Email Plan
AgriciDaniel/claude-email
Generate comprehensive email marketing strategy with 90-day implementation roadmap.
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI…
Install Content Strategy And Planning
$ npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin content-strategy-and-planning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-strategy-and-planning .claude/skills/content-strategy-and-planning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-strategy-and-planning" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/content-strategy-and-planning into .claude/skills/content-strategy-and-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-strategy-and-planning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/content-strategy-and-planningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin content-strategy-and-planning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/content-strategy-and-planning .agents/skills/content-strategy-and-planning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-strategy-and-planning" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/content-strategy-and-planning into .agents/skills/content-strategy-and-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-strategy-and-planning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin content-strategy-and-planning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/content-strategy-and-planning .cursor/skills/content-strategy-and-planning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-strategy-and-planning" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/content-strategy-and-planning into .cursor/skills/content-strategy-and-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-strategy-and-planning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/content-strategy-and-planning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin content-strategy-and-planning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/content-strategy-and-planning .gemini/skills/content-strategy-and-planning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-strategy-and-planning" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/content-strategy-and-planning into .gemini/skills/content-strategy-and-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-strategy-and-planning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin content-strategy-and-planningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/content-strategy-and-planning .github/skills/content-strategy-and-planning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-strategy-and-planning" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/content-strategy-and-planning into .github/skills/content-strategy-and-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-strategy-and-planning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin content-strategy-and-planning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/content-strategy-and-planning .opencode/skills/content-strategy-and-planning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-strategy-and-planning" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/content-strategy-and-planning into .opencode/skills/content-strategy-and-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-strategy-and-planning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-strategy-and-planning- GitHub stars
- 105
- Token cost
- ~3.6k tokens
- SKILL.md length
- 1,131 words
- Files
- 5 (incl. references)
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI…
- Works in 8 steps: Define Business Context → Searchable vs Shareable Framework → Content Pillars → …
- Planning content strategy
- SKILL.md covers Workspace Context, Operating Contract, When to Use and Part 1: Strategic Planning, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Content Strategy And Planning is an agent skill from manojbajaj95/claude-gtm-plugin. Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content…
Its SKILL.md is about 3.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/ai-search-optimization.md`, `references/blog-posts.md` and `references/press-releases.md`).
It sits in Writing & Content, covering Content strategy. The licence is MIT.
When your agent uses it
- Planning content strategy
- Creating content briefs for writers
- Optimizing existing content for SEO
- Researching topics and sources
Example prompts
- “/content-strategy-and-planning”
Workflow steps
8 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Content Strategy And Planning loads about 3.6k tokens when it runs, and up to ~10k if it reads all its reference files. Until then it costs about 258 tokens; SKILL.md has 1,131 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,131 words, ~3,611 tokens.
Download SKILL.mdSave it as
.claude/skills/content-strategy-and-planning/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- content-strategy-and-planning
- description
- Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning
Content Strategy & Planning
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Unified skill combining strategic content planning, positioning, and operational execution frameworks.
When to Use
- Planning what content to create and why
- Developing content pillars and topic clusters
- Building editorial calendars
- Creating messaging hierarchy and positioning
- Trust-building content strategy
- Measuring content ROI
- GEO (AI search) optimization planning
Part 1: Strategic Planning
Step 1: Define Business Context
Before planning, gather:
| Input | Why It Matters |
|---|---|
| Product/service description | Maps content to value proposition |
| Ideal customer profile (ICP) | Determines language, channels, pain points |
| Primary goal | Traffic, leads, brand awareness, thought leadership |
| Current content inventory | What's working vs. gaps |
| Resources available | Writers, budget, time constraints |
Step 2: Searchable vs Shareable Framework
Every piece of content must be searchable, shareable, or both. Prioritize in that order.
Searchable content captures existing demand:
- Target specific keywords/questions
- Match search intent exactly
- Use clear titles matching queries
- Optimize for AI/LLM discovery
Shareable content creates demand:
- Lead with novel insights or data
- Challenge conventional wisdom
- Tell stories that resonate
- Connect to current trends
Step 3: Content Pillars
3-5 core topics your brand owns. Each pillar spawns related content.
Pillar Topic (Hub)
├── Subtopic Cluster 1
│ ├── Article A
│ ├── Article B
│ └── Article C
├── Subtopic Cluster 2
│ ├── Article D
│ └── Article E
└── Subtopic Cluster 3
├── Article F
└── Article GHow to Identify Pillars:
- Product-led: What problems does your product solve?
