Launch Strategy
freekmurze/dotfiles
When the user wants to plan a product launch, feature announcement, or release strategy.
A skill your agent uses when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week…
Install 02 Campaign Brief Global
$ npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 02-campaign-brief-global --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/02-campaign-brief-global .claude/skills/02-campaign-brief-global && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global into .claude/skills/02-campaign-brief-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "02-campaign-brief-global", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-globalType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 02-campaign-brief-global --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/en/02-campaign-brief-global .agents/skills/02-campaign-brief-global && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global into .agents/skills/02-campaign-brief-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "02-campaign-brief-global", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 02-campaign-brief-global --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/en/02-campaign-brief-global .cursor/skills/02-campaign-brief-global && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global into .cursor/skills/02-campaign-brief-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "02-campaign-brief-global", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/en/02-campaign-brief-global--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 02-campaign-brief-global --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/en/02-campaign-brief-global .gemini/skills/02-campaign-brief-global && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global into .gemini/skills/02-campaign-brief-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "02-campaign-brief-global", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 02-campaign-brief-globalInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/en/02-campaign-brief-global .github/skills/02-campaign-brief-global && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global into .github/skills/02-campaign-brief-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "02-campaign-brief-global", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 02-campaign-brief-global --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/en/02-campaign-brief-global .opencode/skills/02-campaign-brief-global && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "02-campaign-brief-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/02-campaign-brief-global into .opencode/skills/02-campaign-brief-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "02-campaign-brief-global", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
02-campaign-brief-global- GitHub stars
- 609
- Token cost
- ~3.9k tokens
- SKILL.md length
- 1,650 words
- Files
- 1
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week…
- Works in 4 steps: Campaign type? Product launch / seasonal… → Primary goal? Revenue [amount] /… → Budget and timeframe? Total budget,… → …
- A specific campaign needs a brief the whole team can execute from — context
- SKILL.md covers Step 0 — Read context file, Information gathering, Section 1 — Context and Section 2 — Objectives, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
02 Campaign Brief Global is an agent skill from minhnv0807/ai-business-skills. Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period…
Its SKILL.md is about 3.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy and Product launch strategy. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
When your agent uses it
- A specific campaign needs a brief the whole team can execute from — context
- Creative direction
- Week-by-week timeline
- Brief the team on this campaign
Example prompts
- “campaign brief”
- “creative brief”
- “launch brief”
- “/02-campaign-brief-global”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Campaign type? Product launch / seasonal / brand awareness / clearance sale / re-launch?
- Primary goal? Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]?
- Budget and timeframe? Total budget, campaign duration (in weeks), start date.
- Existing assets? Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
02 Campaign Brief Global loads about 3.9k tokens when it runs. Until then it costs about 193 tokens; SKILL.md has 1,650 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,650 words, ~3,931 tokens.
Download SKILL.mdSave it as
.claude/skills/02-campaign-brief-global/SKILL.md (or your agent's skills folder).- name
- 02-campaign-brief-global
- description
- Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
- metadata.version
- 1.0.1
- metadata.category
- strategy
- license
- MIT
- triggers
- campaign brief, creative brief, launch brief, product launch brief, global campaign
- related
- product-marketing-context-global, 00-marketing-plan-global, 01-content-calendar-global, 04-script-video-global, 09-customer-insight-global
Global Campaign Brief
9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).
Step 0 — Read context file
Before writing the brief, read .agents/product-marketing-context-global.md to load:
- Product, USP, pricing
- Target region and currency
- Brand voice & visual identity
- Existing campaigns and lessons learned
If the file is missing, ask the user to run product-marketing-context-global first.
Information gathering
Ask the user up to 4 questions before starting:
- Campaign type? Product launch / seasonal / brand awareness / clearance sale / re-launch?
- Primary goal? Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]?
- Budget and timeframe? Total budget, campaign duration (in weeks), start date.
