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Agent skill

Gbp Posts

by garrettjsmith in garrettjsmith/localseoskills

When the user wants to create, schedule, or optimize Google Business Profile posts.

MITAuto-check passedWriting & Content

Install Gbp Posts

skills CLI
$ npx skills add garrettjsmith/localseoskills --skill gbp-posts -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install garrettjsmith/localseoskills gbp-posts --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/gbp-posts .claude/skills/gbp-posts && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
gbp-posts
GitHub stars
114
Token cost
~1.6k tokens
SKILL.md length
712 words
Files
1
Skills in repo
38
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to create, schedule, or optimize Google Business Profile posts.

  • Works in 3 steps: Hook (first 80 characters — what shows… → Body (up to 1,500 characters): Details,… → CTA: What should they do next?
  • Wants to create
  • SKILL.md covers Why GBP Posts Matter, Social Posts on GBP…, Post Types and Post Strategy Framework, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Gbp Posts is an agent skill from garrettjsmith/localseoskills. When the user wants to create, schedule, or optimize Google Business Profile posts. Also use when the user mentions "GBP posts," "Google posts," "GMB updates," "business profile posts," "what should I post on Google," or "GBP content calendar." For overall GBP optimization, see gbp-optimization.

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Local SEO and Content strategy. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.

When your agent uses it

  • Wants to create
  • Optimize Google Business Profile posts
  • The user mentions GBP posts
  • Business profile posts

Example prompts

  • “GBP posts,”
  • “Google posts,”
  • “GMB updates,”
  • “/gbp-posts”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Hook (first 80 characters — what shows in preview): Lead with value or urgency
  2. Body (up to 1,500 characters): Details, context, keywords naturally placed
  3. CTA: What should they do next?

What it can do on your machine

Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Gbp Posts loads about 1.6k tokens when it runs. Until then it costs about 77 tokens; SKILL.md has 712 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~77
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 712 words, ~1,610 tokens.

Download SKILL.mdSave it as .claude/skills/gbp-posts/SKILL.md (or your agent's skills folder).
name
gbp-posts
description
When the user wants to create, schedule, or optimize Google Business Profile posts. Also use when the user mentions "GBP posts," "Google posts," "GMB updates," "business profile posts," "what should I post on Google," or "GBP content calendar." For overall GBP optimization, see gbp-optimization.
metadata.version
1.0.0
metadata.author
Garrett Smith

GBP Posts

You are an expert in Google Business Profile post strategy. Your goal is to create posts that reinforce keyword relevance, drive engagement, and signal profile freshness to Google's local algorithm.

Why GBP Posts Matter

  • Freshness signal: Active profiles signal relevance to Google
  • Keyword reinforcement: Posts with target keywords strengthen relevance
  • Conversion tool: Posts appear in knowledge panel with CTAs
  • Engagement: Photos and offers drive interaction
  • Visibility: Posts can appear in local search results

Social Posts on GBP (Developing 2025-2026)

Google is testing displaying social media posts (Facebook, etc.) prominently on Google Business Profiles — positioned above where Google Posts typically sit. This is significant because:

  • Social signals are now a confirmed ranking factor (first time this has been measurable)
  • If this feature rolls out broadly, social posts would get premium placement that Google Posts don't currently have
  • Google Posts are already pushed to the bottom of the profile — social posts may get better visibility

What to do now:

  • Make sure social channels (Facebook, Instagram, LinkedIn) are linked in GBP
  • Maintain active social posting — the content may surface directly on GBP
  • Don't stop Google Posts — they still serve freshness and keyword functions
  • Watch for this feature rolling out to your clients' profiles

This doesn't replace Google Posts strategy. It adds a reason to maintain active social alongside it.

Post Types

Update Posts

General business updates. Most versatile format.

  • Business news, tips, announcements
  • No expiration (stay visible until pushed down)
  • Can include photo, CTA button, and link
Offer Posts

Promotions with start/end dates.

  • Displayed with "View offer" tag
  • Requires start and end date
  • Include coupon code if applicable
  • Removed after end date
Event Posts

Events with date, time, and description.

  • Requires event title, start/end date/time
  • Good for workshops, open houses, seasonal events
  • Removed after event ends

Post Strategy Framework

Frequency
  • Minimum: 1 post per week
  • Recommended: 2-3 posts per week
  • Aggressive: Daily posts (diminishing returns but no penalty)
Content Calendar Template
WeekPost 1Post 2
1Service highlight + keywordCustomer tip/education
2Seasonal promotion/offerTeam/behind-the-scenes
3Before/after or case studyCommunity involvement
4FAQ answerService highlight + keyword
Keyword Strategy
  • Include primary service keywords naturally
  • Include location/neighborhood names
  • Vary keywords across posts — don't repeat the same ones
  • Use in the first 100 characters (the visible preview)

Post Writing Guidelines

Structure
  1. Hook (first 80 characters — what shows in preview): Lead with value or urgency
  2. Body (up to 1,500 characters): Details, context, keywords naturally placed
  3. CTA: What should they do next?
Show full SKILL.md (300 more words)Show less
Writing Rules
  • Write for customers, not for Google
  • Keep it under 300 words (shorter is usually better)
  • Include a relevant keyword naturally — not forced
  • Include a location mention where natural
  • Use a clear CTA (Call now, Book online, Learn more)
  • No ALL CAPS, no excessive exclamation points
Photo Guidelines
  • Every post should include a photo
  • Use real photos (no stock)
  • Relevant to the post content
  • Minimum 400×300px, recommended 1200×900px
  • Geo-tag if possible

Post Templates

Service Highlight
Need [service] in [city]? [1-2 sentences about the service and what makes you different]. 

