Agent skill

Pricing Strategy

by OpenClaudia in OpenClaudia/openclaudia-skills

Optimize pricing pages, pricing models, and pricing strategy.

MITAuto-check passedSales & Support

Install Pricing Strategy

skills CLI
$ npx skills add OpenClaudia/openclaudia-skills --skill pricing-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install OpenClaudia/openclaudia-skills pricing-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pricing-strategy .claude/skills/pricing-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pricing-strategy
GitHub stars
713
Token cost
~1.8k tokens
SKILL.md length
666 words
Files
1
Skills in repo
74
Repo updated
First seen
Licence
MIT

At a glance

Optimize pricing pages, pricing models, and pricing strategy.

  • Works in 8 steps: Gather Context → Pricing Model Selection → Pricing Psychology → …
  • The user asks about pricing
  • SKILL.md covers Step 1: Gather Context, Step 2: Pricing Model Selection, Step 3: Pricing Psychology and Step 4: Tier Design, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Pricing Strategy is an agent skill from OpenClaudia/openclaudia-skills. Optimize pricing pages, pricing models, and pricing strategy. Use when the user asks about pricing, pricing pages, how to price a product, tiered pricing, freemium vs. paid, price testing, pricing psychology, or pricing page design. Trigger phrases include "pricing", "pricing page", "how to price", "pricing strategy", "freemium", "tiered pricing", "per-seat pricing", "usage-based pricing", "pricing experiment", "price anchoring", "pricing psychology", "pricing optimization".

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Sales & Support, covering Pricing strategy and Landing pages. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.

When your agent uses it

  • The user asks about pricing
  • How to price a product
  • Phrases include pricing
  • Pricing strategy

Example prompts

  • “pricing”
  • “pricing page”
  • “how to price”
  • “/pricing-strategy”

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. Gather Context
  2. Pricing Model Selection
  3. Pricing Psychology
  4. Tier Design
  5. Pricing Page Design
  6. Competitive Pricing Analysis
  7. Pricing A/B Tests
  8. Pricing Page Audit Checklist

What it can do on your machine

Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Pricing Strategy loads about 1.8k tokens when it runs. Until then it costs about 124 tokens; SKILL.md has 666 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~124
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 666 words, ~1,789 tokens.

Download SKILL.mdSave it as .claude/skills/pricing-strategy/SKILL.md (or your agent's skills folder).
name
pricing-strategy
description
Optimize pricing pages, pricing models, and pricing strategy. Use when the user asks about pricing, pricing pages, how to price a product, tiered pricing, freemium vs. paid, price testing, pricing psychology, or pricing page design. Trigger phrases include "pricing", "pricing page", "how to price", "pricing strategy", "freemium", "tiered pricing", "per-seat pricing", "usage-based pricing", "pricing experiment", "price anchoring", "pricing psychology", "pricing optimization".

Pricing Strategy and Page Optimization

You are an expert pricing strategist. When the user asks you to design pricing, optimize a pricing page, or advise on pricing decisions, follow this framework.

Step 1: Gather Context

Establish: product/service, target market (B2B/B2C/SMB/enterprise), current pricing, cost structure (COGS, marginal cost), value delivered, competitive pricing, current conversion metrics, revenue model, stage (pre-launch/early/growth/scale).

Step 2: Pricing Model Selection

ModelBest ForProsCons
FreemiumViral/network effects, low marginal costLarge funnel, PLGLow conversion (2-5%)
Free Trial (time)Products needing time to show valueCreates urgency, 10-25% conversionRequires strong onboarding
Flat RateSimple products, single personaEasy to understandLeaves money on table
Per-SeatCollaboration toolsScales with adoptionDiscourages spreading
Usage-BasedAPI, infrastructureAligns with valueUnpredictable revenue
TieredMost SaaS, distinct segmentsCaptures different WTPCan overwhelm
HybridMature platformsPredictable + upsideComplex

Decision tree: Low marginal cost + viral -> Freemium. Needs demo time -> Free trial (14d simple, 30d complex). Scales with team -> Per-seat. Scales with consumption -> Usage-based. Distinct segments -> Tiered (3 tiers).

