Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
A skill your agent uses when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments).
Install Pricing Page
$ npx skills add boraoztunc/skills --skill pricing-page -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install boraoztunc/skills pricing-page --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/boraoztunc/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pricing-page .claude/skills/pricing-page && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pricing-page" agent skill from https://github.com/boraoztunc/skills/tree/main/pricing-page into .claude/skills/pricing-page/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-page", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/boraoztunc/skills/tree/main/pricing-pageType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add boraoztunc/skills --skill pricing-page -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install boraoztunc/skills pricing-page --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/boraoztunc/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pricing-page .agents/skills/pricing-page && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pricing-page" agent skill from https://github.com/boraoztunc/skills/tree/main/pricing-page into .agents/skills/pricing-page/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-page", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add boraoztunc/skills --skill pricing-page -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install boraoztunc/skills pricing-page --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/boraoztunc/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pricing-page .cursor/skills/pricing-page && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pricing-page" agent skill from https://github.com/boraoztunc/skills/tree/main/pricing-page into .cursor/skills/pricing-page/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-page", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/boraoztunc/skills.git --path pricing-page--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add boraoztunc/skills --skill pricing-page -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install boraoztunc/skills pricing-page --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/boraoztunc/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pricing-page .gemini/skills/pricing-page && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pricing-page" agent skill from https://github.com/boraoztunc/skills/tree/main/pricing-page into .gemini/skills/pricing-page/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-page", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install boraoztunc/skills pricing-pageInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add boraoztunc/skills --skill pricing-page -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/boraoztunc/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pricing-page .github/skills/pricing-page && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pricing-page" agent skill from https://github.com/boraoztunc/skills/tree/main/pricing-page into .github/skills/pricing-page/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-page", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add boraoztunc/skills --skill pricing-page -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install boraoztunc/skills pricing-page --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/boraoztunc/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pricing-page .opencode/skills/pricing-page && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pricing-page" agent skill from https://github.com/boraoztunc/skills/tree/main/pricing-page into .opencode/skills/pricing-page/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-page", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pricing-page- GitHub stars
- 398
- Used in
- 2 other repos
- Token cost
- ~1.4k tokens
- SKILL.md length
- 733 words
- Files
- 2
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments).
- Works in 10 steps: Offer + audience → Plans → Objections + risk → …
- Rewriting a high-converting SaaS pricing page (structure
- SKILL.md covers Before you design/write, Core structure (what a pricing…, Layout types (pick one) and High‑conversion strategies…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Pricing Page is an agent skill from boraoztunc/skills. Use when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments). Includes checklists, templates, and common pitfalls.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `REFERENCES.md`).
It sits in Marketing & SEO, covering Landing pages, AI search optimization and Copywriting. The repository describes itself as: Claude Code skills for copywriting, SEO, design, and more. The licence is Apache-2.0.
When your agent uses it
- Rewriting a high-converting SaaS pricing page (structure
- Layout patterns
Example prompts
- “/pricing-page”
Workflow steps
10 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 645553c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Pricing Page loads about 1.4k tokens when it runs. Until then it costs about 54 tokens; SKILL.md has 733 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from boraoztunc/skills at commit 645553c, republished under its Apache-2.0 licence (© boraoztunc). 733 words, ~1,426 tokens.
Download SKILL.mdSave it as
.claude/skills/pricing-page/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- pricing-page
- description
- Use when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments). Includes checklists, templates, and common pitfalls.
Pricing Page (High‑Conversion) — Web Design Skill
Design a pricing page that helps visitors choose and feel good about it. Your job is not to “show prices.” Your job is to reduce uncertainty.
Before you design/write
Gather (ask if missing):
1) Offer + audience
- What are you selling? (category)
- Who is it for? (ICP + primary use case)
- What’s the main value metric? (seat, usage, project, revenue, etc.)
2) Plans
- Plan names + prices (monthly/annual)
- Limits per plan (the 3–6 limits that matter)
- What’s the upgrade trigger? (what causes people to move up?)
3) Objections + risk
- Top 3 reasons people don’t buy today
- Security/compliance needs? (SOC2, GDPR, etc.)
- Can you offer: free trial, free plan, money-back, demo?
4) Proof
- Testimonials, logos, results, case studies, metrics
5) Traffic context
- Are visitors coming from: homepage, feature pages, ads, comparison pages?
- What do they already know?
Core structure (what a pricing page should have)
Above the fold (must)
- Clear value headline (what outcome, for who)
- Monthly/Annual toggle with annual savings callout
- 3‑plan pricing table (most common) or 2‑plan (simple product)
- Primary CTA per plan (consistent verbs)
Below the fold (high leverage)
- Plan comparison (feature matrix or “what you get” bullets)
- FAQ (objection handling)
- Social proof near decision points
- Security / compliance / procurement section (if B2B)
- Final CTA + contact sales
Layout types (pick one)
A) Classic 3‑card
Best when:
- you have 3 natural tiers (Starter / Pro / Business)
- pricing is simple
Rules:
- 1 plan labeled Recommended
- show “most popular” without yelling
B) Value metric slider
Best when:
- pricing scales with usage (seats, events, credits)
Rules:
- keep math obvious
- keep a safe default (median customer)
C) “Pick your path” (two columns)
Best when:
- different audiences (Individuals vs Teams)
Rules:
- separate by persona first, then price
D) Enterprise last mile
Best when:
- you have a self-serve path + sales-led path
Rules:
- Enterprise should read like procurement reassurance
High‑conversion strategies (practical)
1) Make the decision easy
- 3 plans max (unless you have a strong reason)
- One recommended plan
- Bullets describe outcomes, not internal features
2) Anchor value (without being shady)
- Annual toggle with “Save X%”
- Show “Starting at” only if your pricing is truly variable
- Avoid surprise fees
3) Reduce risk
Choose at least one:
- Free trial
- Free plan
- Money‑back guarantee
- “Talk to sales” with a clear promise (response time, demo)
4) Handle objections before they bounce
Most effective FAQ topics:
- “Can I cancel anytime?”
