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Agent skill

Customer Journey Map

by phuryn in phuryn/pm-skills

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.

MITAuto-check passedProduct & Project Management

Install Customer Journey Map

skills CLI
$ npx skills add phuryn/pm-skills --skill customer-journey-map -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install phuryn/pm-skills customer-journey-map --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-market-research/skills/customer-journey-map .claude/skills/customer-journey-map && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
customer-journey-map
GitHub stars
27k
Token cost
~816 tokens
SKILL.md length
365 words
Files
1
Skills in repo
67
Repo updated
First seen
Licence
MIT

At a glance

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.

  • Works in 6 steps: Define the persona: Who is traveling… → Map the journey stages (adapt to the… → For each stage, document → …
  • Mapping the customer experience
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Identifying friction points

What it does

Customer Journey Map is an agent skill from phuryn/pm-skills. Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

Its SKILL.md is about 820 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering Customer journey mapping. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.

When your agent uses it

  • Mapping the customer experience
  • Identifying friction points
  • Improving onboarding
  • Visualizing the user journey

Example prompts

  • “/customer-journey-map”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
  2. Map the journey stages (adapt to the product)
  3. For each stage, document
  4. Identify critical moments
  5. Create the journey map table
  6. Recommend prioritized improvements

What it can do on your machine

Read from SKILL.md and the folder at commit 8607e3b. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • productcompass.pm

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Customer Journey Map loads about 816 tokens when it runs. Until then it costs about 64 tokens; SKILL.md has 365 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~64
When it runs · the whole SKILL.md, loaded when a task matches
~816

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from phuryn/pm-skills at commit 8607e3b, republished under its MIT licence (© phuryn). 365 words, ~816 tokens.

Download SKILL.mdSave it as .claude/skills/customer-journey-map/SKILL.md (or your agent's skills folder).
name
customer-journey-map
description
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

Customer Journey Map

Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.

Context

You are creating a customer journey map for $ARGUMENTS.

If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.

Instructions

  1. Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.

  2. Map the journey stages (adapt to the product):

    StageDescription
    AwarenessHow do they first learn about the product?
    ConsiderationWhat do they evaluate? What alternatives do they compare?
    AcquisitionHow do they sign up or purchase?
    OnboardingFirst experience with the product — time to value
    EngagementRegular usage — building habits
    RetentionWhat keeps them coming back? What might cause churn?
    AdvocacyWhen and why do they recommend the product to others?

  3. For each stage, document:

    • Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
    • User actions: What they do at this stage
    • Thoughts & questions: What's on their mind ("Is this worth my time?" "How do I...?")
    • Emotions: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
    • Pain points: Friction, confusion, drop-off risks
    • Opportunities: How to improve the experience at this point

  4. Identify critical moments:

    • Aha moment: When the user first experiences core value
    • Moments of truth: Decision points where they commit or abandon
    • Churn triggers: Where users most commonly drop off

  5. Create the journey map table:

    StageTouchpointUser ActionEmotionPain PointOpportunity

  6. Recommend prioritized improvements:

    • Which pain points have the highest impact on conversion or retention?
    • What quick wins can improve the experience immediately?
    • What requires deeper investment but has the biggest payoff?
Show full SKILL.md (57 more words)Show less

Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.

Further Reading

© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in pm-market-research/skills/customer-journey-map of phuryn/pm-skills.

Open the folder on GitHubat commit 8607e3b

Compare with similar skills

Customer Journey Map next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Customer Journey Map compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Customer Journey Map this skillphuryn/pm-skills27k—~816Automated safety check: PassMIT
User Story Mappingdeanpeters/Product-Manager-Skills7.2k2 repos~2.8kAutomated safety check: PassCustom licence
QA Critical UXfastrepl/anarlog9.5k—~1.4kAutomated safety check: PassMIT
Prdjuanandresgs/claude-ctrl193—~2.9kAutomated safety check: PassNone
Customer Journey Map Builderdeanpeters/Product-Manager-Skills7.2k1 repos~3.7kAutomated safety check: PassCustom licence
Super Product Ownersyahiidkamil/Software-Engineer-AI-Agent-Atlas401—~7.9kAutomated safety check: PassNone

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Categories

Questions about Customer Journey Map

What does Customer Journey Map do?

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Customer Journey Map is an agent skill from phuryn/pm-skills. Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.

When should I use Customer Journey Map?

Customer Journey Map fits situations like: mapping the customer experience; identifying friction points; improving onboarding; visualizing the user journey.

How do I install Customer Journey Map in Claude Code?

Run `npx skills add phuryn/pm-skills --skill customer-journey-map -a claude-code`. Or copy the skill folder (pm-market-research/skills/customer-journey-map in phuryn/pm-skills) into .claude/skills/customer-journey-map in your project. Claude Code loads it when a task matches its description.

How do I install Customer Journey Map in Codex?

Run `npx skills add phuryn/pm-skills --skill customer-journey-map -a codex`. Or copy the skill folder (pm-market-research/skills/customer-journey-map in phuryn/pm-skills) into .agents/skills/customer-journey-map in your project. Codex loads it when a task matches its description.

Can I use Customer Journey Map in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill customer-journey-map -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/customer-journey-map, .gemini/skills/customer-journey-map, .github/skills/customer-journey-map and .opencode/skills/customer-journey-map in your project.

What does Customer Journey Map need to run?

SKILL.md names no scripts, command-line tools or credentials: Customer Journey Map is instructions for the agent only.

Does Customer Journey Map access the network?

SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.

Is Customer Journey Map safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Customer Journey Map use?

Customer Journey Map is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Customer Journey Map use?

About 816 tokens (SKILL.md is roughly 3.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Customer Journey Map?

Skills that share tags, products or a category with Customer Journey Map: User Story Mapping (deanpeters/Product-Manager-Skills, 7.2k stars), QA Critical UX (fastrepl/anarlog, 9.5k stars), Prd (juanandresgs/claude-ctrl, 193 stars) and Customer Journey Map Builder (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Customer Journey Map?

phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,845 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on September 14, 2026.

Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.