Performance Media Buyer
growthack88/growth-marketing-os
Full-stack paid media skill. An agent skill from growthack88/growth-marketing-os.
When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites.
Install Video Optimization
$ npx skills add kostja94/marketing-skills --skill video-optimization -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills video-optimization --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/on-page/video-optimization .claude/skills/video-optimization && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "video-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/video-optimization into .claude/skills/video-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-optimization", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/video-optimizationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill video-optimization -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills video-optimization --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo/on-page/video-optimization .agents/skills/video-optimization && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "video-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/video-optimization into .agents/skills/video-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-optimization", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill video-optimization -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills video-optimization --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo/on-page/video-optimization .cursor/skills/video-optimization && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "video-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/video-optimization into .cursor/skills/video-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-optimization", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/seo/on-page/video-optimization--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill video-optimization -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills video-optimization --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo/on-page/video-optimization .gemini/skills/video-optimization && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "video-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/video-optimization into .gemini/skills/video-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-optimization", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills video-optimizationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill video-optimization -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo/on-page/video-optimization .github/skills/video-optimization && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "video-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/video-optimization into .github/skills/video-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-optimization", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill video-optimization -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills video-optimization --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo/on-page/video-optimization .opencode/skills/video-optimization && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "video-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/video-optimization into .opencode/skills/video-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-optimization", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
video-optimization- GitHub stars
- 1k
- Token cost
- ~2.4k tokens
- SKILL.md length
- 984 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites.
- Works in 9 steps: Discovery & Indexing → Stable URLs → Thumbnail & Metadata → …
- Wants to optimize videos for Google Search
- SKILL.md covers Scope, YouTube in Google Search (2025+), Initial Assessment and 1. Discovery & Indexing, plus 10 more sections
- Reaches youtube.com and sitemaps.org
What it does
Video Optimization is an agent skill from kostja94/marketing-skills. When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Also use when the user mentions "video SEO," "video sitemap," "VideoObject," "video thumbnail," "video indexing," "video preview," "key moments," "Clip schema," or "embedded video optimization." For page template, use article-page-generator.
Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Web search. It works with YouTube. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to optimize videos for Google Search
- VideoObject schema
- Video SEO on websites
- The user mentions video SEO
Example prompts
- “video SEO,”
- “video sitemap,”
- “VideoObject,”
- “/video-optimization”
Workflow steps
9 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are xml and json).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
youtube.comsitemaps.orggoogle.comschema.org
Also links to:
developers.google.comsemrush.comsearchengineland.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Video Optimization loads about 2.4k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 984 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 984 words, ~2,409 tokens.
Download SKILL.mdSave it as
.claude/skills/video-optimization/SKILL.md (or your agent's skills folder).- name
- video-optimization
- description
- When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Also use when the user mentions "video SEO," "video sitemap," "VideoObject," "video thumbnail," "video indexing," "video preview," "key moments," "Clip schema," or "embedded video optimization." For page template, use article-page-generator.
- metadata.version
- 1.0.1
SEO On-Page: Video Optimization
Guides video optimization for Google Search (main results, video mode, Google Images, Discover), video sitemap, VideoObject schema, and indexing. Note: Google now prioritizes YouTube video results in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. For YouTube-specific optimization, see youtube-seo; for GEO distribution via YouTube, see generative-engine-optimization. References: Google Video SEO, Semrush YouTube SEO.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Discovery & indexing: HTML embed elements, video sitemap
- Metadata: Title, description, thumbnail; stable URLs
- Structured data: VideoObject schema
- Features: Video preview, key moments (Clip, SeekToAction), LIVE badge
- YouTube prioritization: Google favors YouTube in search; embed or host on YouTube for GEO citation
YouTube in Google Search (2025+)
Google prioritizes YouTube video results across search. YouTube receives 48.6B monthly visits (second to Google.com) and is treated as core search infrastructure for AI-driven discovery. Search Engine Land
| Context | Implication |
|---|---|
| AI Overviews | YouTube citations surged 25.21% since Jan 2025; instructional (+35.6%), visual demos (+32.5%); long-form dominates (94%) |
| GEO | YouTube + Reddit = ~78% of social media citations; Perplexity (38.7%) and Google AI Overviews (36.6%) drive most YouTube citations |
| Strategy | Embed YouTube on site pages for dual indexing; or host on YouTube for GEO citation. See youtube-seo, generative-engine-optimization |
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Hosting: Self-hosted vs YouTube/Vimeo embed
- Page type: Dedicated watch page vs supplementary (e.g. blog with embedded video)
- Features needed: Preview, key moments, LIVE badge
1. Discovery & Indexing
Use Standard HTML Embed Elements
Google finds videos in <video>, <embed>, <iframe>, or <object>. Do not use fragment identifiers to load video; avoid requiring user interaction (click, swipe) to load.
