Suede Competitor Profiling
JasonColapietro/suede-creator-skills
Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals.
Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions.
Install Competitive Intel
$ npx skills add borghei/Claude-Skills --skill competitive-intel -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install borghei/Claude-Skills competitive-intel --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/c-level-advisor/competitive-intel .claude/skills/competitive-intel && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitive-intel" agent skill from https://github.com/borghei/Claude-Skills/tree/main/c-level-advisor/competitive-intel into .claude/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/borghei/Claude-Skills/tree/main/c-level-advisor/competitive-intelType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add borghei/Claude-Skills --skill competitive-intel -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install borghei/Claude-Skills competitive-intel --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/c-level-advisor/competitive-intel .agents/skills/competitive-intel && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/borghei/Claude-Skills/tree/main/c-level-advisor/competitive-intel into .agents/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill competitive-intel -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install borghei/Claude-Skills competitive-intel --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/c-level-advisor/competitive-intel .cursor/skills/competitive-intel && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitive-intel" agent skill from https://github.com/borghei/Claude-Skills/tree/main/c-level-advisor/competitive-intel into .cursor/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/borghei/Claude-Skills.git --path c-level-advisor/competitive-intel--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add borghei/Claude-Skills --skill competitive-intel -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install borghei/Claude-Skills competitive-intel --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/c-level-advisor/competitive-intel .gemini/skills/competitive-intel && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/borghei/Claude-Skills/tree/main/c-level-advisor/competitive-intel into .gemini/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install borghei/Claude-Skills competitive-intelInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add borghei/Claude-Skills --skill competitive-intel -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/c-level-advisor/competitive-intel .github/skills/competitive-intel && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/borghei/Claude-Skills/tree/main/c-level-advisor/competitive-intel into .github/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill competitive-intel -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install borghei/Claude-Skills competitive-intel --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/c-level-advisor/competitive-intel .opencode/skills/competitive-intel && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/borghei/Claude-Skills/tree/main/c-level-advisor/competitive-intel into .opencode/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitive-intel- GitHub stars
- 874
- Token cost
- ~4.5k tokens
- SKILL.md length
- 1,766 words
- Files
- 4 (incl. scripts)
- Skills in repo
- 364
- Repo updated
- First seen
- Licence
- MIT
At a glance
Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions.
- Works in 3 steps: market_landscape_mapper.py → competitor_tracker.py → swot_analyzer.py
- Analyzing competitors
- SKILL.md covers Keywords, Clarify First, 5-Layer Intelligence System and Win/Loss Analysis, plus 10 more sections
- Runs Python scripts from its folder; calls python
What it does
Competitive Intel is an agent skill from borghei/Claude-Skills. Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Use when analyzing competitors, building battlecards, tracking market moves, conducting win/loss analysis, or updating positioning.
Its SKILL.md is about 4.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including scripts (for example `scripts/competitor_tracker.py`, `scripts/market_landscape_mapper.py` and `scripts/swot_analyzer.py`).
It sits in Marketing & SEO, covering Competitor analysis, Sales enablement and Positioning and messaging. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.
When your agent uses it
- Analyzing competitors
- Building battlecards
- Tracking market moves
- Conducting win/loss analysis
Example prompts
- “/competitive-intel”
Requirements
- Python 3
Workflow steps
3 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit c9a1487. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 3 files in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitive Intel loads about 4.5k tokens when it runs. Until then it costs about 60 tokens; SKILL.md has 1,766 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from borghei/Claude-Skills at commit c9a1487, republished under its MIT licence (© borghei). 1,766 words, ~4,492 tokens.
Download SKILL.mdSave it as
.claude/skills/competitive-intel/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- competitive-intel
- description
- Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Use when analyzing competitors, building battlecards, tracking market moves, conducting win/loss analysis, or updating positioning.
- license
- MIT + Commons Clause
- metadata.version
- 2.0.0
- metadata.author
- borghei
- metadata.category
- c-level
- metadata.domain
- competitive-strategy
- metadata.updated
- 2026-03-09
- metadata.frameworks
- 5-layer-intelligence, battlecard-template, win-loss-analysis, positioning-map, tracking-cadence, threat-assessment
- metadata.triggers
- competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor…
Competitive Intelligence
Systematic competitor tracking. Not obsession -- intelligence that drives real decisions. Know competitors well enough to win against them. Do not let them set your agenda.