- Audience-led: What does your ICP need to learn?
- Search-led: What topics have volume in your space?
- Competitor-led: What are competitors ranking for?
Step 4: Keyword Research by Buyer Stage
| Stage | Intent | Modifiers |
|---|---|---|
| Awareness | Learning basics | "what is," "how to," "guide to" |
| Evaluating | Comparing options | "best," "vs," "alternatives," "comparison" |
| Decision | Ready to buy | "pricing," "reviews," "demo," "trial" |
| Implementation | How to use | "templates," "examples," "tutorial," "setup" |
Part 2: Positioning & Messaging
Positioning Canvas
## Positioning Canvas
### For [ICP]
Who is this for?
### Who We Are
[Company name] is a [category]
### We Help Them Achieve
[Primary value proposition]
### Unlike [Competitors/Alternatives]
[Key differentiator]
### We Win Because
[1-2 specific advantages]
### Proof Points
- [Metric/result 1]
- [Metric/result 2]
- [Customer quote]Messaging Hierarchy
| Level | Purpose | Example |
|---|---|---|
| Brand message | Core positioning | "The AI platform for B2B sales" |
| Pillar message | Theme-level | "Transform your sales workflow with AI" |
| Content message | Individual piece | "5 ways AI improves outbound response rates" |
Trust Signals Checklist
Build trust before scaling traffic:
- Customer evidence (case studies, quotes)
- Expert endorsements or credentials
- Data-backed claims (specific numbers)
- Transparency (methodology, limitations)
- Security/compliance proof (if relevant)
- Recent updates (dates visible)
Part 3: Editorial Operations
Editorial Calendar Template
## Monthly Content Calendar
### Week 1: [Theme]
| Day | Platform | Content Type | Topic | Status |
|-----|----------|--------------|-------|--------|
| Mon | LinkedIn | Post | | [ ] |
| Wed | Blog | Article | | [ ] |
| Fri | LinkedIn | Post | | [ ] |
### Week 2: [Theme]
| Day | Platform | Content Type | Topic | Status |
|-----|----------|--------------|-------|--------|
| Mon | LinkedIn | Post | | [ ] |
| Wed | Blog | Article | | [ ] |
| Fri | LinkedIn | Post | | [ ] |
### Monthly Goals
- [ ] 8 LinkedIn posts
- [ ] 2 Blog articles
- [ ] 1 Case study
- [ ] __ impressions target
- [ ] __ engagement targetContent Types by Funnel Stage
| Content | Stage | Effort | Goal |
|---|---|---|---|
| LinkedIn post | Top | Low | Engagement, brand |
| Blog post | Top | Low | SEO, awareness |
| Case study | Mid | Medium | Social proof |
| Whitepaper | Mid | High | Lead gen |
| Video | All | Medium | Engagement |
| Webinar | Mid-Bottom | High | Demand gen |
Part 4: GEO (AI Search) Optimization
Content discoverability shifting from websites to AI chat interfaces. Optimize for LLM retrieval.
AIO Principles
- Question-first structure — Headers as questions users ask
- Quotable statements — Memorable, standalone lines AI can cite
- Authority signals — Credentials, data sources, track record
- Structured data — Tables, lists, definition blocks
- Entity optimization — Consistent terminology, named entities
- Freshness signals — Dated statistics, update markers
AIO Checklist
- H2 headers are questions or clear topics
- First paragraph directly answers the implied question
- 3-5 standalone quotable statements
- Author credentials stated
- Statistics include year and source
- Publication date visible
- Lists and tables for comparative information
- FAQ section with common questions
Part 5: ROI Measurement
Content Attribution Framework
| Metric | Definition | Tool |
|---|---|---|
| Traffic | Page views, unique visitors | GA4 |
| Engagement | Time on page, scroll depth | Hotjar, GA4 |
| Leads | MQLs, SQLs from content | HubSpot, Marketo |
| Pipeline | Revenue influenced by content | CRM |
| Revenue | Closed-won from content | CRM |
Leading Indicators
| Stage | Indicator |
|---|---|
| Top of funnel | Page views, social shares |
| Middle | Email signups, resource downloads |
| Bottom | Demo requests, consultations |
ROI Calculation
Content ROI = (Revenue attributed to content - Content cost) / Content cost × 100Content costs to include:
- Creation (writing, design, video)
- Distribution (paid promotion)
- Tools (CMS, analytics)
- Time (internal team hours)
Part 6: Decision Tree
CONTENT STRATEGY QUESTION
|
+-> "What content should I create?" --------> CONTENT PILLARS
|
+-> "How do I position my product?" --------> POSITIONING
|
+-> "What should I say to whom?" ------------> MESSAGING
|
+-> "How do I build trust?" ----------------> TRUST SIGNALS
|
+-> "What topics have search volume?" ------> KEYWORD RESEARCH
|
+-> "How do I measure content impact?" ----> ROI MEASUREMENT
|
+-> "How do I show up in AI search?" ------> GEO/AIO PLANNING
|
+-> "When do I publish what?" --------------> EDITORIAL CALENDAR
|
+-> "How do I create a content brief?" -----> CONTENT BRIEF (Part 7)
|
+-> "How do I optimize existing content?" --> ON-PAGE SEO (Part 8)
|
+-> "How do I research a topic?" -----------> CONTENT RESEARCH (Part 9)Show full SKILL.md (460 more words)Show less
Part 7: Content Brief Framework
Use when preparing briefs for content writers, documenting SEO requirements, or aligning content with keyword research.
