Landing Page Copywriter
julianromli/ai-skills
Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand.
Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls…
Install Marketing Copy
$ npx skills add scarletkc/agents --skill marketing-copy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install scarletkc/agents marketing-copy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/scarletkc/agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-copy .claude/skills/marketing-copy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-copy" agent skill from https://github.com/scarletkc/agents/tree/main/skills/marketing-copy into .claude/skills/marketing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-copy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/scarletkc/agents/tree/main/skills/marketing-copyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add scarletkc/agents --skill marketing-copy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install scarletkc/agents marketing-copy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/scarletkc/agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/marketing-copy .agents/skills/marketing-copy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-copy" agent skill from https://github.com/scarletkc/agents/tree/main/skills/marketing-copy into .agents/skills/marketing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-copy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add scarletkc/agents --skill marketing-copy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install scarletkc/agents marketing-copy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/scarletkc/agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/marketing-copy .cursor/skills/marketing-copy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-copy" agent skill from https://github.com/scarletkc/agents/tree/main/skills/marketing-copy into .cursor/skills/marketing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-copy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/scarletkc/agents.git --path skills/marketing-copy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add scarletkc/agents --skill marketing-copy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install scarletkc/agents marketing-copy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/scarletkc/agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/marketing-copy .gemini/skills/marketing-copy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-copy" agent skill from https://github.com/scarletkc/agents/tree/main/skills/marketing-copy into .gemini/skills/marketing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-copy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install scarletkc/agents marketing-copyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add scarletkc/agents --skill marketing-copy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/scarletkc/agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/marketing-copy .github/skills/marketing-copy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-copy" agent skill from https://github.com/scarletkc/agents/tree/main/skills/marketing-copy into .github/skills/marketing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-copy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add scarletkc/agents --skill marketing-copy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install scarletkc/agents marketing-copy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/scarletkc/agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/marketing-copy .opencode/skills/marketing-copy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-copy" agent skill from https://github.com/scarletkc/agents/tree/main/skills/marketing-copy into .opencode/skills/marketing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-copy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-copy- GitHub stars
- 226
- Token cost
- ~1.3k tokens
- SKILL.md length
- 651 words
- Files
- 1
- Skills in repo
- 11
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls…
- Revising anything aimed at people who do not use the product yet
- SKILL.md covers Disclosure comes first, Claims stay traceable, Writing for someone who has… and Naming across languages
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- When deciding whether a link
What it does
Marketing Copy is an agent skill from scarletkc/agents. Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls to action, press-style announcements, and the naming of a product for another language or market. Covers what may be disclosed publicly, keeping claims traceable to shipped changes, and writing a headline that carries information instead of hype. Use when drafting or revising anything aimed at people who do not use…
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Frontend & Design, covering Copywriting and Landing pages. The repository describes itself as: Shared standards and reusable skills for Claude Code, Codex CLI, and other AI coding agents. The licence is Apache-2.0.
When your agent uses it
- Revising anything aimed at people who do not use the product yet
- When deciding whether a link
- Unreleased detail can appear in public copy
Example prompts
- “/marketing-copy”
What it can do on your machine
Read from SKILL.md and the folder at commit eb55005. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Copy loads about 1.3k tokens when it runs. Until then it costs about 160 tokens; SKILL.md has 651 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from scarletkc/agents at commit eb55005, republished under its Apache-2.0 licence (© scarletkc). 651 words, ~1,263 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-copy/SKILL.md (or your agent's skills folder).- name
- marketing-copy
- description
- Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls to action, press-style announcements, and the naming of a product for another language or market. Covers what may be disclosed publicly, keeping claims traceable to shipped changes, and writing a headline that carries information instead of hype. Use when drafting or revising anything aimed at people who do not use the product yet, and when deciding whether a link, key, price, or unreleased detail can appear in public copy.
- license
- Apache-2.0
- metadata.author
- scarletkc
- metadata.source
- https://github.com/scarletkc/agents
- metadata.summary
- Write outbound promo copy that stays truthful, discloses only what may be public, and earns attention without hype.
Marketing Copy
Outbound copy reaches people who have no product context and no reason to finish reading. It is also the surface where a disclosure mistake is permanent: a post can be deleted, a screenshot of it cannot. Both facts push the same way, toward concrete claims a reader can check.
This covers copy aimed outward. Product-internal strings and documentation
follow
ux-writing;
matching the author's personal voice is
talk-like-scarletkc.
Disclosure comes first
Decide what may be public before writing, because the draft is where a leak gets normalized.
- Keys, invite codes, and credentials are not copy. Anything that grants access belongs in the channel that distributes it under its own terms, never inline in a public post, and never pasted into a draft "to be removed later".
- An unreleased or unlisted URL stays unlisted. A link that has not been announced is not published just because it resolves. The same applies to endpoints, staging hosts, and pages reachable only by those already told.
- Platform rules bind the copy, not just the account. Each destination has its own limits on what may be promoted, linked, priced, or given away, and they differ between platforms carrying the same post. When a rule makes a detail unpostable, drop the detail; hinting at it obliquely to stay within the letter of the rule is the same violation with worse writing.
- Unshipped work is not a feature. Roadmap items, planned platforms, and anything gated behind review get described as what they are, or left out. Announcing a date creates an obligation the copy cannot see.
