Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations.
Install Discover Competitive Analysis
$ npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install product-on-purpose/pm-skills discover-competitive-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/discover-competitive-analysis .claude/skills/discover-competitive-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "discover-competitive-analysis" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysis into .claude/skills/discover-competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discover-competitive-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install product-on-purpose/pm-skills discover-competitive-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/discover-competitive-analysis .agents/skills/discover-competitive-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "discover-competitive-analysis" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysis into .agents/skills/discover-competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discover-competitive-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install product-on-purpose/pm-skills discover-competitive-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/discover-competitive-analysis .cursor/skills/discover-competitive-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "discover-competitive-analysis" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysis into .cursor/skills/discover-competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discover-competitive-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/product-on-purpose/pm-skills.git --path skills/discover-competitive-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install product-on-purpose/pm-skills discover-competitive-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/discover-competitive-analysis .gemini/skills/discover-competitive-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "discover-competitive-analysis" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysis into .gemini/skills/discover-competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discover-competitive-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install product-on-purpose/pm-skills discover-competitive-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/discover-competitive-analysis .github/skills/discover-competitive-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "discover-competitive-analysis" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysis into .github/skills/discover-competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discover-competitive-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install product-on-purpose/pm-skills discover-competitive-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/discover-competitive-analysis .opencode/skills/discover-competitive-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "discover-competitive-analysis" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysis into .opencode/skills/discover-competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discover-competitive-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
discover-competitive-analysis- GitHub stars
- 716
- Token cost
- ~1.1k tokens
- SKILL.md length
- 480 words
- Files
- 6 (incl. references)
- Skills in repo
- 68
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations.
- Works in 7 steps: Define the Scope → Gather Intelligence → Build the Feature Matrix → …
- Tasks that involve Competitor analysis
- SKILL.md covers When to Use, When NOT to Use, Instructions and Output Format, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Discover Competitive Analysis is an agent skill from product-on-purpose/pm-skills. Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations. Use before entering a market, planning differentiation, or after losing deals. For market size rather than competitor positioning, use discover-market-sizing instead.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files (for example `HISTORY.md`, `evals/output-scenarios/notetaking-market.md` and `evals/trigger-fixtures.json`).
It sits in Marketing & SEO, covering Competitor analysis, Market sizing and Positioning and messaging. The repository describes itself as: 68 plug-and-play, best-practice product management skills for AI agents: 30 Triple Diamond phase + 11 foundation + 12 utility + 15 tool (Foundation Sprint + Design Sprint). Plus… The licence is Apache-2.0.
When your agent uses it
- Tasks that involve Competitor analysis
- Tasks that involve Market sizing
- Tasks that involve Positioning and messaging
Example prompts
- “Use the discover-competitive-analysis skill to create a structured competitive analysis comparing features, pricing, and positioning across 3-5…”
- “/discover-competitive-analysis”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Define the Scope
- Gather Intelligence
- Build the Feature Matrix
- Analyze Positioning
- Assess Strengths and Weaknesses
- Identify Strategic Implications
- Note Confidence Levels
What it can do on your machine
Read from SKILL.md and the folder at commit 1cef1a9. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Discover Competitive Analysis loads about 1.1k tokens when it runs, and up to ~4.8k if it reads all its reference files. Until then it costs about 96 tokens; SKILL.md has 480 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from product-on-purpose/pm-skills at commit 1cef1a9, republished under its Apache-2.0 licence (© product-on-purpose). 480 words, ~1,138 tokens.
Download SKILL.mdSave it as
.claude/skills/discover-competitive-analysis/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- discover-competitive-analysis
- description
- Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations. Use before entering a market, planning differentiation, or after losing deals. For market size rather than competitor positioning, use discover-market-sizing instead.
- license
- Apache-2.0
- metadata.phase
- discover
- metadata.version
- 2.2.1
- metadata.updated
- 2026-07-31
- metadata.category
- research
- metadata.frameworks
- triple-diamond, lean-startup, design-thinking
- metadata.author
- product-on-purpose
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->Competitive Analysis
A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy.
When to Use
- Before entering a new market or launching a new product
- When planning differentiation strategy for an existing product
- During quarterly or annual strategic planning reviews
- When evaluating build vs. buy decisions
- After losing deals to understand competitive positioning
- When onboarding new product team members to the market context
When NOT to Use
- You need market size rather than competitor positioning -> use
discover-market-sizing - You are stress-testing strategic differentiation across the whole business model -> use
foundation-lean-canvas, ortool-foundation-sprint-differentiationinside a Foundation Sprint - You want to understand why customers switch products -> use
define-jtbd-canvas; it examines competing solutions through the job lens - The landscape is already mapped and you need the problem framed -> use
define-problem-statement
Instructions
When asked to create a competitive analysis, follow these steps:
Define the Scope Clarify what you're analyzing: a specific feature area, overall product positioning, or pricing strategy. Identify 3-5 key competitors: direct competitors (same solution), indirect competitors (different solution to same problem), and potential disruptors.