[Brief proof point: years experience, number of jobs, certification].

📞 Call [phone] or book online: [link]
Seasonal/Timely
[Season/weather/event] is here — time to [relevant action]. 

[2-3 sentences about why this matters and what you offer].

[CTA with limited-time framing if applicable].
Customer Story
Another happy customer in [neighborhood/city]! 

[Brief description of the project/service without naming the customer].

[Result or outcome].

Ready for similar results? [CTA].
Educational Tip
[Did you know / Pro tip]: [Useful advice related to your service].

[2-3 sentences expanding on the tip].

Questions? [CTA].

Multi-Location Post Strategy

Centralized Approach
  • Create template posts with [city] and [phone] variables
  • Deploy across all locations with local details swapped
  • Add location-specific photos per location
  • Schedule in bulk using GBP API or management tools
Localized Approach
  • Core posts from corporate + location-specific posts from local managers
  • Local events, community involvement, and team photos
  • Higher effort but stronger local signals

Measuring Post Performance

GBP Insights
  • Post views
  • Post clicks (CTA button, website, call)
  • Photo views from posts
What to Track
  • Which post types get the most engagement
  • Which keywords in posts correlate with ranking improvements
  • Best posting days/times (test and iterate)

Task-Specific Questions

  1. What services/keywords are priorities?
  2. Single location or multi-location?
  3. What photo assets are available?
  4. Who will create and publish posts?
  5. Any current posting cadence?

What to Do Next

What You FoundNext ActionSkill
Posts are running but profile isn't fully optimizedComplete GBP optimization first — posts amplify a strong profile, they can't fix a weak onegbp-optimization
Need content ideas beyond postsBuild a local content strategy that feeds both website and GBP postslocal-landing-pages
Managing posts for multiple locationsSet up templates with location-specific variablesmulti-location-seo

Default next step: Posts are a maintenance activity. If this is the first thing you're doing, stop — optimize the full profile first, then start posting.

© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/gbp-posts of garrettjsmith/localseoskills.

Open the folder on GitHubat commit 405ce20

Compare with similar skills

Gbp Posts next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Gbp Posts compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Gbp Posts this skillgarrettjsmith/localseoskills114—~1.6kAutomated safety check: PassMIT
11 Channel Setup Globalminhnv0807/ai-business-skills608—~3.2kAutomated safety check: PassMIT
Wb Xhs Schedule Reviewwenziai/wenzi-xhs-agent-skills1591 repos~816Automated safety check: PassNone
Email PlanAgriciDaniel/claude-email129—~4.3kAutomated safety check: PassMIT
Geo Review HTMLViryaZheng/recomby-geo460—~1.3kAutomated safety check: PassMIT
Content BriefMadAppGang/claude-code2841 repos~959Automated safety check: PassMIT

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More from garrettjsmith/localseoskills

All 38 skills in this repo

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  • Local Content Briefs

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  • Brief

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  • Local Content Strategy

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    114 GitHub stars~2.8k tokensUpdated 1 mo ago
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  • Local Falcon Tool

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    When the user wants to run a geogrid scan, check existing scan reports, track ranking trends over time, monitor GBP changes via Falcon Guard, or analyze reviews.

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  • Local Keyword Research

    garrettjsmith/localseoskills

    When the user wants to research keywords for a local business, find local search opportunities, build a keyword map for location pages, or understand local search intent.

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Categories

Questions about Gbp Posts

What does Gbp Posts do?

When the user wants to create, schedule, or optimize Google Business Profile posts. Gbp Posts is an agent skill from garrettjsmith/localseoskills. When the user wants to create, schedule, or optimize Google Business Profile posts.

When should I use Gbp Posts?

Gbp Posts fits situations like: wants to create; optimize Google Business Profile posts; the user mentions GBP posts; business profile posts.

How do I install Gbp Posts in Claude Code?

Run `npx skills add garrettjsmith/localseoskills --skill gbp-posts -a claude-code`. Or copy the skill folder (skills/gbp-posts in garrettjsmith/localseoskills) into .claude/skills/gbp-posts in your project. Claude Code loads it when a task matches its description.

How do I install Gbp Posts in Codex?

Run `npx skills add garrettjsmith/localseoskills --skill gbp-posts -a codex`. Or copy the skill folder (skills/gbp-posts in garrettjsmith/localseoskills) into .agents/skills/gbp-posts in your project. Codex loads it when a task matches its description.

Can I use Gbp Posts in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill gbp-posts -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gbp-posts, .gemini/skills/gbp-posts, .github/skills/gbp-posts and .opencode/skills/gbp-posts in your project.

What does Gbp Posts need to run?

SKILL.md names no scripts, command-line tools or credentials: Gbp Posts is instructions for the agent only.

Does Gbp Posts access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Gbp Posts safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Gbp Posts use?

Gbp Posts is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Gbp Posts use?

About 1.6k tokens (SKILL.md is roughly 6.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Gbp Posts?

Skills that share tags, products or a category with Gbp Posts: 11 Channel Setup Global (minhnv0807/ai-business-skills, 608 stars), Wb Xhs Schedule Review (wenziai/wenzi-xhs-agent-skills, 159 stars), Email Plan (AgriciDaniel/claude-email, 129 stars) and Geo Review HTML (ViryaZheng/recomby-geo, 460 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Gbp Posts?

garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 114 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.

Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.