Agent skill

17 Pricing Strategy

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang.

MITAuto-check passedFrontend & Design

Install 17 Pricing Strategy

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 17-pricing-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/17-pricing-strategy .claude/skills/17-pricing-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
17-pricing-strategy
GitHub stars
609
Token cost
~2.7k tokens
SKILL.md length
1,281 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang.

  • Works in 5 steps: Charm Pricing (Gia tam ly) → Anchor Pricing (Neo gia) → Decoy Pricing (Goi moi nhu) → …
  • Tasks that involve Pricing strategy
  • SKILL.md covers Thu thap thong tin, 6 mo hinh gia pho bien VN, Phan tang theo truc nao and 5 chien thuat dinh gia, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

17 Pricing Strategy is an agent skill from minhnv0807/ai-business-skills. Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang. Kich hoat khi user nhac 'dinh gia san pham', 'chien luoc gia', 'pricing', 'nen ban bao nhieu tien', 'chia goi dich vu', 'co nen giam gia khong', 'khach che dat', 'doi thu re hon minh nhieu qua', 'tang gia co mat khach khong'. Khong dung cho — dong goi gia tri, bonus va bao hanh quanh muc gia thi dung skill 31-offer-design; phan bo ngan…

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Pricing strategy, Landing pages and Budgeting and forecasting. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Pricing strategy
  • Tasks that involve Landing pages
  • Tasks that involve Budgeting and forecasting

Example prompts

  • “dinh gia san pham”
  • “chien luoc gia”
  • “pricing”
  • “/17-pricing-strategy”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Charm Pricing (Gia tam ly)
  2. Anchor Pricing (Neo gia)
  3. Decoy Pricing (Goi moi nhu)
  4. Bundle Pricing (Ban combo)
  5. Discount Thang Loi (Win-back / Acquisition)

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

17 Pricing Strategy loads about 2.7k tokens when it runs. Until then it costs about 166 tokens; SKILL.md has 1,281 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~166
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,281 words, ~2,654 tokens.

Download SKILL.mdSave it as .claude/skills/17-pricing-strategy/SKILL.md (or your agent's skills folder).
name
17-pricing-strategy
description
Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang. Kich hoat khi user nhac 'dinh gia san pham', 'chien luoc gia', 'pricing', 'nen ban bao nhieu tien', 'chia goi dich vu', 'co nen giam gia khong', 'khach che dat', 'doi thu re hon minh nhieu qua', 'tang gia co mat khach khong'. Khong dung cho — dong goi gia tri, bonus va bao hanh quanh muc gia thi dung skill 31-offer-design; phan bo ngan sach chi cho marketing thi dung skill 61-budget-planning; thiet ke va viet trang bang gia thi dung skill 12-brief-landing-page.
metadata.version
1.1.1
metadata.category
strategy
license
MIT
related
product-marketing-context, 08-nghien-cuu-doi-thu, 09-insight-khach-hang, 16-marketing-psychology

Pricing Strategy

Thu thap thong tin

Buoc 0: Kiem tra context

Doc .agents/product-marketing-context.md neu co.

Buoc 1: Hoi user
  1. Dang o giai doan nao? (Chua ra mat / Da ban nhung muon toi uu / Ra mat moi)
  2. Loai san pham? (San pham 1 lan / Subscription / Dich vu lieu trinh / Khoa hoc / SaaS)
  3. Bien do gia can nhac? (Vi du: 500K–5M / 300K–1.5M)
  4. Chi phi bien doi/don + chi phi co dinh/thang? (De tinh break-even)

6 mo hinh gia pho bien VN

Mo hinhPhu hopVi du VN
One-timeSan pham 1 lan, khong dung maiMy pham, quan ao, do gia dung
SubscriptionDich vu lap laiSaaS, goi cham soc, membership
Tiered2-3 goi khac giaGoi Basic/Pro/Enterprise
Package (combo)Tang perceived valueSpa lieu trinh 5 buoi
FreemiumTep lon, tle convert thapApp, tool online, khoa hoc
Pay-as-you-goSu dung khong deuCloud, API, credit

Phan tang theo truc nao

"3 goi, lam noi bat goi giua" moi chi la hinh dang. Cau hoi that la: goi cao hon goi thap o CHO NAO? Khong chot truc phan tang thi cac goi se duoc ghep tuy tien, va khach khong biet minh dang tra them tien de doi lay gi.

