stage-by-stage customer journey map covering actions, touchpoints, emotions, KPIs, goals, and owning teams for one persona and scenario.

  • Works in 7 steps: Prepare Prerequisites → Set Clear Objectives → Choose a Buyer Persona → …
  • Diagnosing where a customer's experience breaks down
  • SKILL.md covers Purpose, Input, Key Concepts and Application, plus 3 more sections
  • Reaches github.com

What it does

This skill lays out a journey across five horizontal stages adapted from NNGroup's framework and Carnegie Mellon's PM curriculum: awareness, consideration, decision, service, and loyalty. For each stage it documents customer actions, touchpoints, the customer's emotions and thoughts, the KPIs that measure success, the business goals behind the stage, and which team owns it.

It asks for a specific persona and scenario before building anything, since a map without an actor and a goal collapses into a generic funnel diagram, though anything already supplied in the invocation is used as given rather than re-asked. A template file and worked examples ship alongside it for reference.

When your agent uses it

  • Diagnosing where a customer's experience breaks down
  • Aligning cross-functional teams on one shared view of the funnel
  • Documenting touchpoints and emotions before a redesign

Example prompts

  • “Map the journey for a mid-market ops manager moving from free trial to paid rollout.”
  • “Build a journey map for first-time users onboarding to our mobile app.”
  • “Chart the journey from signup to renewal for an enterprise buyer.”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Prepare Prerequisites
  2. Set Clear Objectives
  3. Choose a Buyer Persona
  4. Map Each Stage
  5. Visualize the Map
  6. Analyze and Prioritize
  7. Test and Refine

What it can do on your machine

Read from SKILL.md and the folder at commit 1b5a524. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • github.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Customer Journey Map Builder loads about 3.7k tokens when it runs. Until then it costs about 49 tokens; SKILL.md has 1,381 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~49
When it runs · the whole SKILL.md, loaded when a task matches
~3.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,381 words (~3,724 tokens).

“Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPIs, business goals, and teams involved at each stage. Use this to identify pain points, align…”

— opening of SKILL.md by deanpeters, Custom licence
name
customer-journey-map
argument-hint
[persona] [scenario]
intent
Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting…
type
component
theme
workshops-facilitation
best_for
Mapping the full customer experience across all touchpoints, Aligning cross-functional teams on the end-to-end customer journey, Identifying pain points and…
scenarios
I need to map the customer journey for our B2B SaaS onboarding experience from signup to first value, Create a journey map for a PM leader evaluating our…
estimated_time
20-30 min

Read the full SKILL.md on GitHub

Files

SKILL.md and 3 other files in skills/customer-journey-map of deanpeters/Product-Manager-Skills.

  • SKILL.md
  • examples/meta-product-manager-skills.md
  • examples/sample.md
  • template.md

Open the folder on GitHubat commit 1b5a524

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in deanpeters/Product-Manager-Skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Customer Journey Map Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Customer Journey Map Builder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Customer Journey Map Builder this skilldeanpeters/Product-Manager-Skills7.2k1 repos~3.7kAutomated safety check: PassCustom licence
QA Critical UXfastrepl/anarlog9.5k—~1.4kAutomated safety check: PassMIT
Prdjuanandresgs/claude-ctrl193—~2.9kAutomated safety check: PassNone
Super Product Ownersyahiidkamil/Software-Engineer-AI-Agent-Atlas401—~7.9kAutomated safety check: PassNone
Attribution Analysis Modelingliangdabiao/claude-data-analysis-ultra-main290—~2.3kAutomated safety check: NotesNone
Gstack QA OnlyLING71671/Open-ClaudeCode963—~282Automated safety check: NotesCustom licence

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  • Prioritization Framework Advisor

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  • Strategic Roadmap Planning

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Questions about Customer Journey Map Builder

What does Customer Journey Map Builder do?

Builds a stage-by-stage customer journey map covering actions, touchpoints, emotions, KPIs, goals, and owning teams for one persona and scenario. This skill lays out a journey across five horizontal stages adapted from NNGroup's framework and Carnegie Mellon's PM curriculum: awareness, consideration, decision, service, and loyalty. For each stage it documents customer actions, touchpoints, the customer's emotions and thoughts, the KPIs that measure success, the business goals behind the stage, and which team owns it.

When should I use Customer Journey Map Builder?

Customer Journey Map Builder fits situations like: diagnosing where a customer's experience breaks down; aligning cross-functional teams on one shared view of the funnel; documenting touchpoints and emotions before a redesign.

How do I install Customer Journey Map Builder in Claude Code?

Run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-map -a claude-code`. Or copy the skill folder (skills/customer-journey-map in deanpeters/Product-Manager-Skills) into .claude/skills/customer-journey-map in your project. Claude Code loads it when a task matches its description.

How do I install Customer Journey Map Builder in Codex?

Run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-map -a codex`. Or copy the skill folder (skills/customer-journey-map in deanpeters/Product-Manager-Skills) into .agents/skills/customer-journey-map in your project. Codex loads it when a task matches its description.

Can I use Customer Journey Map Builder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-map -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/customer-journey-map, .gemini/skills/customer-journey-map, .github/skills/customer-journey-map and .opencode/skills/customer-journey-map in your project.

What does Customer Journey Map Builder need to run?

SKILL.md names no scripts, command-line tools or credentials: Customer Journey Map Builder is instructions for the agent only.

Does Customer Journey Map Builder access the network?

SKILL.md names 1 domain. In commands or code: github.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is Customer Journey Map Builder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Customer Journey Map Builder use?

Customer Journey Map Builder has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Customer Journey Map Builder use?

About 3.7k tokens (SKILL.md is roughly 15k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Customer Journey Map Builder?

Skills that share tags, products or a category with Customer Journey Map Builder: QA Critical UX (fastrepl/anarlog, 9.5k stars), Prd (juanandresgs/claude-ctrl, 193 stars), Super Product Owner (syahiidkamil/Software-Engineer-AI-Agent-Atlas, 401 stars) and Attribution Analysis Modeling (liangdabiao/claude-data-analysis-ultra-main, 290 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Customer Journey Map Builder?

deanpeters (a GitHub user) maintains it in deanpeters/Product-Manager-Skills, which has 7,224 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on September 1, 2026.

Source: deanpeters/Product-Manager-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.