Agent skill

OpenClaw Brand Identity

by openclaw in openclaw/clawhub

Applies the OpenClaw visual identity (coral and sea-glass palette, type stacks, logo rules and voice) to documents, slides, social graphics and launch material.

MITAuto-check passedMedia & Creative

Install OpenClaw Brand Identity

skills CLI
$ npx skills add openclaw/clawhub --skill openclaw-brand -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install openclaw/clawhub openclaw-brand --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/openclaw/clawhub.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.agents/skills/openclaw-brand .claude/skills/openclaw-brand && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
openclaw-brand
GitHub stars
9.5k
Token cost
~447 tokens
SKILL.md length
200 words
Files
3 (incl. references)
Skills in repo
55
Repo updated
First seen
Licence
MIT

At a glance

Applies the OpenClaw visual identity (coral and sea-glass palette, type stacks, logo rules and voice) to documents, slides, social graphics and launch material.

  • Works in 7 steps: Read identity.md for palette,… → Read asset-rights.md before copying or… → Identify the artifact's audience and… → …
  • Producing a slide deck, one-pager or social graphic that must look like OpenClaw
  • SKILL.md covers Workflow and Rules
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

This skill is for work that changes or applies the OpenClaw brand itself, such as logos, typography, imagery, voice, documents, presentations, social graphics and launch materials, as opposed to ordinary product screens. The agent first reads an identity reference covering palette, type, logo and voice, then an asset-rights reference before it copies or redistributes any brand asset.

The rules it sets: sentence case for headings, labels and buttons; coral for primary emphasis with sea-glass green as a restrained accent on neutral ink and warm-paper surfaces; Switzer-compatible sans-serif for interface and body text, a Sentient-compatible serif for editorial accents, and system monospace for code. Logos keep their proportions and colors, imagery should be real product or community material, and status colors stay functional. The agent checks contrast, responsive cropping and legibility, and reports logo clearspace as unavailable unless approved local guidance defines it.

When your agent uses it

  • Producing a slide deck, one-pager or social graphic that must look like OpenClaw
  • Choosing brand colors, fonts and imagery for a launch announcement
  • Reviewing a draft asset for logo misuse or off-brand styling before it ships

Example prompts

  • “Design a launch announcement graphic for the next OpenClaw release in the official brand style.”
  • “Restyle this partner slide deck so the headings, colors and fonts follow the OpenClaw identity.”
  • “Can I reuse the mascot artwork from the website in our conference booth banner?”

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. Read identity.md for palette, typography, logo, and voice.
  2. Read asset-rights.md before copying or redistributing assets.
  3. Identify the artifact's audience and whether it is product, documentation, or marketing.
  4. Use semantic design tokens when the artifact is code.
  5. Keep status colors functional; do not use them as arbitrary decoration.
  6. Verify contrast, responsive cropping, and text legibility.
  7. Verify logo clearspace only when approved consumer-local guidance defines it;

What it can do on your machine

Read from SKILL.md and the folder at commit d044664. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

OpenClaw Brand Identity loads about 447 tokens when it runs, and up to ~1.1k if it reads all its reference files. Until then it costs about 62 tokens; SKILL.md has 200 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~62
When it runs · the whole SKILL.md, loaded when a task matches
~447
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from openclaw/clawhub at commit d044664, republished under its MIT licence (© openclaw). 200 words, ~447 tokens.

Download SKILL.mdSave it as .claude/skills/openclaw-brand/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
openclaw-brand
description
Apply OpenClaw visual identity to logos, typography, imagery, voice, documents, presentations, social graphics, and launch materials. Use when the task changes brand identity rather than ordinary product UI or public-page composition.

OpenClaw Brand

Use the canonical identity without turning every surface into a marketing page.

Workflow

  1. Read identity.md for palette, typography, logo, and voice.
  2. Read asset-rights.md before copying or redistributing assets.
  3. Identify the artifact's audience and whether it is product, documentation, or marketing.
  4. Use semantic design tokens when the artifact is code.
  5. Keep status colors functional; do not use them as arbitrary decoration.
  6. Verify contrast, responsive cropping, and text legibility.
  7. Verify logo clearspace only when approved consumer-local guidance defines it; otherwise report that check as unavailable rather than inventing a measurement.