TrucGoi cao hon co giHop voiCai bay thuong gap
Tinh nangMo khoa nhung thu goi thap khong coPhan mem, cong cu, khoa hoc co module nang caoKhoa mat tinh nang ma khach coi la co ban — ho thay bi chan chu khong thay duoc nang cap
Han muc su dungNhieu hon: so buoi, so luot, dung luong, so nguoi dungSpa/lieu trinh, dich vu theo goi, SaaS tinh theo luot, cloudHan muc goi thap qua chat thi khach vuot ngay thang dau va thay bi gai; qua rong thi khong ai len goi cao
Muc ho troHo tro nhanh hon va sau hon: email → uu tien → co nguoi phu trach riengDich vu B2B, agency, phan mem cho doanh nghiep, coachingHa ho tro goi thap xuong muc te de ep len goi cao — doi lai danh gia xau va hoan tien
Quyen truy cap va tuy chinhMo them quyen: nhieu tai khoan, phan quyen, gan thuong hieu rieng, ket noi he thongKhoa hoc/cong dong, phan mem ban cho doi nhom, nen tangBan quyen quan tri cho nguoi dung mot minh — khong ai tra them
Quy tac chon truc

Chon 1 truc chinh, toi da them 1 truc phu. Khong dung ca 4. Khi goi cao vua nhieu tinh nang, vua nhieu luot, vua ho tro tot hon, vua nhieu quyen hon — khach khong so sanh noi va se chon goi re nhat cho an toan, hoac khong chon gi.

Kiem tra nhanh: co dien duoc cau nay khong — "Len goi tren, ban duoc them ___." Neu phai liet ke 4 thu khac loai moi tra loi duoc thi truc phan tang chua ro.

Truc phu tot nhat gan nhu luon la muc ho tro — no ghep duoc voi ba truc con lai ma khong lam roi cach so sanh.

Vi du VN theo loai kinh doanh
Loai kinh doanhTruc chinhTruc phuBa goi trong nhu the nao
Spa / tham myHan muc su dungMuc ho tro5 buoi · 10 buoi · 20 buoi + ky thuat vien co dinh
Khoa hoc / dao taoQuyen truy capMuc ho troHoc mot minh · Hoc + nhom hoi dap · Hoc + kem 1:1 va truy cap tron doi
Phan mem / cong cuTinh nangHan muc su dungTinh nang co ban 1 nguoi · Day du 5 nguoi · Day du khong gioi han + ket noi he thong
Dich vu agencyMuc ho troHan muc su dungBao cao thang · Bao cao thang + hop tuan · Nguoi phu trach rieng, phan hoi trong ngay
Ban le / TMDTHan muc su dung (so luong)—Ban le · Combo 3 · Combo 6 kem qua tang

Trong moi vi du tren, goi giua la goi muon ban — no phai la buoc nhay hop ly tu goi thap, khong phai goi thap cong them vai thu vun vat.


5 chien thuat dinh gia

1. Charm Pricing (Gia tam ly)

Nguyen tac: So ket thuc bang 9 duoc cam nhan re hon.

Vi du VN:

  • 299K thay vi 300K
  • 1,990,000 thay vi 2,000,000
  • 99,000 thay vi 100,000

Khi nao dung: San pham pho thong, canh tranh gia. Khi nao khong dung: Luxury — luxury khong dung charm (cau luxury: 2,000,000 — tron ve dep hon 1,999,000).

2. Anchor Pricing (Neo gia)

Nguyen tac: Hien gia cao truoc → gia thuc te thay re.

Cau truc 3 goi:

Goi Premium:  5,000,000  (anchor — hiem khi ban)
Goi Pro:      2,500,000  (muc tieu ban — trung tam chu y)
Goi Basic:    990,000    (entry — cho tep nhay cam gia)

Ket qua: ~60-70% khach chon goi giua vi "vua phai".

Show full SKILL.md (500 more words)Show less
3. Decoy Pricing (Goi moi nhu)

Nguyen tac: Them 1 goi xau de lam goi muc tieu thay hap dan.

Vi du (bao giay):

A. Digital only:         500K  (xau - khach it chon)
B. Print only:           1,200K  (decoy - gan gia C, it gia tri)
C. Digital + Print:      1,300K  (muc tieu - ban duoc nhieu nhat)

Khach nhin goi C vs B → C chi them 100K duoc ca 2 thu → "hoi hon", chon C.