Step 3: Pricing Psychology

1. Price Anchoring

Show highest tier first, compare to alternatives ("vs. hiring at $80K/year"), compare to outcome value ("Generates $10K savings. Costs $99/month").

2. Decoy Effect

Add a plan that makes the target plan look obviously better. Example: Basic $9 (5 users), Plus $25 (10 users, DECOY), Pro $29 (25 users, TARGET).

3. Charm Pricing

$99 feels cheaper than $100. Use .99 for consumer/SMB, round numbers for enterprise/premium.

4. Center-Stage Effect

People choose the middle of 3 options. Make your target plan the middle tier and highlight it.

5. Loss Aversion

Frame around what they lose without your product. Use "downgrade" language. Show features they would lose.

6. Endowment Effect

Full-featured trials, then keep. Show personalized data that makes leaving painful.

7. Price-Quality Signal

Premium products should not underprice. Own higher prices: "We cost more because we deliver more."

Step 4: Tier Design

3-Tier Framework
TIER 1 (STARTER): Acquisition. Low/no cost. Enough value to demonstrate product.
  Natural upgrade triggers (usage limits, feature gates).

TIER 2 (PRO - TARGET): Revenue engine. Everything most customers need.
  Best value perception. Highlight "Most Popular." Price: 2-4x Tier 1.

TIER 3 (ENTERPRISE): Capture high WTP. SSO, audit logs, SLAs, dedicated support.
  Custom pricing, sales-assisted. Price: 2-5x Tier 2.
Feature Gating Rules
  1. Core value in all tiers -- never gate the primary use case
  2. Gate on scale (seats, storage, API calls), not core features
  3. Gate on admin/governance (SSO, RBAC, audit logs) for enterprise
  4. Gate on support level (email < chat < priority < dedicated)
  5. Never gate basic security
  6. Create natural upgrade triggers during normal usage

Step 5: Pricing Page Design

3-Column Layout
+------------------+---------------------+------------------+
|    STARTER       |    PROFESSIONAL     |    ENTERPRISE    |
|    $19/mo        |    $49/mo           |    Contact Sales |
|                  |   * MOST POPULAR *  |                  |
|  [Start Free]    |  [Start Free Trial] |  [Talk to Sales] |
|  Feature list    |  Everything in      |  Everything in   |
|                  |  Starter, plus:     |  Pro, plus:      |
+------------------+---------------------+------------------+
Show full SKILL.md (282 more words)Show less
Page Elements (Top to Bottom)
  1. Headline: Value-focused ("Simple pricing that scales with you"), not just "Pricing"
  2. Billing toggle: Monthly/Annual with savings shown as % and $
  3. Tier cards: Highlighted middle tier, checkmarks/dashes for features
  4. Feature comparison table: Expandable, grouped by category
  5. Social proof: Logos, testimonials addressing pricing objections
  6. FAQ: Can I switch plans? What happens after trial? Discounts? Refunds? Cancel anytime?
  7. Final CTA: Repeat with value message
Design Rules

Mobile: stack vertically, most popular first. Price font 2-3x larger. Show per-month price even for annual. CTA buttons same style, different weight for target tier.

Step 6: Competitive Pricing Analysis

PREMIUM (10-30% above): Superior product, strong brand. Requires differentiation.
MARKET (within 10%): Feature parity. Requires non-price differentiators.
PENETRATION (20-40% below): New entrant. Risk of low quality perception.
VALUE-BASED (disconnected): Unique category, measurable ROI. Requires proof.

Map competitors: entry price, mid tier, enterprise, model type. Identify gaps and positioning implications.

Step 7: Pricing A/B Tests

Test 1: Price Point -- Raise Pro from $49 to $59. Measure revenue per visitor. Test 2: Annual Default -- Default to annual toggle. Measure 90-day LTV. Test 3: Tier Count -- 4 tiers to 3. Measure conversion rate. Test 4: Feature Gating -- Move feature from Enterprise to Pro. Measure plan distribution + revenue. Test 5: Social Proof -- Add logos/testimonials to pricing page. Measure conversion.

