Campaign And Launch Planning
social-media-skills/skills
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel.
Generate comprehensive email marketing strategy with 90-day implementation roadmap.
$ npx skills add AgriciDaniel/claude-email --skill email-plan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AgriciDaniel/claude-email email-plan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-email.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/email-plan .claude/skills/email-plan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "email-plan" agent skill from https://github.com/AgriciDaniel/claude-email/tree/main/skills/email-plan into .claude/skills/email-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-plan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AgriciDaniel/claude-email/tree/main/skills/email-planType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AgriciDaniel/claude-email --skill email-plan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AgriciDaniel/claude-email email-plan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-email.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/email-plan .agents/skills/email-plan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "email-plan" agent skill from https://github.com/AgriciDaniel/claude-email/tree/main/skills/email-plan into .agents/skills/email-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-plan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-email --skill email-plan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AgriciDaniel/claude-email email-plan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-email.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/email-plan .cursor/skills/email-plan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "email-plan" agent skill from https://github.com/AgriciDaniel/claude-email/tree/main/skills/email-plan into .cursor/skills/email-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-plan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AgriciDaniel/claude-email.git --path skills/email-plan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AgriciDaniel/claude-email --skill email-plan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AgriciDaniel/claude-email email-plan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-email.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/email-plan .gemini/skills/email-plan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "email-plan" agent skill from https://github.com/AgriciDaniel/claude-email/tree/main/skills/email-plan into .gemini/skills/email-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-plan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AgriciDaniel/claude-email email-planInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AgriciDaniel/claude-email --skill email-plan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-email.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/email-plan .github/skills/email-plan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "email-plan" agent skill from https://github.com/AgriciDaniel/claude-email/tree/main/skills/email-plan into .github/skills/email-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-plan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-email --skill email-plan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AgriciDaniel/claude-email email-plan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-email.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/email-plan .opencode/skills/email-plan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "email-plan" agent skill from https://github.com/AgriciDaniel/claude-email/tree/main/skills/email-plan into .opencode/skills/email-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-plan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
email-planGenerate comprehensive email marketing strategy with 90-day implementation roadmap.
Email Plan is an agent skill from AgriciDaniel/claude-email. Generate comprehensive email marketing strategy with 90-day implementation roadmap. Analyzes business type (local-business, saas, ecommerce, creator, agency) to deliver industry-specific segmentation plans, automation sequences, content calendars, KPI targets, platform recommendations, and week-by-week rollout schedule. Use when building email program from scratch or restructuring existing strategy.
Its SKILL.md is about 4.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including assets (for example `assets/agency.md`, `assets/creator.md` and `assets/ecommerce.md`).
It sits in Writing & Content, covering Email marketing, Content strategy and E-commerce operations. The repository describes itself as: AI-powered email management and marketing skill for Claude Code. Inbox triage, composition, quality review, deliverability audit, automation sequences, and marketing strategy. The licence is MIT.
10 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 182270a. It shows what the files ask for, not the result of running them.
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteGrepGlobFrom allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Email Plan loads about 4.3k tokens when it runs. Until then it costs about 103 tokens; SKILL.md has 1,480 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from AgriciDaniel/claude-email at commit 182270a, republished under its MIT licence (© AgriciDaniel). 1,480 words, ~4,296 tokens.
.claude/skills/email-plan/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.This sub-skill generates a complete email marketing strategy tailored to your business type, including:
Invoked by /email plan from the main email skill.
First, check if email-profile.md exists and contains business type. If not, analyze context signals:
Business Type Detection:
If unclear, ask: "What type of business is this strategy for? (local-business, saas, ecommerce, creator, agency)"
Based on business type, load the appropriate template from:
assets/local-business.mdassets/saas.mdassets/ecommerce.mdassets/creator.mdassets/agency.mdassets/generic.md (fallback)Create a comprehensive strategy document with these sections:
2-3 sentence overview of the strategy, highlighting:
Platform Recommendation:
Based on business size, budget, and needs:
| Business Size | Recommended Platform | Monthly Cost | Best For |
|---|---|---|---|
| Solo/startup (<1K subscribers) | Kit.com or MailerLite | $0-29 | Creators, solopreneurs |
| Small (1-5 staff, 1K-10K) | Mailchimp or MailerLite | $13-45 | Local businesses, agencies |
| Medium (5-50 staff, 10K-50K) | ActiveCampaign or Klaviyo | $49-150 | SaaS, ecommerce |
| Large (50+ staff, 50K+) | HubSpot or Salesforce | $800+ | Enterprise SaaS, large ecommerce |
Industry-Specific Platforms:
Domain Authentication Checklist:
Before sending any emails, verify these DNS records are configured:
/email audit <domain> to confirm setupList Building Strategy:
3-5 methods specific to business type (from industry template):
Example for local business:
Example for SaaS:
Consent and Compliance:
Load compliance requirements from ../../references/compliance.md based on region.
