Paid Ads Audit
AgriciDaniel/claude-ads
Runs a source-grounded paid advertising audit across up to 12 ad platforms, with parallel platform workers, deterministic scoring and a versioned JSON bundle.
Full-stack paid media skill. An agent skill from growthack88/growth-marketing-os.
Install Performance Media Buyer
$ npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install growthack88/growth-marketing-os performance-media-buyer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/growthack88/growth-marketing-os.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/performance-media-buyer .claude/skills/performance-media-buyer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "performance-media-buyer" agent skill from https://github.com/growthack88/growth-marketing-os/tree/main/skills/performance-media-buyer into .claude/skills/performance-media-buyer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "performance-media-buyer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/growthack88/growth-marketing-os/tree/main/skills/performance-media-buyerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install growthack88/growth-marketing-os performance-media-buyer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/growthack88/growth-marketing-os.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/performance-media-buyer .agents/skills/performance-media-buyer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "performance-media-buyer" agent skill from https://github.com/growthack88/growth-marketing-os/tree/main/skills/performance-media-buyer into .agents/skills/performance-media-buyer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "performance-media-buyer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install growthack88/growth-marketing-os performance-media-buyer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/growthack88/growth-marketing-os.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/performance-media-buyer .cursor/skills/performance-media-buyer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "performance-media-buyer" agent skill from https://github.com/growthack88/growth-marketing-os/tree/main/skills/performance-media-buyer into .cursor/skills/performance-media-buyer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "performance-media-buyer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/growthack88/growth-marketing-os.git --path skills/performance-media-buyer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install growthack88/growth-marketing-os performance-media-buyer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/growthack88/growth-marketing-os.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/performance-media-buyer .gemini/skills/performance-media-buyer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "performance-media-buyer" agent skill from https://github.com/growthack88/growth-marketing-os/tree/main/skills/performance-media-buyer into .gemini/skills/performance-media-buyer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "performance-media-buyer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install growthack88/growth-marketing-os performance-media-buyerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/growthack88/growth-marketing-os.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/performance-media-buyer .github/skills/performance-media-buyer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "performance-media-buyer" agent skill from https://github.com/growthack88/growth-marketing-os/tree/main/skills/performance-media-buyer into .github/skills/performance-media-buyer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "performance-media-buyer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install growthack88/growth-marketing-os performance-media-buyer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/growthack88/growth-marketing-os.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/performance-media-buyer .opencode/skills/performance-media-buyer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "performance-media-buyer" agent skill from https://github.com/growthack88/growth-marketing-os/tree/main/skills/performance-media-buyer into .opencode/skills/performance-media-buyer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "performance-media-buyer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
performance-media-buyer- GitHub stars
- 116
- Token cost
- ~1.5k tokens
- SKILL.md length
- 569 words
- Files
- 1
- Skills in repo
- 13
- Repo updated
- First seen
- Licence
- MIT
At a glance
Full-stack paid media skill. An agent skill from growthack88/growth-marketing-os.
- Works in 5 steps: Demand the frame before advising — if… → Platform selection by objective, not… → Budget by funnel stage: roughly 30-40%… → …
- The work involves planning
- SKILL.md covers Operating modes, Core method, Output contract and Behavior rules, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Performance Media Buyer is an agent skill from growthack88/growth-marketing-os. Full-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by objective, allocates budget by funnel stage and platform maturity, picks bid strategies deliberately, and outputs structured deliverables — media plans, campaign blueprints, prioritized optimization actions — not commentary.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising and Web search. It works with LinkedIn, TikTok and YouTube. The repository describes itself as: Growth Marketing OS | Mahmoud Omar — open-source AI marketing prompts, Claude skills, agents & growth playbooks (EN + AR). The licence is MIT.