| Do | Don't |
|---|---|
<video><source src="...mp4"/></video> | Fragment-only load; JS-injected without fallback |
<iframe src="https://youtube.com/embed/..."> | Hide video behind paywall without paywall structured data |
JavaScript injection: If video is injected via JS, ensure it appears in rendered HTML; use URL Inspection in Search Console. If using Media Source API, inject HTML video container even when API fails so Google can find metadata.
Video Sitemap
Submit a video sitemap to help Google discover videos. Use <video:video> extension; <loc> = watch page URL.
Structure (from Google):
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url>
<loc>https://example.com/videos/watch-page.html</loc>
<video:video>
<video:thumbnail_loc>https://example.com/thumbs/123.jpg</video:thumbnail_loc>
<video:title>Grilling steaks for summer</video:title>
<video:description>Bob shows you how to grill steaks perfectly.</video:description>
<video:player_loc>https://example.com/player?video=123</video:player_loc>
</video:video>
</url>
</urlset>See xml-sitemap for sitemap index. Video sitemap is an extension; can be standalone or combined.
Indexing Requirements
- Watch page must be indexed and perform well in search
- Video embedded on watch page; not hidden behind elements
- Thumbnail: Valid, stable URL; ≥60×30 px; ≥80% alpha >250 (no heavy transparency)
- Supported formats: 3GP, 3G2, ASF, AVI, DivX, M2V, M3U, M3U8, M4V, MKV, MOV, MP4, MPEG, OGV, WebM, WMV, etc. Data URLs not supported.
Dedicated Watch Page
For video features (main results, video mode, key moments, LIVE badge), create a dedicated watch page per video—page whose primary purpose is to display that video. Examples: video landing page, episode player page, news video page. Not watch pages: blog with embedded video, product page with 360° video, category page with multiple videos.
2. Stable URLs
- Thumbnail: Stable URL; CDNs with fast-expiring URLs can prevent indexing
- Content URL: Stable for video preview and key moments; use
contentUrlin VideoObject - Player URL: Stable for
embedUrl/player_loc
3. Thumbnail & Metadata
Thumbnail Sources (in priority order)
| Source | How |
|---|---|
<video> poster | poster attribute |
| Video sitemap | <video:thumbnail_loc> |
| VideoObject | thumbnailUrl |
| OGP | og:video:image |
Use same thumbnail URL across all metadata sources.
Show full SKILL.md (383 more words)Show less
Thumbnail Specs
| Spec | Requirement |
|---|---|
| Formats | BMP, GIF, JPEG, PNG, WebP, SVG, AVIF |
| Size | Min 60×30 px; larger preferred |
| Transparency | ≥80% of pixels with alpha >250 |
| Access | Must be crawlable (no robots.txt block, no login) |
Unique Metadata per Video
Provide unique thumbnailUrl, name, and description for each video in structured data and sitemap. Consistency with visible content is required.
4. VideoObject Schema
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Grilling steaks for summer",
"description": "Bob shows you how to grill steaks perfectly every time.",
"thumbnailUrl": "https://example.com/thumbs/123.jpg",
"uploadDate": "2025-01-15T08:00:00Z",
"contentUrl": "https://example.com/video/123.mp4",
"embedUrl": "https://example.com/player?video=123"
}Required for rich results: thumbnailUrl, name, description. Add contentUrl for video preview and key moments. See schema-markup for full VideoObject; serp-features for Video SERP feature.
5. Video Features
Video Preview
Google selects short clips as dynamic previews. Allow Google to fetch video file; use max-video-preview robots meta to limit duration.
Key Moments (Chapters)
| Method | Use |
|---|---|
| Clip | Exact start/end + label per segment; all languages |
| SeekToAction | Tell Google where timestamps live in URL; auto-detect; supported languages: en, es, pt, it, zh, fr, ja, de, tr, ko, nl, ru |
| YouTube | Timestamps in description; see youtube-seo |
Disable key moments: nosnippet meta.
