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Agent skill

Marketing Campaign Management

by manojbajaj95 in manojbajaj95/claude-gtm-plugin

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics.

MITAuto-check passedMarketing & SEO

Install Marketing Campaign Management

skills CLI
$ npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install manojbajaj95/claude-gtm-plugin marketing-campaign-management --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-campaign-management .claude/skills/marketing-campaign-management && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-campaign-management
GitHub stars
105
Token cost
~2.3k tokens
SKILL.md length
877 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics.

  • Works in 5 steps: Strategy — Define goals, audience,… → Planning — Content calendar, channels,… → Creation — Assets, copy, creative → …
  • Planning campaigns
  • SKILL.md covers Workspace Context, Operating Contract, Quick Reference and Part 1: Campaign Execution, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Campaign Management is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Content strategy, Go-to-market strategy and Paid advertising. The licence is MIT.

When your agent uses it

  • Planning campaigns
  • Developing content strategy
  • Applying behavioral science
  • Generating marketing ideas

Example prompts

  • “/marketing-campaign-management”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Strategy — Define goals, audience, positioning
  2. Planning — Content calendar, channels, timeline
  3. Creation — Assets, copy, creative
  4. Execution — Launch, distribute, promote
  5. Measurement — Track, analyze, optimize

What it can do on your machine

Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Campaign Management loads about 2.3k tokens when it runs. Until then it costs about 101 tokens; SKILL.md has 877 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~101
When it runs · the whole SKILL.md, loaded when a task matches
~2.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 877 words, ~2,266 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-campaign-management/SKILL.md (or your agent's skills folder).
name
marketing-campaign-management
description
Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.
metadata.version
1.0.0
metadata.merged_from
marketing, marketing-ideas, marketing-psychology, running-marketing-campaigns

Marketing Campaign Management

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.

Quick Reference

SituationUse This Skill For
Campaign planning/executionCampaign Workflow
Content strategyContent & SEO
Applying psychologyBehavioral Principles
Generating ideas140 Tactics
GTM strategyStrategic Frameworks

Part 1: Campaign Execution

Campaign Workflow
  1. Strategy — Define goals, audience, positioning
  2. Planning — Content calendar, channels, timeline
  3. Creation — Assets, copy, creative
  4. Execution — Launch, distribute, promote
  5. Measurement — Track, analyze, optimize
UTM Parameters
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
Content Calendar

Essential fields:

  • Title
  • Target keyword
  • Funnel stage (TOFU/MOFU/BOFU)
  • Format
  • Owner
  • Publish date
  • Distribution channels

Part 2: Marketing Psychology

Foundational Thinking Models
ModelApplication
First PrinciplesDon't copy competitors, ask "why" repeatedly
Jobs to Be DoneFocus on outcomes, not features
Pareto Principle80% results from 20% effort
InversionAsk "what would guarantee failure?"
Theory of ConstraintsFind the bottleneck before optimizing
Buyer Psychology
BiasMarketing Application
Confirmation BiasAlign with existing beliefs
Mere ExposureConsistent presence builds preference
Social ProofShow customer counts, testimonials
ScarcityLimited-time offers (when genuine)
AnchoringShow higher price first
Loss AversionFrame as what they'll lose
EndowmentFree trials create ownership
Persuasion Principles
PrincipleApplication
ReciprocityGive value before asking
CommitmentSmall steps lead to bigger ones
AuthorityExpert endorsements, credentials
LikingRelatable spokespeople
UnityShared identity, insider language
Pricing Psychology
TechniqueApplication
Charm Pricing$99 vs $100
Rule of 100% off under $100, $ off over
Good-Better-BestThree tiers, middle is target
Mental Accounting"$1/day" vs "$30/month"

Part 3: The 140 Tactics

Content & SEO
  • Programmatic SEO (build pages at scale)
  • Keyword clustering
  • Content repurposing
  • Glossary marketing
  • Knowledge base SEO
  • Parasite SEO (high-authority platforms)
Free Tools & Engineering
  • Side projects as marketing
  • Calculators and generators
  • Chrome extensions
  • Microsites
  • Importers (from competitors)
  • Public APIs
Paid Advertising
  • Facebook/Instagram Ads
  • Google Ads (brand, competitor, category)
  • LinkedIn Ads (B2B targeting)
  • Podcast advertising
  • YouTube ads
  • Retargeting
Social & Community
  • Community building
  • Reddit marketing
  • LinkedIn personal branding
  • X/Twitter presence
  • Short-form video (TikTok, Reels)
  • Engagement pods
Email Marketing
  • Welcome sequences
  • Onboarding emails
  • Reactivation/win-back
  • Founder emails
  • Newsletters
Partnerships
  • Affiliate programs
  • Integration marketing
  • Newsletter swaps
  • Expert networks
  • Reseller programs
Product-Led Growth
  • One-click registration
  • In-app upsells
  • Viral loops
  • Free migrations
  • Contract buyouts
Launches & Promotions
  • Product Hunt
  • Early access pricing
  • Black Friday
  • Lifetime deals
  • Giveaways

Part 4: Strategic Frameworks

SOSTAC
  • Situation — Where are we now?
  • Objectives — Where do we want to be?
  • Strategy — How do we get there?
  • Tactics — What specific actions?
  • Action — Who does what?
  • Control — Did we get there?
AIDA
  • Attention — Capture eye
  • Interest — Build curiosity
  • Desire — Create want
  • Action — Get conversion
RACE
  • Reach — Build awareness
  • Act — Drive engagement
  • Convert — Achieve goals
  • Engage — Retain customers