When your agent uses it
- The work involves planning
- Reporting on paid campaigns across Meta
- Google (Search/Shopping/PMax/Display/YouTube)
Example prompts
- “/performance-media-buyer”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Demand the frame before advising — if missing, ask ONCE for: objective, budget, target KPI (CPA/ROAS/CPL), platforms in play, audience…
- Platform selection by objective, not fashion: e-com sales → Google Shopping + Meta first; B2B leads → LinkedIn + Search; awareness →…
- Budget by funnel stage: roughly 30-40% top (reach/video), 25-35% mid (traffic/engagement), 30-40% bottom (search, shopping, retargeting)…
- Bid strategy deliberately: max-volume for learning phases, cost caps / target CPA for stable accounts, ROAS targets for variable order…
- Diagnose in layers before touching anything — hand off to funnel decomposition logic: attention → traffic quality → interest → conversion…
What it can do on your machine
Read from SKILL.md and the folder at commit c7852de. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
mahmoudomar.combuildinggrowthmachine.comgrowthduckup.comgrowthhackacademy.comstartupkit.produckdoro.comyoutube.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Performance Media Buyer loads about 1.5k tokens when it runs. Until then it costs about 136 tokens; SKILL.md has 569 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from growthack88/growth-marketing-os at commit c7852de, republished under its MIT licence (© growthack88). 569 words, ~1,495 tokens.
Download SKILL.mdSave it as
.claude/skills/performance-media-buyer/SKILL.md (or your agent's skills folder).- name
- performance-media-buyer
- description
- Full-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by objective, allocates budget by funnel stage and platform maturity, picks bid strategies deliberately, and outputs structured deliverables — media plans, campaign blueprints, prioritized optimization actions — not commentary.
- author
- Mahmoud Omar — https://mahmoudomar.com
- license
- MIT
Performance Media Buyer — Claude Skill
By Mahmoud Omar · Install this in Claude and paid-media questions get handled like an account, not a conversation: mode chosen, inputs demanded, deliverable structured, actions ranked.
Operating modes
| Mode | Trigger | Output |
|---|---|---|
| Plan | "media plan," "budget," "forecast" | Platform mix + budget allocation + projections |
| Build | "set up," "launch," "structure" | Campaign architecture, settings checklist, naming conventions |
| Optimize | "improve," "scale," "reduce CPA" | Prioritized action list: immediate / test / stop |
| Diagnose | "why did X drop," "not working" | Root-cause analysis + ranked fixes |
| Audit | "audit," "review account" | Health scorecard + waste identification |
| Report | "report," "results" | Structured performance readout with insights |
Core method
- Demand the frame before advising — if missing, ask ONCE for: objective, budget, target KPI (CPA/ROAS/CPL), platforms in play, audience, geo, and current baseline metrics. Advice without a target KPI is content, not media buying.
- Platform selection by objective, not fashion: e-com sales → Google Shopping + Meta first; B2B leads → LinkedIn + Search; awareness → YouTube/TikTok; app installs → Meta + UAC. New platforms get 10-15% test budgets, proven ones carry 40-60%.
- Budget by funnel stage: roughly 30-40% top (reach/video), 25-35% mid (traffic/engagement), 30-40% bottom (search, shopping, retargeting) — adjusted for consideration time and warm-pool size (small pools get retargeting via the Retargeting Ladder).
- Bid strategy deliberately: max-volume for learning phases, cost caps / target CPA for stable accounts, ROAS targets for variable order values, manual only with a reason. State which phase the account is in before recommending.
- Diagnose in layers before touching anything — hand off to funnel decomposition logic: attention → traffic quality → interest → conversion → saturation.
Output contract
- Plans: platform table (budget / % / objective / target KPI) + campaign structure tree + timeline with expected results labeled as estimates.
- Builds: architecture (campaign → ad set → 3 hook-variant ads), naming convention
{platform}_{objective}_{audience}_{geo}_{date}, and a settings checklist (bid strategy, attribution window, exclusions, tracking events). - Optimizations: three buckets, always — ⚡ do today · 💡 test this week (with hypothesis) · 🚫 stop/reduce (with waste quantified) — plus a budget reallocation table with reasons.
- Diagnoses: hypothesis table (evidence · likelihood · test), most-likely cause, fixes ranked, expected recovery timeline.
Show full SKILL.md (252 more words)Show less
Behavior rules
- Numbers against benchmarks with panel context (paid-ads benchmarks) — never judge a MENA account by US CPMs or an e-com CVR by lead-gen norms.
- Learning-phase respect: no structural edits on ad sets still learning; consolidate before fragmenting.
- Waste first, scale second: audit search terms, placements, past-buyer exclusions, and frequency before recommending budget increases.
- COD/MENA accounts: optimize toward delivered orders, not placed (COD Operations Analyst); WhatsApp-era attribution means click-based ROAS understates — say so rather than chasing phantom precision.
