Agent skill

Pricing Strategy

by borghei in borghei/Claude-Skills

SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis.

MITAuto-check passedSales & Support

Install Pricing Strategy

skills CLI
$ npx skills add borghei/Claude-Skills --skill pricing-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install borghei/Claude-Skills pricing-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/business-growth/pricing-strategy .claude/skills/pricing-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pricing-strategy
GitHub stars
874
Token cost
~2k tokens
SKILL.md length
935 words
Files
8 (incl. scripts, references)
Skills in repo
364
Repo updated
First seen
Licence
MIT

At a glance

SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis.

  • Tasks that involve Pricing strategy
  • SKILL.md covers Core Capabilities, Use when, Clarify First and Operating Modes, plus 4 more sections
  • Runs Python scripts from its folder
  • Tasks that involve Landing pages

What it does

Pricing Strategy is an agent skill from borghei/Claude-Skills. SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 9 other files, including scripts and reference files (for example `references/price-increase-and-competitive.md`, `references/pricing-models.md` and `references/research-and-page-design.md`).

It sits in Sales & Support, covering Pricing strategy and Landing pages. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.

When your agent uses it

  • Tasks that involve Pricing strategy
  • Tasks that involve Landing pages

Example prompts

  • “/pricing-strategy”

Requirements

  • Python 3

What it can do on your machine

Read from SKILL.md and the folder at commit c9a1487. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 3 files in scripts/ (Python), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Pricing Strategy loads about 2k tokens when it runs, and up to ~7.2k if it reads all its reference files. Until then it costs about 52 tokens; SKILL.md has 935 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~52
When it runs · the whole SKILL.md, loaded when a task matches
~2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from borghei/Claude-Skills at commit c9a1487, republished under its MIT licence (© borghei). 935 words, ~1,975 tokens.

Download SKILL.mdSave it as .claude/skills/pricing-strategy/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
pricing-strategy
description
SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis.
license
MIT + Commons Clause
metadata.version
1.1.0
metadata.author
borghei
metadata.category
business-growth
metadata.updated
2026-06-15
metadata.tags
pricing, monetization, packaging, saas, value-based-pricing, revenue

Pricing Strategy

Production-grade SaaS pricing framework covering the three pricing axes (value metric, packaging, price point), value-based pricing methodology, tier architecture, pricing research methods, pricing page design, price increase execution, and competitive pricing positioning. Pricing is positioning -- the right price communicates as much about your product as your marketing does.

Core Capabilities

  • Three pricing axes (in order) — lock the value metric (how it scales), then packaging (what's in each tier), then test the price point (the number). Most teams skip to price point; that is backwards.
  • Value metric & tier design — select a metric that scales with customer value and is hard to game; architect Good-Better-Best tiers with deliberate feature allocation and naming.
  • Value-based pricing — price inside the corridor (above the next-best alternative, below perceived value), at 10-20% of documented value delivered.
  • Pricing research — Van Westendorp, MaxDiff, competitor benchmarking, willingness-to-pay interviews.
  • Pricing page, price increases & competition — page design (above/below fold, annual toggle), price-increase playbook (strategy, timeline, comms, impact), competitive positioning and health diagnostics.

Use when

  • The user asks to "design pricing", "set prices", or "choose a value metric"
  • Pricing tiers need to be restructured (Good-Better-Best, add/remove tiers, repackage features)
  • A price increase is planned and needs execution design (strategy, timing, communication, grandfathering)
  • Conversion on the pricing page is flat or declining
  • Freemium vs free trial decision needs to be made, or the freemium tier is cannibalizing paid
  • Competitor pricing shifts require a positioning response
  • The user says "our pricing feels off" or asks for a pricing audit

Clarify First

Before designing the pricing, confirm these inputs. If any is unknown or vague, ASK — do not assume:

  • Operating mode — design from scratch, optimize existing, or price increase (each has a different validation gate and workflow)
  • Value metric — how price scales (seats, usage, etc.) (must be locked before tiers and price points)
  • Current pricing + the symptom — existing tiers and the specific failure, e.g. "middle tier too narrow" (optimize mode needs a named failure mode before any change)
  • Target segment + willingness-to-pay — SMB vs enterprise price sensitivity (sets the value corridor and price points)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the deliverable.

Operating Modes

  • Mode 1 — Design From Scratch: No pricing exists or full rebuild needed. Work value metric → tier structure → price points → page design. Validate: value metric chosen before tier design; tiers locked before price points; price points tested against the corridor before page design.
  • Mode 2 — Optimize Existing Pricing: Pricing exists but conversion is low, expansion flat, or customers feel mispriced. Audit, benchmark, find specific improvements. Validate: the diagnosis names a specific failure mode (e.g., "middle tier too narrow") before any change is proposed.
  • Mode 3 — Price Increase: Prices need to go up without burning relationships. Validate: grandfather policy defined, communication window set (90+ days for annual customers), and expected churn modeled before the first notice.

