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Agent skill

Market Research Analysis

by manojbajaj95 in manojbajaj95/claude-gtm-plugin

Comprehensive market research and analysis skill. An agent skill from manojbajaj95/claude-gtm-plugin.

MITAuto-check passedMarketing & SEO

Install Market Research Analysis

skills CLI
$ npx skills add manojbajaj95/claude-gtm-plugin --skill market-research-analysis -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install manojbajaj95/claude-gtm-plugin market-research-analysis --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/market-research-analysis .claude/skills/market-research-analysis && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
market-research-analysis
GitHub stars
105
Token cost
~2.6k tokens
SKILL.md length
925 words
Files
8 (incl. scripts, references, assets)
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

Comprehensive market research and analysis skill. An agent skill from manojbajaj95/claude-gtm-plugin.

  • Works in 5 steps: Define Scope → Calculate TAM (Top-Down) → Calculate SAM → …
  • Conducting competitive analysis
  • SKILL.md covers Workspace Context, Operating Contract, Quick Start and Market Sizing (TAM → SAM → SOM), plus 6 more sections
  • Runs Python scripts from its folder; calls python

What it does

Market Research Analysis is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer research, Porter's Five Forces, PESTLE, SWOT, BCG Matrix, McKinsey-style report, consulting report, market opportunity…

Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 10 other files, including scripts, reference files and assets (for example `assets/FORMATTING_GUIDE.md`, `references/data_analysis_patterns.md` and `references/report_structure_guide.md`).

It sits in Marketing & SEO, covering Market research, Startup and business strategy and Market sizing. It works with LaTeX and Asana. The licence is MIT.

When your agent uses it

  • Conducting competitive analysis
  • Generating professional market research reports
  • Analyzing consumer behavior
  • Identifying market opportunities

Example prompts

  • “/market-research-analysis”

Requirements

  • Python 3

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Define Scope
  2. Calculate TAM (Top-Down)
  3. Calculate SAM
  4. Calculate SOM
  5. Bottom-Up Validation

What it can do on your machine

Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Market Research Analysis loads about 2.6k tokens when it runs, and up to ~22k if it reads all its reference files. Until then it costs about 160 tokens; SKILL.md has 925 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~160
When it runs · the whole SKILL.md, loaded when a task matches
~2.6k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~22k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 925 words, ~2,639 tokens.

Download SKILL.mdSave it as .claude/skills/market-research-analysis/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
market-research-analysis
description
Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer research, Porter's Five Forces, PESTLE, SWOT, BCG Matrix, McKinsey-style report, consulting report, market opportunity, industry report, due diligence, M&A analysis, GTM market analysis, product-market fit validation.

Market Research & Analysis

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Expert market research skill — from market sizing and competitive analysis through consumer research and professional consulting-grade reports with LaTeX formatting and visual generation.

Quick Start

Choose your workflow:

  1. Market Sizing — TAM/SAM/SOM calculations
  2. Competitive Analysis — Landscape mapping and positioning
  3. Consumer Research — Surveys, interviews, behavior analysis
  4. Professional Report — 50+ page consulting-style report with LaTeX + visuals

Market Sizing (TAM → SAM → SOM)

Step 1: Define Scope
  • Product/service being analyzed
  • Geography (target regions)
  • Customer segment (who specifically)
  • Time frame (current year or 5-year projection)
Step 2: Calculate TAM (Top-Down)
TAM = Total market demand at 100% market share
= (Total potential customer base) × (avg contract value)

Data sources: Gartner, Forrester, IBISWorld, government statistics, trade associations
Step 3: Calculate SAM
SAM = Portion of TAM you can realistically serve
Apply filters: geographic constraints, product limitations, customer size constraints
Typically 5-20% of TAM
Step 4: Calculate SOM
SOM = Realistic near-term market share (1-3 years)
Conservative benchmarks:
  Year 1: 0.1-0.5% of SAM
  Year 2: 0.5-2% of SAM
  Year 3: 1-5% of SAM
Step 5: Bottom-Up Validation
Bottom-up = (realistic target customers) × (conversion rate) × (ACV)
If top-down SOM / bottom-up > 3x → revisit top-down assumptions

Competitive Landscape Analysis

Competitor Categories
TypeDefinitionExample
DirectSame product, same customerAsana vs Monday.com
IndirectDifferent product, same problemAsana vs Excel
SubstituteAlternative way to address needAsana vs consultants
PotentialCould enter market easilyMicrosoft, Google
Competitive Intelligence Sources
  • Company websites (pricing, features, positioning)
  • App store reviews (G2, Capterra — look for "appears X times" keywords)
  • Crunchbase (funding, valuation, growth trajectory)
  • Job postings (what they're investing in)
  • LinkedIn (employee count trends, key hires)
  • Gartner Magic Quadrant (market positioning)
Positioning Map Template

Create a 2D matrix:

  • X-axis: Price (Low → High)
  • Y-axis: Feature complexity / target segment (Simple → Advanced)

Plot all competitors. Look for gaps — unserved or underserved quadrants = market opportunity.