Define 3-5 core segments with:
Example Segmentation Table:
| Segment | Criteria | Est. Size | Frequency | Content Type |
|---|---|---|---|---|
| New Customers | First 30 days after signup | 15% | 3/week | Onboarding, educational |
| Repeat Customers | 2+ purchases | 25% | 2/week | Loyalty, cross-sell |
| VIP | Top 20% by spend | 20% | 2/week | Exclusive offers, early access |
| At-risk | 60-90 days no activity | 20% | 1/week | Win-back, incentives |
| Lapsed | 90+ days no activity | 20% | 1/month | Re-engagement, surveys |
Load industry-specific segments from template.
Rank automation sequences to build, based on business type and impact.
Format:
| Priority | Sequence Name | Trigger | # Emails | Purpose |
|---|---|---|---|---|
| 1 | Welcome Series | List signup | 3-5 | Introduce brand, set expectations |
| 2 | [Industry-specific] | [Trigger] | [Count] | [Goal] |
| 3 | [Industry-specific] | [Trigger] | [Count] | [Goal] |
Industry-Specific Priorities:
Local Business:
SaaS:
E-commerce:
Creator/Newsletter:
Agency:
Monthly email cadence template based on industry best practices.
Standard Cadence:
| Frequency | Email Type | Purpose |
|---|---|---|
| Weekly | Value Email | Educational, tips, insights (80/20 rule) |
| Weekly | Promotional Email | Offers, announcements, product updates |
| Monthly | Newsletter Roundup | Month recap, top content, community highlights |
| Quarterly | Survey/Feedback | NPS, product feedback, preferences |
| Seasonal | Holiday Campaigns | Holiday-specific promotions, greetings |
Industry-Specific Adjustments:
Content Mix by Business Type:
Load from industry template (e.g., local business: 40% tips, 30% promotions, 20% news, 10% community).
Set realistic benchmarks based on business type and industry averages.
Load benchmarks from ../../references/benchmarks.md and customize:
| Metric | Industry Benchmark | Your Target | Notes |
|---|---|---|---|
| Open Rate | 15-25% | 20% | Varies by industry, list health |
| Click Rate | 2-5% | 3.5% | Engagement quality indicator |
| Conversion Rate | 1-3% | 2% | Purchase, signup, download |
| Unsubscribe Rate | <0.5% | <0.3% | High = content/frequency issue |
| Bounce Rate | <2% | <1% | High = list hygiene problem |
| Revenue per Email | Varies | $X | E-commerce specific |
KPI Tracking Schedule:
Step-by-step platform configuration based on recommendation:
Account Creation
Domain Authentication
List Import
Compliance Settings
Integration Setup
Week-by-week plan to launch a complete email program.
| Week | Milestone | Tasks | Success Criteria |
|---|---|---|---|
| 1-2 | Foundation | Domain auth (SPF/DKIM/DMARC), platform setup, list import, compliance config | Authentication verified, list imported, first test email sent |
| 3-4 | First Sends | Welcome sequence live (3-5 emails), first newsletter sent, analytics connected | Welcome series activated, first newsletter delivered, open rate >15% |
| 5-6 | Automation #2 | Second automation built (industry-specific), segment creation, A/B test setup | Second sequence live, 3-5 segments created, first A/B test running |
| 7-8 | Optimization | A/B testing program started, deliverability review, content calendar established | 2+ A/B tests completed, deliverability >95%, 4-week content calendar drafted |
| 9-10 | Automation #3 | Third automation built, behavioral triggers added, dynamic content tested | Third sequence live, trigger rules configured, personalization active |
| 11-12 | Review & Plan | Performance review, optimization pass, identify gaps, plan Q2 roadmap | KPI dashboard created, underperforming emails identified, Q2 plan drafted |
Week 1-2: Foundation
/email audit <domain> to verify setupWeek 3-4: First Sends
Week 5-6: Automation #2
Week 7-8: Optimization
Week 9-10: Automation #3
Week 11-12: Review & Plan Q2
## Email Marketing Strategy: [Business Name/Type]
### Executive Summary
[2-3 sentence overview: business type, primary goal, strategic focus, expected timeline]
### 1. Email Program Foundation
**Platform Recommendation:** [Platform name] ($X/month)
**Why:** [1-2 sentence rationale based on business needs]
**Domain Authentication Checklist:**
- [ ] SPF Record configured
- [ ] DKIM Record configured
- [ ] DMARC Record configured
- [ ] Custom sending domain verified
- [ ] Run `/email audit <domain>` to confirm
**List Building Strategy:**
1. [Method 1 with details]
2. [Method 2 with details]
3. [Method 3 with details]
4. [Method 4 with details]
5. [Method 5 with details]
**Compliance:** [Region-specific requirements]
### 2. Segmentation Plan
| Segment | Criteria | Est. Size | Frequency | Content Type |
|---------|----------|-----------|-----------|--------------|
| [Segment 1] | [Criteria] | [%] | [X/week] | [Type] |
| [Segment 2] | [Criteria] | [%] | [X/week] | [Type] |
| [Segment 3] | [Criteria] | [%] | [X/week] | [Type] |
| [Segment 4] | [Criteria] | [%] | [X/week] | [Type] |
| [Segment 5] | [Criteria] | [%] | [X/week] | [Type] |
### 3. Automation Sequence Priorities
| Priority | Sequence Name | Trigger | # Emails | Purpose |
|----------|---------------|---------|----------|---------|
| 1 | [Sequence 1] | [Trigger] | [Count] | [Goal] |
| 2 | [Sequence 2] | [Trigger] | [Count] | [Goal] |
| 3 | [Sequence 3] | [Trigger] | [Count] | [Goal] |
| 4 | [Sequence 4] | [Trigger] | [Count] | [Goal] |
| 5 | [Sequence 5] | [Trigger] | [Count] | [Goal] |
### 4. Content Calendar
**Email Frequency:** [X emails per week/month]
**Content Mix:**
- [Content Type 1]: [%]
- [Content Type 2]: [%]
- [Content Type 3]: [%]
- [Content Type 4]: [%]
**Monthly Template:**
| Week | Value Email | Promotional Email | Other |
|------|-------------|-------------------|-------|
| Week 1 | [Topic] | [Offer] | - |
| Week 2 | [Topic] | [Offer] | Newsletter |
| Week 3 | [Topic] | [Offer] | - |
| Week 4 | [Topic] | [Offer] | - |
### 5. KPI Targets
| Metric | Industry Benchmark | Your Target | Review Frequency |
|--------|-------------------|-------------|------------------|
| Open Rate | 15-25% | 20% | Weekly |
| Click Rate | 2-5% | 3.5% | Weekly |
| Conversion Rate | 1-3% | 2% | Monthly |
| Unsubscribe Rate | <0.5% | <0.3% | Weekly |
| Bounce Rate | <2% | <1% | Monthly |
| [Industry-specific metric] | [Benchmark] | [Target] | [Frequency] |
### 6. Platform Setup Guide
[5-step setup guide specific to recommended platform]
### 7. 90-Day Implementation Roadmap
| Week | Milestone | Success Criteria |
|------|-----------|------------------|
| 1-2 | Foundation | Authentication verified, list imported, test email sent |
| 3-4 | First Sends | Welcome series live, first newsletter sent, open rate >15% |
| 5-6 | Automation #2 | Second sequence live, segments created, A/B test running |
| 7-8 | Optimization | Tests completed, deliverability >95%, content calendar set |
| 9-10 | Automation #3 | Third sequence live, triggers configured, personalization active |
| 11-12 | Review & Plan | KPI dashboard created, gaps identified, Q2 plan drafted |
### Next Steps
**Immediate Actions:**
1. Run `/email audit <domain>` to verify domain authentication
2. Run `/email sequence welcome` to design the welcome series
3. Set up platform account and complete domain configuration
**Week 1 Priority:**
- [ ] Configure SPF, DKIM, DMARC records
- [ ] Import and clean email list
- [ ] Design email template
- [ ] Send test email to verify deliverability
**Resources:**
- Platform setup guides in `references/mcp-integration.md`
- Compliance requirements in `/references/compliance.md`
- Benchmarks in `/references/benchmarks.md`Before delivering strategy:
© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 6 other files (assets) in skills/email-plan of AgriciDaniel/claude-email.
