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Agent skill

Marketing

by nicepkg in nicepkg/ai-workflow

Create comprehensive marketing content for themes, plugins, and web products.

MITAuto-check passedWriting & Content

Install Marketing

skills CLI
$ npx skills add nicepkg/ai-workflow --skill marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install nicepkg/ai-workflow marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .claude/skills && cp -r skills-src/workflows/marketing-pro-workflow/.claude/skills/marketing .claude/skills/marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing
GitHub stars
285
Token cost
~2k tokens
SKILL.md length
467 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
MIT

At a glance

Create comprehensive marketing content for themes, plugins, and web products.

  • Works in 9 steps: Always Start with Personas → Product Descriptions → Feature Highlights → …
  • Creating promotional content
  • SKILL.md covers Writing Style Guidelines, Folder Structure, Instructions and Quality Checklist
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing is an agent skill from nicepkg/ai-workflow. Create comprehensive marketing content for themes, plugins, and web products. Generates organized folder structure with product descriptions, feature highlights, social media posts, email campaigns, video scripts, sales materials, and brand assets. Use when creating promotional content, announcements, or sales copy.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Copywriting, File organization and Email marketing. The repository describes itself as: 🚀 170+ pre-built skills for Claude Code, Cursor, Codex & 14+ AI tools. Stop re-teaching your AI the same things. One command → instant domain expertise. Marketing, SEO, Trading… The licence is MIT.

When your agent uses it

  • Creating promotional content
  • Tasks that involve Copywriting
  • Tasks that involve File organization

Example prompts

  • “/marketing”

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. Always Start with Personas
  2. Product Descriptions
  3. Feature Highlights
  4. Screenshots & Visuals
  5. Video Scripts
  6. Social Media (Separate Files Per Platform)
  7. Email Campaigns
  8. Sales Materials
  9. Pricing Messaging

What it can do on your machine

Read from SKILL.md and the folder at commit d167b41. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing loads about 2k tokens when it runs. Until then it costs about 82 tokens; SKILL.md has 467 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~82
When it runs · the whole SKILL.md, loaded when a task matches
~2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from nicepkg/ai-workflow at commit d167b41, republished under its MIT licence (© nicepkg). 467 words, ~1,978 tokens.

Download SKILL.mdSave it as .claude/skills/marketing/SKILL.md (or your agent's skills folder).
name
marketing
description
Create comprehensive marketing content for themes, plugins, and web products. Generates organized folder structure with product descriptions, feature highlights, social media posts, email campaigns, video scripts, sales materials, and brand assets. Use when creating promotional content, announcements, or sales copy.

Marketing Skill for Theme & Plugin Agency

Writing Style Guidelines

Tone & Voice (Non-Negotiable)

Be Human, Not AI:

  • Write like a helpful colleague, not a marketing robot
  • Use natural language that sounds like a real person wrote it
  • Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage", "synergy"
  • Skip filler words: "basically", "essentially", "simply", "just"
  • No excessive punctuation (!!!) or ALL CAPS for emphasis

Emoji Policy:

  • Maximum ONE emoji per piece of content (or none)
  • Use only when it adds clarity, not decoration
  • Prefer text over emoji for important information

What to Avoid:

❌ "🚀 This REVOLUTIONARY plugin will TRANSFORM your workflow!! 💥"
✅ "This plugin handles form submissions automatically, so you can focus on your actual work."

❌ "Simply leverage our seamless integration to unlock game-changing results!"
✅ "Connect it to your email list in two clicks. New subscribers sync automatically."

Folder Structure

When creating marketing content for a product, create this folder structure:

