User Story Writer
deanpeters/Product-Manager-Skills
Writes user stories in Mike Cohn's format with Gherkin acceptance criteria, turning user needs into development-ready work with testable conditions.
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job.
Install Define Jtbd Canvas
$ npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install product-on-purpose/pm-skills define-jtbd-canvas --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/define-jtbd-canvas .claude/skills/define-jtbd-canvas && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "define-jtbd-canvas" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/define-jtbd-canvas into .claude/skills/define-jtbd-canvas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "define-jtbd-canvas", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/product-on-purpose/pm-skills/tree/main/skills/define-jtbd-canvasType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install product-on-purpose/pm-skills define-jtbd-canvas --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/define-jtbd-canvas .agents/skills/define-jtbd-canvas && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "define-jtbd-canvas" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/define-jtbd-canvas into .agents/skills/define-jtbd-canvas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "define-jtbd-canvas", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install product-on-purpose/pm-skills define-jtbd-canvas --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/define-jtbd-canvas .cursor/skills/define-jtbd-canvas && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "define-jtbd-canvas" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/define-jtbd-canvas into .cursor/skills/define-jtbd-canvas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "define-jtbd-canvas", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/product-on-purpose/pm-skills.git --path skills/define-jtbd-canvas--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install product-on-purpose/pm-skills define-jtbd-canvas --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/define-jtbd-canvas .gemini/skills/define-jtbd-canvas && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "define-jtbd-canvas" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/define-jtbd-canvas into .gemini/skills/define-jtbd-canvas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "define-jtbd-canvas", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install product-on-purpose/pm-skills define-jtbd-canvasInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/define-jtbd-canvas .github/skills/define-jtbd-canvas && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "define-jtbd-canvas" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/define-jtbd-canvas into .github/skills/define-jtbd-canvas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "define-jtbd-canvas", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install product-on-purpose/pm-skills define-jtbd-canvas --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/define-jtbd-canvas .opencode/skills/define-jtbd-canvas && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "define-jtbd-canvas" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/define-jtbd-canvas into .opencode/skills/define-jtbd-canvas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "define-jtbd-canvas", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
define-jtbd-canvas- GitHub stars
- 716
- Token cost
- ~1.1k tokens
- SKILL.md length
- 521 words
- Files
- 5 (incl. references)
- Skills in repo
- 68
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job.
- Works in 8 steps: Identify the Job Performer → Articulate the Circumstance → Write the Job Statement → …
- Deeply understanding customer motivations
- SKILL.md covers When to Use, When NOT to Use, Instructions and Output Format, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Define Jtbd Canvas is an agent skill from product-on-purpose/pm-skills. Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for jobs, or reframing product positioning.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including reference files (for example `HISTORY.md`, `evals/trigger-fixtures.json` and `references/EXAMPLE.md`).
It sits in Product & Project Management, covering User stories. The repository describes itself as: 68 plug-and-play, best-practice product management skills for AI agents: 30 Triple Diamond phase + 11 foundation + 12 utility + 15 tool (Foundation Sprint + Design Sprint). Plus… The licence is Apache-2.0.
When your agent uses it
- Deeply understanding customer motivations
- Designing for jobs
- Reframing product positioning
Example prompts
- “Use the define-jtbd-canvas skill to create a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job”
- “/define-jtbd-canvas”
Workflow steps
8 steps, taken from the first numbered list in SKILL.md.
- Identify the Job Performer
- Articulate the Circumstance
- Write the Job Statement
- Define the Functional Job
- Capture the Emotional Job
- Identify the Social Job
- Map Competing Solutions
- Define Hiring Criteria
What it can do on your machine
Read from SKILL.md and the folder at commit 1cef1a9. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Define Jtbd Canvas loads about 1.1k tokens when it runs, and up to ~4.6k if it reads all its reference files. Until then it costs about 59 tokens; SKILL.md has 521 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from product-on-purpose/pm-skills at commit 1cef1a9, republished under its Apache-2.0 licence (© product-on-purpose). 521 words, ~1,082 tokens.
Download SKILL.mdSave it as
.claude/skills/define-jtbd-canvas/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- define-jtbd-canvas
- description
- Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for jobs, or reframing product positioning.
- license
- Apache-2.0
- metadata.phase
- define
- metadata.version
- 2.1.0
- metadata.updated
- 2026-06-10
- metadata.category
- problem-framing
- metadata.frameworks
- triple-diamond, lean-startup, design-thinking
- metadata.author
- product-on-purpose
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->Jobs to be Done Canvas
A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior.
When to Use
- When deeply researching customer motivations before building
- To reframe product positioning around customer progress
- When existing personas feel too surface-level or demographic
- During competitive analysis to identify why customers switch
- When designing marketing messages that resonate
- To align team on who the customer really is and what they need
When NOT to Use
- You need a person-shaped artifact (goals, behaviors, quotes) for design or marketing work -> use
foundation-persona; the canvas captures the job, the persona captures the person - You have no customer research yet -> synthesize interviews first with
discover-interview-synthesis; the canvas's insights must trace to research, not assumptions - You are framing one specific problem to solve now -> use
define-problem-statement - You need to map opportunities to a measurable outcome for prioritization -> use
define-opportunity-tree
Instructions
When asked to create a JTBD canvas, follow these steps:
Identify the Job Performer Define who is doing this job. Go beyond demographics to capture the circumstance they're in. The same person can have different jobs in different situations.