References

Load the reference that matches the task — keep this file lean and pull detail on demand:

  • references/pricing-models.md — the three pricing axes, value metric selection (table, criteria, red flags), tier architecture (Good-Better-Best, feature allocation, naming), and value-based pricing corridor. Read when designing or restructuring pricing.
  • references/research-and-page-design.md — Van Westendorp, MaxDiff, competitor benchmarking, WTP interviews, pricing page design, and the freemium vs free trial decision. Read when researching willingness-to-pay or designing the page.
  • references/price-increase-and-competitive.md — price increase strategy/timeline/comms/impact, competitive position map and positioning strategy, and pricing health signals. Read when raising prices or positioning against competitors.
  • references/tools-and-diagnostics.md — output artifacts, the three Python scripts (analyzer, sensitivity calculator, increase modeler), troubleshooting table, success criteria, and anti-patterns. Read when producing deliverables, running tools, or debugging a pricing problem.
Show full SKILL.md (329 more words)Show less

Scope & Limitations

In scope: Value metric selection, tier architecture design, price point research (Van Westendorp, competitor benchmarking, willingness-to-pay interviews), pricing page design specifications, price increase strategy and execution, freemium vs free trial decision frameworks, competitive pricing analysis and positioning, and pricing health diagnostics.

Out of scope: Pricing page visual design and CRO (use page-cro), in-app upgrade prompts and paywalls (use paywall-upgrade-cro), signup flow optimization after pricing page (use signup-flow-cro), churn intervention when churn is the root cause (use churn-prevention), and full competitive analysis beyond pricing (use competitive-teardown). Scripts do not integrate with billing systems (Stripe, Chargebee, etc.) or analytics platforms.

Limitations: Van Westendorp analysis requires minimum 30 survey respondents for statistical validity. Pricing benchmarks are based on aggregate SaaS industry data and vary significantly by vertical, company stage, and geography. Credit-based and usage-based pricing models (growing to 38% of SaaS in 2026) have different optimization dynamics than flat-rate or per-seat models. Price elasticity varies by customer segment -- enterprise buyers are less price-sensitive than SMB.

Integration Points

  • page-cro -- Pricing page layout, CTA placement, and social proof design should follow page-cro best practices
  • paywall-upgrade-cro -- In-app upgrade screens must reflect the same tier structure and messaging as the public pricing page
  • competitive-teardown -- Competitive pricing data from teardowns feeds directly into pricing position map and tier design
  • churn-prevention -- Churn analysis by price point and tier informs whether pricing is causing retention issues
  • signup-flow-cro -- Signup flow design depends on pricing model (CC-required vs free trial vs freemium)
  • revenue-operations -- GTM efficiency metrics (LTV:CAC, Magic Number) validate whether pricing supports unit economics
  • page-cro -- Use for optimizing the pricing page conversion rate (layout, CTA, social proof). Not for pricing structure or tier design.
  • churn-prevention -- Use when churn is the underlying issue. Fix retention before raising prices.
  • competitive-teardown -- Use for comprehensive competitive analysis. Feed teardown pricing data into this skill.
  • paywall-upgrade-cro -- Use for in-app upgrade prompts and paywalls. Different from public pricing page design.
  • signup-flow-cro -- Use for optimizing the signup flow that follows pricing page conversion.

© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (scripts, references) in business-growth/pricing-strategy of borghei/Claude-Skills.

  • SKILL.md
  • references/price-increase-and-competitive.md
  • references/pricing-models.md
  • references/research-and-page-design.md
  • references/tools-and-diagnostics.md
  • scripts/price_increase_modeler.py
  • scripts/price_sensitivity_calculator.py
  • scripts/pricing_model_analyzer.py

Open the folder on GitHubat commit c9a1487

Compare with similar skills

Pricing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Pricing Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Pricing Strategy this skillborghei/Claude-Skills874—~2kAutomated safety check: PassMIT
Pricing StrategyOpenClaudia/openclaudia-skills708—~1.8kAutomated safety check: PassMIT
Competitor Price TrackerOneWave-AI/claude-skills3223 repos~372Automated safety check: PassMIT
Suede PricingJasonColapietro/suede-creator-skills127—~2.4kAutomated safety check: PassMIT
PricingInfrasity-Labs/dev-gtm-claude-skills139—~1.6kAutomated safety check: PassMIT
17 Pricing Strategyminhnv0807/ai-business-skills608—~2.7kAutomated safety check: PassMIT

Similar skills

  • Pricing Strategy

    OpenClaudia/openclaudia-skills

    Optimize pricing pages, pricing models, and pricing strategy.