- Existing assets? Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
Section 1 — Context
1.1 Overview
| Item | Detail |
|---|---|
| Campaign name | [name] |
| Type | Launch / Seasonal / Awareness / Sales / Re-launch |
| Brand | [brand name] |
| Product / service | [short description] |
| Reason for running | [why now? what is the trigger?] |
1.2 Market situation
| Factor | Description |
|---|---|
| Industry trend | [current trend] |
| Customer behaviour this season | [what shifted?] |
| What competitors are doing | [notable competitor activity] |
| Opportunity to capture | [market gap] |
1.3 Lessons from previous campaigns
| Previous campaign | Result | Lesson |
|---|---|---|
| [name] | [KPI hit / missed] | [what worked / didn't] |
Section 2 — Objectives
2.1 SMART goals
| Type | Goal | Measured by | Deadline |
|---|---|---|---|
| Business | [e.g., $50K revenue in 4 weeks] | Revenue, GMV | [date] |
| Marketing | [e.g., 5,000 messages, CPMess <$5] | Message count, CPMess, ROAS | [date] |
| Brand | [e.g., reach 2M, +3K followers] | Reach, follower, mentions | [date] |
2.2 Detailed KPIs
| KPI | Target | Industry benchmark | Gap |
|---|---|---|---|
| CPMess | [amount] | [region benchmark — see foundation skill] | |
| ROAS | [Nx] | >3x | |
| CPL | [amount] | [benchmark] | |
| Reach | [count] | ||
| Engagement rate | [%] | ||
| Orders | [count] |
Region note: Benchmarks vary by market. CPMess in the US is typically 3–5x higher than SEA. See
product-marketing-context-globalfor region-specific benchmark tables.
Section 3 — Target audience
3.1 Customer profile
| Attribute | Primary | Secondary |
|---|---|---|
| Age range | [range] | [range] |
| Gender | [male / female / all] | |
| Region | [country / region] | |
| Income | [bracket] | |
| Occupation | [role] | |
| Primary pain | [biggest problem] | |
| Desire | [what they want] | |
| Barrier | [why they have not bought] | |
| Channels used | [TikTok / Meta / LinkedIn / etc.] | |
| Influencers | [who / what they trust] |
3.2 Customer insight
Call skill
09-customer-insight-globalto mine deeper insight.
Core insight: [insight statement]
3.3 Insight validation checklist
Verify the insight is actually an insight and not just an observation:
| Criterion | Pass | Fail |
|---|---|---|
| Specific — Specific to this audience, not generic? | [ ] | [ ] |
| Hidden — Customer would not say it spontaneously? | [ ] | [ ] |
| Actionable — Can be turned into messaging / creative? | [ ] | [ ] |
| Emotional — Hits emotion, not only logic? | [ ] | [ ] |
| True — Backed by data / observation, not assumption? | [ ] | [ ] |
Rule: Must pass at least 4 / 5. Otherwise it is an observation, not an insight. Mine again.
Distinguish:
- Observation: "Women 25–35 care about skincare" — everyone knows this, nothing new.
- Insight: "They buy serum not to have better skin — they buy a moment of self-care after an exhausting day." — emotional, actionable for creative.
Section 4 — Core message
4.1 Message framework
| Layer | Message | Used for |
|---|---|---|
| Tagline | [5–8 words, memorable] | Everywhere — consistent throughout |
| Key message | [1–2 sentences explaining value] | Website, landing page, lead ads |
| Supporting message #1 | [proof / feature] | Education content |
| Supporting message #2 | [proof / feature] | Persuasion content |
| Supporting message #3 | [proof / feature] | Conversion content |
4.2 Tone of voice
| Attribute | Is | Is not |
|---|---|---|
| Voice | [e.g., friendly, expert] | [e.g., formal, distant] |
| Language | [e.g., simple, conversational] | [e.g., academic, jargon-heavy] |
| Emotion | [e.g., confident, reassuring] | [e.g., anxious, pressuring] |
Section 5 — Creative direction
5.1 Creative territory
| Item | Detail |
|---|---|
| Visual mood | [e.g., warm, natural, trustworthy — not flashy or fake] |
| Colour palette | [primary + secondary] |
| Typography | [heading + body fonts] |
| Photography style | [e.g., real lifestyle, no stock] |
| Video style | [e.g., talking head + B-roll, UGC, cinematic] |
