Agent skill

Creator Brand Kit

by mohitagw15856 in mohitagw15856/pm-claude-skills

Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand.

MITAuto-check passedMarketing & SEO

Install Creator Brand Kit

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills creator-brand-kit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/creator-brand-kit .claude/skills/creator-brand-kit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
creator-brand-kit
GitHub stars
1.4k
Token cost
~1.4k tokens
SKILL.md length
717 words
Files
4 (incl. references)
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand.

  • Works in 6 steps: Niche & positioning → Audience → Content pillars → …
  • Asked to define a creator brand
  • SKILL.md covers Working from a brief, Required Inputs, Output Format and Deeper Materials, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Creator Brand Kit is an agent skill from mohitagw15856/pm-claude-skills. Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/voice-consistency.md`, `references/worked-example.md` and `templates/brand-kit.md`).

It sits in Marketing & SEO, covering Brand strategy and identity, Content strategy and Positioning and messaging. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to define a creator brand
  • Set content pillars
  • Write a voice guide
  • Build a brand kit for a personal brand

Example prompts

  • “/creator-brand-kit”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Niche & positioning
  2. Audience
  3. Content pillars
  4. Voice & tone
  5. Bio & handles
  6. Reuse note

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Creator Brand Kit loads about 1.4k tokens when it runs, and up to ~4.1k if it reads all its reference files. Until then it costs about 111 tokens; SKILL.md has 717 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~111
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 717 words, ~1,353 tokens.

Download SKILL.mdSave it as .claude/skills/creator-brand-kit/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
creator-brand-kit
description
Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time.

Creator Brand Kit Skill

The difference between a creator who compounds and one who churns content is consistency — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.

Working from a brief

Given a rough description (handle, what they post, vibe), build the full kit anyway — propose a sharp niche and pillars, and label choices as (draft — confirm). Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.

Required Inputs

Ask for (if not already provided):

  • What they create and where (platforms/handles)
  • Who it's for (the specific audience) and what they want
  • The creator's personality / how they want to sound
  • Goal (grow, monetize, build authority, drive a product)

Output Format

A one-page, reusable brand kit:

1. Niche & positioning
  • Niche (specific): [audience] + [topic] + [angle]
  • Positioning line: "I help [who] [achieve what] through [how]."
  • What makes you different: the angle no one else in the niche owns.
2. Audience

Who they are, what they struggle with, what they aspire to, where they hang out.

3. Content pillars

3–5 pillars (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2–3 example post ideas. Aim for a mix of grow (reach), nurture (trust), and convert (sell).

4. Voice & tone
  • 3 voice attributes (e.g. "direct, warm, a little contrarian") with a do/don't example each.
  • Words you use / avoid.
  • A 2-sentence sample written in-voice as a reference.
5. Bio & handles
  • A profile bio (≤150 chars) and a longer about-line.
  • Consistent handle/name guidance across platforms.
6. Reuse note

How to paste this into other skills (or the Playground "🧠 Your context" box / a CONTEXT.md) so [[content-repurposer]], [[hook-writer]], [[short-form-script]], and [[newsletter-writer]] all sound like you.

Deeper Materials

This skill ships with support files — use them when they are available:

  • references/voice-consistency.md — Voice Consistency: the Creator's Compounding Asset. Apply it while producing the output; it carries the calibration and judgment calls the method summary above compresses.
  • templates/brand-kit.md — a fill-in version of the deliverable with the quality gates inline. Offer it when the user wants to work the document themselves rather than have it generated.
Show full SKILL.md (344 more words)Show less

Scoring Rubric (0–40)

Score any output of this skill before handing it over; 32+ is ship-quality.

