58 Positioning Global

What it does

When your agent uses it

• Positioning needs defining
• Sharpening — a statement built on Promise
• A differentiation matrix against competitors
• Category entry points

Example prompts

• “positioning”
• “positioning statement”
• “what makes us different”
• “/58-positioning-global”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

1. 1Pick a positioning strategy
2. 2Write the positioning statement
3. 3Build the differentiation matrix
4. 4Map category entry points
5. 5Build the message hierarchy and tagline directions
6. 6Validate

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

58 Positioning Global loads about 2.8k tokens when it runs. Until then it costs about 185 tokens; SKILL.md has 1,155 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~185

When it runs · the whole SKILL.md, loaded when a task matches

~2.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,155 words, ~2,802 tokens.

name

58-positioning-global

description

Use when positioning needs defining or sharpening — a statement built on Promise, Proof, and Path, a differentiation matrix against competitors, category entry points, a three-level message hierarchy, and tagline directions. Trigger on 'positioning', 'positioning statement', 'what makes us different', 'USP', 'why should customers choose us over them', 'we sound the same as everyone else'. Also use when the user can list features but not a reason to pick them. Not for — competitor teardown research, see `08-competitor-research-global`; how the brand sounds in writing, see `35-brand-voice-global`; the offer and its value stack, see `31-offer-design-global`; the launch built on it, see `59-go-to-market-global`.

metadata.version

1.0.1

metadata.category

strategy

license

MIT

triggers

positioning, positioning statement, brand positioning, differentiation, USP, why should customers choose us, repositioning, brand message, category entry points

output

File .md — positioning statement (Promise + Proof + Path), differentiation matrix, category entry points, 3-level message hierarchy, tagline directions

related

product-marketing-context-global, 08-competitor-research-global, 09-customer-insight-global, 31-offer-design-global, 59-go-to-market-global…

For [target audience] — people who [specific pain or desire],
[brand/product] is the [category]
that helps them [core outcome],
unlike [competitor or alternative], because [real differentiator].

# Positioning — [Brand / product]

## 1. Positioning statement
- Full statement: "For... is the... that helps... unlike... because..."
- Promise: | Proof: | Path (steps):

## 2. Target segmentation
| Segment | Description | Main pain | Main desire | Priority |
| Primary / Secondary / Tertiary |
- Who this is NOT for:

## 3. Differentiation matrix
| Competitor | Their positioning | Strengths | Weaknesses | How you differ |
- 3 differentiators (Claim + Proof):
- Primary differentiator (one sentence):
- Market gap:

## 4. Category entry points
| Trigger situation | What they think | How you want to be remembered | Content / channel |

## 5. Message hierarchy
- Level 1 core message:
- Level 2 supporting (proof / differentiation / objection):
- Level 3 proof points:

## 6. Tagline directions
| # | Option (5-8 words) | Anchored on which differentiator | Test note |

## 7. Positioning map
[Two axes fitting the category — your position vs competitors — open space]

## 8. Rollout plan
| Where applied | What to update | Owner | Deadline |
| Ads / Landing page / Content pillars / Sales script / Brand Hub |

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/58-positioning-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc