Local Content Strategy
garrettjsmith/localseoskills
Build a complete local content strategy from keyword research output.
Content brief template and creation methodology for SEO-optimized content.
Install Content Brief
$ npx skills add MadAppGang/claude-code --skill content-brief -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install MadAppGang/claude-code content-brief --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/seo/skills/content-brief .claude/skills/content-brief && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-brief" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/content-brief into .claude/skills/content-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-brief", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/content-briefType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add MadAppGang/claude-code --skill content-brief -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install MadAppGang/claude-code content-brief --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/seo/skills/content-brief .agents/skills/content-brief && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-brief" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/content-brief into .agents/skills/content-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-brief", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add MadAppGang/claude-code --skill content-brief -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install MadAppGang/claude-code content-brief --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/seo/skills/content-brief .cursor/skills/content-brief && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-brief" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/content-brief into .cursor/skills/content-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-brief", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/MadAppGang/claude-code.git --path plugins/seo/skills/content-brief--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add MadAppGang/claude-code --skill content-brief -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install MadAppGang/claude-code content-brief --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/seo/skills/content-brief .gemini/skills/content-brief && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-brief" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/content-brief into .gemini/skills/content-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-brief", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install MadAppGang/claude-code content-briefInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add MadAppGang/claude-code --skill content-brief -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/seo/skills/content-brief .github/skills/content-brief && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-brief" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/content-brief into .github/skills/content-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-brief", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add MadAppGang/claude-code --skill content-brief -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install MadAppGang/claude-code content-brief --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/seo/skills/content-brief .opencode/skills/content-brief && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-brief" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/content-brief into .opencode/skills/content-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-brief", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-brief- GitHub stars
- 285
- Used in
- 1 other repo
- Token cost
- ~959 tokens
- SKILL.md length
- 192 words
- Files
- 1
- Skills in repo
- 69
- Repo updated
- First seen
- Licence
- MIT
At a glance
Content brief template and creation methodology for SEO-optimized content.
- Works in 4 steps: Keyword Research → SERP Analysis → Outline Creation → …
- Preparing briefs for writers
- SKILL.md covers When to Use, Brief Creation Methodology, Brief Template and Quality Checklist
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Content Brief is an agent skill from MadAppGang/claude-code. Content brief template and creation methodology for SEO-optimized content. Use when preparing briefs for writers or planning new content pieces.
Its SKILL.md is about 960 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Content strategy and Keyword research. The repository describes itself as: claude code plugins marketplace. The licence is MIT.
When your agent uses it
- Preparing briefs for writers
- Planning new content pieces
Example prompts
- “/content-brief”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6097ad4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Content Brief loads about 959 tokens when it runs. Until then it costs about 40 tokens; SKILL.md has 192 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from MadAppGang/claude-code at commit 6097ad4, republished under its MIT licence (© MadAppGang). 192 words, ~959 tokens.
Download SKILL.mdSave it as
.claude/skills/content-brief/SKILL.md (or your agent's skills folder).- name
- content-brief
- description
- Content brief template and creation methodology for SEO-optimized content. Use when preparing briefs for writers or planning new content pieces.
- plugin
- seo
- updated
- 2026-01-20
plugin: seo updated: 2026-01-20
Content Brief
When to Use
- Preparing briefs for content writers
- Planning new content pieces
- Documenting SEO requirements for articles
- Aligning content with keyword research
Brief Creation Methodology
Step 1: Keyword Research
- Identify primary keyword (highest priority)
- Identify 3-5 secondary keywords
- Extract People Also Ask questions
- Note search intent (informational/commercial/transactional)
Step 2: SERP Analysis
- Analyze top 10 ranking pages
- Note average word count
- Identify common content format (listicle, guide, etc.)
- Find content gaps (topics competitors miss)
Step 3: Outline Creation
- Create H1 with primary keyword
- Plan H2s to cover required topics
- Plan H3s for detailed sections
- Map keywords to specific sections
Step 4: Requirements Definition
- Set word count target (based on competitors + 20%)
- Define E-E-A-T requirements
- Specify internal linking targets
- Set readability target (Flesch 60-70)
Brief Template
---
plugin: seo
updated: 2026-01-20
type: content-brief
created_by: {agent_or_command}
created_at: {timestamp}
keyword: "{keyword}"
session_id: {session_id}
session_path: {session_path}
status: complete
---
plugin: seo
updated: 2026-01-20
# Content Brief: {Title}
## Target Keyword
- **Primary**: {keyword}
- **Secondary**: {keyword2}, {keyword3}, {keyword4}
- **Questions to Answer**:
1. {PAA question 1}
2. {PAA question 2}
3. {PAA question 3}
## Search Intent
- **Type**: Informational | Commercial | Transactional
- **User Goal**: {what user wants to accomplish}
## Content Specifications
- **Word Count**: {min}-{max} words
- **Format**: {article, listicle, guide, comparison}
- **Tone**: {professional, conversational, technical}
- **Target Audience**: {description}
## Required Sections
1. **{H2: Section topic}** - {brief description of what to cover}
2. **{H2: Section topic}** - {brief description}
3. **{H2: Section topic}** - {brief description}
4. **{H2: Section topic}** - {brief description}
## Featured Snippet Opportunity
- **Type**: {paragraph, list, table}
- **Target Query**: {question to answer}
- **Format**: {how to structure the answer}
## Competitor Analysis
| Competitor | Word Count | Unique Angle | Gap |
|------------|------------|--------------|-----|
| {site1} | {count} | {angle} | {what they miss} |
| {site2} | {count} | {angle} | {what they miss} |
| {site3} | {count} | {angle} | {what they miss} |
## E-E-A-T Requirements
- **Experience**: {specific examples to include from first-hand experience}
- **Expertise**: {depth of coverage required, technical accuracy needs}
- **Authority**: {sources to cite, data to include}
- **Trust**: {claims to verify, transparency requirements}
## Internal Linking
- Link to: {list of existing content to link}
- Anchor text suggestions: {list}
## SEO Requirements Checklist
- [ ] Keyword in title and H1
- [ ] Keyword in first 100 words
- [ ] 1-2% keyword density
- [ ] Minimum 3 internal links
- [ ] At least 1 external authoritative link
- [ ] Meta title: 50-60 characters
- [ ] Meta description: 150-160 characters with CTA
- [ ] Flesch Reading Ease: 60-70Quality Checklist
Before finalizing a brief, verify:
- Primary keyword clearly defined
- Search intent identified and explained
- Word count based on competitor analysis
- All PAA questions captured
- Required sections cover all topics
- E-E-A-T requirements specific and actionable
- Internal linking targets identified
- Featured snippet opportunity noted (if any)
© MadAppGang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/seo/skills/content-brief of MadAppGang/claude-code.
Open the folder on GitHubat commit 6097ad4
Used in 1 other repository
We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in MadAppGang/claude-code, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Content Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content Brief this skillMadAppGang/claude-code | 285 | 1 repos | ~959 | Automated safety check: Pass | MIT | |
| Local Content Strategygarrettjsmith/localseoskills | 121 | — | ~2.8k | Automated safety check: Pass | MIT | |
| Article Writingericrisco/rsc-harness | 180 | — | ~2.9k | Automated safety check: Pass | MIT | |
| Content Brief Factorygooseworks-ai/goose-skills | 1.2k | 1 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Ink Briefjeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~1.2k | Automated safety check: Notes | MIT | |
| SEO Keyword ClusteringAgriciDaniel/claude-seo | 19k | 2 repos | ~3.3k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Content Brief
What does Content Brief do?
Content brief template and creation methodology for SEO-optimized content. Content Brief is an agent skill from MadAppGang/claude-code. Content brief template and creation methodology for SEO-optimized content.
When should I use Content Brief?
Content Brief fits situations like: preparing briefs for writers; planning new content pieces.
How do I install Content Brief in Claude Code?
Run `npx skills add MadAppGang/claude-code --skill content-brief -a claude-code`. Or copy the skill folder (plugins/seo/skills/content-brief in MadAppGang/claude-code) into .claude/skills/content-brief in your project. Claude Code loads it when a task matches its description.
How do I install Content Brief in Codex?
Run `npx skills add MadAppGang/claude-code --skill content-brief -a codex`. Or copy the skill folder (plugins/seo/skills/content-brief in MadAppGang/claude-code) into .agents/skills/content-brief in your project. Codex loads it when a task matches its description.
Can I use Content Brief in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add MadAppGang/claude-code --skill content-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-brief, .gemini/skills/content-brief, .github/skills/content-brief and .opencode/skills/content-brief in your project.
What does Content Brief need to run?
SKILL.md names no scripts, command-line tools or credentials: Content Brief is instructions for the agent only.
Does Content Brief access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Content Brief safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content Brief use?
Content Brief is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Content Brief use?
About 959 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Content Brief?
Skills that share tags, products or a category with Content Brief: Local Content Strategy (garrettjsmith/localseoskills, 121 stars), Article Writing (ericrisco/rsc-harness, 180 stars), Content Brief Factory (gooseworks-ai/goose-skills, 1.2k stars) and Ink Brief (jeremylongshore/tons-of-skills-marketplace, 2.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content Brief?
MadAppGang (a GitHub organization) maintains it in MadAppGang/claude-code, which has 285 GitHub stars. The repository holds 69 skills in this directory. The repository was last updated on March 15, 2026.
Source: MadAppGang/claude-code on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.