4. Bundle Pricing (Ban combo)

Nguyen tac: Gop nhieu san pham → tang AOV + giam chi phi CAC.

Vi du spa:

Facial don:          500K
Massage don:         400K
Treatment don:       300K
------------------------
COMBO 3 dich vu:   999K   (tiet kiem 201K — khach cam thay loi)

Quy tac: Discount combo ~15-25% tong gia le — du de khach thay loi, khong qua sau.

5. Discount Thang Loi (Win-back / Acquisition)

Thuong dung:

  • Welcome 10-20% cho khach moi (first-time)
  • Comeback 20-30% cho khach cu khong quay 60 ngay
  • Loyalty tier — khach VIP gia rieng khong cong khai
  • Flash sale — 48h, gioi han so don
  • Ma gioi thieu — khach gioi thieu + khach moi cung giam

Pricing Page

Cau truc chuan (tu trai sang phai)
[Goi 1: Khoi dau]         [Goi 2: Chinh - HIGHLIGHT]   [Goi 3: Cao cap]
Gia thap                   Gia trung binh (anchor)      Gia cao (neo)
Muc thap cua truc chinh    Muc du dung cua truc chinh   Muc cao nhat + truc phu
Khong highlight            "Pho bien nhat" badge         "Lien he tu van"
CTA: "Thu mien phi"       CTA: "Bat dau ngay"          CTA: "Dat lich demo"

Ba goi phai khac nhau tren cung mot truc (xem muc "Phan tang theo truc nao"). Neu goi 2 hon goi 1 ve tinh nang con goi 3 hon goi 2 ve ho tro, khach khong doc duoc mach so sanh.

Yeu cau pricing page
Yeu toCan co
3 goi (khong hon 4)De so sanh
Truc phan tang ro rangMoi goi khac nhau tren cung 1-2 truc, khong moi goi mot kieu
Highlight goi trung tamDinh huong chon
Monthly/Yearly toggleYearly -15-20%
Feature comparison tableSo sanh chi tiet
FAQXu ly rao can gia
Testimonial gan goiSocial proof
Gia ro rang, khong "lien he de bao gia" (B2C)Tao tin
Trial mien phi / refund policyGiam rui ro

Pricing tam ly VN

Dac diem khach VN
  1. Kha quan tam gia — nhung nhay cam voi "chat luong / gia"
  2. Thich tron so cho luxury, thich so le cho pho thong
  3. Rat thich combo — cam giac "loi"
  4. Membership loyal cao — neu cam ket 1 lan, theo lau
  5. Rat so mat tien oan — can cam ket ket qua / refund
  6. Chuong installment — tra gop khong lai suat
Neu gia cao

Khong giau gia. Giai thich vi sao cao:

  • Chat luong nguyen lieu / cong nghe
  • Thoi gian / cong suc
  • Ket qua cam ket / bao hanh
  • So voi chi phi khong xu ly (pain cost)
Neu gia thap

Khong xau ho. Khang dinh:

  • Mo hinh tinh gon → re hon khong phai vi kem chat
  • Khong tra luong moi gioi
  • Dan moi: "[So khach] da tin"
  • Upsell sau — cham cham tang gia tri

Break-even Analysis

Break-even don =
  Chi phi co dinh/thang
  ÷ (Gia ban/don - Chi phi bien doi/don)

Vi du: Spa ngan sach 30M/thang, facial 500K, chi phi bien/don 200K
  → 30,000,000 ÷ (500,000 - 200,000) = 100 don/thang de hoa von

Output template

markdown
# Pricing Strategy — [Ten san pham]
Ngay: [YYYY-MM-DD]

## 1. Mo hinh gia
[One-time / Subscription / Tiered / Package / Freemium / Pay-as-you-go]
Ly do chon: [...]

## 2. Pricing matrix (3 goi)
Truc chinh: [Tinh nang / Han muc su dung / Muc ho tro / Quyen truy cap]
Truc phu: [Chon 1 hoac de trong]

| Goi | Gia | Target | Muc tren truc chinh | Truc phu | CTA |
|-----|-----|--------|--------------------|---------|-----|
| Khoi dau | X | Tep nhay cam gia | [...] | [...] | "[CTA]" |
| Chinh | Y | Muc tieu chinh | [...] | [...] | "[CTA]" |
| Cao cap | Z | Anchor | [...] | [...] | "[CTA]" |

## 3. Chien thuat gia

- Charm: ...
- Anchor: ...
- Bundle: ...
- Discount: ...