marketing/
├── 01-slides/                    # Visual presentation content
│   ├── product-overview-slides.md
│   ├── feature-breakdown-slides.md
│   ├── use-case-slides.md
│   └── free-vs-pro-comparison.md
├── 02-video-scripts/             # Video content
│   ├── 01-product-overview.md    # 2-3 min explainer
│   ├── 02-installation-setup.md  # Tutorial
│   ├── 03-feature-demos.md       # Feature walkthroughs
│   ├── short-ads.md              # 15s, 30s, 60s scripts
│   └── shot-list-template.md     # Production notes
├── 03-website-copy/              # Website content
│   ├── landing-page.md           # Full landing page
│   ├── features.md               # Feature highlights
│   ├── product-description.md    # Marketplace descriptions
│   ├── faq-content.md            # FAQ section
│   └── feature-pages/            # Individual feature pages
│       └── [feature-name].md
├── 04-email-sequences/           # Email campaigns
│   ├── welcome-sequence.md       # Onboarding emails
│   ├── feature-announcement.md   # New feature emails
│   ├── free-to-pro-upgrade.md    # Upgrade campaigns
│   └── re-engagement.md          # Win-back emails
├── 05-social-media/              # Social content (separate files per platform)
│   ├── twitter-posts.md          # Twitter/X content
│   ├── linkedin-posts.md         # LinkedIn content
│   ├── facebook-posts.md         # Facebook content
│   └── instagram-captions.md     # Instagram content
├── 06-sales-materials/           # Sales enablement
│   ├── one-pager.md              # Quick sales sheet
│   ├── objection-handling.md     # Sales FAQ responses
│   ├── feature-comparison-chart.md # Competitive comparison
│   ├── roi-calculator-content.md # Value justification
│   └── testimonials.md           # Customer quotes
├── 07-brand-assets/              # Brand guidelines
│   ├── persona-profiles.md       # Target customer profiles
│   ├── messaging-guide.md        # Voice and messaging
│   └── seo-keywords.md           # Keywords and meta content
└── README.md                     # Index and quick reference

Instructions

1. Always Start with Personas

Before creating content, define 3-5 target personas in 07-brand-assets/persona-profiles.md:

markdown
## Persona: [Name]

### Demographics
- Role, Age, Team Size, Industry, Technical Level

### Goals
- What they want to achieve

### Pain Points
- Problems they face (be specific, not generic)

### Why Product Appeals
- Feature-to-benefit mapping

### Key Message
> "One sentence that resonates with this persona"

### Content They Respond To
- Types of content that work
2. Product Descriptions

Lead with benefits, not features:

❌ "Includes auto-moderation feature"
✅ "Stop spam automatically — so you can focus on growing your community"

Power words to use wisely: effortless, powerful, stunning, instant, automatic Words to avoid: revolutionary, game-changing, seamless, leverage, synergy, cutting-edge

3. Feature Highlights

Transform every feature into a benefit using:

  • "so you can..."
  • "which means..."
markdown
**What It Does:**
[Feature description - plain language]

**The Benefit:**
[Outcome] — so you can [user benefit].

**Why It Matters:**
- [Feature detail], which means [benefit]
- [Feature detail], so you can [benefit]
4. Screenshots & Visuals

Requirements:

  • Use real screenshots from local development environment
  • Show actual product UI, not mockups
  • Annotate with arrows or highlights for clarity
  • Crop to relevant area (no full-screen captures)
  • Ensure no sensitive data visible
  • Use consistent browser/window size

Before creating visual content, ask:

"Do you have a local development setup where we can capture real screenshots? I'll need access to take authentic product images."

5. Video Scripts

Structure for each video:

markdown
## Video Details
- Title, Duration, Purpose, Tone, Target

## Script

### INTRO (0:00 - 0:XX)
**VISUAL:** [Description]
**NARRATOR:** "[Script - conversational, not salesy]"
**ON-SCREEN TEXT:** "[Text overlay]"

### [SECTION NAME] (X:XX - X:XX)
...

## Production Notes
- Visual style
- Music suggestions (upbeat but not overwhelming)
- Screenshots needed (from local dev environment)
6. Social Media (Separate Files Per Platform)

Twitter/X: (twitter-posts.md)

  • Hook in first line
  • 1-2 key benefits
  • One emoji maximum (or none)
  • Thread format for longer content

LinkedIn: (linkedin-posts.md)

  • Professional tone
  • Problem → Solution format
  • Statistics and proof points
  • No emoji or one maximum

Facebook: (facebook-posts.md)

  • Community-focused
  • Storytelling approach
  • Engagement questions

Instagram: (instagram-captions.md)

  • Visual-first (describe image needed)
  • Short, punchy captions
  • Carousel/Reel ideas included
Show full SKILL.md (176 more words)Show less
7. Email Campaigns