Keywords
competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy, market share, competitive advantage, moat, switching costs
Clarify First
Before generating, confirm these inputs. If any is unknown or vague, ASK — do not assume:
- Which output is needed (battlecard, positioning map, win/loss analysis, or board summary) — each has a different template and data requirement
- Which competitors and their tier (direct, adjacent, future) — sets tracking intensity and which competitors appear in the artifact
- Your ICP and the problem you solve — drives the threat-classification matrix and what counts as a real competitor vs. noise
- Your actual differentiators with proof points — the "why we win" and "killer questions" sections are worthless without concrete, evidence-backed advantages
Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.
5-Layer Intelligence System
Layer 1: Competitor Identification
Threat Classification Matrix
| Same ICP | Different ICP | |
|---|---|---|
| Same problem | Direct threat (Tier 1) | Adjacent watch (Tier 2) |
| Different problem | Displacement risk (Tier 2) | Monitor only (Tier 3) |
Competitor Tiers
| Tier | Definition | Tracking Intensity | Examples |
|---|---|---|---|
| 1: Direct | Same ICP, same problem, similar price | Monthly deep tracking | Your top 3 named competitors |
| 2: Adjacent | Same budget, different solution approach | Quarterly review | Build-in-house, adjacent products |
| 3: Future | Well-funded in adjacent space or incumbents with roadmap overlap | Semi-annual scan | Funded startups, big tech features |
Layer 2: Tracking Dimensions
| Dimension | Sources | Cadence | Priority |
|---|---|---|---|
| Product moves | Changelog, G2, Capterra, Twitter, LinkedIn | Monthly | High |
| Pricing changes | Pricing page, sales intel, customer feedback | Triggered | High |
| Funding | Crunchbase, TechCrunch, LinkedIn | Triggered | Medium |
| Hiring signals | LinkedIn job postings, Indeed, Glassdoor | Monthly | Medium |
| Partnerships | Press releases, co-marketing, integrations | Triggered | Medium |
| Customer wins/losses | Case studies, review sites, LinkedIn | Monthly | High |
| Customer losses (theirs) | G2 reviews, forums, your own inbound | Ongoing | High |
| Messaging shifts | Homepage, ads, conference talks | Quarterly | Medium |
Layer 3: Analysis Frameworks
SWOT Per Competitor
| Element | Key Questions |
|---|---|
| Strengths | Where do they consistently win? What do customers praise? |
| Weaknesses | Where do they lose? What do reviews complain about? |
| Opportunities | What could they do that would threaten you more? |
| Threats | What is their existential risk? What could make them irrelevant? |
Feature Gap Analysis Template
| Feature/Capability | You | Competitor A | Competitor B | Status |
|---|---|---|---|---|
| Core Feature 1 | [check] | [check] | [x] | Your advantage |
| Core Feature 2 | [x] | [check] | [check] | Gap -- on roadmap? |
| Feature 3 | [check] | [x] | [x] | Moat (unique to you) |
| Feature 4 | [x] | [x] | [check] | Comp B only |
| Feature 5 | [check] | [check] | [check] | Table stakes |
Competitive Positioning Map
Choose 2 axes that show YOUR differentiation:
| Common Axis Pairs | When to Use |
|---|---|
| Price vs. Feature Depth | When you compete on value |
| Enterprise-ready vs. SMB-ready | When you serve a different segment |
| Easy to Implement vs. Configurable | When implementation speed is your advantage |
| Vertical-specific vs. Horizontal | When you specialize |
Layer 4: Output Formats
Battlecard Template (Sales Use)
BATTLECARD: [Competitor Name]
Last Updated: [Date]
OVERVIEW
Company: [name, founded, HQ, funding, size]
Product: [1-sentence description]
ICP overlap: [High/Medium/Low]
Threat level: [High/Medium/Low]
WHY WE WIN
1. [Advantage 1 with proof point]
2. [Advantage 2 with proof point]
3. [Advantage 3 with proof point]
WHERE THEY WIN
1. [Their advantage -- be honest]
2. [Their advantage]
LANDMINES (what they say about us)
- "[Their claim]" --> Counter: "[Your response with evidence]"
- "[Their claim]" --> Counter: "[Your response with evidence]"
