Revenue Centric Design
fabricioctelles/skills
Revenue-Centric Design (RCD) — evidence-backed principles for making a SaaS or startup product convert, retain, and monetize.
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
Install Revenue Centric Design
$ npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install heliocosta-dev/revenue-centric-design revenue-centric-design --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
Claude Code skills documentation · loads skills from .claude/skills/
Install the "revenue-centric-design" agent skill from https://github.com/heliocosta-dev/revenue-centric-design/tree/main into .claude/skills/revenue-centric-design/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "revenue-centric-design", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install heliocosta-dev/revenue-centric-design revenue-centric-design --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "revenue-centric-design" agent skill from https://github.com/heliocosta-dev/revenue-centric-design/tree/main into .agents/skills/revenue-centric-design/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "revenue-centric-design", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install heliocosta-dev/revenue-centric-design revenue-centric-design --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "revenue-centric-design" agent skill from https://github.com/heliocosta-dev/revenue-centric-design/tree/main into .cursor/skills/revenue-centric-design/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "revenue-centric-design", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install heliocosta-dev/revenue-centric-design revenue-centric-design --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "revenue-centric-design" agent skill from https://github.com/heliocosta-dev/revenue-centric-design/tree/main into .gemini/skills/revenue-centric-design/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "revenue-centric-design", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install heliocosta-dev/revenue-centric-design revenue-centric-designInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "revenue-centric-design" agent skill from https://github.com/heliocosta-dev/revenue-centric-design/tree/main into .github/skills/revenue-centric-design/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "revenue-centric-design", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install heliocosta-dev/revenue-centric-design revenue-centric-design --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "revenue-centric-design" agent skill from https://github.com/heliocosta-dev/revenue-centric-design/tree/main into .opencode/skills/revenue-centric-design/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "revenue-centric-design", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
revenue-centric-design- GitHub stars
- 740
- Token cost
- ~1.6k tokens
- SKILL.md length
- 597 words
- Files
- 107 (incl. references, assets)
- Skills in repo
- 1
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
- Works in 4 steps: Identify what the user is working on,… → Ground your advice in these principles;… → Lead with the named mechanism (e.g.,… → …
- Advising on product design
- SKILL.md covers Usage boundary (required), How to use it, The spine: Revenue-Centric… and Reference library, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Revenue Centric Design is an agent skill from heliocosta-dev/revenue-centric-design. Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards, behavioral-science tactics, feature discipline, positioning/ICP, go-to-market, and AI-era differentiation. Use when advising on product design, UX, conversion, landing pages, checkout, onboarding, trials, pricing, retention/churn, growth, or positioning for a startup or SaaS. Distilled from product designer Richard…
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 107 other files, including reference files and assets (for example `CHANGELOG.md` and `README.md`).
It sits in Marketing & SEO, covering Conversion rate optimization, Landing pages and Go-to-market strategy. The repository describes itself as: Product-design, conversion & behavioral-science principles for SaaS.
When your agent uses it
- Advising on product design
- Retention/churn
- Positioning for a startup
Example prompts
- “/revenue-centric-design”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Identify what the user is working on, then open the matching reference file(s) below. Each is a
- Ground your advice in these principles; cite the specific one, and link the source post when the
- Lead with the named mechanism (e.g., decoy effect, Zeigarnik effect, Swiss Knife Index, GBB,
- Stay evidence-led: many principles carry a study, stat, or case. Keep the citation attached
What it can do on your machine
Read from SKILL.md and the folder at commit 1942760. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
x.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Revenue Centric Design loads about 1.6k tokens when it runs, and up to ~43k if it reads all its reference files. Until then it costs about 151 tokens; SKILL.md has 597 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 597 words (~1,578 tokens).
“A distilled playbook of 134 principles from Richard (@richardrx, "Design for startups") — a product designer specializing in conversion-rate optimization, churn reduction, and applied behavioral science (ex-Volkswagen, PayPal, IBM). The throughline is his coined philosophy, Revenue-Centric Design (RCD): design decisions…”
- name
- revenue-centric-design
Files
SKILL.md and 106 other files (references, assets) in the repository root of heliocosta-dev/revenue-centric-design.