    708 GitHub stars~1.8k tokensUpdated 19 days ago
    Sales & SupportAuto-check passed
  • Competitor Price Tracker

    OneWave-AI/claude-skills

    Monitor competitor pricing pages and send alerts when prices change.

    322 GitHub starsUsed in 3 repos~372 tokens
    Sales & SupportAuto-check passed
  • Suede Pricing

    JasonColapietro/suede-creator-skills

    Suede-owned pricing and packaging discipline. An agent skill from JasonColapietro/suede-creator-skills.

    127 GitHub stars~2.4k tokensUpdated 3 days ago
    Sales & SupportAuto-check passed
  • Pricing

    Infrasity-Labs/dev-gtm-claude-skills

    When the user wants help with pricing decisions, packaging, or monetization strategy.

    139 GitHub stars~1.6k tokensUpdated 3 mo ago
    Sales & SupportAuto-check passed
  • 17 Pricing Strategy

    minhnv0807/ai-business-skills

    Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang.

    608 GitHub stars~2.7k tokensUpdated 25 days ago
    Frontend & DesignAuto-check passed
  • Pricing Strategy

    alirezarezvani/claude-skills

    Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy.

    28k GitHub starsUsed in 1 repo~3.5k tokens
    Sales & SupportAuto-check passed

More from borghei/Claude-Skills

All 364 skills in this repo
  • Agents In The Team

    borghei/Claude-Skills

    Run delivery when AI coding and ops agents take tickets. An agent skill from borghei/Claude-Skills.

    874 GitHub stars~4.2k tokensUpdated today
    Auto-check passed
  • AI Content Disclosure

    borghei/Claude-Skills

    Check AI-generated marketing content and reviews for required disclosures under the EU AI Act, FTC rules and platform AI-label policies.

    874 GitHub stars~3.4k tokensUpdated today
    Auto-check passed
  • AI Prototyping

    borghei/Claude-Skills

    Idea to AI-generated prototype to customer validation to engineering handoff.

    874 GitHub stars~3.6k tokensUpdated today
    Auto-check passed
  • Analytics Engineer

    borghei/Claude-Skills

    Analytics engineering across data modeling, dbt, transformation, and semantic layers.

    874 GitHub stars~3.4k tokensUpdated today
    Auto-check passed
  • Ansoff Matrix

    borghei/Claude-Skills

    Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification.

    874 GitHub stars~2.2k tokensUpdated today
    Auto-check passed
  • Brainstorm Okrs

    borghei/Claude-Skills

    OKR brainstorming and validation using the Radical Focus framework — outcome objectives, measurable key results, counter-metrics.

    874 GitHub stars~1.4k tokensUpdated today
    Auto-check passed

Questions about Pricing Strategy

What does Pricing Strategy do?

SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis. Pricing Strategy is an agent skill from borghei/Claude-Skills. SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis.

When should I use Pricing Strategy?

Pricing Strategy fits situations like: tasks that involve Pricing strategy; tasks that involve Landing pages.

How do I install Pricing Strategy in Claude Code?

Run `npx skills add borghei/Claude-Skills --skill pricing-strategy -a claude-code`. Or copy the skill folder (business-growth/pricing-strategy in borghei/Claude-Skills) into .claude/skills/pricing-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Pricing Strategy in Codex?

Run `npx skills add borghei/Claude-Skills --skill pricing-strategy -a codex`. Or copy the skill folder (business-growth/pricing-strategy in borghei/Claude-Skills) into .agents/skills/pricing-strategy in your project. Codex loads it when a task matches its description.

Can I use Pricing Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill pricing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-strategy, .gemini/skills/pricing-strategy, .github/skills/pricing-strategy and .opencode/skills/pricing-strategy in your project.

What does Pricing Strategy need to run?

Going by SKILL.md and its folder, Pricing Strategy needs Python for the scripts in its folder. Our summary lists: Python 3.

Does Pricing Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Pricing Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Pricing Strategy use?

Pricing Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Pricing Strategy use?

About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.2k tokens, read only when the agent opens those files.

What are the alternatives to Pricing Strategy?

Skills that share tags, products or a category with Pricing Strategy: Pricing Strategy (OpenClaudia/openclaudia-skills, 708 stars), Competitor Price Tracker (OneWave-AI/claude-skills, 322 stars), Suede Pricing (JasonColapietro/suede-creator-skills, 127 stars) and Pricing (Infrasity-Labs/dev-gtm-claude-skills, 139 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Pricing Strategy?

borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 874 GitHub stars. The repository holds 364 skills in this directory. The repository was last updated on October 7, 2026.

Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.