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Agent skill

57 Next Ads Plan Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses…

MITAuto-check passedMarketing & SEO

Install 57 Next Ads Plan Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 57-next-ads-plan-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 57-next-ads-plan-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/57-next-ads-plan-global .claude/skills/57-next-ads-plan-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
57-next-ads-plan-global
GitHub stars
609
Token cost
~2.7k tokens
SKILL.md length
1,235 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses…

  • Works in 10 steps: always read the previous period first… → Review the previous period → Direction for the new period → …
  • The next period ADS plan must be built from last period results — read the report and the audit
  • SKILL.md covers Information gathering, Principles, Workflow and Output structure, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

57 Next Ads Plan Global is an agent skill from minhnv0807/ai-business-skills. Use when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses, split budget, plan three budget scenarios, and schedule the creative pipeline. Trigger on 'next month ads plan', 'plan ads from the report', 'what should we run next month', 'Q4 ads plan', 'next quarter media plan', 'the month ended, now what'. Also use when a report and an audit both exist and no decisions have been made. Not for — the…

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising and Content strategy. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The next period ADS plan must be built from last period results — read the report and the audit
  • Keep and scale winners
  • Set new test hypotheses
  • Plan three budget scenarios

Example prompts

  • “next month ads plan”
  • “plan ads from the report”
  • “what should we run next month”
  • “/57-next-ads-plan-global”

Workflow steps

10 steps, taken from the step headings in SKILL.md.

  1. always read the previous period first (mandatory input)
  2. Review the previous period
  3. Direction for the new period
  4. Multiply the winners
  5. Stop or fix the losers
  6. Budget split for the new period
  7. Three budget scenarios
  8. New hypotheses (maximum 2-3)
  9. Creative pipeline
  10. Weekly schedule and acceptance thresholds

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

57 Next Ads Plan Global loads about 2.7k tokens when it runs. Until then it costs about 178 tokens; SKILL.md has 1,235 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~178
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,235 words, ~2,722 tokens.

Download SKILL.mdSave it as .claude/skills/57-next-ads-plan-global/SKILL.md (or your agent's skills folder).
name
57-next-ads-plan-global
description
Use when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses, split budget, plan three budget scenarios, and schedule the creative pipeline. Trigger on 'next month ads plan', 'plan ads from the report', 'what should we run next month', 'Q4 ads plan', 'next quarter media plan', 'the month ended, now what'. Also use when a report and an audit both exist and no decisions have been made. Not for — the first media plan before any data, see `54-media-plan-global`; scoring the account, see `21-ads-audit-global`; the next period CONTENT plan, see `40-next-content-plan-global`.
metadata.version
1.0.1
metadata.category
performance
license
MIT
triggers
next month ads plan, next ads plan, plan ads for next period, plan from the ads report, what should we run next month, Q4 ads plan, next quarter media plan
output
File .md — evidence-based ads plan for the next period: prior-period review, winners to scale, losers to stop or fix, new hypotheses, budget split, three…
related
product-marketing-context-global, 07-marketing-report-global, 21-ads-audit-global, 03-performance-eval-global, 54-media-plan-global…

Next Ads Plan (Global)

A plan without last period's data is guesswork, and guesswork is expensive. The order never changes: read the data, scale the winners, fix or stop the losers, then test something new. This is the last skill in the performance chain and the first skill of the next cycle.

Information gathering

Step 0 — always read the previous period first (mandatory input)

Before writing a single line of plan, you need:

  1. Previous period performance report from 07-marketing-report-global or the tracking dashboard: spend, CPA, ROAS, leads, orders, broken out by channel, campaign, creative, and market.
  2. Audit findings from 21-ads-audit-global or 03-performance-eval-global if the previous period had problems.
  3. KPI target for the new period — unchanged or changed? If changed, recalculate with 10-reverse-kpi-global.
  4. New period budget and any new offer or product entering the mix.

Missing the report means stop and either request the data or run 07-marketing-report-global first. If only part is missing, write the assumption explicitly into the plan.