Core Analysis Frameworks

Porter's Five Forces (rate each High / Medium / Low)
  1. Threat of New Entrants — Barriers to entry, capital requirements, brand loyalty
  2. Supplier Power — Concentration, switching costs, substitute inputs
  3. Buyer Power — Concentration, price sensitivity, switching costs
  4. Threat of Substitutes — Alternatives, switching costs, price/performance tradeoff
  5. Competitive Rivalry — Number of competitors, industry growth, differentiation
PESTLE Analysis
DimensionKey Questions
PoliticalRegulatory environment, trade policies
EconomicGrowth rates, inflation, currency risks
SocialDemographics, consumer behavior shifts
TechnologicalDisruptive technologies, R&D activity
LegalCompliance requirements, IP landscape
EnvironmentalSustainability trends, regulations
SWOT + BCG Matrix

For competitive landscape: map competitors on BCG Matrix (market growth vs market share) to identify Stars, Cash Cows, Question Marks, Dogs.

Consumer Research

Survey Design

Van Westendorp Pricing: Ask customers 4 questions to find optimal price point:

  1. At what price is this too expensive to consider?
  2. At what price is this so cheap you doubt the quality?
  3. At what price does this start to feel expensive (but not off the table)?
  4. At what price is this a great value/bargain?

Plot cumulative % — OPP (Optimal Price Point) = intersection of "too expensive" and "too cheap."

Anti-pattern: Never use leading questions ("Don't you think our innovative product..."). Always include negative response options.

Interview Framework

For qualitative research:

  • Define clear research objectives first
  • Minimum 5-10 interviews for directional insight, 15-20 for patterns
  • Focus on jobs to be done and pain points, not feature preferences
  • Capture verbatim language — exact phrases are more valuable than summaries
Show full SKILL.md (366 more words)Show less
Quality Checklist
  • Research objectives clearly defined and measurable
  • Sample is representative of target market
  • Mix of qualitative (why) and quantitative (how many) methods
  • No leading or biased questions
  • Insights are actionable, not just "interesting facts"
  • Limitations acknowledged

Professional Market Research Reports

Generates consulting-grade reports (50+ pages) modeled on McKinsey, BCG, Gartner deliverables.

Report Structure (~66 pages target)

Front Matter (~5 pages): Cover page · Table of Contents · Executive Summary (investment thesis, key findings, top 5 recommendations)

Core Analysis (~35 pages):

ChapterPagesKey Frameworks
Market Overview & Definition4-5Industry structure
Market Size & Growth6-8TAM/SAM/SOM, regional breakdown
Industry Drivers & Trends5-6PESTLE, driver impact matrix
Competitive Landscape6-8Porter's Five Forces, positioning matrix
Customer Analysis4-5Segmentation, customer journey
Technology & Innovation4-5Technology roadmap, adoption curve
Regulatory & Policy3-4Regulatory timeline
Risk Analysis3-4Risk heatmap, mitigation matrix

Strategic Recommendations (~10 pages): Opportunity matrix · Implementation roadmap · Investment thesis

Back Matter (~5 pages): Methodology · Data tables · Company profiles · Bibliography

Visual Generation (generate 6 priority visuals first)
bash
# Batch generate all core visuals
python scripts/generate_market_visuals.py \
  --topic "[MARKET NAME]" --output-dir figures/
PriorityVisualTool
1Market growth trajectoryscientific-schematics
2TAM/SAM/SOM concentric circlesscientific-schematics
3Porter's Five Forcesscientific-schematics
4Competitive positioning matrix (2×2)scientific-schematics
5Risk heatmapscientific-schematics
6Executive summary infographicgenerate-image
LaTeX Compilation
bash
# Initialize project structure
writing_outputs/YYYYMMDD_HHMMSS_market_report_[topic]/
├── drafts/v1_market_report.tex  ← use assets/market_report_template.tex as base
├── figures/
├── references/references.bib
└── final/

# Compile
cd drafts/
xelatex v1_market_report.tex && bibtex v1_market_report
xelatex v1_market_report.tex && xelatex v1_market_report.tex

Use \usepackage{market_research} (from assets/market_research.sty).

