Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
A 7-part brand strategy framework for building comprehensive brand foundations.
Install Brand Strategy
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace brand-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/.curated/brand-strategy .claude/skills/brand-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-strategy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/skills/.curated/brand-strategy into .claude/skills/brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/skills/.curated/brand-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace brand-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/.curated/brand-strategy .agents/skills/brand-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-strategy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/skills/.curated/brand-strategy into .agents/skills/brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace brand-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/.curated/brand-strategy .cursor/skills/brand-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-strategy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/skills/.curated/brand-strategy into .cursor/skills/brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/jeremylongshore/tons-of-skills-marketplace.git --path skills/.curated/brand-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace brand-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/.curated/brand-strategy .gemini/skills/brand-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-strategy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/skills/.curated/brand-strategy into .gemini/skills/brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install jeremylongshore/tons-of-skills-marketplace brand-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/.curated/brand-strategy .github/skills/brand-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-strategy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/skills/.curated/brand-strategy into .github/skills/brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace brand-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/.curated/brand-strategy .opencode/skills/brand-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-strategy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/skills/.curated/brand-strategy into .opencode/skills/brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-strategy- GitHub stars
- 2.8k
- Token cost
- ~1.9k tokens
- SKILL.md length
- 907 words
- Files
- 1
- Skills in repo
- 3,342
- Repo updated
- First seen
- Licence
- MIT
At a glance
A 7-part brand strategy framework for building comprehensive brand foundations.
- Works in 7 steps: Brand Truth → Audience Architecture → Cultural Context → …
- With phrases like create brand strategy
- SKILL.md covers Overview, The 7-Part Framework, Workflow Guidelines and Final Deliverable, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Strategy is an agent skill from jeremylongshore/tons-of-skills-marketplace. A 7-part brand strategy framework for building comprehensive brand foundations. Trigger with phrases like "create brand strategy", "build brand brief", "define brand positioning", "brand messaging", "audience architecture", "brand truth", or "go-to-market brand plan". Use when working with brand strategy.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts. Compatibility notes: Designed for Claude Code
It sits in Marketing & SEO, covering Brand strategy and identity, Positioning and messaging and Go-to-market strategy. The repository describes itself as: Model-agnostic agent-skills platform with a harness-free canonical layer, verified adapters, and the ccpi package manager. Explore at tonsofskills.com. The licence is MIT.
When your agent uses it
- With phrases like create brand strategy
- Build brand brief
- Define brand positioning
- Brand messaging
Example prompts
- “create brand strategy”
- “build brand brief”
- “define brand positioning”
- “/brand-strategy”
Requirements
- Compatibility (from SKILL.md): Designed for Claude Code
- Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit cfae287. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteEditGlobGrep
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Compatibility
Designed for Claude Code
From compatibility in the SKILL.md frontmatter.
Context cost
Brand Strategy loads about 1.9k tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 907 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from jeremylongshore/tons-of-skills-marketplace at commit cfae287, republished under its MIT licence (© jeremylongshore). 907 words, ~1,862 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-strategy/SKILL.md (or your agent's skills folder).- name
- brand-strategy
- description
- A 7-part brand strategy framework for building comprehensive brand foundations. Trigger with phrases like "create brand strategy", "build brand brief", "define brand positioning", "brand messaging", "audience architecture", "brand truth", or "go-to-market brand plan". Use when working with brand strategy.
- allowed-tools
- Read, Write, Edit, Glob, Grep
- compatibility
- Designed for Claude Code
- version
- 1.7.0
- author
- Rowan Brooks <rowanbrooks100@github.com>
- license
- MIT
- tags
- business, brand-strategy
Brand Strategy Framework
A systematic 7-part methodology for building brand foundations — the same process top agencies use with Fortune 500 clients.
Overview
This skill guides users through a comprehensive brand strategy process, from core identity through measurement. Each phase builds on the previous, creating a cohesive strategic foundation.
Walk the user through each phase sequentially. Ask discovery questions, synthesize their answers, and produce structured outputs for each section before moving to the next.