Rules

  • Use sentence case for headings, labels, buttons, and navigation.
  • Let OpenClaw coral carry primary brand emphasis.
  • Use sea-glass green as a restrained secondary accent.
  • Use neutral ink and warm-paper surfaces as the foundation.
  • Prefer Switzer-compatible sans-serif stacks for interface and body copy.
  • Reserve Sentient-compatible serif stacks for editorial accents and quotations.
  • Use system monospace for code unless the consumer already licenses another face.
  • Preserve logo proportions and colors. Do not rotate, distort, outline, or add effects.
  • Use real product, interface, community, or mascot imagery when imagery is needed.
  • Avoid generic technology gradients, decorative blobs, and ornamental glow as a substitute for content.

© openclaw, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in .agents/skills/openclaw-brand of openclaw/clawhub.

  • SKILL.md
  • references/asset-rights.md
  • references/identity.md

Open the folder on GitHubat commit d044664

Compare with similar skills

OpenClaw Brand Identity next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

OpenClaw Brand Identity compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
OpenClaw Brand Identity this skillopenclaw/clawhub9.5k—~447Automated safety check: PassMIT
Brand and Design Toolkitnextlevelbuilder/ui-ux-pro-max-skill134k1 repos~3.5kAutomated safety check: PassMIT
Anthropic Brand Stylinganthropics/skills180k30 repos~559Automated safety check: PassApache-2.0
Design Masterminhnv0807/ai-business-skills610—~4.6kAutomated safety check: PassMIT
Brand Designermagnus919/hermes-profiles282—~2.3kAutomated safety check: PassMIT
Nous Brandingmagnus919/agent-skills116—~4kAutomated safety check: PassMIT

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Questions about OpenClaw Brand Identity

What does OpenClaw Brand Identity do?

Applies the OpenClaw visual identity (coral and sea-glass palette, type stacks, logo rules and voice) to documents, slides, social graphics and launch material. This skill is for work that changes or applies the OpenClaw brand itself, such as logos, typography, imagery, voice, documents, presentations, social graphics and launch materials, as opposed to ordinary product screens. The agent first reads an identity reference covering palette, type, logo and voice, then an asset-rights reference before it copies or redistributes any brand asset.

When should I use OpenClaw Brand Identity?

OpenClaw Brand Identity fits situations like: producing a slide deck, one-pager or social graphic that must look like OpenClaw; choosing brand colors, fonts and imagery for a launch announcement; reviewing a draft asset for logo misuse or off-brand styling before it ships.

How do I install OpenClaw Brand Identity in Claude Code?

Run `npx skills add openclaw/clawhub --skill openclaw-brand -a claude-code`. Or copy the skill folder (.agents/skills/openclaw-brand in openclaw/clawhub) into .claude/skills/openclaw-brand in your project. Claude Code loads it when a task matches its description.

How do I install OpenClaw Brand Identity in Codex?

Run `npx skills add openclaw/clawhub --skill openclaw-brand -a codex`. Or copy the skill folder (.agents/skills/openclaw-brand in openclaw/clawhub) into .agents/skills/openclaw-brand in your project. Codex loads it when a task matches its description.

Can I use OpenClaw Brand Identity in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add openclaw/clawhub --skill openclaw-brand -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/openclaw-brand, .gemini/skills/openclaw-brand, .github/skills/openclaw-brand and .opencode/skills/openclaw-brand in your project.

What does OpenClaw Brand Identity need to run?

SKILL.md names no scripts, command-line tools or credentials: OpenClaw Brand Identity is instructions for the agent only.

Does OpenClaw Brand Identity access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is OpenClaw Brand Identity safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does OpenClaw Brand Identity use?

OpenClaw Brand Identity is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does OpenClaw Brand Identity use?

About 447 tokens (SKILL.md is roughly 1.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 625 tokens, read only when the agent opens those files.

What are the alternatives to OpenClaw Brand Identity?

Skills that share tags, products or a category with OpenClaw Brand Identity: Brand and Design Toolkit (nextlevelbuilder/ui-ux-pro-max-skill, 134k stars), Anthropic Brand Styling (anthropics/skills, 180k stars), Design Master (minhnv0807/ai-business-skills, 610 stars) and Brand Designer (magnus919/hermes-profiles, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains OpenClaw Brand Identity?

openclaw (a GitHub organization) maintains it in openclaw/clawhub, which has 9,500 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on October 8, 2026.

Source: openclaw/clawhub on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.