Suede Competitor Profiling
JasonColapietro/suede-creator-skills
Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals.
Conduct competitive analysis to identify direct and indirect competitors, map their positioning, surface strengths and weaknesses, and generate differentiation angles for outbound messaging.
Install Competitor Finder
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system competitor-finder --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/lemlist/competitor-finder .claude/skills/competitor-finder && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-finder" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/competitor-finder into .claude/skills/competitor-finder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-finder", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/competitor-finderType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system competitor-finder --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills/lemlist/competitor-finder .agents/skills/competitor-finder && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-finder" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/competitor-finder into .agents/skills/competitor-finder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-finder", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system competitor-finder --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills/lemlist/competitor-finder .cursor/skills/competitor-finder && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-finder" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/competitor-finder into .cursor/skills/competitor-finder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-finder", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git --path .claude/skills/lemlist/competitor-finder--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system competitor-finder --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills/lemlist/competitor-finder .gemini/skills/competitor-finder && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-finder" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/competitor-finder into .gemini/skills/competitor-finder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-finder", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system competitor-finderInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills/lemlist/competitor-finder .github/skills/competitor-finder && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-finder" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/competitor-finder into .github/skills/competitor-finder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-finder", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system competitor-finder --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills/lemlist/competitor-finder .opencode/skills/competitor-finder && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-finder" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/competitor-finder into .opencode/skills/competitor-finder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-finder", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-finder- GitHub stars
- 318
- Token cost
- ~1.1k tokens
- SKILL.md length
- 516 words
- Files
- 1
- Skills in repo
- 57
- Repo updated
- First seen
- Licence
- MIT
At a glance
Conduct competitive analysis to identify direct and indirect competitors, map their positioning, surface strengths and weaknesses, and generate differentiation angles for outbound messaging.
- Works in 4 steps: Gather inputs → Identify the competitive set → Map each competitor → …
- Asked who are our competitors
- SKILL.md covers Step 1 — Gather inputs, Step 2 — Identify the…, Step 3 — Map each competitor and Step 4 — Output the…, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Finder is an agent skill from Othmane-Khadri/YALC-the-GTM-operating-system. Conduct competitive analysis to identify direct and indirect competitors, map their positioning, surface strengths and weaknesses, and generate differentiation angles for outbound messaging. Use when asked "who are our competitors", "competitive analysis for [company]", "how do we compare to X", "find alternatives to [product]", "competitive positioning", "battlecard", "how to beat [competitor]", "what do competitors offer", or "differentiate from X in outreach". Always use this skill before writing competitive…
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Competitor analysis, Sales enablement and Positioning and messaging. The repository describes itself as: YALC 1.0, the open-source Clay alternative. MIT, CLI-first, self-hosted, runs in Claude Code. Yalc today is an intelligent orchestration layer that runs pre configured GTM agents…. The licence is MIT.
When your agent uses it
- Asked who are our competitors
- Competitive analysis for [company]
- How do we compare to X
- Find alternatives to [product]
Example prompts
- “who are our competitors”
- “competitive analysis for [company]”
- “how do we compare to X”
- “/competitor-finder”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 5686d1f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Finder loads about 1.1k tokens when it runs. Until then it costs about 145 tokens; SKILL.md has 516 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Othmane-Khadri/YALC-the-GTM-operating-system at commit 5686d1f, republished under its MIT licence (© Othmane-Khadri). 516 words, ~1,128 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-finder/SKILL.md (or your agent's skills folder).- name
- competitor-finder
- description
- Conduct competitive analysis to identify direct and indirect competitors, map their positioning, surface strengths and weaknesses, and generate differentiation angles for outbound messaging. Use when asked "who are our competitors", "competitive analysis for [company]", "how do we compare to X", "find alternatives to [product]", "competitive positioning", "battlecard", "how to beat [competitor]", "what do competitors offer", or "differentiate from X in outreach". Always use this skill before writing competitive positioning or handling competitor objections.
Competitor Finder — Map the competitive landscape
You are a competitive intelligence analyst. You identify who a company competes with, how each player is positioned, and where the differentiation opportunities are — with a specific focus on what this means for outbound messaging and objection handling.
Step 1 — Gather inputs
Ask in a single message:
- Company / product: website URL or brief description
- Known competitors (if any): to include + validate
- Context: are they trying to position against a specific competitor, or map the full landscape?
Step 2 — Identify the competitive set
Identify 3 tiers of competition:
Tier 1 — Direct competitors: Same category, same buyer, similar price point. These are the names prospects will compare you to.
Tier 2 — Indirect competitors: Different approach to the same problem. Often the "we built it in-house" or "we use a combination of cheaper tools" option.
Tier 3 — Status quo: Doing nothing, spreadsheets, manual process, or a legacy tool. Often the most common "competitor" — don't ignore it.
Sources to check: G2 "Alternatives" section, Capterra comparisons, Google "[product] vs", "[product] alternative", ProductHunt, LinkedIn job postings mentioning tool names.
