Revenue Centric Design
fabricioctelles/skills
Revenue-Centric Design (RCD) — evidence-backed principles for making a SaaS or startup product convert, retain, and monetize.
Growth strategy for product-led and loop-driven growth systems.
Install Growth Strategy
$ npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin growth-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/growth-strategy .claude/skills/growth-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "growth-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/growth-strategy into .claude/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/growth-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin growth-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/growth-strategy .agents/skills/growth-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/growth-strategy into .agents/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin growth-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/growth-strategy .cursor/skills/growth-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "growth-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/growth-strategy into .cursor/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/growth-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin growth-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/growth-strategy .gemini/skills/growth-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/growth-strategy into .gemini/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin growth-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/growth-strategy .github/skills/growth-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/growth-strategy into .github/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin growth-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/growth-strategy .opencode/skills/growth-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/growth-strategy into .opencode/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
growth-strategy- GitHub stars
- 105
- Token cost
- ~2.2k tokens
- SKILL.md length
- 892 words
- Files
- 4 (incl. references)
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
Growth strategy for product-led and loop-driven growth systems.
- Works in 4 steps: Cross-side presence: Ensure both sides… → Liquidity thresholds: Hit critical mass… → Switching costs: Users invest in platform → …
- Building growth strategy
- SKILL.md covers Workspace Context, Operating Contract, Quick Reference and Part 1: Core Principles, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Growth Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/patterns.md`, `references/sharp_edges.md` and `references/validations.md`).
It sits in Marketing & SEO, covering Go-to-market strategy, Conversion rate optimization and A/B testing. The licence is MIT.
When your agent uses it
- Building growth strategy
- Designing growth loops
- Planning acquisition channels
- Evaluating network effects
Example prompts
- “/growth-strategy”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Cross-side presence: Ensure both sides of marketplace exist
- Liquidity thresholds: Hit critical mass in each segment
- Switching costs: Users invest in platform
- Platform stickiness: Integration with workflows
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are html).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Growth Strategy loads about 2.2k tokens when it runs, and up to ~8.6k if it reads all its reference files. Until then it costs about 107 tokens; SKILL.md has 892 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 892 words, ~2,151 tokens.
Download SKILL.mdSave it as
.claude/skills/growth-strategy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- growth-strategy
- description
- Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.
- metadata.version
- 1.0.0
- metadata.merged_from
- growth, growth-strategy, growth-loops
Growth Strategy
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Growth strategy for compounding growth systems. Use this skill for growth loops, distribution bets, network effects, PLG strategy, and scaling decisions. Route tactical SEO, page/form CRO, and experiment design to the specialist skills.
Quick Reference
| Situation | Use This Skill For |
|---|---|
| SEO, page CRO, or experiment execution | Route to specialist skills |
| Building growth engines | Growth Loops Framework |
| Strategic growth planning | Strategy & Frameworks |
| Distribution strategy | Channel & Platform Strategy |
| Network effects | Product-Led Growth |
Part 1: Core Principles
Foundational Truths
- Growth follows product-market fit, never precedes it
- Retention is the foundation; acquisition without retention is a leaky bucket
- The best growth is product-driven, not marketing-driven
- Compound effects beat linear efforts
- Every growth channel eventually saturates
- Network effects are the ultimate moat
- Premature growth destroys companies
Growth Is Not Marketing
Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department.
Part 2: Growth Loops Framework
Why Loops, Not Funnels
Funnels: Linear. Pour effort in, get results out, start over. Loops: Each cycle generates fuel for the next cycle.
The key shift: Move from "How do we get more users?" to "How does each user we acquire generate more users?"
Loop Types
| Loop Type | Description |
|---|---|
| Content Loops | Users create content → attracts more users → more content |
| Viral Loops | Users invite others → exponential spread |
| Sales Loops | Customers generate revenue → fund more acquisition |
Critical Patterns
| Pattern | Insight |
|---|---|
| Funnels vs Loops | Funnels are linear; loops compound |
| Paid ≠ Loop | Paid acquisition doesn't compound — it's buying users |
| Founder-Led First | Can't outsource finding growth model |
| Product Must Own Growth | Can't be marketing-only function |
| One Primary Loop | Others supplement but won't save you |
| Earned Over Paid | Invest 80%+ in earned/owned channels |
Platform Cycles
New platforms open, then close. Time your bets correctly:
- Early: High reach, low competition
- Mid: Reach peaks, competition grows
- Late: High competition, diminishing returns
Part 3: SEO × SMO × CRO Framework
SEO Checklist
Page-Level
-
<title>— unique, 50-60 chars, primary keyword -
<meta name="description">— 150-160 chars -
<link rel="canonical">— self-referencing - Single
<h1>with primary keyword - Primary keyword in first 100 words
- Descriptive
alttext on all images - Internal links to related pages
Site-Level
-
robots.txtnot blocking important resources -
sitemap.xmlup to date - HTTPS everywhere; mobile-friendly
- Core Web Vitals passing (LCP < 2.5s, CLS < 0.1, INP < 200ms)