The 7-Part Framework
Phase 1: Brand Truth
The foundation. Define who the brand authentically is before anything else.
Discovery Questions:
- What problem does this brand exist to solve?
- What would be lost if this brand disappeared tomorrow?
- What does this brand believe that competitors don't?
- What's the origin story? Why was it created?
- What are the non-negotiable values?
Output: A Brand Truth statement (2-3 sentences) capturing the brand's reason for being, core belief, and authentic identity.
Phase 2: Audience Architecture
Define who the brand serves — not demographics, but motivations.
Discovery Questions:
- Who benefits most from what this brand offers?
- What are they trying to achieve or avoid?
- What do they currently believe about this category?
- What would make them switch from their current solution?
- Who is explicitly NOT the target?
Output: 2-4 audience personas, each with:
- Name/archetype
- Core motivation (what they want)
- Current belief (what they think now)
- Tension point (what's holding them back)
- Success state (what winning looks like for them)
Phase 3: Cultural Context
Position the brand within the broader landscape.
Discovery Questions:
- What's happening in culture that makes this brand relevant now?
- Who are the real competitors (including non-obvious ones)?
- What category conventions should be challenged?
- What cultural tension does this brand resolve?
- Where is the white space?
Output: A positioning statement that captures competitive differentiation and cultural relevance. Include a simple competitive landscape map.
Phase 4: Messaging Framework
Translate strategy into language.
Discovery Questions:
- What's the one thing people should remember?
- What proof points support the core claim?
- What objections need to be overcome?
- What emotional territory does the brand own?
- What words should never be used?
Output: A messaging framework including:
- Core message (1 sentence)
- Supporting messages (3-5 proof points)
- Tone attributes (3-5 adjectives with definitions)
- Language do's and don'ts
Phase 5: Visual Language
Define the principles (not the executions) for visual identity.
Discovery Questions:
- What should people feel when they see the brand?
- What visual references resonate with the brand truth?
- What does the category typically look like — and how should this differ?
- What's the balance of minimal vs. expressive?
- What elements are sacred vs. flexible?
Output: Visual principles document including:
- Mood/feeling descriptors
- Reference directions (with rationale)
- Typography philosophy
- Color meaning/intent
- Photography/illustration approach
- What to avoid
Phase 6: Channel Strategy
Define where and how the brand shows up.
Discovery Questions:
- Where does the audience already spend attention?
- What channels align with the brand personality?
- What's the role of each channel (awareness, conversion, retention)?
- What channels should be deprioritized or avoided?
- What's the owned vs. earned vs. paid balance?
Output: Channel matrix with:
- Priority channels (ranked)
- Role of each channel
- Content themes per channel
- Frequency/cadence guidelines
- Channel-specific tone adjustments
Show full SKILL.md (390 more words)Show less
Phase 7: Measurement Framework
Define what success looks like.
Discovery Questions:
- What business outcomes matter most?
- What leading indicators predict those outcomes?
- What's the current baseline?
- What's a realistic 6/12/24 month target?
- What will you NOT measure (to stay focused)?
Output: Measurement dashboard including:
- North star metric
- 3-5 supporting KPIs
- Tracking cadence
- Baseline and targets
- What's explicitly out of scope
Workflow Guidelines
- Sequential, not parallel: Complete each phase before moving to the next
- Discovery before prescription: Always ask questions before providing recommendations
- Synthesize, don't summarize: Transform user inputs into strategic outputs
- Challenge assumptions: Push back on generic or undifferentiated answers
- Document as you go: Produce a clear output artifact for each phase
Final Deliverable
After completing all 7 phases, compile a Brand Strategy Document containing:
- Executive Summary (1 page)
- Brand Truth
- Audience Architecture
- Cultural Context & Positioning
- Messaging Framework
- Visual Language Principles
- Channel Strategy
- Measurement Framework
Format as a professional strategy document suitable for stakeholder presentation.
