Agent skill

Customer Journey Mapping Workshop

by deanpeters in deanpeters/Product-Manager-Skills

Walks a product manager through a customer journey map one question at a time, from persona and scenario to pain points and opportunities.

Custom licenceAuto-check passedProduct & Project Management

Install Customer Journey Mapping Workshop

skills CLI
$ npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install deanpeters/Product-Manager-Skills customer-journey-mapping-workshop --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/customer-journey-mapping-workshop .claude/skills/customer-journey-mapping-workshop && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
customer-journey-mapping-workshop
GitHub stars
7.2k
Used in
1 other repo
Token cost
~4.7k tokens
SKILL.md length
1,509 words
Files
1
Skills in repo
75
Repo updated
First seen
Licence
Custom licence

At a glance

Walks a product manager through a customer journey map one question at a time, from persona and scenario to pain points and opportunities.

  • Works in 5 steps: Actor — A specific persona or user whose… → Scenario + Expectations — The… → Journey Phases — High-level stages… → …
  • Mapping how a persona moves through a goal from first discovery to support
  • SKILL.md covers Purpose, Input, Key Concepts and Application, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

The agent runs a facilitated workshop built on the NNGroup journey map framework. It asks adaptive questions, one at a time, about the actor (the persona), the scenario and goal, the journey phases, the actions, mindsets and emotions within each phase, and the opportunities for improvement. Anything supplied with the request, such as a persona, a scenario, known phases or research notes, counts as an answer already given and is not asked again.

The result is a journey map that lays the end-to-end experience out as a timeline, with emotions and pain points attached to each stage. The skill frames it as a discovery and alignment tool for building a shared view of the customer experience, not a feature roadmap or a list of assumed solutions. You can start with nothing at all, and the workshop opens with the question about who the actor is.

When your agent uses it

  • Mapping how a persona moves through a goal from first discovery to support
  • Finding where an experience breaks down before deciding what to build
  • Aligning a team on one picture of the customer experience

Example prompts

  • “Map the journey of a new freelancer setting up invoicing in our billing tool, from sign-up to first payment.”
  • “Help me build a customer journey map for a commuter buying a monthly transit pass.”
  • “I have interview notes about onboarding pain points; use them to start a journey mapping workshop.”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Actor — A specific persona or user whose perspective anchors the map
  2. Scenario + Expectations — The situational context and associated goals
  3. Journey Phases — High-level stages organizing the experience (e.g., discover, try, buy, use, seek support)
  4. Actions, Mindsets, and Emotions — User behaviors, thoughts, and emotional responses throughout phases
  5. Opportunities — Insights identifying where experience can improve

What it can do on your machine

Read from SKILL.md and the folder at commit 1b5a524. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Customer Journey Mapping Workshop loads about 4.7k tokens when it runs. Until then it costs about 55 tokens; SKILL.md has 1,509 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~55
When it runs · the whole SKILL.md, loaded when a task matches
~4.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,509 words (~4,660 tokens).

“Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvement. Use this to visualize the end-to-end customer experience, identify pain points, and create a shared…”

— opening of SKILL.md by deanpeters, Custom licence
name
customer-journey-mapping-workshop
argument-hint
[persona] [scenario]
intent
Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases…
type
interactive
best_for
Running a workshop to map an end-to-end customer experience, Finding pain points across a user's journey, Aligning teams on the stages, emotions, and…
scenarios
Help me run a journey mapping workshop for new customer onboarding, Map the experience of a buyer from trial signup to first value, Facilitate a workshop on…
theme
workshops-facilitation
estimated_time
45-90 min

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/customer-journey-mapping-workshop of deanpeters/Product-Manager-Skills.

Open the folder on GitHubat commit 1b5a524

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in deanpeters/Product-Manager-Skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Customer Journey Mapping Workshop next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Customer Journey Mapping Workshop compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Customer Journey Mapping Workshop this skilldeanpeters/Product-Manager-Skills7.2k1 repos~4.7kAutomated safety check: PassCustom licence
UX Researcher Designermaslennikov-ig/claude-code-orchestrator-kit2605 repos~238Automated safety check: PassCustom licence
UX Researcher Designeralirezarezvani/claude-skills28k1 repos~3kAutomated safety check: PassMIT
Aidd User Testingparalleldrive/aidd384—~971Automated safety check: PassMIT
UX Researcher Designerborghei/Claude-Skills891—~5.1kAutomated safety check: PassMIT
User Researchyonatangross/orchestkit292—~1.6kAutomated safety check: PassMIT

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Questions about Customer Journey Mapping Workshop

What does Customer Journey Mapping Workshop do?

Walks a product manager through a customer journey map one question at a time, from persona and scenario to pain points and opportunities. The agent runs a facilitated workshop built on the NNGroup journey map framework. It asks adaptive questions, one at a time, about the actor (the persona), the scenario and goal, the journey phases, the actions, mindsets and emotions within each phase, and the opportunities for improvement.

When should I use Customer Journey Mapping Workshop?

Customer Journey Mapping Workshop fits situations like: mapping how a persona moves through a goal from first discovery to support; finding where an experience breaks down before deciding what to build; aligning a team on one picture of the customer experience.

How do I install Customer Journey Mapping Workshop in Claude Code?

Run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -a claude-code`. Or copy the skill folder (skills/customer-journey-mapping-workshop in deanpeters/Product-Manager-Skills) into .claude/skills/customer-journey-mapping-workshop in your project. Claude Code loads it when a task matches its description.

How do I install Customer Journey Mapping Workshop in Codex?

Run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -a codex`. Or copy the skill folder (skills/customer-journey-mapping-workshop in deanpeters/Product-Manager-Skills) into .agents/skills/customer-journey-mapping-workshop in your project. Codex loads it when a task matches its description.

Can I use Customer Journey Mapping Workshop in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/customer-journey-mapping-workshop, .gemini/skills/customer-journey-mapping-workshop, .github/skills/customer-journey-mapping-workshop and .opencode/skills/customer-journey-mapping-workshop in your project.

What does Customer Journey Mapping Workshop need to run?

SKILL.md names no scripts, command-line tools or credentials: Customer Journey Mapping Workshop is instructions for the agent only.

Does Customer Journey Mapping Workshop access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Customer Journey Mapping Workshop safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Customer Journey Mapping Workshop use?

Customer Journey Mapping Workshop has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Customer Journey Mapping Workshop use?

About 4.7k tokens (SKILL.md is roughly 19k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Customer Journey Mapping Workshop?

Skills that share tags, products or a category with Customer Journey Mapping Workshop: UX Researcher Designer (maslennikov-ig/claude-code-orchestrator-kit, 260 stars), UX Researcher Designer (alirezarezvani/claude-skills, 28k stars), Aidd User Testing (paralleldrive/aidd, 384 stars) and UX Researcher Designer (borghei/Claude-Skills, 891 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Customer Journey Mapping Workshop?

deanpeters (a GitHub user) maintains it in deanpeters/Product-Manager-Skills, which has 7,224 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on September 1, 2026.

Source: deanpeters/Product-Manager-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.