Part 5: Channel Strategies

Show full SKILL.md (350 more words)Show less
Email Marketing

Sequence Structure:

  1. Welcome (immediate): Set expectations, deliver value
  2. Value (day 2-3): Best content or quick win
  3. Engagement (day 5-7): Encourage reply
  4. Offer (day 10): Clear CTA

Metrics:

  • Open rate: 43% avg
  • CTR: 2% avg
  • Conversion rate
Social Media
PlatformBest ForContent Type
LinkedInB2BThought leadership
Twitter/XTech, newsThreads, insights
InstagramB2C, visualStories, Reels
YouTubeTutorialsEducational
SEO

On-Page:

  • Title tags (50-60 chars)
  • Meta descriptions (150-160 chars)
  • H1-H6 hierarchy
  • Keyword in first 100 words
  • Internal linking

Technical:

  • Core Web Vitals
  • Mobile-friendly
  • Sitemap.xml
  • Robots.txt

Part 6: Brand & Messaging

Tone Guidelines

Be Human, Not AI:

  • Write like a helpful colleague
  • Avoid buzzwords (revolutionary, game-changing, seamless)
  • Skip filler words (basically, essentially, simply)
  • No excessive punctuation

Emoji Policy:

  • Maximum ONE emoji per piece
  • Use only when it adds clarity
Feature → Benefit Framework
What It Does:
[Feature description]

The Benefit:
[Outcome] — so you can [user benefit].

Why It Matters:
- [Feature detail], which means [benefit]

Part 7: Campaign Validation

Pre-Launch Checklist
  • Target audience clearly defined
  • Campaign goals with baseline metrics
  • Success criteria (KPIs + targets)
  • UTM parameters validated
  • Conversion tracking tested
  • Brand voice compliance checked
  • CTA clear and actionable
  • Links verified working
  • Mobile responsive
Performance Metrics
ChannelKey Metrics
EmailOpen rate, CTR, conversion
SocialEngagement, reach, clicks
PaidROAS, CPA, CTR
ContentTraffic, time on page, conversions
SEORankings, organic traffic

Part 8: Stage-Based Recommendations

Pre-Launch
  • Waitlist referrals
  • Early access
  • Product Hunt prep
  • Community building
Early Stage
  • Content, SEO, community
  • Founder-led sales
  • Organic social
Growth Stage
  • Paid acquisition
  • Partnerships
  • Events
Scale Stage
  • Brand building
  • International expansion
  • Acquisitions

Part 9: Questions to Ask

When developing strategy:

  1. What's your product and who's your target customer?
  2. What's your current stage and main growth goal?
  3. What's your marketing budget and team size?
  4. What have you already tried that worked or didn't?
  5. What are your competitors doing?

Common Mistakes

  1. Chasing every channel — Double down where you have advantage
  2. No differentiation — Same message as competitors
  3. Ignoring psychology — Facts don't always convince
  4. No testing — Assumptions without validation
  5. Measuring wrong metrics — Leading vs. lagging indicators
  • growth-strategy: For growth frameworks
  • conversion-rate-optimization: For CRO
  • seo-and-aeo-strategy: For SEO scaling
  • competitor-analysis: For comparison pages
  • ab-test-setup: For marketing experiments

© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/marketing-campaign-management of manojbajaj95/claude-gtm-plugin.

Open the folder on GitHubat commit 0830a46

Compare with similar skills

Marketing Campaign Management next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Campaign Management compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Campaign Management this skillmanojbajaj95/claude-gtm-plugin105—~2.3kAutomated safety check: PassMIT
Marketing StrategistCoWork-OS/CoWork-OS480—~893Automated safety check: PassMIT
Running MarketingGTM-Strategist/gtm-strategist-skills264—~7.8kAutomated safety check: PassMIT
Getxapi ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~715Automated safety check: PassCustom licence
X Twitter ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~1.6kAutomated safety check: PassCustom licence
Channel StrategyTheCraigHewitt/skills159—~2.2kAutomated safety check: PassMIT

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Categories

Questions about Marketing Campaign Management

What does Marketing Campaign Management do?

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Marketing Campaign Management is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics.

When should I use Marketing Campaign Management?

Marketing Campaign Management fits situations like: planning campaigns; developing content strategy; applying behavioral science; generating marketing ideas.

How do I install Marketing Campaign Management in Claude Code?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management -a claude-code`. Or copy the skill folder (skills/marketing-campaign-management in manojbajaj95/claude-gtm-plugin) into .claude/skills/marketing-campaign-management in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Campaign Management in Codex?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management -a codex`. Or copy the skill folder (skills/marketing-campaign-management in manojbajaj95/claude-gtm-plugin) into .agents/skills/marketing-campaign-management in your project. Codex loads it when a task matches its description.

Can I use Marketing Campaign Management in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-campaign-management, .gemini/skills/marketing-campaign-management, .github/skills/marketing-campaign-management and .opencode/skills/marketing-campaign-management in your project.

What does Marketing Campaign Management need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Campaign Management is instructions for the agent only.

Does Marketing Campaign Management access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Campaign Management safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Campaign Management use?

Marketing Campaign Management is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Campaign Management use?

About 2.3k tokens (SKILL.md is roughly 9.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Marketing Campaign Management?

Skills that share tags, products or a category with Marketing Campaign Management: Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars), Running Marketing (GTM-Strategist/gtm-strategist-skills, 264 stars), Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars) and X Twitter Connect (LeoYeAI/openclaw-marketing-skills, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Campaign Management?

manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.

Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.