Examples
User: "Help me create a brand strategy for my new coffee subscription service" → Begin with Phase 1 (Brand Truth) discovery questions
User: "I need to define our target audience" → Jump to Phase 2 (Audience Architecture) but note that Brand Truth should come first if not already defined
User: "Can you write our brand messaging?" → Jump to Phase 4 (Messaging Framework) but confirm Phases 1-3 are complete or gather that context first
User: "Review my brand strategy" → Evaluate against the 7-part framework, identify gaps, suggest improvements
Prerequisites
- Access to the branding environment or API
- Required CLI tools installed and authenticated
- Familiarity with branding concepts and terminology
Instructions
- Assess the current state of the branding configuration
- Identify the specific requirements and constraints
- Apply the recommended patterns from this skill
- Validate the changes against expected behavior
- Document the configuration for team reference
Output
- Configuration files or code changes applied to the project
- Validation report confirming correct implementation
- Summary of changes made and their rationale
Error Handling
| Error | Cause | Resolution |
|---|---|---|
| Authentication failure | Invalid or expired credentials | Refresh tokens or re-authenticate with branding |
| Configuration conflict | Incompatible settings detected | Review and resolve conflicting parameters |
| Resource not found | Referenced resource missing | Verify resource exists and permissions are correct |
Resources
- Official branding documentation
- Community best practices and patterns
- Related skills in this plugin pack
© jeremylongshore, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/.curated/brand-strategy of jeremylongshore/tons-of-skills-marketplace.
Open the folder on GitHubat commit cfae287
Compare with similar skills
Brand Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Strategy this skilljeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~1.9k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.9k | Automated safety check: Pass | None | |
| 22 Personal Brand Context Globalminhnv0807/ai-business-skills | 609 | — | ~2.8k | Automated safety check: Pass | MIT | |
| 23 Personal Brand Strategy Globalminhnv0807/ai-business-skills | 609 | — | ~4.2k | Automated safety check: Pass | MIT |
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arnabbagxd/Brand-building-skills
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Positioning Basics
BrianRWagner/ai-marketing-claude-code-skills
Walks founders and marketers through five specific questions to produce a positioning statement, and optionally a full messaging hierarchy or competitive differentiation map.
22 Personal Brand Context Global
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A skill your agent uses when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates .agents/personal-brand-context-global.md covering story, expertise, audience…
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Categories
Questions about Brand Strategy
What does Brand Strategy do?
A 7-part brand strategy framework for building comprehensive brand foundations. Brand Strategy is an agent skill from jeremylongshore/tons-of-skills-marketplace. A 7-part brand strategy framework for building comprehensive brand foundations.
When should I use Brand Strategy?
Brand Strategy fits situations like: with phrases like create brand strategy; build brand brief; define brand positioning; brand messaging.
How do I install Brand Strategy in Claude Code?
Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a claude-code`. Or copy the skill folder (skills/.curated/brand-strategy in jeremylongshore/tons-of-skills-marketplace) into .claude/skills/brand-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Brand Strategy in Codex?
Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a codex`. Or copy the skill folder (skills/.curated/brand-strategy in jeremylongshore/tons-of-skills-marketplace) into .agents/skills/brand-strategy in your project. Codex loads it when a task matches its description.
Can I use Brand Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-strategy, .gemini/skills/brand-strategy, .github/skills/brand-strategy and .opencode/skills/brand-strategy in your project.
What does Brand Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Strategy is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep. Compatibility (from SKILL.md): Designed for Claude Code.
Does Brand Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Strategy use?
Brand Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Strategy use?
About 1.9k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Strategy?
Skills that share tags, products or a category with Brand Strategy: Startup Design (ferdinandobons/startup-skill, 1.2k stars), B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars), Positioning Basics (BrianRWagner/ai-marketing-claude-code-skills, 441 stars) and 22 Personal Brand Context Global (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Strategy?
jeremylongshore (a GitHub user) maintains it in jeremylongshore/tons-of-skills-marketplace, which has 2,827 GitHub stars. The repository holds 3,342 skills in this directory. The repository was last updated on October 10, 2026.
Source: jeremylongshore/tons-of-skills-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.