KILLER QUESTIONS (ask the prospect)
1. "[Question that exposes competitor weakness]"
2. "[Question that highlights your strength]"
3. "[Question that validates your differentiation]"
RECENT MOVES
- [Date]: [What they did, what it means]
CUSTOMER REFERENCES (ask for these)
- [Customer name, use case, result]Board Competitive Summary (Monthly)
COMPETITIVE INTELLIGENCE SUMMARY -- [Month]
MARKET MOVEMENTS
[Competitor A]: [What happened, significance]
[Competitor B]: [What happened, significance]
WIN/LOSS SNAPSHOT
Win rate vs [Comp A]: [X]% (trend: [up/down/stable])
Win rate vs [Comp B]: [X]% (trend: [up/down/stable])
Top win reason: [reason]
Top loss reason: [reason]
RECOMMENDED RESPONSE
[1 specific action with owner and timeline]
RISK WATCH
[Specific risk with probability and impact]Layer 5: Intelligence Cadence
| Cadence | Activity | Output |
|---|---|---|
| Monthly (scheduled) | Review Tier 1 competitors, update battlecards | Updated battlecards + leadership summary |
| Triggered (event) | Competitor raises funding, launches feature, changes pricing | Impact assessment within 48 hours |
| Quarterly | Full landscape review, positioning map update | Board-ready competitive slide |
| Annual | Add/remove tracked competitors, refresh threat assessment | Updated competitive strategy |
Win/Loss Analysis
When to Conduct
| Event | Interview? | Who Conducts |
|---|---|---|
| Lost deal > $50K ACV | Always | Non-AE (CS, product, or external) |
| Churn > 6 months tenure | Always | CS or product team |
| Competitive win | Selectively | Product or marketing |
| Lost to "no decision" | Sample | Marketing or product |
Interview Protocol
| Order | Question | What You Learn |
|---|---|---|
| 1 | "Walk me through your evaluation process" | How they buy, who was involved |
| 2 | "Who else were you considering?" | Competitive set from their perspective |
| 3 | "What were the top 3 criteria in your decision?" | Decision drivers (may differ from what AE reported) |
| 4 | "Where did [our product] fall short?" | Specific gaps, not vague "they were better" |
| 5 | "What was the deciding factor?" | The one thing that tipped the decision |
| 6 | "What would have changed your decision?" | The counterfactual -- most actionable intel |
Aggregate Analysis
| Metric | Cadence | Output |
|---|---|---|
| Win reasons (ranked by frequency) | Monthly | Top 5 with trend |
| Loss reasons (ranked by frequency) | Monthly | Top 5 with trend |
| Competitor win rates (by competitor, segment) | Monthly | Competitive scoreboard |
| Win rate trends over time | Quarterly | Trend lines for board |
The Balance: Intelligence vs. Obsession
Over-Tracking Signals
| Signal | Risk |
|---|---|
| Roadmap driven by "they shipped X" | Reactive, not strategic |
| Team morale drops when competitor fundraises | Emotional, not analytical |
| Shipping features to match checklists | Building for competitors, not customers |
| Pricing always starts with "well, they charge X" | Cost-anchored, not value-anchored |
Under-Tracking Signals
| Signal | Risk |
|---|---|
| AEs blindsided on calls | Losing deals from lack of preparation |
| Prospects know more than your team | Credibility gap in sales |
| Missed major competitor launch | Reactive when it could have been proactive |
| Positioning unchanged in 12+ months | Market moved, you did not |
The Right Posture
- Know competitors well enough to win against them
- Do not let them set your agenda
- Roadmap is led by customer problems, informed by competitive gaps
- Pricing is anchored to your value, not their price
Intelligence Distribution
| Audience | Format | Cadence | Owner |
|---|---|---|---|
| AEs + SDRs | Battlecards in CRM | Monthly + triggered | CRO |
| Product | Feature gap analysis | Quarterly | CPO |
| Marketing | Positioning brief | Quarterly | CMO |
| Leadership | 1-page competitive summary | Monthly | CEO/COO |
| Board | Competitive landscape slide | Quarterly | CEO |
One source of truth: All competitive intel in one place (Notion, Confluence, etc.). Slack-only distribution disappears.