LIVE Badge
Use BroadcastEvent schema for live streams to show "LIVE" in results.
6. Allow Google to Fetch Video File
For video preview and key moments, Google must fetch the actual video bytes. Do not block contentUrl with noindex or robots.txt. Use stable URLs; ensure both watch page host and video/CDN host have sufficient capacity for crawling.
7. Third-Party Embeds (YouTube, Vimeo)
Google may index both your page and the platform's page. For your watch page: still add VideoObject and optionally video sitemap. For more features (preview, key moments), confirm the platform allows Google to fetch video files.
8. Removal & Restrictions
- Remove: 404 on watch page, or
noindex; or setexpiresin schema /<video:expiration_date>in sitemap - Geo-restrict:
regionsAllowedorineligibleRegionin VideoObject;<video:restriction>in sitemap
9. SafeSearch & Monitoring
- Mark pages appropriately for SafeSearch if content is adult. See Google SafeSearch.
- Search Console: Video indexing report; Video rich results report; Performance filtered by "Video" search appearance.
Specs by Context
| Context | Priority | Notes |
|---|---|---|
| Website video | VideoObject, sitemap, thumbnail | This skill |
| YouTube | Title, description, chapters, thumbnail | See youtube-seo |
| GEO / AI citation | YouTube distribution; long-form | See generative-engine-optimization |
| Featured Snippet (video) | Video schema; timestamps | See featured-snippet |
Related Skills
- youtube-seo: YouTube titles, descriptions, thumbnails, chapters
- schema-markup: VideoObject, BroadcastEvent; rich results
- serp-features: Video SERP feature; rich results
- featured-snippet: Video snippet format
- xml-sitemap: Video sitemap extension
- google-search-console: Video indexing report; Video rich results
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo/on-page/video-optimization of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Video Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Video Optimization this skillkostja94/marketing-skills | 1k | — | ~2.4k | Automated safety check: Pass | MIT | |
| Performance Media Buyergrowthack88/growth-marketing-os | 115 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Blog StrategyInfrasity-Labs/dev-gtm-claude-skills | 139 | — | ~3.8k | Automated safety check: Pass | MIT | |
| Agent ReachPanniantong/Agent-Reach | 93k | 1 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Ray Trend Searchimraywang/rayskills | 160 | — | ~2.1k | Automated safety check: Pass | Custom licence | |
| Agent ReachEdisonChenAI/agent-reach | 106 | 1 repos | ~1.3k | Automated safety check: Pass | MIT |
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Questions about Video Optimization
What does Video Optimization do?
When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Video Optimization is an agent skill from kostja94/marketing-skills. When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites.
When should I use Video Optimization?
Video Optimization fits situations like: wants to optimize videos for Google Search; videoObject schema; video SEO on websites; the user mentions video SEO.
How do I install Video Optimization in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill video-optimization -a claude-code`. Or copy the skill folder (skills/seo/on-page/video-optimization in kostja94/marketing-skills) into .claude/skills/video-optimization in your project. Claude Code loads it when a task matches its description.
How do I install Video Optimization in Codex?
Run `npx skills add kostja94/marketing-skills --skill video-optimization -a codex`. Or copy the skill folder (skills/seo/on-page/video-optimization in kostja94/marketing-skills) into .agents/skills/video-optimization in your project. Codex loads it when a task matches its description.
Can I use Video Optimization in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill video-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/video-optimization, .gemini/skills/video-optimization, .github/skills/video-optimization and .opencode/skills/video-optimization in your project.
What does Video Optimization need to run?
SKILL.md names no scripts, command-line tools or credentials: Video Optimization is instructions for the agent only.
Does Video Optimization access the network?
SKILL.md names 7 domains. In commands or code: youtube.com, sitemaps.org, google.com and schema.org; the agent is likely to contact these when it follows the instructions. As links in the text: developers.google.com, semrush.com and searchengineland.com. This is read from the text; nothing was executed.
Is Video Optimization safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Video Optimization use?
Video Optimization is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Video Optimization use?
About 2.4k tokens (SKILL.md is roughly 9.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Video Optimization?
Skills that share tags, products or a category with Video Optimization: Performance Media Buyer (growthack88/growth-marketing-os, 115 stars), Blog Strategy (Infrasity-Labs/dev-gtm-claude-skills, 139 stars), Agent Reach (Panniantong/Agent-Reach, 93k stars) and Ray Trend Search (imraywang/rayskills, 160 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Video Optimization?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,019 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.