Articulate the Circumstance Describe when and where this job arises. Jobs are triggered by specific situations. Understanding context helps predict when customers will seek a solution.
Write the Job Statement Use the format: "When [situation], I want to [motivation], so I can [desired outcome]." The job statement captures the core progress the customer seeks.
Define the Functional Job What is the practical task the customer needs to accomplish? This is the tangible, measurable part of the job. Be specific about what "done" looks like.
Capture the Emotional Job How does the customer want to feel during and after the job? Emotional jobs often drive decisions more than functional ones. Include both desired feelings and feelings to avoid.
Identify the Social Job How does the customer want to be perceived by others? Social jobs relate to status, identity, and relationships. Not all jobs have strong social dimensions.
Map Competing Solutions What are customers currently "hiring" to do this job? Include direct competitors, indirect alternatives, and non-consumption (doing nothing). Understanding current solutions reveals what to compete against.
Define Hiring Criteria What makes customers choose one solution over another? What are the "must haves" vs. "nice to haves"? This informs positioning and prioritization.
Show full SKILL.md (99 more words)Show less
Output Format
Use the template in references/TEMPLATE.md to structure the output. A complete canvas fills every template section: Job Overview; Job Performer; The Circumstance; Job Statement; Functional Job; Emotional Job; Social Job; Competing Solutions; Hiring Criteria; Insights and Implications; Supporting Quotes; and Questions for Further Research.
Quality Checklist
Before finalizing, verify:
- Job statement follows "When... I want... so I can..." format
- Circumstance is specific (not just "anytime")
- Functional job describes tangible outcome
- Emotional job includes how customer wants to feel
- Competing solutions include non-obvious alternatives
- Insights are based on research, not assumptions
Examples
See references/EXAMPLE.md for a completed example.
© product-on-purpose, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (references) in skills/define-jtbd-canvas of product-on-purpose/pm-skills.
- SKILL.md
- HISTORY.md
- evals/trigger-fixtures.json
- references/EXAMPLE.md
- references/TEMPLATE.md
Open the folder on GitHubat commit 1cef1a9
Compare with similar skills
Define Jtbd Canvas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Define Jtbd Canvas this skillproduct-on-purpose/pm-skills | 716 | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| User Story Writerdeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~2.9k | Automated safety check: Pass | Custom licence | |
| Ralph Tui Create Beadssubsy/ralph-tui | 2.5k | 1 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Agile Product Owneralirezarezvani/claude-skills | 28k | 3 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Ralph Tui Create Beads Rustsubsy/ralph-tui | 2.5k | 1 repos | ~2.8k | Automated safety check: Pass | MIT | |
| To Specbestofjs/bestofjs | 3.1k | 21 repos | ~757 | Automated safety check: Pass | MIT |
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Define Opportunity Tree
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Related
Categories
Questions about Define Jtbd Canvas
What does Define Jtbd Canvas do?
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Define Jtbd Canvas is an agent skill from product-on-purpose/pm-skills. Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job.
When should I use Define Jtbd Canvas?
Define Jtbd Canvas fits situations like: deeply understanding customer motivations; designing for jobs; reframing product positioning.
How do I install Define Jtbd Canvas in Claude Code?
Run `npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a claude-code`. Or copy the skill folder (skills/define-jtbd-canvas in product-on-purpose/pm-skills) into .claude/skills/define-jtbd-canvas in your project. Claude Code loads it when a task matches its description.
How do I install Define Jtbd Canvas in Codex?
Run `npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a codex`. Or copy the skill folder (skills/define-jtbd-canvas in product-on-purpose/pm-skills) into .agents/skills/define-jtbd-canvas in your project. Codex loads it when a task matches its description.
Can I use Define Jtbd Canvas in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/define-jtbd-canvas, .gemini/skills/define-jtbd-canvas, .github/skills/define-jtbd-canvas and .opencode/skills/define-jtbd-canvas in your project.
What does Define Jtbd Canvas need to run?
SKILL.md names no scripts, command-line tools or credentials: Define Jtbd Canvas is instructions for the agent only.
Does Define Jtbd Canvas access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Define Jtbd Canvas safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Define Jtbd Canvas use?
Define Jtbd Canvas is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Define Jtbd Canvas use?
About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.5k tokens, read only when the agent opens those files.
What are the alternatives to Define Jtbd Canvas?
Skills that share tags, products or a category with Define Jtbd Canvas: User Story Writer (deanpeters/Product-Manager-Skills, 7.2k stars), Ralph Tui Create Beads (subsy/ralph-tui, 2.5k stars), Agile Product Owner (alirezarezvani/claude-skills, 28k stars) and Ralph Tui Create Beads Rust (subsy/ralph-tui, 2.5k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Define Jtbd Canvas?
product-on-purpose (a GitHub organization) maintains it in product-on-purpose/pm-skills, which has 716 GitHub stars. The repository holds 68 skills in this directory. The repository was last updated on October 8, 2026.
Source: product-on-purpose/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.