Red Flags
| Signal | Implication | Action |
|---|---|---|
| Competitor win rate > 50% in core segment | Fundamental positioning problem | Strategy review, not more battlecards |
| Same objection from 5+ deals | Feature gap that is real, not optics | Product roadmap input |
| Competitor hired 10+ engineers in your domain | Major product investment incoming | Accelerate your roadmap or differentiate |
| Competitor raised > $20M targeting your ICP | 12-month competitive intensity increase | Strengthen moat, lock in customers |
| Prospects evaluate you to justify competitor choice | You are the "check box" | Fix perception or change segment |
| No win/loss interviews conducted | Learning nothing from outcomes | Implement win/loss program immediately |
Integration with C-Suite
| Intelligence Type | Feeds To | Action |
|---|---|---|
| Product moves | CPO (cpo-advisor) | Roadmap input, feature gap review |
| Pricing changes | CRO + CFO | Pricing response evaluation |
| Funding rounds | CEO + CFO | Strategic positioning update |
| Hiring signals | CHRO + CTO | Talent market intelligence |
| Customer wins/losses | CRO + CMO | Battlecard updates, positioning shifts |
| Marketing campaigns | CMO (cmo-advisor) | Counter-positioning, channel strategy |
| Market trends | CEO + Board Deck Builder | Board competitive slide |
Show full SKILL.md (687 more words)Show less
Output Artifacts
| Request | Deliverable |
|---|---|
| "Map the competitive landscape" | Competitor identification + tier classification + positioning map |
| "Build a battlecard for [competitor]" | Sales battlecard with win themes, landmines, killer questions |
| "Analyze our win/loss data" | Aggregate analysis with patterns, trends, and recommendations |
| "Competitor just launched [feature]" | Impact assessment + recommended response + timeline |
| "Competitive section for board" | Monthly summary: movements, win/loss, recommended actions |
| "Update our positioning" | Positioning analysis against current competitive landscape |
Tool Reference
1. market_landscape_mapper.py
Maps the competitive landscape across configurable dimensions, classifying competitors by tier, plotting market positioning, and identifying whitespace opportunities.
python scripts/market_landscape_mapper.py --input competitors.json --json
python scripts/market_landscape_mapper.py --input competitors.json| Flag | Type | Description |
|---|---|---|
--input | required | Path to JSON file with competitor data (name, tier, dimensions, scores) |
--json | optional | Output in JSON format instead of human-readable text |
2. competitor_tracker.py
Tracks competitor movements over time across 8 dimensions (product, pricing, funding, hiring, partnerships, customers, messaging, market share). Detects significant changes and generates alerts.
python scripts/competitor_tracker.py --input tracking_data.json --json
python scripts/competitor_tracker.py --input tracking_data.json| Flag | Type | Description |
|---|---|---|
--input | required | Path to JSON file with competitor tracking entries over time |
--json | optional | Output in JSON format instead of human-readable text |
3. swot_analyzer.py
Performs structured SWOT analysis with weighted scoring, cross-impact assessment (SO/WO/ST/WT strategies), and strategic priority recommendations.
python scripts/swot_analyzer.py --input swot_data.json --json
python scripts/swot_analyzer.py --input swot_data.json| Flag | Type | Description |
|---|---|---|
--input | required | Path to JSON file with strengths, weaknesses, opportunities, threats (each with description, impact 1-10, confidence 1-10) |
--json | optional | Output in JSON format instead of human-readable text |
Troubleshooting
| Problem | Likely Cause | Resolution |
|---|---|---|
| Battlecards outdated within weeks of creation | No triggered update process for competitor moves | Implement event-driven battlecard updates tied to monitoring alerts; assign a battlecard owner per Tier 1 competitor |
| Win/loss interviews not being conducted | AEs reluctant to participate or no clear owner | Assign non-AE interviewers (CS, product, or external); make win/loss a process requirement, not optional |
| Competitive intel stays in Slack, not reaching sales | No single source of truth or distribution cadence | Centralize intel in CRM-attached battlecards; set monthly distribution cadence with CRO ownership |
| Feature gap analysis does not influence roadmap | Product team not consuming competitive data | Include CPO in quarterly landscape review; tie gap analysis to roadmap planning cycle |
| Competitor tier classification never updated | No annual review of competitive landscape | Schedule annual tier reassessment; add/remove competitors based on ICP overlap and funding changes |
| Team over-reacts to every competitor move | No framework for assessing threat significance | Use the Threat Classification Matrix to filter signal from noise; only escalate Tier 1 changes |
| Intelligence collection is inconsistent | No assigned owners or cadence for tracking dimensions | Assign dimension owners from the Intelligence Distribution table; automate monitoring where possible |
Success Criteria
- Battlecards updated within 48 hours of significant Tier 1 competitor moves
- Win rate against top 3 competitors stable or improving quarter-over-quarter
- Win/loss interviews conducted for 90%+ of lost deals above $50K ACV
- Sales team can articulate top 3 differentiators vs each Tier 1 competitor without reference material
- Competitive intelligence influences at least 2 roadmap decisions per quarter
- Time from competitor event to internal awareness is under 72 hours
- Positioning refreshed at least once per year based on landscape analysis
Scope & Limitations
In scope: Competitor identification and tier classification, 8-dimension tracking across product/pricing/funding/hiring/partnerships/customers/messaging/market share, SWOT analysis per competitor, feature gap analysis, battlecard creation and distribution, win/loss analysis, competitive positioning maps, board-level competitive summaries, and market landscape mapping via Python tools.