Brief Creation Steps
- Keyword Research — Primary + 3-5 secondary; extract People Also Ask questions; note search intent (informational/commercial/transactional)
- SERP Analysis — Review top 10 pages; note average word count; identify content format (listicle/guide); find content gaps competitors miss
- Outline Creation — H1 with primary keyword; plan H2s for required topics; map keywords to specific sections
- Requirements — Word count target (competitor avg +20%); E-E-A-T specs; internal linking targets; readability target (Flesch 60-70)
Content Brief Template
# Content Brief: {Title}
## Target Keyword
- **Primary**: {keyword}
- **Secondary**: {keyword2}, {keyword3}, {keyword4}
- **Questions to Answer**: {PAA questions}
## Search Intent
- **Type**: Informational | Commercial | Transactional
- **User Goal**: {what user wants to accomplish}
## Content Specs
- **Word Count**: {min}-{max} | **Format**: {article/listicle/guide} | **Tone**: {professional/conversational}
- **Target Audience**: {description}
## Required Sections
1. **{H2 Topic}** — {what to cover}
2. **{H2 Topic}** — {what to cover}
3. **{H2 Topic}** — {what to cover}
## E-E-A-T Requirements
- **Experience**: {first-hand examples to include}
- **Expertise**: {depth of coverage, technical accuracy needed}
- **Authority**: {sources to cite, data to include}
- **Trust**: {claims to verify, transparency requirements}
## SEO Checklist
- [ ] Keyword in H1 and first 100 words
- [ ] Meta title: 50-60 chars | Meta description: 150-160 chars with CTA
- [ ] Keyword density 1-2% | Flesch score 60-70
- [ ] 3+ internal links | 1+ external authoritative linkPart 8: On-Page SEO Optimization
Use when optimizing existing content or validating new content against SEO requirements.
Keyword Density
- Target: 1-2% (
Density = keyword count / total words × 100) - Placement: H1/title (required), first 100 words (required), at least one H2, conclusion
- Warning: >3% = stuffing risk; <0.5% = under-optimized
Meta Tag Optimization
| Element | Length | Key Rule |
|---|---|---|
| Title tag | 50-60 chars | Keyword near start; format: {Keyword} - {Benefit} | {Brand} |
| Meta description | 150-160 chars | Include keyword naturally; end with CTA |
| URL slug | 3-5 words | Keyword included; hyphens; lowercase |
Heading Hierarchy
H1: Page Title (exactly 1)
+-- H2: Main Section (keyword in at least one H2)
| +-- H3: Subsection
+-- H2: Main Section
+-- H2: ConclusionReadability (Flesch Target: 60-70)
- Sentences <20 words average | Paragraphs 2-3 sentences max
- Active voice | Subheadings every 200-300 words
- Replace jargon with plain language | Use bullet points for lists
Optimization Checklist
- Keyword in title/H1 and first 100 words
- Keyword density 1-2%
- Meta title 50-60 chars | Meta description 150-160 chars with CTA
- Valid heading hierarchy (H1→H2→H3, no level skips)
- 3+ internal links | 1+ external authoritative link
- Flesch 60-70 | No paragraphs >3 sentences
Part 9: Content Research Workflow
Use when creating authentic, research-backed content or sourcing experts for quotes and citations.
