Marketing Strategy Pmm

What it does

When your agent uses it

• The user asks about product positioning
• Go-to-market planning
• Competitive analysis
• Target audience definition

Example prompts

• “/marketing-strategy-pmm”

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

1. 1Analyze existing customers (top 20% by LTV)
2. 2Identify common firmographics (size, industry, revenue)
3. 3Map technographics (tools, maturity, integrations)
4. 4Document psychographics (pain level, motivation, risk tolerance)
5. 5Define 3-5 buyer personas (economic, technical, user)
6. 6Validate against sales cycle and churn data
7. 7Score prospects A/B/C/D based on ICP fit
8. 8Validation: A-fit customers have lowest churn and fastest close

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md.

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Strategy Pmm loads about 3.1k tokens when it runs, and up to ~13k if it reads all its reference files. Until then it costs about 141 tokens; SKILL.md has 1,212 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~141

When it runs · the whole SKILL.md, loaded when a task matches

~3.1k

With references · SKILL.md plus every file in references/, read only if the agent opens them

~13k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 1,212 words, ~3,089 tokens.

name

marketing-strategy-pmm

description

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

triggers

product marketing, PMM, positioning, GTM strategy, go-to-market, competitive analysis, battlecard, product launch, market entry, sales enablement, win loss…

FOR [target customer]
WHO [statement of need]
THE [product] IS A [category]
THAT [key benefit]
UNLIKE [competitive alternative]
OUR PRODUCT [primary differentiation]

COMPETITOR: [Name]
OVERVIEW: Founded [year], Funding [stage], Size [employees]

POSITIONING:
- They say: "[Their claim]"
- Reality: [Your assessment]

STRENGTHS:
1. [What they do well]
2. [What they do well]

WEAKNESSES:
1. [Where they fall short]
2. [Where they fall short]

OUR ADVANTAGES:
1. [Your advantage + evidence]
2. [Your advantage + evidence]

WHEN WE WIN:
- [Scenario where you win]

WHEN WE LOSE:
- [Scenario where they win]

TALK TRACK:
Objection: "[Common objection]"
Response: "[Your response]"

1. Intro (2 min): Who we are, agenda
2. Discovery (5 min): Their needs, pain points
3. Demo (20 min): Product focused on their use case
4. Q&A (10 min): Objection handling
5. Next steps (3 min): Trial, POC, proposal

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files (references) in marketing-skill/skills/marketing-strategy-pmm of alirezarezvani/claude-skills.

• SKILL.md
• references/international-gtm.md
• references/launch-checklists.md
• references/messaging-templates.md
• references/positioning-frameworks.md

Open the folder on GitHubat commit 19392f7

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.

• LeoYeAI/openclaw-master-skillsskills/marketing-strategy-pmm