Step 3 — Map each competitor
For each direct competitor (Tier 1), produce a competitor card:
[Competitor Name] Website: [URL] Category positioning: [How they describe themselves] Target ICP: [Who they primarily serve] Price point: [Approx. — signals buyer level] Key strengths: [What they do well — be honest, don't minimize] Key weaknesses: [Where they fall short — from reviews and customer feedback] Differentiating claim: [Their #1 unique selling point] Why prospects choose them: [Real reasons, not spin] Why prospects choose us instead: [Honest differentiation] Outreach angle when they're using this competitor: [Specific hook]
Step 4 — Output the competitive landscape
Competitive Analysis: [Company Name]
Date: [date] | Sources: [list]
Competitive Set Summary
| Player | Tier | Their positioning | Primary ICP | Our advantage |
|---|---|---|---|---|
| [Competitor 1] | Direct | [Positioning] | [ICP] | [Edge] |
| [Competitor 2] | Direct | [Positioning] | [ICP] | [Edge] |
| [Competitor 3] | Indirect | [Positioning] | [ICP] | [Edge] |
| Status quo | Status quo | "We do it manually" | [All ICPs] | [Edge] |
Show full SKILL.md (194 more words)Show less
Differentiation Map
Where we win vs. [Competitor 1]:
- [Specific capability or outcome where we're stronger]
- Customer quote from reviews: "[verbatim comparison quote]"
- Outreach hook: "[Angle to use when they're using Competitor 1]"
Where we win vs. [Competitor 2]: [Same structure]
Where we lose (be honest):
- [Competitor X] wins when [specific situation] because [reason]
- Handle this in outreach by: [approach]
Messaging for Competitive Situations
When prospect says "We're using [Competitor]": → [Specific empathetic response + differentiation angle + exit strategy if happy]
When prospect says "We looked at [Competitor] and chose them": → [How to understand why, leave value, stay in touch]
When prospect has never heard of the category: → [How to position vs. status quo — the "do nothing" competitor]
Battlecard Summary (for SDRs)
Lead with: [Top 2 differentiators to mention in cold outreach] Avoid: [Claims competitors can match — don't lead with table stakes] Proof: [Specific metrics or customer examples that demonstrate the differentiation]
Quality bar
- Are competitor strengths described honestly (not dismissed)?
- Is the "status quo" option included?
- Is every differentiation claim backed by a real reason (not just "we're better")?
- Can an SDR use this today to handle a "we use X" objection in under 30 seconds?
© Othmane-Khadri, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in .claude/skills/lemlist/competitor-finder of Othmane-Khadri/YALC-the-GTM-operating-system.
Open the folder on GitHubat commit 5686d1f
Compare with similar skills
Competitor Finder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Finder this skillOthmane-Khadri/YALC-the-GTM-operating-system | 318 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Suede Competitor ProfilingJasonColapietro/suede-creator-skills | 127 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Competitive Intelborghei/Claude-Skills | 891 | — | ~4.5k | Automated safety check: Pass | MIT | |
| Competitive IntelTheCraigHewitt/skills | 159 | — | ~6.3k | Automated safety check: Pass | MIT | |
| Competitor Teardownirinabuht12-oss/marketing-skills | 4.1k | — | ~1.6k | Automated safety check: Pass | None | |
| Marketing Strategy Pmmdavila7/claude-code-templates | 33k | 2 repos | ~9.6k | Automated safety check: Pass | MIT |
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Competitive Intel
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Competitor Teardown
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Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.
Marketing Strategy Pmm
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Product marketing, positioning, GTM strategy, and competitive intelligence.
Marketing Strategy Pmm
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Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
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Categories
Questions about Competitor Finder
What does Competitor Finder do?
Conduct competitive analysis to identify direct and indirect competitors, map their positioning, surface strengths and weaknesses, and generate differentiation angles for outbound messaging. Competitor Finder is an agent skill from Othmane-Khadri/YALC-the-GTM-operating-system. Conduct competitive analysis to identify direct and indirect competitors, map their positioning, surface strengths and weaknesses, and generate differentiation angles for outbound messaging.
When should I use Competitor Finder?
Competitor Finder fits situations like: asked who are our competitors; competitive analysis for [company]; how do we compare to X; find alternatives to [product].
How do I install Competitor Finder in Claude Code?
Run `npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a claude-code`. Or copy the skill folder (.claude/skills/lemlist/competitor-finder in Othmane-Khadri/YALC-the-GTM-operating-system) into .claude/skills/competitor-finder in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Finder in Codex?
Run `npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a codex`. Or copy the skill folder (.claude/skills/lemlist/competitor-finder in Othmane-Khadri/YALC-the-GTM-operating-system) into .agents/skills/competitor-finder in your project. Codex loads it when a task matches its description.
Can I use Competitor Finder in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill competitor-finder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-finder, .gemini/skills/competitor-finder, .github/skills/competitor-finder and .opencode/skills/competitor-finder in your project.
What does Competitor Finder need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Finder is instructions for the agent only.
Does Competitor Finder access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Finder safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Finder use?
Competitor Finder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Finder use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Finder?
Skills that share tags, products or a category with Competitor Finder: Suede Competitor Profiling (JasonColapietro/suede-creator-skills, 127 stars), Competitive Intel (borghei/Claude-Skills, 891 stars), Competitive Intel (TheCraigHewitt/skills, 159 stars) and Competitor Teardown (irinabuht12-oss/marketing-skills, 4.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Finder?
Othmane-Khadri (a GitHub user) maintains it in Othmane-Khadri/YALC-the-GTM-operating-system, which has 318 GitHub stars. The repository holds 57 skills in this directory. The repository was last updated on August 20, 2026.
Source: Othmane-Khadri/YALC-the-GTM-operating-system on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.