- “What happens if I hit limits?”
- “Do you offer discounts?”
- “Is this for freelancers/teams?”
- “Security / data / compliance”
5) Provide a comparison that’s readable
- Avoid huge spreadsheets
- Group by: Core, Collaboration, Admin/Security, Support
- Highlight what changes at each tier
Copywriting (templates)
Show full SKILL.md (302 more words)Show less
Headlines (choose a formula)
- “{Outcome} for {audience}—without {pain}”
- “Plans that scale from {small} to {big}”
- “Start small. Upgrade when {trigger}.”
Plan description (2 lines)
- Who it’s for
- What it unlocks
Example:
- Pro — For designers shipping weekly. Better components, faster iteration.
CTA buttons
Rules:
- Use verbs that match the motion:
- “Start free trial”
- “Buy Pro”
- “Contact sales”
- Keep CTAs consistent across plans (don’t mix “Get started” / “Try now” / “Sign up”).
Feature bullets (write like outcomes)
- ❌ “Unlimited projects”
- ✅ “Ship unlimited client sites without extra fees”
Pricing table checklist (UI)
- Visible monthly/annual toggle
- “Save X%” callout on annual
- Recommended plan styling (subtle)
- Key limits visible (3–6 max)
- Included items visible (3–6 max)
- Clear next step under each plan (trial/buy/contact)
- Link: “Compare plans” (scrolls to matrix)
- Mobile: table becomes stacked cards (not a horizontal scroll nightmare)
SEO + AEO (AI answers) checklist
SEO basics
- Title: “Pricing — {Product}” + outcome keyword
- Meta description: 1 sentence on value + 1 sentence on pricing starting point
- Clean URL:
/pricing - Internal links from:
- homepage CTA
- feature pages
- comparison pages
AEO (answer engines)
- Add an FAQ section that answers:
- refund policy
- trial length
- cancellation
- what counts as a seat/usage
- enterprise procurement
- Write FAQs in plain Q/A format.
- Optional: FAQ schema (if your stack supports it).
Common pitfalls
- Too many plans (analysis paralysis)
- Features listed with no context (why it matters)
- Pricing hidden behind “Contact sales” for everything
- Switching value metric mid-page (confusing)
- Over-designed table that harms readability
Output format (when generating a pricing page)
Return:
- Page outline (sections + order)
- Pricing table spec (plans, bullets, limits, CTA)
- FAQ list (6–12 Q/A)
- SEO/AEO (title + meta + FAQ schema suggestion)
- Layout recommendation (A/B/C/D + why)
Quick questions (if user gives you only “make a pricing page”)
- Free plan or trial?
- Monthly/annual pricing numbers?
- Value metric?
- Recommended plan (which one and why)?
- Top 3 objections?
© boraoztunc, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in pricing-page of boraoztunc/skills.
- SKILL.md
- REFERENCES.md
Open the folder on GitHubat commit 645553c
Used in 2 other repositories
We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in boraoztunc/skills, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Pricing Page next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Pricing Page this skillboraoztunc/skills | 398 | 2 repos | ~1.4k | Automated safety check: Pass | Apache-2.0 | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Content Writeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.6k | Automated safety check: Pass | Apache-2.0 | |
| Landing Page Copyrampstackco/claude-skills | 945 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Copynicepkg/ai-workflow | 285 | — | ~3.1k | Automated safety check: Pass | MIT | |
| SEO Content Optimizationmagnus919/hermes-profiles | 289 | — | ~3.1k | Automated safety check: Pass | MIT |
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Related
Questions about Pricing Page
What does Pricing Page do?
A skill your agent uses when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments). Pricing Page is an agent skill from boraoztunc/skills. Use when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments).
When should I use Pricing Page?
Pricing Page fits situations like: rewriting a high-converting SaaS pricing page (structure; layout patterns.
How do I install Pricing Page in Claude Code?
Run `npx skills add boraoztunc/skills --skill pricing-page -a claude-code`. Or copy the skill folder (pricing-page in boraoztunc/skills) into .claude/skills/pricing-page in your project. Claude Code loads it when a task matches its description.
How do I install Pricing Page in Codex?
Run `npx skills add boraoztunc/skills --skill pricing-page -a codex`. Or copy the skill folder (pricing-page in boraoztunc/skills) into .agents/skills/pricing-page in your project. Codex loads it when a task matches its description.
Can I use Pricing Page in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add boraoztunc/skills --skill pricing-page -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-page, .gemini/skills/pricing-page, .github/skills/pricing-page and .opencode/skills/pricing-page in your project.
What does Pricing Page need to run?
SKILL.md names no scripts, command-line tools or credentials: Pricing Page is instructions for the agent only.
Does Pricing Page access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Pricing Page safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Pricing Page use?
Pricing Page is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Pricing Page use?
About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Pricing Page?
Skills that share tags, products or a category with Pricing Page: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Content Writer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Landing Page Copy (rampstackco/claude-skills, 945 stars) and Copy (nicepkg/ai-workflow, 285 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Pricing Page?
boraoztunc (a GitHub user) maintains it in boraoztunc/skills, which has 398 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on August 15, 2026.
Source: boraoztunc/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.