| Do's | [e.g., real customer photos, vertical 9:16] |
| Don'ts | [e.g., no sad music, no rainbow fonts] |
5.2 Key visual
| Element | Description |
|---|---|
| Hero image / video | [main visual concept] |
| Thumbnail style | [description] |
| Text overlay | [yes / no, style] |
| Logo placement | [position, size] |
5.3 Creative brief by channel
| Channel | Format | Size | Length | Quantity |
|---|---|---|---|---|
| TikTok | Vertical video | 9:16 (1080×1920) | 15–60s | [count] |
| Instagram (Reels) | Vertical video | 9:16 | 15–30s | [count] |
| Instagram (feed) | Carousel | 1:1 (1080×1080) | 5–7 slides | [count] |
| Facebook (feed) | Video + image | 1:1, 4:5 | 15–30s | [count] |
| LinkedIn (feed) | Image / carousel / video | 1:1, 1.91:1 | 30–90s | [count] |
| YouTube | Long video + Shorts | 16:9 + 9:16 | 60–600s + 30–60s | [count] |
| Banner + body | 600px width | -- | [count] | |
| Landing page | Hero + sections | Responsive | -- | 1 |
Section 6 — Channel system
6.1 Channels in use
| Channel | Role | Start date | Budget | KPI |
|---|---|---|---|---|
| TikTok (organic) | Reach + awareness | [date] | [production cost] | View, follower |
| TikTok (ads) | Message + conversion | [date] | [amount] | CPMess, ROAS |
| Meta (ads) | Retarget + conversion | [date] | [amount] | CPMess, ROAS |
| LinkedIn (ads) | B2B reach + lead | [date] | [amount] | CPL, lead quality |
| Google Ads (Search) | Intent capture | [date] | [amount] | CPL, ROAS |
| UGC network | Social proof | [date] | [fees] | View, trust |
| Nurture + offer | [date] | -- | Open rate | |
| Landing page | Conversion | [date] | [build cost] | Conversion rate |
6.2 Paid media plan
| Channel | Goal | Audience | Daily budget | Creative | Duration |
|---|---|---|---|---|---|
| Meta — Awareness | Reach | Broad, LAL 1–3% | [amount] | 15s hook video | [weeks] |
| Meta — Conversion | Message / lead | Retarget + Interest | [amount] | Video + carousel | [weeks] |
| TikTok — Reach | View + message | Broad | [amount] | UGC-style video | [weeks] |
| Google — Search | Intent capture | Branded + non-brand | [amount] | RSA + sitelinks | [weeks] |
Section 7 — Timeline & phases
7.1 Budget split by phase
| Phase | Timeline | % Budget | Goal | Primary channels |
|---|---|---|---|---|
| Teasing | Week 1 (pre-launch) | 15% | Build curiosity, anticipation | Organic TikTok / IG, email teaser |
| Soft launch | Week 2 | 20% | Test creative, gather data | Paid ads small budget, UGC |
| Full launch | Weeks 3–4 | 40% | Scale winning creative, drive orders | Paid ads at full strength, retarget |
| Sustain | Week 5+ | 25% | Re-engage, retarget, narrow audience | Retarget, email, LINE / WhatsApp nurture |
7.2 Detailed timeline
| Date | Activity | Detail | Owner | Status |
|---|---|---|---|---|
| [D-14] | Creative production | Produce video + image assets | [name] | |
| [D-7] | UGC brief sent | Brief UGC creators | [name] | |
| [D-5] | Landing page live | Setup + full QA | [name] | |
| [D-3] | Teasing begins | Organic posts + stories | [name] | |
| [D-Day] | Official launch | Ads live, blast email, broadcast | [name] | |
| [D+3] | First data review | Check CPMess, CTR, top creative | [name] | |
| [D+7] | Optimisation round 1 | Cut weak creative, scale winners | [name] | |
| [D+14] | Mid-campaign review | Compare vs KPI, adjust | [name] | |
| [D+21] | Retarget phase | Focus on warm audience retarget | [name] | |
| [D+28] | Wrap + report | Summary, lessons, next-step proposal | [name] |
Show full SKILL.md (661 more words)Show less
Section 8 — Deliverables & RACI
8.1 Deliverables list
| # | Deliverable | Quantity | Deadline | Producer | Approver |
|---|---|---|---|---|---|
| 1 | TikTok video (30s) | [count] | [date] | [name] | [name] |
| 2 | Facebook video (15s) | [count] | [date] | [name] | [name] |
| 3 | Carousel (5–7 slides) | [count] | [date] | [name] | [name] |
| 4 | Ad copy (3 variants) | [count] | [date] | [name] | [name] |
| 5 | Landing page | 1 | [date] | [name] | [name] |
| 6 | Email templates (welcome + offer) | 2 | [date] | [name] | [name] |