Structure each email file with multiple templates:

  • Subject line variations (A/B test)
  • Full email body (human tone, not salesy)
  • CTA options (clear, action-oriented)
8. Sales Materials

One-Pager: Print-ready summary with:

  • Problem/Solution (lead with the problem they feel)
  • Key features (3-5 max)
  • Results/Stats (real numbers when possible)
  • Pricing
  • CTA

Objection Handling: For each objection:

  • Understand (clarifying questions)
  • Acknowledge (validate concern genuinely)
  • Address (provide information)
  • Confirm (check if resolved)
9. Pricing Messaging

Always include accurate pricing from product page:

markdown
| License | Price | Sites |
|---------|-------|-------|
| Single | $XX/yr | 1 site |
| 5 License | $XX/yr | 5 sites |
| Developer | $XX/yr | Unlimited |

Quality Checklist

Before completing, verify:

Content Quality
  • Personas defined
  • All folders created
  • Pricing accurate
  • Benefits (not just features)
  • "so you can..." language used
  • Social media split by platform
  • Objection handling complete
  • README index updated
Tone Check
  • Human tone (not robotic/AI-sounding)
  • No excessive emojis (max 1 per piece)
  • No buzzwords (revolutionary, seamless, etc.)
  • No filler words (basically, simply, etc.)
  • Reads like a helpful colleague wrote it
  • Direct and respectful of reader's time
Visual Content
  • Screenshots requested from local dev environment
  • No stock photos where real product images should be
  • All visuals annotated clearly
  • No sensitive data visible

© nicepkg, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in workflows/marketing-pro-workflow/.claude/skills/marketing of nicepkg/ai-workflow.

Open the folder on GitHubat commit d167b41

Compare with similar skills

Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing this skillnicepkg/ai-workflow285—~2kAutomated safety check: PassMIT
Money Contentiamzifei/show-me-the-money1k—~9.6kAutomated safety check: PassCustom licence
Content Engineindranilbanerjee/digital-marketing-pro8541 repos~8.9kAutomated safety check: PassMIT
Marketing Campaignaffaan-m/ECC274k1 repos~1.3kAutomated safety check: PassMIT
WeChat Account Topic and Title WriterBigPengSays/bigpeng-hot-gzh265—~501Automated safety check: PassMIT
Humanized Chinese Writing PolisherEthanYoQ/agent-xiaohongshu-workbench151—~1.1kAutomated safety check: PassMIT

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Categories

Questions about Marketing

What does Marketing do?

Create comprehensive marketing content for themes, plugins, and web products. Marketing is an agent skill from nicepkg/ai-workflow. Create comprehensive marketing content for themes, plugins, and web products.

When should I use Marketing?

Marketing fits situations like: creating promotional content; tasks that involve Copywriting; tasks that involve File organization.

How do I install Marketing in Claude Code?

Run `npx skills add nicepkg/ai-workflow --skill marketing -a claude-code`. Or copy the skill folder (workflows/marketing-pro-workflow/.claude/skills/marketing in nicepkg/ai-workflow) into .claude/skills/marketing in your project. Claude Code loads it when a task matches its description.

How do I install Marketing in Codex?

Run `npx skills add nicepkg/ai-workflow --skill marketing -a codex`. Or copy the skill folder (workflows/marketing-pro-workflow/.claude/skills/marketing in nicepkg/ai-workflow) into .agents/skills/marketing in your project. Codex loads it when a task matches its description.

Can I use Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nicepkg/ai-workflow --skill marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing, .gemini/skills/marketing, .github/skills/marketing and .opencode/skills/marketing in your project.

What does Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing is instructions for the agent only.

Does Marketing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing use?

Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing use?

About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Marketing?

Skills that share tags, products or a category with Marketing: Money Content (iamzifei/show-me-the-money, 1k stars), Content Engine (indranilbanerjee/digital-marketing-pro, 854 stars), Marketing Campaign (affaan-m/ECC, 274k stars) and WeChat Account Topic and Title Writer (BigPengSays/bigpeng-hot-gzh, 265 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing?

nicepkg (a GitHub organization) maintains it in nicepkg/ai-workflow, which has 285 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on January 20, 2026.

Source: nicepkg/ai-workflow on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.