RESEARCH → EXPERTS → IDEATION → CREATION → AIO
↓ ↓ ↓ ↓ ↓
Trends Real Unique Authentic AI-Citable
& Data People Angles Content StructurePhase 1: Research
Search for recent news (30-90 days), industry reports, emerging trends, and contrarian viewpoints. Use patterns like "[topic] trends 2025", "[topic] statistics report", "[topic] expert predictions". Collect 10-15 key findings, statistics, and trend insights.
Phase 2: Expert Discovery
Find real, verifiable experts from Twitter/X, LinkedIn, publications, podcasts, and academic sources. Validate each: real online presence, actual domain expertise, public statements available, recent activity.
Format quotes: "[Direct quote]" — [Full Name], [Title] at [Company], [Source context]
Phase 3: Ideation
Generate 3-5 content angles incorporating discovered trends and expert perspectives. Evaluate each on: trend relevance, expert fit, uniqueness, actionability. Select the angle with the highest combined score.
Phase 4: Authentic Writing
- Use specific details (names, dates, numbers) — avoid vague claims
- Integrate expert quotes naturally into the narrative, not as filler blocks
- Avoid AI-typical phrases: "In today's world", "It's worth noting", "Let's dive in", "Game-changer"
- Verify all quotes have traceable public sources before publishing
For format-specific guidance, see reference files below.
Related Content & References
| Need | Resource |
|---|---|
| Writing individual pieces | copywriting-core skill |
| LinkedIn content | linkedin skill |
| Blog writing | blog-writing-specialist skill |
| Deep AIO tactics | references/ai-search-optimization.md |
| Long-form blog patterns | references/blog-posts.md |
| Social media formats | references/social-media.md |
| Press releases & PR | references/press-releases.md |
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (references) in skills/content-strategy-and-planning of manojbajaj95/claude-gtm-plugin.
- SKILL.md
- references/ai-search-optimization.md
- references/blog-posts.md
- references/press-releases.md
- references/social-media.md
Open the folder on GitHubat commit 0830a46
Compare with similar skills
Content Strategy And Planning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content Strategy And Planning this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Email PlanAgriciDaniel/claude-email | 130 | — | ~4.3k | Automated safety check: Pass | MIT | |
| Geo Review HTMLViryaZheng/recomby-geo | 458 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Content BriefMadAppGang/claude-code | 285 | 1 repos | ~959 | Automated safety check: Pass | MIT | |
| Gbp Postsgarrettjsmith/localseoskills | 121 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Wb Xhs Schedule Reviewwenziai/wenzi-xhs-agent-skills | 168 | — | ~816 | Automated safety check: Pass | None |
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Questions about Content Strategy And Planning
What does Content Strategy And Planning do?
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI…. Content Strategy And Planning is an agent skill from manojbajaj95/claude-gtm-plugin. Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement.
When should I use Content Strategy And Planning?
Content Strategy And Planning fits situations like: planning content strategy; creating content briefs for writers; optimizing existing content for SEO; researching topics and sources.
How do I install Content Strategy And Planning in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a claude-code`. Or copy the skill folder (skills/content-strategy-and-planning in manojbajaj95/claude-gtm-plugin) into .claude/skills/content-strategy-and-planning in your project. Claude Code loads it when a task matches its description.
How do I install Content Strategy And Planning in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a codex`. Or copy the skill folder (skills/content-strategy-and-planning in manojbajaj95/claude-gtm-plugin) into .agents/skills/content-strategy-and-planning in your project. Codex loads it when a task matches its description.
Can I use Content Strategy And Planning in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill content-strategy-and-planning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-strategy-and-planning, .gemini/skills/content-strategy-and-planning, .github/skills/content-strategy-and-planning and .opencode/skills/content-strategy-and-planning in your project.
What does Content Strategy And Planning need to run?
SKILL.md names no scripts, command-line tools or credentials: Content Strategy And Planning is instructions for the agent only.
Does Content Strategy And Planning access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Content Strategy And Planning safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content Strategy And Planning use?
Content Strategy And Planning is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Content Strategy And Planning use?
About 3.6k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.4k tokens, read only when the agent opens those files.
What are the alternatives to Content Strategy And Planning?
Skills that share tags, products or a category with Content Strategy And Planning: Email Plan (AgriciDaniel/claude-email, 130 stars), Geo Review HTML (ViryaZheng/recomby-geo, 458 stars), Content Brief (MadAppGang/claude-code, 285 stars) and Gbp Posts (garrettjsmith/localseoskills, 121 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content Strategy And Planning?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.