Referrals
coreyhaines31/marketingskills
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing.
Install Retention Strategy
$ npx skills add kostja94/marketing-skills --skill retention-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills retention-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/launch/retention .claude/skills/retention-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "retention-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/retention into .claude/skills/retention-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/retentionType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill retention-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills retention-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/launch/retention .agents/skills/retention-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "retention-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/retention into .agents/skills/retention-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill retention-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills retention-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/launch/retention .cursor/skills/retention-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "retention-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/retention into .cursor/skills/retention-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/launch/retention--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill retention-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills retention-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/launch/retention .gemini/skills/retention-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "retention-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/retention into .gemini/skills/retention-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills retention-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill retention-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/launch/retention .github/skills/retention-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "retention-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/retention into .github/skills/retention-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill retention-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills retention-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/launch/retention .opencode/skills/retention-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "retention-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/retention into .opencode/skills/retention-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
retention-strategy- GitHub stars
- 1k
- Token cost
- ~869 tokens
- SKILL.md length
- 350 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing.
- Works in 3 steps: Churn type: Voluntary (active cancel) vs… → Signals: Login frequency, feature usage,… → Stage: Onboarding, expansion, renewal
- Wants to reduce churn
- SKILL.md covers Initial Assessment, Churn Types, Proactive vs Reactive and Retention Strategies, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Retention Strategy is an agent skill from kostja94/marketing-skills. When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
Its SKILL.md is about 870 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Referral and retention marketing. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to reduce churn
- Improve customer retention
- Plan lifecycle marketing
- The user mentions retention
Example prompts
- “retention,”
- “churn,”
- “customer lifecycle,”
- “/retention-strategy”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Churn type: Voluntary (active cancel) vs involuntary (payment failure)
- Signals: Login frequency, feature usage, support tickets
- Stage: Onboarding, expansion, renewal
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Retention Strategy loads about 869 tokens when it runs. Until then it costs about 71 tokens; SKILL.md has 350 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 350 words, ~869 tokens.
Download SKILL.mdSave it as
.claude/skills/retention-strategy/SKILL.md (or your agent's skills folder).- name
- retention-strategy
- description
- When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
- metadata.version
- 1.1.1
Strategies: Retention
Guides customer retention and churn prevention. Acquiring new customers costs 5–25× more than retaining; 5% retention improvement can increase profitability 25–95%. Use this skill when reducing churn, building retention programs, or identifying at-risk customers.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Churn type: Voluntary (active cancel) vs involuntary (payment failure)
- Signals: Login frequency, feature usage, support tickets
- Stage: Onboarding, expansion, renewal
Churn Types
| Type | Share | Causes |
|---|---|---|
| Voluntary | 60–80% | Pricing, missing features, poor onboarding, relationship |
| Involuntary | 20–40% | Payment failures, expired cards, billing |
Predictability: Most churn is predictable 30–90 days before cancellation via behavioral signals.
Proactive vs Reactive
| Approach | Conversion |
|---|---|
| Reactive (after cancel) | 15–20% |
| Proactive (before decision) | 60–80% |
Move from lagging indicator to early warning systems.
Show full SKILL.md (157 more words)Show less
Retention Strategies
| Strategy | Use |
|---|---|
| Health scoring | Behavioral + transactional + relationship signals |
| Loyalty programs | 5–15 percentage point retention lift |
| Segmentation | Predictive modeling for at-risk |
| Onboarding | Prevent low value realization early |
| Dunning | Retry logic; pre-expiry card updates for involuntary |
User Value & Feedback
| Dimension | Use |
|---|---|
| Product value | Registration; feature usage; payment |
| Marketing value | Testimonials; customer stories; webinar guests; feedback, bug reports, feature requests |
| Feedback analysis | Email, community, reviews—AI-assisted analysis; prioritize by impact; route to product vs ops |
Avoid: Treating users only as MAU/registration denominators. See creator-program for creator ecosystem.
Lifecycle Integration
Retention occurs after conversion; ongoing investment in customer success, not isolated campaigns. Map touchpoints: onboarding → adoption → expansion → renewal.
Output Format
- Churn analysis (voluntary vs involuntary; signals)
- Retention tactics (by stage)
- Health score framework (if applicable)
- Intervention playbook (at-risk triggers)
Related Skills
- email-marketing: Onboarding sequences; win-back campaigns
- pmf-strategy: Retention as PMF signal; churn as anti-signal
- cold-start-strategy: First users; differs from retention
- analytics-tracking: Usage data; churn signals
- traffic-analysis: Attribution; retention cohort analysis
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/launch/retention of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Retention Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Retention Strategy this skillkostja94/marketing-skills | 1k | — | ~869 | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Referral Programfreekmurze/dotfiles | 1k | 17 repos | ~1.8k | Automated safety check: Pass | None | |
| Churn Preventionrongxinzy/RongxinAI | 154 | 3 repos | ~2.6k | Automated safety check: Pass | MIT | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Churn Preventionfreekmurze/dotfiles | 1k | 13 repos | ~4.4k | Automated safety check: Pass | None |
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Related
Categories
Questions about Retention Strategy
What does Retention Strategy do?
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Retention Strategy is an agent skill from kostja94/marketing-skills. When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing.
When should I use Retention Strategy?
Retention Strategy fits situations like: wants to reduce churn; improve customer retention; plan lifecycle marketing; the user mentions retention.
How do I install Retention Strategy in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill retention-strategy -a claude-code`. Or copy the skill folder (skills/strategies/launch/retention in kostja94/marketing-skills) into .claude/skills/retention-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Retention Strategy in Codex?
Run `npx skills add kostja94/marketing-skills --skill retention-strategy -a codex`. Or copy the skill folder (skills/strategies/launch/retention in kostja94/marketing-skills) into .agents/skills/retention-strategy in your project. Codex loads it when a task matches its description.
Can I use Retention Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill retention-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/retention-strategy, .gemini/skills/retention-strategy, .github/skills/retention-strategy and .opencode/skills/retention-strategy in your project.
What does Retention Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Retention Strategy is instructions for the agent only.
Does Retention Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Retention Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Retention Strategy use?
Retention Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Retention Strategy use?
About 869 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Retention Strategy?
Skills that share tags, products or a category with Retention Strategy: Referrals (coreyhaines31/marketingskills, 54k stars), Referral Program (freekmurze/dotfiles, 1k stars), Churn Prevention (rongxinzy/RongxinAI, 154 stars) and 100m Leads (getagentseal/founder-playbook, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Retention Strategy?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.