Agent skill

Landing Page Copy

by mohitagw15856 in mohitagw15856/pm-claude-skills

Write full landing-page copy that converts — section by section.

MITAuto-check passedFrontend & Design

Install Landing Page Copy

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill landing-page-copy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills landing-page-copy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/landing-page-copy .claude/skills/landing-page-copy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
landing-page-copy
GitHub stars
1.4k
Token cost
~897 tokens
SKILL.md length
445 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Write full landing-page copy that converts — section by section.

  • Asked to write a landing page
  • SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Copy for a marketing site

What it does

Landing Page Copy is an agent skill from mohitagw15856/pm-claude-skills. Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.

Its SKILL.md is about 900 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Copywriting, Landing pages and Marketing psychology. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to write a landing page
  • Copy for a marketing site

Example prompts

  • “/landing-page-copy”

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Landing Page Copy loads about 897 tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 445 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~95
When it runs · the whole SKILL.md, loaded when a task matches
~897

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 445 words, ~897 tokens.

Download SKILL.mdSave it as .claude/skills/landing-page-copy/SKILL.md (or your agent's skills folder).
name
landing-page-copy
description
Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.

Landing Page Copy Skill

A landing page has one job: move a specific visitor to one action. Most pages bury the value, hedge the ask, and talk about themselves. This skill writes the whole page section-by-section around a single conversion goal — leading with the visitor's problem and the outcome, proving it, handling objections, and asking once, clearly.

Required Inputs

Ask for these only if they aren't already provided:

  • The one goal — the single action (sign up, book a demo, buy, join waitlist). One page, one ask.
  • Audience & their problem — who's landing and what pain brought them.
  • The offer — product, the core outcome, and the differentiator (pair with value-proposition).
  • Proof — testimonials, logos, metrics, guarantees (whatever's real).
  • Source of traffic, if known — an ad-matched page reads differently from an organic one.

Output Format

Landing Page: [product] — goal: [the one action]

Write copy (not just guidance) for each section:

1. Hero — a benefit-led headline (the outcome, not the feature), a one-sentence subhead that adds the how/for-whom, and the primary CTA button text. Offer 2 headline options.

2. Problem — name the visitor's pain so they feel understood (2–3 lines). Earns the read.

3. Solution — how you solve it, framed as their outcome. Lead with the transformation.

4. Social proof — placement + example copy for testimonials/logos/metrics (the strongest goes highest).

5. Features → benefits — 3–5, each as benefit headline + one line of how. Never a bare feature.

6. Objection handling / FAQ — the 3–5 real reasons they'd hesitate (price, trust, effort, fit), answered honestly.

7. Final CTA — restate the core benefit and repeat the same one ask. Add the risk-reducer (free trial, no card, guarantee).

Microcopy notes — button text (action + value, not "Submit"), and the one distraction to remove.

Show full SKILL.md (164 more words)Show less

Quality Checks

  • The whole page drives one action with one primary CTA (repeated, not competing)
  • The hero leads with the outcome/benefit, not a feature or the company name
  • Every feature is written as a benefit to the visitor
  • Real objections are surfaced and answered, not ignored
  • Social proof is placed where doubt peaks (near the asks)
  • CTA button copy states the value ("Start free" not "Submit")

Anti-Patterns

  • Do not offer competing CTAs — multiple asks split attention and lower conversion; one goal per page
  • Do not open with "Welcome to [company]" — lead with the visitor's outcome
  • Do not list features without benefits — visitors buy outcomes, not specs
  • Do not hide the price/effort/objections — unanswered doubt is a silent exit
  • Do not write "Submit"/"Learn more" buttons — say what happens and the value

Based On

Conversion-copywriting practice — single conversion goal, problem-led structure, benefit-framing, objection handling, LIFT-style clarity.

Example Trigger Phrases

  • "Write a landing page."
  • "Write our homepage copy."
  • "Write a product page."
  • "Write copy for our marketing site."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/landing-page-copy of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Landing Page Copy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Landing Page Copy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Landing Page Copy this skillmohitagw15856/pm-claude-skills1.4k—~897Automated safety check: PassMIT
Landing Pageemotixco/claude-skills-founder540—~927Automated safety check: PassMIT
Landing Page Copywriterjulianromli/ai-skills1912 repos~1.4kAutomated safety check: PassNone
Arabic Copy Localizergrowthack88/growth-marketing-os116—~1kAutomated safety check: PassMIT
Marketing Copyscarletkc/agents226—~1.3kAutomated safety check: PassApache-2.0
Marketing Claims Reviewanthropics/claude-for-legal9.6k2 repos~3.6kAutomated safety check: PassApache-2.0

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  • Landing Page

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Questions about Landing Page Copy

What does Landing Page Copy do?

Write full landing-page copy that converts — section by section. Landing Page Copy is an agent skill from mohitagw15856/pm-claude-skills. Write full landing-page copy that converts — section by section.

When should I use Landing Page Copy?

Landing Page Copy fits situations like: asked to write a landing page; copy for a marketing site.

How do I install Landing Page Copy in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill landing-page-copy -a claude-code`. Or copy the skill folder (skills/landing-page-copy in mohitagw15856/pm-claude-skills) into .claude/skills/landing-page-copy in your project. Claude Code loads it when a task matches its description.

How do I install Landing Page Copy in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill landing-page-copy -a codex`. Or copy the skill folder (skills/landing-page-copy in mohitagw15856/pm-claude-skills) into .agents/skills/landing-page-copy in your project. Codex loads it when a task matches its description.

Can I use Landing Page Copy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill landing-page-copy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/landing-page-copy, .gemini/skills/landing-page-copy, .github/skills/landing-page-copy and .opencode/skills/landing-page-copy in your project.

What does Landing Page Copy need to run?

SKILL.md names no scripts, command-line tools or credentials: Landing Page Copy is instructions for the agent only.

Does Landing Page Copy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Landing Page Copy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Landing Page Copy use?

Landing Page Copy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Landing Page Copy use?

About 897 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Landing Page Copy?

Skills that share tags, products or a category with Landing Page Copy: Landing Page (emotixco/claude-skills-founder, 540 stars), Landing Page Copywriter (julianromli/ai-skills, 191 stars), Arabic Copy Localizer (growthack88/growth-marketing-os, 116 stars) and Marketing Copy (scarletkc/agents, 226 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Landing Page Copy?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.