Gather Intelligence Research each competitor through public sources: websites, pricing pages, G2/Capterra reviews, press releases, job postings, and customer testimonials. Note what you can verify vs. what you're inferring.
Build the Feature Matrix Create a comparison grid of key capabilities. Focus on features that matter to your target customers, not exhaustive checklists. Use consistent ratings (e.g., Full, Partial, None, Unknown).
Analyze Positioning Map competitors on a 2x2 positioning matrix using dimensions relevant to your market (e.g., price vs. features, ease of use vs. power, SMB vs. enterprise). Identify white space opportunities.
Assess Strengths and Weaknesses For each competitor, document genuine strengths (what they do better than you) and weaknesses (where they fall short). Avoid dismissing competitors. Respect drives better strategy.
Identify Strategic Implications Translate observations into actionable recommendations: where to compete head-on, where to differentiate, what messaging to emphasize, and what gaps represent opportunities.
Note Confidence Levels Mark which conclusions are based on verified data vs. inference. Competitive intelligence has varying reliability. Be honest about uncertainty.
Show full SKILL.md (103 more words)Show less
Output Format
Use the template in references/TEMPLATE.md to structure the output. A complete analysis fills every template section: Overview; Market Context; Competitors Analyzed; Feature Comparison Matrix; Pricing Comparison; Positioning Map; Competitor Deep Dives; Competitive Gaps and Opportunities; Strategic Recommendations; Sources and Confidence; and Next Steps.
Quality Checklist
Before finalizing, verify:
- Scope is clearly defined (what market, segment, use case)
- 3-5 competitors are analyzed, including direct and indirect
- Feature comparison focuses on customer-relevant capabilities
- Positioning map uses meaningful, differentiated dimensions
- Strengths acknowledge where competitors genuinely excel
- Recommendations are specific and actionable
- Sources and confidence levels are documented
Examples
See references/EXAMPLE.md for a completed example.
© product-on-purpose, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/discover-competitive-analysis of product-on-purpose/pm-skills.
- SKILL.md
- HISTORY.md
- evals/output-scenarios/notetaking-market.md
- evals/trigger-fixtures.json
- references/EXAMPLE.md
- references/TEMPLATE.md
Open the folder on GitHubat commit 1cef1a9
Compare with similar skills
Discover Competitive Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Discover Competitive Analysis this skillproduct-on-purpose/pm-skills | 716 | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Market Research Analysismanojbajaj95/claude-gtm-plugin | 105 | — | ~2.6k | Automated safety check: Pass | MIT | |
| Competitive Teardownalirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Competitor Teardownirinabuht12-oss/marketing-skills | 4.1k | — | ~1.6k | Automated safety check: Pass | None | |
| Market Research ReportsK-Dense-AI/claude-scientific-writer | 2.4k | 1 repos | ~3.5k | Automated safety check: Pass | MIT |
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Market Research Analysis
manojbajaj95/claude-gtm-plugin
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Competitive Teardown
alirezarezvani/claude-skills
Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence.
Competitor Teardown
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Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.
Market Research Reports
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Builds market research reports and market sizing or forecast scenarios in which every claim, source, assumption and uncertainty can be traced and audited.
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Framework for competitive landscape analysis across any industry.
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Related
Questions about Discover Competitive Analysis
What does Discover Competitive Analysis do?
Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations. Discover Competitive Analysis is an agent skill from product-on-purpose/pm-skills. Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations.
When should I use Discover Competitive Analysis?
Discover Competitive Analysis fits situations like: tasks that involve Competitor analysis; tasks that involve Market sizing; tasks that involve Positioning and messaging.
How do I install Discover Competitive Analysis in Claude Code?
Run `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a claude-code`. Or copy the skill folder (skills/discover-competitive-analysis in product-on-purpose/pm-skills) into .claude/skills/discover-competitive-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Discover Competitive Analysis in Codex?
Run `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a codex`. Or copy the skill folder (skills/discover-competitive-analysis in product-on-purpose/pm-skills) into .agents/skills/discover-competitive-analysis in your project. Codex loads it when a task matches its description.
Can I use Discover Competitive Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/discover-competitive-analysis, .gemini/skills/discover-competitive-analysis, .github/skills/discover-competitive-analysis and .opencode/skills/discover-competitive-analysis in your project.
What does Discover Competitive Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Discover Competitive Analysis is instructions for the agent only.
Does Discover Competitive Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Discover Competitive Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Discover Competitive Analysis use?
Discover Competitive Analysis is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Discover Competitive Analysis use?
About 1.1k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.7k tokens, read only when the agent opens those files.
What are the alternatives to Discover Competitive Analysis?
Skills that share tags, products or a category with Discover Competitive Analysis: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Market Research Analysis (manojbajaj95/claude-gtm-plugin, 105 stars), Competitive Teardown (alirezarezvani/claude-skills, 28k stars) and Competitor Teardown (irinabuht12-oss/marketing-skills, 4.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Discover Competitive Analysis?
product-on-purpose (a GitHub organization) maintains it in product-on-purpose/pm-skills, which has 716 GitHub stars. The repository holds 68 skills in this directory. The repository was last updated on October 8, 2026.
Source: product-on-purpose/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.