Out of scope: Real-time competitor monitoring (tools analyze point-in-time data exports), pricing intelligence from competitor internal data, customer-level deal coaching (tools flag patterns but do not prescribe sales tactics), market research surveys or primary research, and competitor financial modeling beyond publicly available data.
Limitations: SWOT and landscape analysis depend on the quality and recency of input data. Competitive intelligence older than 6 months should be treated as directional only. Win/loss analysis requires a minimum of 10 interviews per quarter for statistical significance. Market positioning maps are subjective and should be validated with customer perception data.
Integration Points
- cro-advisor -- Battlecards feed directly into sales enablement; win/loss data informs pipeline strategy and quota setting
- cpo-advisor -- Feature gap analysis influences product roadmap prioritization and portfolio investment decisions
- cmo-advisor -- Competitive positioning informs messaging, content strategy, and campaign differentiation
- ceo-advisor -- Board-level competitive summaries inform strategic direction and M&A evaluation
- board-deck-builder -- Monthly competitive landscape slides feed into quarterly board presentations
- sales-success/ -- Battlecards and killer questions enable sales team competitive selling
© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (scripts) in c-level-advisor/competitive-intel of borghei/Claude-Skills.
- SKILL.md
- scripts/competitor_tracker.py
- scripts/market_landscape_mapper.py
- scripts/swot_analyzer.py
Open the folder on GitHubat commit c9a1487
Compare with similar skills
Competitive Intel next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitive Intel this skillborghei/Claude-Skills | 874 | — | ~4.5k | Automated safety check: Pass | MIT | |
| Suede Competitor ProfilingJasonColapietro/suede-creator-skills | 127 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Competitor FinderOthmane-Khadri/YALC-the-GTM-operating-system | 317 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Competitive IntelTheCraigHewitt/skills | 156 | — | ~6.3k | Automated safety check: Pass | MIT | |
| Competitor Teardownirinabuht12-oss/marketing-skills | 3.8k | — | ~1.6k | Automated safety check: Pass | None | |
| Marketing Strategy Pmmdavila7/claude-code-templates | 32k | 2 repos | ~9.6k | Automated safety check: Pass | MIT |
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Questions about Competitive Intel
What does Competitive Intel do?
Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Competitive Intel is an agent skill from borghei/Claude-Skills. Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions.
When should I use Competitive Intel?
Competitive Intel fits situations like: analyzing competitors; building battlecards; tracking market moves; conducting win/loss analysis.
How do I install Competitive Intel in Claude Code?
Run `npx skills add borghei/Claude-Skills --skill competitive-intel -a claude-code`. Or copy the skill folder (c-level-advisor/competitive-intel in borghei/Claude-Skills) into .claude/skills/competitive-intel in your project. Claude Code loads it when a task matches its description.
How do I install Competitive Intel in Codex?
Run `npx skills add borghei/Claude-Skills --skill competitive-intel -a codex`. Or copy the skill folder (c-level-advisor/competitive-intel in borghei/Claude-Skills) into .agents/skills/competitive-intel in your project. Codex loads it when a task matches its description.
Can I use Competitive Intel in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill competitive-intel -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-intel, .gemini/skills/competitive-intel, .github/skills/competitive-intel and .opencode/skills/competitive-intel in your project.
What does Competitive Intel need to run?
Going by SKILL.md and its folder, Competitive Intel needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.
Does Competitive Intel access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitive Intel safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Competitive Intel use?
Competitive Intel is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitive Intel use?
About 4.5k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitive Intel?
Skills that share tags, products or a category with Competitive Intel: Suede Competitor Profiling (JasonColapietro/suede-creator-skills, 127 stars), Competitor Finder (Othmane-Khadri/YALC-the-GTM-operating-system, 317 stars), Competitive Intel (TheCraigHewitt/skills, 156 stars) and Competitor Teardown (irinabuht12-oss/marketing-skills, 3.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitive Intel?
borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 874 GitHub stars. The repository holds 364 skills in this directory. The repository was last updated on October 7, 2026.
Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.