Marketing
nicepkg/ai-workflow
Create comprehensive marketing content for themes, plugins, and web products.
When the user wants to plan PR, write a press release, or manage media relations.
Install Public Relations
$ npx skills add kostja94/marketing-skills --skill public-relations -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills public-relations --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/channels/partnerships/public-relations .claude/skills/public-relations && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "public-relations" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/public-relations into .claude/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/public-relationsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill public-relations -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills public-relations --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/channels/partnerships/public-relations .agents/skills/public-relations && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "public-relations" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/public-relations into .agents/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill public-relations -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills public-relations --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/channels/partnerships/public-relations .cursor/skills/public-relations && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "public-relations" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/public-relations into .cursor/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/channels/partnerships/public-relations--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill public-relations -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills public-relations --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/channels/partnerships/public-relations .gemini/skills/public-relations && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/public-relations into .gemini/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills public-relationsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill public-relations -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/channels/partnerships/public-relations .github/skills/public-relations && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/public-relations into .github/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill public-relations -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills public-relations --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/channels/partnerships/public-relations .opencode/skills/public-relations && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/public-relations into .opencode/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
public-relations- GitHub stars
- 1k
- Token cost
- ~718 tokens
- SKILL.md length
- 310 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan PR, write a press release, or manage media relations.
- Works in 3 steps: News angle: Product launch, funding,… → Audience: Trade press, mainstream,… → Timing: Embargo or immediate
- Wants to plan PR
- SKILL.md covers Initial Assessment, Press Release Structure, Lead Paragraph and Quote Quality, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Public Relations is an agent skill from kostja94/marketing-skills. When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
Its SKILL.md is about 720 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Copywriting and Logo and visual identity. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to plan PR
- Write a press release
- Manage media relations
- The user mentions public relations
Example prompts
- “public relations,”
- “press release,”
- “media relations,”
- “/public-relations”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- News angle: Product launch, funding, partnership, milestone
- Audience: Trade press, mainstream, bloggers
- Timing: Embargo or immediate
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Public Relations loads about 718 tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 310 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 310 words, ~718 tokens.
Download SKILL.mdSave it as
.claude/skills/public-relations/SKILL.md (or your agent's skills folder).- name
- public-relations
- description
- When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
- metadata.version
- 1.1.0
Channels: Public Relations
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- News angle: Product launch, funding, partnership, milestone
- Audience: Trade press, mainstream, bloggers
- Timing: Embargo or immediate
Press Release Structure
| Section | Guideline |
|---|---|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline | Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline | Optional; additional context |
| Dateline | City, state, date |
| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote | Executive/stakeholder; perspective, not fact repetition |
| Boilerplate | 2–3 sentence company description |
| Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/channels/partnerships/public-relations of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Public Relations next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Public Relations this skillkostja94/marketing-skills | 1k | — | ~718 | Automated safety check: Pass | MIT | |
| Marketingnicepkg/ai-workflow | 285 | — | ~2k | Automated safety check: Pass | MIT | |
| Marketingucsandman/marketing-studio | 251 | — | ~5.5k | Automated safety check: Pass | MIT | |
| Asd Ste100danyuchn/asd-ste100-skill | 4.3k | — | ~4.1k | Automated safety check: Pass | MIT | |
| BrandOhh-889/skyroc | 795 | 13 repos | ~733 | Automated safety check: Pass | MIT | |
| AI Copywritermikiarlo3/ai-copywriter | 1.2k | — | ~12k | Automated safety check: Pass | MIT |
Similar skills
Marketing
ucsandman/marketing-studio
A skill your agent uses when the user wants the complete marketing asset suite for a product in one run — "/marketing", "build all the marketing assets", "generate everything for the launch", "all…
Asd Ste100
danyuchn/asd-ste100-skill
A skill your agent uses when English text must be parsed without a human to resolve ambiguity — tool descriptions, error messages, inter-agent instructions, system prompts, status reports — and…
Brand
Ohh-889/skyroc
Brand voice, visual identity, messaging frameworks, asset management, brand consistency.
AI Copywriter
mikiarlo3/ai-copywriter
Write copy that converts and doesn't sound like a robot. An agent skill from mikiarlo3/ai-copywriter.
Brand Voice Guide
luongnv89/claude-howto
Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when…
More from kostja94/marketing-skills
All 102 skills in this repoGrokipedia Recommendations
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
AI Traffic Tracking
kostja94/marketing-skills
When the user wants to track AI search traffic in GA4 or GSC.
Analytics Tracking
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
Brand Visual Generator
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Canonical Tag
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
Content Strategy
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
Related
Categories
Questions about Public Relations
What does Public Relations do?
When the user wants to plan PR, write a press release, or manage media relations. Public Relations is an agent skill from kostja94/marketing-skills. When the user wants to plan PR, write a press release, or manage media relations.
When should I use Public Relations?
Public Relations fits situations like: wants to plan PR; write a press release; manage media relations; the user mentions public relations.
How do I install Public Relations in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill public-relations -a claude-code`. Or copy the skill folder (skills/channels/partnerships/public-relations in kostja94/marketing-skills) into .claude/skills/public-relations in your project. Claude Code loads it when a task matches its description.
How do I install Public Relations in Codex?
Run `npx skills add kostja94/marketing-skills --skill public-relations -a codex`. Or copy the skill folder (skills/channels/partnerships/public-relations in kostja94/marketing-skills) into .agents/skills/public-relations in your project. Codex loads it when a task matches its description.
Can I use Public Relations in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill public-relations -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/public-relations, .gemini/skills/public-relations, .github/skills/public-relations and .opencode/skills/public-relations in your project.
What does Public Relations need to run?
SKILL.md names no scripts, command-line tools or credentials: Public Relations is instructions for the agent only.
Does Public Relations access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Public Relations safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Public Relations use?
Public Relations is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Public Relations use?
About 718 tokens (SKILL.md is roughly 2.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Public Relations?
Skills that share tags, products or a category with Public Relations: Marketing (nicepkg/ai-workflow, 285 stars), Marketing (ucsandman/marketing-studio, 251 stars), Asd Ste100 (danyuchn/asd-ste100-skill, 4.3k stars) and Brand (Ohh-889/skyroc, 795 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Public Relations?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.