OGP / Twitter Cards
<meta property="og:type" content="website">
<meta property="og:title" content="Page Title">
<meta property="og:description" content="Description">
<meta property="og:image" content="https://example.com/og-image.png">
<meta property="twitter:card" content="summary_large_image">CRO Core
| Pillar | Goal | Key Metrics |
|---|---|---|
| SEO | Be found | Organic traffic, rankings |
| SMO | Be shared | Social CTR, shares |
| CRO | Convert | Signup rate, completion |
Part 4: Growth Models
The LTV Equation
LTV = (Average Revenue Per Customer × Average Customer Lifespan) - CACUnit Economics
- LTV:CAC ratio: 3:1 minimum for sustainable growth
- Payback period: < 12 months preferred
- CAC: Cost to acquire a customer
- ARPU: Average revenue per user
Show full SKILL.md (361 more words)Show less
AARRR Framework
| Metric | Definition |
|---|---|
| Acquisition | Users come from |
| Activation | First meaningful use |
| Retention | Users come back |
| Referral | Users invite others |
| Revenue | Users pay |
Part 5: Network Effects
Types of Network Effects
| Type | Description |
|---|---|
| Direct | More users → more value (social networks) |
| Indirect | More users → more options → more value (marketplaces) |
| Two-sided | Supply and demand sides benefit (platforms) |
| Data | More data → better product → more users |
Building Network Effects
- Cross-side presence: Ensure both sides of marketplace exist
- Liquidity thresholds: Hit critical mass in each segment
- Switching costs: Users invest in platform
- Platform stickiness: Integration with workflows
Part 6: Product-Led Growth (PLG)
PLG Core Principles
- Product as the main driver of acquisition
- Free trials and freemium models
- In-product virality
- Self-serve onboarding
- Usage-based expansion
PLG Metrics
| Metric | Target |
|---|---|
| Activation rate | > 40% |
| Time to value | < 5 minutes |
| Weekly active ratio | > 20% |
| Expansion revenue | > 20% of total |
Part 7: Growth Experimentation
ICE Framework
| Factor | Score (1-10) |
|---|---|
| Impact | Could this double growth? |
| Confidence | How sure will this work? |
| Ease | How easy to implement? |
Test Execution
- Document hypothesis clearly
- Define primary and guardrail metrics
- Calculate required sample size
- Wait for statistical significance (95%)
- Run full business cycle (1-2 weeks minimum)
What NOT to Test
- Button colors before understanding objections
- Copying competitors blindly
- Optimizing without funnel context
Part 8: Growth Team & Timing
When to Hire Growth
| Stage | Growth Focus |
|---|---|
| Pre-PMF | Founder-led, iterate on product |
| Finding PMF | First 100 customers, understand channels |
| Validated PMF | First growth hire, build experiments |
| Scaling | Full growth team, channel expansion |
Growth Team Structure
- Individual Contributor: Run experiments
- Growth Manager: Prioritize and coordinate
- Growth Lead: Strategy and team management
Part 9: Key Frameworks Summary
Andrew Chen's Wisdom
- Marketplace dynamics
- Network effects as moat
- Platform distribution
- Cold start problem
Brian Balfour's Frameworks
- Growth loops methodology
- Platform cycles
- Paid ≠ loop insight
Casey Winters' Playbooks
- Kindle before fire (non-scalable → scalable)
- Product-led sales
- PQA > PQL
Common Mistakes
- Premature scaling — Growth before PMF burns cash
- Acquisition without retention — Leaky bucket
- Chasing channels — Without understanding loops
- Vanity metrics — Focus on leading indicators
- One-hit wonders — Not building compounding systems
Related Skills
- product-market-fit-analysis: For PMF assessment
- conversion-rate-optimization: For CRO implementation
- customer-success-and-retention: For retention strategy
- ab-test-setup: For growth experiments
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/growth-strategy of manojbajaj95/claude-gtm-plugin.
- SKILL.md
- references/patterns.md
- references/sharp_edges.md
- references/validations.md
Open the folder on GitHubat commit 0830a46
Compare with similar skills
Growth Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Growth Strategy this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designfabricioctelles/skills | 106 | — | ~2.8k | Automated safety check: Pass | Custom licence | |
| Cro Methodologywondelai/skills | 2.4k | — | ~4.3k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Ab Test Store Listingappeeky/aso-skills | 2.2k | — | ~1.8k | Automated safety check: Pass | MIT | |
| Afa Convertafadtc/afa-dtc-skills | 168 | — | ~2.3k | Automated safety check: Pass | Custom licence |
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Questions about Growth Strategy
What does Growth Strategy do?
Growth strategy for product-led and loop-driven growth systems. Growth Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. Growth strategy for product-led and loop-driven growth systems.
When should I use Growth Strategy?
Growth Strategy fits situations like: building growth strategy; designing growth loops; planning acquisition channels; evaluating network effects.
How do I install Growth Strategy in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a claude-code`. Or copy the skill folder (skills/growth-strategy in manojbajaj95/claude-gtm-plugin) into .claude/skills/growth-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Growth Strategy in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a codex`. Or copy the skill folder (skills/growth-strategy in manojbajaj95/claude-gtm-plugin) into .agents/skills/growth-strategy in your project. Codex loads it when a task matches its description.
Can I use Growth Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/growth-strategy, .gemini/skills/growth-strategy, .github/skills/growth-strategy and .opencode/skills/growth-strategy in your project.
What does Growth Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Growth Strategy is instructions for the agent only.
Does Growth Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Growth Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Growth Strategy use?
Growth Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Growth Strategy use?
About 2.2k tokens (SKILL.md is roughly 8.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.4k tokens, read only when the agent opens those files.
What are the alternatives to Growth Strategy?
Skills that share tags, products or a category with Growth Strategy: Revenue Centric Design (fabricioctelles/skills, 106 stars), Cro Methodology (wondelai/skills, 2.4k stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars) and Ab Test Store Listing (appeeky/aso-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Growth Strategy?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.