Open the folder on GitHubat commit 182270a
Email Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Email Plan this skillAgriciDaniel/claude-email | 130 | — | ~4.3k | Automated safety check: Pass | MIT | |
| Campaign And Launch Planningsocial-media-skills/skills | 128 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Money Contentiamzifei/show-me-the-money | 1k | — | ~9.6k | Automated safety check: Pass | Custom licence | |
| Content Engineindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~8.9k | Automated safety check: Pass | MIT | |
| Ecommerce Content MarketingLeoYeAI/openclaw-master-skills | 2.2k | 1 repos | ~5.3k | Automated safety check: Pass | MIT | |
| Social Strategyindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~995 | Automated safety check: Pass | MIT |
social-media-skills/skills
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel.
iamzifei/show-me-the-money
Automated content creation pipeline for business growth. An agent skill from iamzifei/show-me-the-money.
indranilbanerjee/digital-marketing-pro
Draft marketing content in brand voice — blog posts, ad copy, email sequences, social posts, landing pages, and brand-voice guides — through a gated pipeline (research, outline, draft, fact-check…
LeoYeAI/openclaw-master-skills
E-commerce content marketing strategy planner. An agent skill from LeoYeAI/openclaw-master-skills.
indranilbanerjee/digital-marketing-pro
Build a platform-specific social media strategy: 3-5 content pillars, posting cadence, content-mix ratios, an engagement playbook with response templates, growth tactics, KPI targets, and a 30-day…
mohitagw15856/pm-claude-skills
Build a social media strategy for a brand, product, or creator.
AgriciDaniel/claude-email
Audits email domain deliverability setup (SPF, DKIM, DMARC, MX records, blacklists, TLS) and generates health score (0-100) with prioritized fix list.
AgriciDaniel/claude-email
Intelligent inbox triage that connects to Gmail or Outlook, scores emails by importance (0-100) using sender recognition, urgency keywords, thread depth, time sensitivity, and business relevance…
AgriciDaniel/claude-email
Pre-send email quality review and scoring across 5 dimensions (subject line, copy quality, technical/HTML, deliverability, compliance).
AgriciDaniel/claude-email
Designs complete email automation sequences with timing, subject lines, copy, and conditional logic.
AgriciDaniel/claude-email
Comprehensive email management and marketing for any business type.
AgriciDaniel/claude-email
Compose high-converting emails using proven copy frameworks (PAS, AIDA, BAB, FAB, 4Ps).
Categories
Generate comprehensive email marketing strategy with 90-day implementation roadmap. Email Plan is an agent skill from AgriciDaniel/claude-email. Generate comprehensive email marketing strategy with 90-day implementation roadmap.
Email Plan fits situations like: building email program from scratch; restructuring existing strategy.
Run `npx skills add AgriciDaniel/claude-email --skill email-plan -a claude-code`. Or copy the skill folder (skills/email-plan in AgriciDaniel/claude-email) into .claude/skills/email-plan in your project. Claude Code loads it when a task matches its description.
Run `npx skills add AgriciDaniel/claude-email --skill email-plan -a codex`. Or copy the skill folder (skills/email-plan in AgriciDaniel/claude-email) into .agents/skills/email-plan in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-email --skill email-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/email-plan, .gemini/skills/email-plan, .github/skills/email-plan and .opencode/skills/email-plan in your project.
SKILL.md names no scripts, command-line tools or credentials: Email Plan is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Grep, Glob.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Email Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 4.3k tokens (SKILL.md is roughly 17k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Email Plan: Campaign And Launch Planning (social-media-skills/skills, 128 stars), Money Content (iamzifei/show-me-the-money, 1k stars), Content Engine (indranilbanerjee/digital-marketing-pro, 859 stars) and Ecommerce Content Marketing (LeoYeAI/openclaw-master-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-email, which has 130 GitHub stars. The repository holds 7 skills in this directory. The repository was last updated on May 23, 2026.
Source: AgriciDaniel/claude-email on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.