Principles

  1. Data before opinion. Never plan from a feeling that something "seemed fine".
  2. Scale proven winners before funding new ideas. Capital goes first to what is already working; new tests get the 30% testing slice.
  3. Maximum 2-3 new hypotheses per period. More than that and no test reaches significance.
  4. Every keep/stop/fix decision carries a number. "Creative A at $42 CPA against a $30 target, frequency 3.1" — never "it was performing badly".
  5. Plan three budget scenarios. Commit to the base case; keep prepared actions for the other two.
  6. Adjust for the calendar. Per references/benchmarks-global.md, Q4 CPM runs about 26% above Q1, November peaks around 27% above average, and January is the cheapest month at roughly 21% below. A flat month-over-month plan across a seasonal boundary is already wrong.

Workflow

1. Review the previous period
Worked (KEEP)Did not work (STOP/FIX)Untested (ADD)
[winning creative/audience/channel with numbers][losing ad set with numbers and cause][new hypothesis from observation]

Extract the winning patterns:

  • Creative type: video, static, carousel, UGC — which produced the best CPA?
  • Hook type: pain, curiosity, social proof, demonstration — which produced the best CTR?
  • Audience: interest, broad, lookalike, Advantage+ — which was cheapest and highest quality?
  • Channel: which delivered the best ROAS, and which dragged the blended average down?
  • Market: compare each market against its own tier baseline in references/benchmarks-global.md, never against the blended account average.
  • Operational lessons: best posting times, creative refresh cadence, setup mistakes to avoid.
2. Direction for the new period
PeriodTotal budgetObjectiveKPI targetNew offer or campaign
[month/quarter][amount][lead/conversion]CPA [x] / ROAS [x] / volume [x][if any]

If the target changed, or the offer, price, or market changed, recalculate with 10-reverse-kpi-global before continuing.

3. Multiply the winners
WinnerPrevious CPA/ROASHow it multipliesWhat changesNew budgetChannel
[Creative A][numbers]Keep as is, +20-30% budgetNothing[amount][x]
[Audience B][numbers]Duplicate with new creative2 new variants[amount][x]
[Hook C][numbers]Port to a new channelFormat change[amount][x]
[Market D][numbers]Expand to an adjacent marketNew geo, same creative[amount][x]

Apply the 55-scaling-ads-global rules: +20-30% per step, never double, do not edit the winning ad set.

4. Stop or fix the losers
Campaign / ad setProblem (with numbers)DecisionIf fixing: what changes
[name]CPA above 2x target for 3 daysSTOP—
[name]CTR far below the median bandFIXNew creative and hook, keep the audience
[name]Frequency 3.5+, CTR down 30%FIXRefresh creative, widen the audience
[name]Good CTR, poor CVRFIXLanding page or offer, not the ad

Use the diagnostic order from references/benchmarks-global.md: weak CTR is a creative problem; good CTR with weak CVR is a landing page or offer problem; good CVR with weak ROAS is a margin or AOV problem. Every stopped item gets a logged reason so nobody retests the same thing next period.

5. Budget split for the new period
CampaignPurposeDaily budget% of total
Scale winnersMaintain and grow[amount]50%
Testing (new hypotheses)Find the next winner[amount]30%
RetargetingConvert warm and hot[amount]15%
LookalikeOpen new pools from fresh seeds[amount]5%
Total100%
Show full SKILL.md (543 more words)Show less
6. Three budget scenarios
ScenarioAssumptionBudgetExpected volumeAction if it happens
DownsideCPA up 30% (seasonal peak, creative fatigue, auction pressure)[amount][number]Cut testing to 20%, concentrate on winners and retargeting
BaseCPA holds at last period[amount][number]Run this plan as written
UpsideCPA down 20% (a new winner lands)[amount][number]Push scaling +20% per 72h, open a new channel or market

If the new period crosses into Q4, build the downside scenario as the default assumption rather than the exception — the seasonal CPM lift is documented, not speculative. Commit to the base scenario with stakeholders; keep prepared actions for the other two so nobody is caught flat-footed.

7. New hypotheses (maximum 2-3)
#Hypothesis ("If X then Y because Z")VariablePlatformMetricTimeline
1If we use UGC testimonial creative, CPA drops because trust is higherCreative format[x]CPA7 days
2If we open a 3% lookalike, volume rises while CPA holdsAudience[x]CPA, volume7 days
3If we test a second market, blended CPA improvesGeo[x]CPA by market14 days

Set up and conclude these according to 19-ab-test-setup-global: one variable at a time, at least 7 days, enough conversions to decide.