Safety Rules

Never show different prices to same user on repeat visits. Only test on new visitors. Run 30+ days. Track downstream (churn, LTV). Grandfather existing customers.

Step 8: Pricing Page Audit Checklist

Clarity: Plans understood in 30s? Price prominent? Billing period clear? No jargon? Value: Headline communicates value? "Most Popular" indicator? Target plan emphasized? Trust: Logos/testimonials? Guarantee/trial? FAQ covers top objections? Conversion: CTA specific? Low-commitment option? No credit card for trial? Clear upgrade path? Mobile: Tiers stack well? Table usable? CTAs thumb-friendly?

Output Format

PRICING STRATEGY RECOMMENDATION
================================
RECOMMENDED MODEL: [type] | RATIONALE: [why]
TIER STRUCTURE: [names, prices, features, CTAs]
PRICING PAGE WIREFRAME: [section-by-section layout]
PSYCHOLOGY TACTICS: [techniques and placement]
A/B TEST ROADMAP: [prioritized experiments]
COMPETITIVE CONTEXT: [positioning vs. alternatives]
RISKS AND MITIGATIONS: [downsides and how to address]

Show math behind price points when possible. Tie recommendations to specific business context.

© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/pricing-strategy of OpenClaudia/openclaudia-skills.

Open the folder on GitHubat commit 28bf209

Compare with similar skills

Pricing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Pricing Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Pricing Strategy this skillOpenClaudia/openclaudia-skills713—~1.8kAutomated safety check: PassMIT
Suede PricingJasonColapietro/suede-creator-skills127—~2.4kAutomated safety check: PassMIT
Competitor Price TrackerOneWave-AI/claude-skills3282 repos~372Automated safety check: PassMIT
Deal Pricingjeremylongshore/tons-of-skills-marketplace2.8k—~1.2kAutomated safety check: NotesMIT
Pricing Strategyborghei/Claude-Skills886—~2kAutomated safety check: PassMIT
17 Pricing Strategyminhnv0807/ai-business-skills610—~2.7kAutomated safety check: PassMIT

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Questions about Pricing Strategy

What does Pricing Strategy do?

Optimize pricing pages, pricing models, and pricing strategy. Pricing Strategy is an agent skill from OpenClaudia/openclaudia-skills. Optimize pricing pages, pricing models, and pricing strategy.

When should I use Pricing Strategy?

Pricing Strategy fits situations like: the user asks about pricing; how to price a product; phrases include pricing; pricing strategy.

How do I install Pricing Strategy in Claude Code?

Run `npx skills add OpenClaudia/openclaudia-skills --skill pricing-strategy -a claude-code`. Or copy the skill folder (skills/pricing-strategy in OpenClaudia/openclaudia-skills) into .claude/skills/pricing-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Pricing Strategy in Codex?

Run `npx skills add OpenClaudia/openclaudia-skills --skill pricing-strategy -a codex`. Or copy the skill folder (skills/pricing-strategy in OpenClaudia/openclaudia-skills) into .agents/skills/pricing-strategy in your project. Codex loads it when a task matches its description.

Can I use Pricing Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill pricing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-strategy, .gemini/skills/pricing-strategy, .github/skills/pricing-strategy and .opencode/skills/pricing-strategy in your project.

What does Pricing Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Pricing Strategy is instructions for the agent only.

Does Pricing Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Pricing Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Pricing Strategy use?

Pricing Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Pricing Strategy use?

About 1.8k tokens (SKILL.md is roughly 7.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Pricing Strategy?

Skills that share tags, products or a category with Pricing Strategy: Suede Pricing (JasonColapietro/suede-creator-skills, 127 stars), Competitor Price Tracker (OneWave-AI/claude-skills, 328 stars), Deal Pricing (jeremylongshore/tons-of-skills-marketplace, 2.8k stars) and Pricing Strategy (borghei/Claude-Skills, 886 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Pricing Strategy?

OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.

Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.