Brand Voice Guide
lhfer/claude-howto-zh-cn
Keeps marketing copy and customer messages in one consistent brand voice, using a defined mission, tone, writing rules and lists of preferred and avoided terms.
“Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand…”
Install Brand Voice Guide
$ npx skills add luongnv89/claude-howto --skill brand-voice -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install luongnv89/claude-howto brand-voice --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/luongnv89/claude-howto.git skills-src && mkdir -p .claude/skills && cp -r skills-src/03-skills/brand-voice .claude/skills/brand-voice && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-voice" agent skill from https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice into .claude/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voiceType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add luongnv89/claude-howto --skill brand-voice -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install luongnv89/claude-howto brand-voice --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/luongnv89/claude-howto.git skills-src && mkdir -p .agents/skills && cp -r skills-src/03-skills/brand-voice .agents/skills/brand-voice && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-voice" agent skill from https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice into .agents/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add luongnv89/claude-howto --skill brand-voice -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install luongnv89/claude-howto brand-voice --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/luongnv89/claude-howto.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/03-skills/brand-voice .cursor/skills/brand-voice && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-voice" agent skill from https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice into .cursor/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/luongnv89/claude-howto.git --path 03-skills/brand-voice--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add luongnv89/claude-howto --skill brand-voice -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install luongnv89/claude-howto brand-voice --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/luongnv89/claude-howto.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/03-skills/brand-voice .gemini/skills/brand-voice && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-voice" agent skill from https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice into .gemini/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install luongnv89/claude-howto brand-voiceInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add luongnv89/claude-howto --skill brand-voice -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/luongnv89/claude-howto.git skills-src && mkdir -p .github/skills && cp -r skills-src/03-skills/brand-voice .github/skills/brand-voice && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-voice" agent skill from https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice into .github/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add luongnv89/claude-howto --skill brand-voice -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install luongnv89/claude-howto brand-voice --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/luongnv89/claude-howto.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/03-skills/brand-voice .opencode/skills/brand-voice && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-voice" agent skill from https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice into .opencode/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-voice- GitHub stars
- 42k
- Token cost
- ~609 tokens
- SKILL.md length
- 264 words
- Files
- 4
- Skills in repo
- 25
- Repo updated
- First seen
- Licence
- MIT
At a glance
- SKILL.md covers Overview, Brand Identity, Writing Guidelines and Vocabulary, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
About this skill
“Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.”
Brand Voice Guide is a skill in luongnv89/claude-howto (42k stars). Its SKILL.md is about 609 tokens, with 3 other files in the folder. Licence: MIT.
What it can do on your machine
Read from SKILL.md and the folder at commit 065ab37. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
code.claude.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Voice Guide loads about 609 tokens when it runs. Until then it costs about 55 tokens; SKILL.md has 264 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from luongnv89/claude-howto at commit 065ab37, republished under its MIT licence (© luongnv89). 264 words, ~609 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-voice/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- brand-voice
- description
- Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.
- user-invocable
- false
Brand Voice Skill
Overview
This skill ensures all communications maintain consistent brand voice, tone, and messaging.
Brand Identity
Mission
Help teams automate their development workflows with AI
Values
- Simplicity: Make complex things simple
- Reliability: Rock-solid execution
- Empowerment: Enable human creativity
Tone of Voice
- Friendly but professional - approachable without being casual
- Clear and concise - avoid jargon, explain technical concepts simply
- Confident - we know what we're doing
- Empathetic - understand user needs and pain points
Writing Guidelines
Do's ✅
- Use "you" when addressing readers
- Use active voice: "Claude generates reports" not "Reports are generated by Claude"
- Start with value proposition
- Use concrete examples
- Keep sentences under 20 words
- Use lists for clarity
- Include calls-to-action
Don'ts ❌
- Don't use corporate jargon
- Don't patronize or oversimplify
- Don't use "we believe" or "we think"
- Don't use ALL CAPS except for emphasis
- Don't create walls of text
- Don't assume technical knowledge
Vocabulary
✅ Preferred Terms
- Claude (not "the Claude AI")
- Code generation (not "auto-coding")
- Agent (not "bot")
- Streamline (not "revolutionize")
- Integrate (not "synergize")
❌ Avoid Terms
- "Cutting-edge" (overused)
- "Game-changer" (vague)
- "Leverage" (corporate-speak)
- "Utilize" (use "use")
- "Paradigm shift" (unclear)
Examples
✅ Good Example
"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."
Why it works: Clear value, specific benefits, action-oriented
❌ Bad Example
"Claude leverages cutting-edge AI to provide comprehensive software development solutions."
Why it doesn't work: Vague, corporate jargon, no specific value
Last Updated: August 4, 2026 Claude Code Version: 2.1.220 Sources:
- https://code.claude.com/docs/en/skills Compatible Models: Claude Fable 5, Claude Opus 5, Claude Sonnet 5, Claude Sonnet 4.6, Claude Opus 4.8, Claude Haiku 4.5
© luongnv89, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in 03-skills/brand-voice of luongnv89/claude-howto.
- SKILL.md
- templates/email-template.txt
- templates/social-post-template.txt
- tone-examples.md
Open the folder on GitHubat commit 065ab37
Compare with similar skills
Brand Voice Guide next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Voice Guide this skillluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Brand Voice Guidelhfer/claude-howto-zh-cn | 2.3k | — | ~178 | Automated safety check: Pass | MIT | |
| Marketingericrisco/rsc-harness | 180 | — | ~3.7k | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 778 | — | ~2.4k | Automated safety check: Pass | None | |
| Business Insight Essay Writerliangdabiao/liurun-bookwriter-skills | 277 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Prose Style Guide Creatorsamber/cc-skills | 227 | — | ~5.3k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Brand Voice Guide
How do I install Brand Voice Guide in Claude Code?
Run `npx skills add luongnv89/claude-howto --skill brand-voice -a claude-code`. Or copy the skill folder (03-skills/brand-voice in luongnv89/claude-howto) into .claude/skills/brand-voice in your project. Claude Code loads it when a task matches its description.
How do I install Brand Voice Guide in Codex?
Run `npx skills add luongnv89/claude-howto --skill brand-voice -a codex`. Or copy the skill folder (03-skills/brand-voice in luongnv89/claude-howto) into .agents/skills/brand-voice in your project. Codex loads it when a task matches its description.
Can I use Brand Voice Guide in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add luongnv89/claude-howto --skill brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice, .gemini/skills/brand-voice, .github/skills/brand-voice and .opencode/skills/brand-voice in your project.
What does Brand Voice Guide need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Voice Guide is instructions for the agent only.
Does Brand Voice Guide access the network?
SKILL.md names 1 domain. As links in the text: code.claude.com. This is read from the text; nothing was executed.
Is Brand Voice Guide safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Voice Guide use?
Brand Voice Guide is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Voice Guide use?
About 609 tokens (SKILL.md is roughly 2.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Voice Guide?
Skills that share tags, products or a category with Brand Voice Guide: Brand Voice Guide (lhfer/claude-howto-zh-cn, 2.3k stars), Marketing (ericrisco/rsc-harness, 180 stars), Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars) and Business Insight Essay Writer (liangdabiao/liurun-bookwriter-skills, 277 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Voice Guide?
luongnv89 (a GitHub user) maintains it in luongnv89/claude-howto, which has 41,805 GitHub stars. The repository holds 25 skills in this directory. The repository was last updated on October 10, 2026.
Source: luongnv89/claude-howto on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.