| 7 | UGC briefs | [count] | [date] | [name] | [name] |
| 8 | Video scripts | [count] | [date] | [name] | [name] |
| 9 | Messenger / broadcast content | [count] | [date] | [name] | [name] |
| 10 | Final campaign report | 1 | [date] | [name] | [name] |
8.2 RACI matrix
| Deliverable | Marketing Lead | Content Creator | Designer | Ads Specialist | Founder |
|---|---|---|---|---|---|
| Campaign brief | R | I | I | I | A |
| Creative production | A | R | R | C | I |
| Ad copy | A | R | I | C | I |
| Ad setup | A | I | I | R | I |
| Landing page | A | C | R | C | I |
| UGC coordination | R | C | I | I | I |
| Daily optimisation | A | I | I | R | I |
| Final report | R | C | I | C | A |
RACI legend:
- R (Responsible): Does the work
- A (Accountable): Owns the outcome, signs off
- C (Consulted): Gives input before the work
- I (Informed): Receives the result
Section 9 — Risks & mitigation
9.1 Campaign risk table
| Risk | Probability | Impact | Severity | Mitigation | Warning trigger |
|---|---|---|---|---|---|
| CPMess >50% above target | High | High | CRITICAL | Prepare 5 backup creatives, cut spend, shift to organic | CPMess > target +30% after 3 days |
| Creative does not perform | High | High | CRITICAL | A/B test from day 1, 3–5 new creatives / week | CTR < 1% after 2 days |
| Landing page conversion low | Medium | High | HIGH | A/B test headline + CTA, run heatmap | Conversion < 10% after 1 week |
| UGC delivered late | Medium | Medium | MEDIUM | Brief early, keep backup content | UGC not received by D-3 |
| Competitor runs deal at same time | Low | High | HIGH | Lean on USP messaging, do not race on price | Competitor ad detected at same time |
| Negative feedback goes viral | Low | Very high | CRITICAL | Crisis protocol: respond <2h, transparent, prepared template | More than 5 negative comments / reviews in 1 day |
| Audience fatigue | Medium | Medium | MEDIUM | Rotate creative every 5–7 days, expand audience | Frequency >3, CTR drops 30% |
| Budget overrun | Low | Medium | MEDIUM | Cap daily budgets, daily spend review | Spend > 110% of plan |
9.2 Plan B (fallback)
| Situation | Action |
|---|---|
| Budget cut 50% | Shift 100% to organic + UGC, retarget only |
| Primary channel disrupted (ad ban, etc.) | Move budget to secondary channel within 24h |
| Mid-campaign KPI miss | Emergency meeting, re-brief creative, narrow audience |
Auto-trigger downstream skills
Once the brief is complete, automatically suggest running:
02-campaign-brief-global (DONE)
|
|-- [Next 1] (ad copy skill if available) -> Ad copy from core message
|-- [Next 2] 04-script-video-global -> Scripts from creative direction
|-- [Next 3] 01-content-calendar-global -> Calendar from timeline + channels
|-- [Next 4] (UGC brief skill if available) -> UGC briefs from deliverablesExamples — diversified regions
Example A — US SaaS Q4 launch
- Campaign: New AI-powered analytics module
- Region: US, currency USD
- Budget: $80K over 6 weeks
- Channels: LinkedIn ads, Google Search, podcast sponsorship, email nurture
- KPI: 500 trials, ROAS 3.5x
Example B — EU DTC perfume Black Friday
- Campaign: Black Friday clearance + new launch combo
- Region: DE / FR / IT, currency EUR
- Budget: EUR 45K over 3 weeks
- Channels: Meta + TikTok ads, Klaviyo flow, Pinterest ads
- KPI: ROAS 4x, AOV EUR 65
Example C — SEA Lazada / Shopee 11.11
- Campaign: 11.11 mega sale on home appliances
- Region: Singapore + Malaysia + Vietnam, currency SGD / MYR / VND (per market)
- Budget: SGD 25K over 2 weeks
- Channels: TikTok ads + Shopee Live, KOL livestream, LINE / Zalo OA broadcast
- KPI: GMV target SGD 200K, CPMess <SGD 1.50
Quality checklist
Before delivering the brief, verify:
- All 9 sections present (Context, Objectives, Target, Core Message, Creative Direction, Channel, Timeline, Deliverables, Risks)
- Goals are SMART — specific, measurable, deadline-bound
- Insight passes 4 / 5 validation criteria — not just an observation
- Core message has 3 layers: tagline + key message + supporting messages