8. Creative pipeline
Creative neededTypeHookChannelDeadlineUsed for
[name]VideoPainMeta[date]Testing
[name]StaticSocial proofMeta[date]MOFU / retargeting
[name]UGCTestimonialTikTok[date]Scaling

Have 2-3 reserve creatives ready before the period starts. Do not wait for fatigue to brief.

9. Weekly schedule and acceptance thresholds
WeekFocusActionCumulative % of period KPI
1Launch winner clonesBuild, launch, verify tracking green20%
2Launch testsRun hypotheses, read day-3 signal45%
3OptimizeScale winners, pause losers70%
4Review and preparePull data, write the report, draft the next plan100%

At the end of each week, compare cumulative actual against the threshold. A shortfall above 15% triggers the downside scenario immediately — do not wait for the period to end.

Output structure

File name: next-ads-plan-[product]-[YYYYMMDD].md — nine sections matching the nine steps above: review, direction, multiply winners, stop losers, budget split, three scenarios, hypotheses, creative pipeline, weekly schedule.

  • 07-marketing-report-global: the primary data source — run it first.
  • 21-ads-audit-global and 03-performance-eval-global: audit before planning if the previous period had problems.
  • 10-reverse-kpi-global: recalculate whenever the target, budget, offer, or market changes.
  • 54-media-plan-global: when the new period involves a major change (new channel, new offer, new market), build a full media plan instead of an increment.
  • 19-ab-test-setup-global: how to set up and conclude each hypothesis.
  • 52-account-structure-global: build and launch the campaigns this plan defines.

Quality checklist

  • Previous period report and audit were read — the plan is not written from impression
  • Review table has all three columns (keep / stop-fix / untested) with numbers attached
  • Market performance compared against its own tier baseline, not the blended average
  • Winners are multiplied first, following the +20-30% scaling rule
  • Every stopped item has a logged reason
  • Budget split follows 30/50/15/5 and totals 100%
  • Three scenarios present, each with a prepared action
  • Seasonality applied where the period crosses a Q4 or January boundary
  • Maximum 2-3 hypotheses, each with a variable, metric, and timeline
  • Creative pipeline has deadlines and 2-3 reserve creatives
  • Weekly schedule has cumulative acceptance thresholds of 20/45/70/100%

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/57-next-ads-plan-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

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Categories

Questions about 57 Next Ads Plan Global

What does 57 Next Ads Plan Global do?

A skill your agent uses when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses…. 57 Next Ads Plan Global is an agent skill from minhnv0807/ai-business-skills. Use when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses, split budget, plan three budget scenarios, and schedule the creative pipeline.

When should I use 57 Next Ads Plan Global?

57 Next Ads Plan Global fits situations like: the next period ADS plan must be built from last period results — read the report and the audit; keep and scale winners; set new test hypotheses; plan three budget scenarios.

How do I install 57 Next Ads Plan Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 57-next-ads-plan-global -a claude-code`. Or copy the skill folder (skills/en/57-next-ads-plan-global in minhnv0807/ai-business-skills) into .claude/skills/57-next-ads-plan-global in your project. Claude Code loads it when a task matches its description.

How do I install 57 Next Ads Plan Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 57-next-ads-plan-global -a codex`. Or copy the skill folder (skills/en/57-next-ads-plan-global in minhnv0807/ai-business-skills) into .agents/skills/57-next-ads-plan-global in your project. Codex loads it when a task matches its description.

Can I use 57 Next Ads Plan Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 57-next-ads-plan-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/57-next-ads-plan-global, .gemini/skills/57-next-ads-plan-global, .github/skills/57-next-ads-plan-global and .opencode/skills/57-next-ads-plan-global in your project.

What does 57 Next Ads Plan Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 57 Next Ads Plan Global is instructions for the agent only.

Does 57 Next Ads Plan Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 57 Next Ads Plan Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 57 Next Ads Plan Global use?

57 Next Ads Plan Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 57 Next Ads Plan Global use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 57 Next Ads Plan Global?

Skills that share tags, products or a category with 57 Next Ads Plan Global: Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), X Twitter Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Campaign And Launch Planning (social-media-skills/skills, 134 stars) and Marketing Campaign Management (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 57 Next Ads Plan Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.