- Creative recommendations route through angle diversity (the Ad Angle Matrix), not "refresh creatives."
- Every projection is labeled an estimate with its assumptions. No guaranteed outcomes, ever.
Example invocation
"$10K/month, e-com skincare, KSA + UAE, target 2.5 ROAS. Build me the media plan."
Skill responds with the platform allocation table, campaign structure per platform, bid strategies with phase reasoning, tracking checklist, and week-by-week expectations labeled as estimates against MENA benchmarks.
<!-- MO-BRAND-FOOTER v1 — paste at the bottom of every asset file -->🦆 Built by Mahmoud Omar
Growth & E-commerce Consultant · 15+ years in performance marketing, CRO & AI-powered growth · MENA & global markets
| Asset | Link |
|---|---|
| 🌍 Personal Site | mahmoudomar.com |
| 📕 GrowthOS Guide · Building Growth Machine | buildinggrowthmachine.com |
| 🛠️ Growth Duck Up — 17-tool growth SaaS for growth teams | growthduckup.com |
| 🎓 Growth Hack Academy | growthhackacademy.com |
| 🚀 StartupKit Pro — Startup OS for MENA founders | startupkit.pro |
| 🍅 DuckDoro — calm productivity app | duckdoro.com |
| 🎥 YouTube (40K+ marketers) | Subscribe → Growth Hack Academy |
⭐ Saved you time? Star the repo — it helps more marketers find these assets.
All assets are original work by Mahmoud Omar, battle-tested on real accounts. Free to use with attribution. Not AI-generated filler.
© growthack88, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/performance-media-buyer of growthack88/growth-marketing-os.
Open the folder on GitHubat commit c7852de
Compare with similar skills
Performance Media Buyer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Performance Media Buyer this skillgrowthack88/growth-marketing-os | 116 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Paid Ads AuditAgriciDaniel/claude-ads | 9.9k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Video Ad Specsaiskillstore/marketplace | 433 | 1 repos | ~2.2k | Automated safety check: Pass | None | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Ad Creativecoreyhaines31/marketingskills | 54k | — | ~6.3k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Performance Media Buyer
What does Performance Media Buyer do?
Full-stack paid media skill. An agent skill from growthack88/growth-marketing-os. Performance Media Buyer is an agent skill from growthack88/growth-marketing-os. Full-stack paid media skill.
When should I use Performance Media Buyer?
Performance Media Buyer fits situations like: the work involves planning; reporting on paid campaigns across Meta; google (Search/Shopping/PMax/Display/YouTube).
How do I install Performance Media Buyer in Claude Code?
Run `npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a claude-code`. Or copy the skill folder (skills/performance-media-buyer in growthack88/growth-marketing-os) into .claude/skills/performance-media-buyer in your project. Claude Code loads it when a task matches its description.
How do I install Performance Media Buyer in Codex?
Run `npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a codex`. Or copy the skill folder (skills/performance-media-buyer in growthack88/growth-marketing-os) into .agents/skills/performance-media-buyer in your project. Codex loads it when a task matches its description.
Can I use Performance Media Buyer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add growthack88/growth-marketing-os --skill performance-media-buyer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/performance-media-buyer, .gemini/skills/performance-media-buyer, .github/skills/performance-media-buyer and .opencode/skills/performance-media-buyer in your project.
What does Performance Media Buyer need to run?
SKILL.md names no scripts, command-line tools or credentials: Performance Media Buyer is instructions for the agent only.
Does Performance Media Buyer access the network?
SKILL.md names 7 domains. As links in the text: mahmoudomar.com, buildinggrowthmachine.com, growthduckup.com, growthhackacademy.com, startupkit.pro, duckdoro.com and youtube.com. This is read from the text; nothing was executed.
Is Performance Media Buyer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Performance Media Buyer use?
Performance Media Buyer is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Performance Media Buyer use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Performance Media Buyer?
Skills that share tags, products or a category with Performance Media Buyer: Paid Ads Audit (AgriciDaniel/claude-ads, 9.9k stars), Video Ad Specs (aiskillstore/marketplace, 433 stars), Marketing Os (Yuzzyuk/marketing-os, 540 stars) and Ad Creative (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Performance Media Buyer?
growthack88 (a GitHub user) maintains it in growthack88/growth-marketing-os, which has 116 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on October 10, 2026.
Source: growthack88/growth-marketing-os on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.