Colored box environments:

latex
\begin{keyinsightbox}[Key Finding]...\end{keyinsightbox}       % blue
\begin{marketdatabox}[Market Snapshot]...\end{marketdatabox}   % green
\begin{riskbox}[Critical Risk]...\end{riskbox}                 % orange
\begin{recommendationbox}[Recommendation]...\end{recommendationbox} % purple

See assets/FORMATTING_GUIDE.md for complete LaTeX reference. See assets/market_report_template.tex for the full report template.

Report Quality Standards
  • Data: No older than 2 years; all statistics attributed; projections state assumptions
  • Writing: Specific numbers over vague qualifiers; insights first, then data; active voice
  • Visuals: 300 DPI minimum; colorblind-friendly palette; all axes/legends labeled; sources in captions
  • Length: 50+ pages — if under, expand appendix data tables and add regional breakdowns
Pre-Submission Checklist
  • Cover page, ToC, List of Figures, Executive Summary
  • All 11 chapters present (no placeholder sections)
  • 6 core visuals generated and rendering
  • All statistics sourced; projections include assumptions
  • PDF compiles without errors; cross-references work
  • Page count >50

References & Assets

  • scripts/generate_market_visuals.py — Batch visual generation for reports
  • assets/market_research.sty — LaTeX style package
  • assets/market_report_template.tex — Full report template
  • assets/FORMATTING_GUIDE.md — Complete LaTeX formatting reference
  • references/report_structure_guide.md — Detailed chapter-by-chapter guidance
  • references/data_analysis_patterns.md — Analysis patterns and common calculations
  • references/visual_generation_guide.md — Visual creation workflows
  • marketing-strategy — Market opportunity within product strategy
  • go-to-market-strategy — Applying market research to launch planning
  • pricing-strategy — Using market research for pricing decisions

© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (scripts, references, assets) in skills/market-research-analysis of manojbajaj95/claude-gtm-plugin.

  • SKILL.md
  • assets/FORMATTING_GUIDE.md
  • assets/market_report_template.tex
  • assets/market_research.sty
  • references/data_analysis_patterns.md
  • references/report_structure_guide.md
  • references/visual_generation_guide.md
  • scripts/generate_market_visuals.py

Open the folder on GitHubat commit 0830a46

Compare with similar skills

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Market Research Analysis compared with similar skills
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Market Research Analysis this skillmanojbajaj95/claude-gtm-plugin105—~2.6kAutomated safety check: PassMIT
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Market Researchthatrebeccarae/claude-marketing161—~1.1kAutomated safety check: PassMIT
Market Research Reportsforyourhealth111-pixel/Vibe-Skills3.6k—~2.5kAutomated safety check: NotesMIT
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Works with

Categories

Questions about Market Research Analysis

What does Market Research Analysis do?

Comprehensive market research and analysis skill. An agent skill from manojbajaj95/claude-gtm-plugin. Market Research Analysis is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive market research and analysis skill.

When should I use Market Research Analysis?

Market Research Analysis fits situations like: conducting competitive analysis; generating professional market research reports; analyzing consumer behavior; identifying market opportunities.

How do I install Market Research Analysis in Claude Code?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill market-research-analysis -a claude-code`. Or copy the skill folder (skills/market-research-analysis in manojbajaj95/claude-gtm-plugin) into .claude/skills/market-research-analysis in your project. Claude Code loads it when a task matches its description.

How do I install Market Research Analysis in Codex?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill market-research-analysis -a codex`. Or copy the skill folder (skills/market-research-analysis in manojbajaj95/claude-gtm-plugin) into .agents/skills/market-research-analysis in your project. Codex loads it when a task matches its description.

Can I use Market Research Analysis in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill market-research-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/market-research-analysis, .gemini/skills/market-research-analysis, .github/skills/market-research-analysis and .opencode/skills/market-research-analysis in your project.

What does Market Research Analysis need to run?

Going by SKILL.md and its folder, Market Research Analysis needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Market Research Analysis access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Market Research Analysis safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Market Research Analysis use?

Market Research Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Market Research Analysis use?

About 2.6k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 20k tokens, read only when the agent opens those files.

What are the alternatives to Market Research Analysis?

Skills that share tags, products or a category with Market Research Analysis: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Market Research Reports (K-Dense-AI/claude-scientific-writer, 2.4k stars), Market Research (thatrebeccarae/claude-marketing, 161 stars) and Market Research Reports (foryourhealth111-pixel/Vibe-Skills, 3.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Market Research Analysis?

manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.

Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.