Dimension0510
Niche sharpnessA broad category ("fitness", "tech") that positions against everyoneAudience and topic named, but the angle is generic — ten other creators could claim the same lineAudience + topic + angle so specific the positioning line excludes most of the niche's competitors, with the differentiator stated
Pillar durability & funnel mixPillars are topics-of-the-week or a flat content list with no purpose per pillar3–5 durable themes, but all serve reach — no deliberate grow/nurture/convert mix, thin example ideasEach pillar states what it covers, why it serves the audience, 2–3 concrete post ideas, and the set visibly spans grow, nurture, and convert for the stated goal
Voice demonstrabilityVoice is a list of adjectives with no examplesAttributes have examples, but they're interchangeable — another writer still couldn't reproduce the voiceEvery attribute has a do/don't pair, words-to-use/avoid are listed, and the in-voice sample would pass as the creator's own writing
Reusability as a foundationBio is clever but says nothing about who it helps; no guidance on reusing the kitBio works and fits limits, but the kit ends there — no wiring to downstream content skillsBio (≤150 chars) names who it's for and what they get, handles are consolidated, and the reuse note tells you exactly how other skills consume this kit

Quality Checks

  • The niche is specific (audience + topic + angle), not a broad category
  • 3–5 pillars spanning grow / nurture / convert, each with example ideas
  • Voice is described with do/don't examples, not just adjectives
  • Bio is within platform limits and actually says who it's for
  • Includes how to reuse the kit across the other content skills

Anti-Patterns

  • A vague niche ("lifestyle", "tech") that positions against everyone
  • Pillars that are topics-of-the-week, not durable themes
  • Voice = a list of adjectives with no examples
  • A clever bio that doesn't say who it helps or what they get

Example Trigger Phrases

  • "Define a creator brand."
  • "Find a niche."
  • "Set content pillars."
  • "Write a voice guide."
  • "Craft a bio."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in skills/creator-brand-kit of mohitagw15856/pm-claude-skills.

  • SKILL.md
  • references/voice-consistency.md
  • references/worked-example.md
  • templates/brand-kit.md

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Creator Brand Kit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Creator Brand Kit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Creator Brand Kit this skillmohitagw15856/pm-claude-skills1.4k—~1.4kAutomated safety check: PassMIT
23 Personal Brand Strategy Globalminhnv0807/ai-business-skills609—~4.2kAutomated safety check: PassMIT
23 Personal Brand Strategyminhnv0807/ai-business-skills609—~4.1kAutomated safety check: PassMIT
Tiktok Shop Brandingnexscope-ai/eCommerce-Skills1.1k—~3.8kAutomated safety check: PassMIT
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
Channel StrategyTheCraigHewitt/skills159—~2.2kAutomated safety check: PassMIT

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Categories

Questions about Creator Brand Kit

What does Creator Brand Kit do?

Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Creator Brand Kit is an agent skill from mohitagw15856/pm-claude-skills. Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand.

When should I use Creator Brand Kit?

Creator Brand Kit fits situations like: asked to define a creator brand; set content pillars; write a voice guide; build a brand kit for a personal brand.

How do I install Creator Brand Kit in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -a claude-code`. Or copy the skill folder (skills/creator-brand-kit in mohitagw15856/pm-claude-skills) into .claude/skills/creator-brand-kit in your project. Claude Code loads it when a task matches its description.

How do I install Creator Brand Kit in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -a codex`. Or copy the skill folder (skills/creator-brand-kit in mohitagw15856/pm-claude-skills) into .agents/skills/creator-brand-kit in your project. Codex loads it when a task matches its description.

Can I use Creator Brand Kit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/creator-brand-kit, .gemini/skills/creator-brand-kit, .github/skills/creator-brand-kit and .opencode/skills/creator-brand-kit in your project.

What does Creator Brand Kit need to run?

SKILL.md names no scripts, command-line tools or credentials: Creator Brand Kit is instructions for the agent only.

Does Creator Brand Kit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Creator Brand Kit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Creator Brand Kit use?

Creator Brand Kit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Creator Brand Kit use?

About 1.4k tokens (SKILL.md is roughly 5.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.8k tokens, read only when the agent opens those files.

What are the alternatives to Creator Brand Kit?

Skills that share tags, products or a category with Creator Brand Kit: 23 Personal Brand Strategy Global (minhnv0807/ai-business-skills, 609 stars), 23 Personal Brand Strategy (minhnv0807/ai-business-skills, 609 stars), Tiktok Shop Branding (nexscope-ai/eCommerce-Skills, 1.1k stars) and Startup Design (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Creator Brand Kit?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.