When a constraint blocks a detail the requester wanted to include, say which detail and why, and let them decide, rather than quietly dropping it or quietly keeping it.
Claims stay traceable
Take substance from what actually shipped: the changelog, the commit range,
the release notes. Every concrete claim traces to one of those, and an
adjective that carries a claim owes what "adjectives need evidence" in
ux-writing asks of it. What outbound adds is the exchange rate: specifics
beat adjectives at the same length, because a number, a mechanism, or a
before-and-after carries conviction that "greatly improved" cannot, and it
survives a reader who checks.
Never invent a metric, a benchmark, a user count, a review quote, or a comparison against a named competitor. When the honest version is thin, that is information about the release, not a prompt to inflate it.
Show full SKILL.md (248 more words)Show less
Writing for someone who has never seen it
Say what the thing is before saying why it got better. A reader who cannot tell what the product does has no way to care that it improved, and an update post aimed at existing users reads as noise to everyone else. When a post has to serve both audiences, the identifying sentence costs one line and buys the rest.
Revolutionary, seamless, game-changing, and unleash have stopped carrying meaning in this genre: they appear in every launch post regardless of what shipped, so a reader skips them to look for the specifics underneath. Write the specifics instead. Manufactured urgency and invented scarcity fail the same way, and cost more when the deadline turns out to be arbitrary.
A post may legitimately carry several asks, since a launch often wants the wishlist, the community, and the download at once. Order them by what this particular reader can act on now, and let each one be findable rather than competing for the same sentence.
Naming across languages
A product name rendered for another market is a naming decision, not a translation. Check that the candidate is pronounceable and memorable for that audience, carries no unintended meaning, and does not collide with an existing product in the same category. Prefer a name the audience can search, and once a rendering has shipped anywhere public, keep it stable. A second name for the same product splits every search result and every conversation about it.
© scarletkc, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/marketing-copy of scarletkc/agents.
Open the folder on GitHubat commit eb55005
Compare with similar skills
Marketing Copy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Copy this skillscarletkc/agents | 226 | — | ~1.3k | Automated safety check: Pass | Apache-2.0 | |
| Landing Page Copywriterjulianromli/ai-skills | 191 | 2 repos | ~1.4k | Automated safety check: Pass | None | |
| Arabic Copy Localizergrowthack88/growth-marketing-os | 116 | — | ~1k | Automated safety check: Pass | MIT | |
| Marketing Claims Reviewanthropics/claude-for-legal | 9.6k | 2 repos | ~3.6k | Automated safety check: Pass | Apache-2.0 | |
| Cashclaw Landing Pageertugrulakben/cashclaw | 303 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Viral Product Evaluatorluongnv89/skills | 131 | — | ~2.8k | Automated safety check: Pass | MIT |
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Marketing copy localization skill that converts English marketing copy (ads, landing pages, emails, CTAs) into native Egyptian Arabic عامية — or GCC dialect on request — with natural English…
- Official
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Review marketing copy for claims that need substantiation, reframing, or cutting.
Cashclaw Landing Page
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Viral Product Evaluator
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Review a product codebase and landing page against 32 viral principles and produce a Virality Score plus ranked fixes.
Landing Page Generator
luongnv89/skills
Generate landing pages with PAS, AIDA, or StoryBrand from a product brief or existing README.
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Related
Categories
Questions about Marketing Copy
What does Marketing Copy do?
Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls…. Marketing Copy is an agent skill from scarletkc/agents. Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls to action, press-style announcements, and the naming of a product for another language or market.
When should I use Marketing Copy?
Marketing Copy fits situations like: revising anything aimed at people who do not use the product yet; when deciding whether a link; unreleased detail can appear in public copy.
How do I install Marketing Copy in Claude Code?
Run `npx skills add scarletkc/agents --skill marketing-copy -a claude-code`. Or copy the skill folder (skills/marketing-copy in scarletkc/agents) into .claude/skills/marketing-copy in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Copy in Codex?
Run `npx skills add scarletkc/agents --skill marketing-copy -a codex`. Or copy the skill folder (skills/marketing-copy in scarletkc/agents) into .agents/skills/marketing-copy in your project. Codex loads it when a task matches its description.
Can I use Marketing Copy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add scarletkc/agents --skill marketing-copy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-copy, .gemini/skills/marketing-copy, .github/skills/marketing-copy and .opencode/skills/marketing-copy in your project.
What does Marketing Copy need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Copy is instructions for the agent only.
Does Marketing Copy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Copy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Copy use?
Marketing Copy is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Copy use?
About 1.3k tokens (SKILL.md is roughly 5.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Copy?
Skills that share tags, products or a category with Marketing Copy: Landing Page Copywriter (julianromli/ai-skills, 191 stars), Arabic Copy Localizer (growthack88/growth-marketing-os, 116 stars), Marketing Claims Review (anthropics/claude-for-legal, 9.6k stars) and Cashclaw Landing Page (ertugrulakben/cashclaw, 303 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Copy?
scarletkc (a GitHub user) maintains it in scarletkc/agents, which has 226 GitHub stars. The repository holds 11 skills in this directory. The repository was last updated on September 21, 2026.
Source: scarletkc/agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.