- Creative direction has clear Do's and Don'ts
- Budget split across 4 phases sums to 100% (Teasing 15% + Soft 20% + Full 40% + Sustain 25%)
- Timeline has review milestones (D+3, D+7, D+14)
- RACI is clear — every deliverable has an R and an A
- At least 5 risks listed, each with severity and warning trigger
- Plan B (fallback) covers at least 3 situations
- Region-specific benchmarks used (not blanket global numbers)
- Tone of voice matches the brand
- All deadlines feasible — no clashes
- Currency consistent with
.agents/product-marketing-context-global.md
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Files
Just SKILL.md in skills/en/02-campaign-brief-global of minhnv0807/ai-business-skills.
Open the folder on GitHubat commit 0360adc
Compare with similar skills
02 Campaign Brief Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| 02 Campaign Brief Global this skillminhnv0807/ai-business-skills | 609 | — | ~3.9k | Automated safety check: Pass | MIT | |
| Launch Strategyfreekmurze/dotfiles | 1k | 22 repos | ~3.1k | Automated safety check: Pass | None | |
| Marketing StrategistCoWork-OS/CoWork-OS | 480 | — | ~893 | Automated safety check: Pass | MIT | |
| Launch Gtmandreaskelm/pm-brain | 234 | — | ~2.1k | Automated safety check: Pass | Custom licence | |
| Go To Marketemotixco/claude-skills-founder | 540 | — | ~884 | Automated safety check: Pass | MIT | |
| Multi-Platform Launch Plannertech-leads-club/agent-skills | 7k | — | ~3.9k | Automated safety check: Pass | Custom licence |
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Questions about 02 Campaign Brief Global
What does 02 Campaign Brief Global do?
A skill your agent uses when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week…. 02 Campaign Brief Global is an agent skill from minhnv0807/ai-business-skills. Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks.
When should I use 02 Campaign Brief Global?
02 Campaign Brief Global fits situations like: A specific campaign needs a brief the whole team can execute from — context; creative direction; week-by-week timeline; brief the team on this campaign.
How do I install 02 Campaign Brief Global in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a claude-code`. Or copy the skill folder (skills/en/02-campaign-brief-global in minhnv0807/ai-business-skills) into .claude/skills/02-campaign-brief-global in your project. Claude Code loads it when a task matches its description.
How do I install 02 Campaign Brief Global in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a codex`. Or copy the skill folder (skills/en/02-campaign-brief-global in minhnv0807/ai-business-skills) into .agents/skills/02-campaign-brief-global in your project. Codex loads it when a task matches its description.
Can I use 02 Campaign Brief Global in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/02-campaign-brief-global, .gemini/skills/02-campaign-brief-global, .github/skills/02-campaign-brief-global and .opencode/skills/02-campaign-brief-global in your project.
What does 02 Campaign Brief Global need to run?
SKILL.md names no scripts, command-line tools or credentials: 02 Campaign Brief Global is instructions for the agent only.
Does 02 Campaign Brief Global access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is 02 Campaign Brief Global safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does 02 Campaign Brief Global use?
02 Campaign Brief Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does 02 Campaign Brief Global use?
About 3.9k tokens (SKILL.md is roughly 16k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to 02 Campaign Brief Global?
Skills that share tags, products or a category with 02 Campaign Brief Global: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars), Launch Gtm (andreaskelm/pm-brain, 234 stars) and Go To Market (emotixco/claude-skills-founder, 540 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains 02 Campaign Brief Global?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.