- SKILL.md
- .gitignore
- CHANGELOG.md
- LICENSE
- README.md
- assets/1985681720104903142__1.jpg
- assets/1999584679247134761__1.jpg
- assets/2000930776636940333__1.jpg
- assets/2011427153133351046__1.jpg
- assets/2011427153133351046__2.jpg
- assets/2011427153133351046__3.jpg
- assets/2013264068518289753__1.jpg
- assets/2013264068518289753__2.jpg
- assets/2013597792447394034__1.jpg
- assets/2014317885494059106__1.jpg
- assets/2017274698699067466__1.jpg
- assets/2018357024543715480__1.jpg
- assets/2018693884449009956__1.jpg
- assets/2018693884449009956__2.jpg
- assets/2018693884449009956__3.jpg
- … and 87 more
Open the folder on GitHubat commit 1942760
Compare with similar skills
Revenue Centric Design next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Revenue Centric Design this skillheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Revenue Centric Designfabricioctelles/skills | 106 | — | ~2.8k | Automated safety check: Pass | Custom licence | |
| Cro Methodologywondelai/skills | 2.4k | — | ~4.3k | Automated safety check: Pass | MIT | |
| Scorecard Marketingwondelai/skills | 2.4k | — | ~3.5k | Automated safety check: Pass | MIT | |
| Copynicepkg/ai-workflow | 285 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Landing Page Optimizationmanojbajaj95/claude-gtm-plugin | 105 | — | ~1.9k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Revenue Centric Design
What does Revenue Centric Design do?
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…. Revenue Centric Design is an agent skill from heliocosta-dev/revenue-centric-design. Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards, behavioral-science tactics, feature discipline, positioning/ICP, go-to-market, and AI-era differentiation.
When should I use Revenue Centric Design?
Revenue Centric Design fits situations like: advising on product design; retention/churn; positioning for a startup.
How do I install Revenue Centric Design in Claude Code?
Run `npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a claude-code`. Or copy the skill folder (the heliocosta-dev/revenue-centric-design repository) into .claude/skills/revenue-centric-design in your project. Claude Code loads it when a task matches its description.
How do I install Revenue Centric Design in Codex?
Run `npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a codex`. Or copy the skill folder (the heliocosta-dev/revenue-centric-design repository) into .agents/skills/revenue-centric-design in your project. Codex loads it when a task matches its description.
Can I use Revenue Centric Design in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add heliocosta-dev/revenue-centric-design --skill revenue-centric-design -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/revenue-centric-design, .gemini/skills/revenue-centric-design, .github/skills/revenue-centric-design and .opencode/skills/revenue-centric-design in your project.
What does Revenue Centric Design need to run?
SKILL.md names no scripts, command-line tools or credentials: Revenue Centric Design is instructions for the agent only.
Does Revenue Centric Design access the network?
SKILL.md names 1 domain. As links in the text: x.com. This is read from the text; nothing was executed.
Is Revenue Centric Design safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Revenue Centric Design use?
Revenue Centric Design has a licence file (from the LICENSE file in the skill folder) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Revenue Centric Design use?
About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 41k tokens, read only when the agent opens those files.
What are the alternatives to Revenue Centric Design?
Skills that share tags, products or a category with Revenue Centric Design: Revenue Centric Design (fabricioctelles/skills, 106 stars), Cro Methodology (wondelai/skills, 2.4k stars), Scorecard Marketing (wondelai/skills, 2.4k stars) and Copy (nicepkg/ai-workflow, 285 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Revenue Centric Design?
heliocosta-dev (a GitHub user) maintains it in heliocosta-dev/revenue-centric-design, which has 740 GitHub stars. The repository was last updated on September 4, 2026.
Source: heliocosta-dev/revenue-centric-design on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.