## 4. Break-even
Chi phi co dinh: X
Chi phi bien/don: Y
Gia ban: Z
→ Break-even = N don/thang

## 5. So sanh doi thu (cung phan khuc)
| Doi thu | Gia goi chinh | Diem manh | Diem yeu |
|---------|--------------|----------|----------|
| [A] | X | [...] | [...] |
| [B] | Y | [...] | [...] |

## 6. Dinh vi gia vs doi thu
[Premium (cao hon 20%+) / Parity (tuong duong) / Value (thap hon 15-25%)]

## 7. Pricing page layout
[So do 3 goi + features + CTA]

## 8. Rao can gia thuong gap + xu ly
1. "Gia cao qua" → [Xu ly]
2. "So khong hieu qua" → [Xu ly]
3. "De tinh sau" → [Xu ly]

## 9. Plan test
- Test A: Gia X vs Y — do conv rate 30 ngay
- Test B: 2 goi vs 3 goi
- Test C: Monthly vs Yearly discount %

## 10. Deadlines
- Launch gia moi: [ngay]
- Review ket qua: [ngay]

Checklist chat luong

  • Co 3 goi (khong 1, khong 4+)
  • Da chot truc phan tang: 1 truc chinh + toi da 1 truc phu — khong tron ca 4
  • Dien duoc cau "Len goi tren, ban duoc them ___" bang 1 y duy nhat
  • Goi giua duoc highlight
  • Co feature comparison
  • Charm hoac anchor pricing ro rang
  • Co break-even calculation
  • So sanh voi it nhat 2 doi thu
  • Xu ly 3 rao can gia pho bien
  • Co plan A/B test
  • Phu hop tam ly khach hang VN
  • Khong co gia dung nhung installment/refund neu gia cao

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/17-pricing-strategy of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

17 Pricing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

17 Pricing Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
17 Pricing Strategy this skillminhnv0807/ai-business-skills609—~2.7kAutomated safety check: PassMIT
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Suede PricingJasonColapietro/suede-creator-skills127—~2.4kAutomated safety check: PassMIT
Competitor Price TrackerOneWave-AI/claude-skills3362 repos~372Automated safety check: PassMIT
Deal Pricingjeremylongshore/tons-of-skills-marketplace2.8k—~1.2kAutomated safety check: NotesMIT
Pricing Strategyborghei/Claude-Skills891—~2kAutomated safety check: PassMIT

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Questions about 17 Pricing Strategy

What does 17 Pricing Strategy do?

Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang. 17 Pricing Strategy is an agent skill from minhnv0807/ai-business-skills. Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang.

When should I use 17 Pricing Strategy?

17 Pricing Strategy fits situations like: tasks that involve Pricing strategy; tasks that involve Landing pages; tasks that involve Budgeting and forecasting.

How do I install 17 Pricing Strategy in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy -a claude-code`. Or copy the skill folder (skills/vi/17-pricing-strategy in minhnv0807/ai-business-skills) into .claude/skills/17-pricing-strategy in your project. Claude Code loads it when a task matches its description.

How do I install 17 Pricing Strategy in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy -a codex`. Or copy the skill folder (skills/vi/17-pricing-strategy in minhnv0807/ai-business-skills) into .agents/skills/17-pricing-strategy in your project. Codex loads it when a task matches its description.

Can I use 17 Pricing Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/17-pricing-strategy, .gemini/skills/17-pricing-strategy, .github/skills/17-pricing-strategy and .opencode/skills/17-pricing-strategy in your project.

What does 17 Pricing Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: 17 Pricing Strategy is instructions for the agent only.

Does 17 Pricing Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 17 Pricing Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 17 Pricing Strategy use?

17 Pricing Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 17 Pricing Strategy use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 17 Pricing Strategy?

Skills that share tags, products or a category with 17 Pricing Strategy: Pricing Strategy (OpenClaudia/openclaudia-skills, 713 stars), Suede Pricing (JasonColapietro/suede-creator-skills, 127 stars), Competitor Price Tracker (OneWave-AI/claude-skills, 336 stars) and Deal Pricing (jeremylongshore/tons-of-skills-marketplace, 2.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 17 Pricing Strategy?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.