SEO Content Audit
seranking/seo-skills
E-E-A-T + CITE quality audit for an EXISTING piece of content.
When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority.
Install Eeat Signals
$ npx skills add kostja94/marketing-skills --skill eeat-signals -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills eeat-signals --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/content/eeat-signals .claude/skills/eeat-signals && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "eeat-signals" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/eeat-signals into .claude/skills/eeat-signals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "eeat-signals", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/eeat-signalsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill eeat-signals -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills eeat-signals --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo/content/eeat-signals .agents/skills/eeat-signals && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "eeat-signals" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/eeat-signals into .agents/skills/eeat-signals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "eeat-signals", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill eeat-signals -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills eeat-signals --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo/content/eeat-signals .cursor/skills/eeat-signals && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "eeat-signals" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/eeat-signals into .cursor/skills/eeat-signals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "eeat-signals", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/seo/content/eeat-signals--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill eeat-signals -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills eeat-signals --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo/content/eeat-signals .gemini/skills/eeat-signals && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "eeat-signals" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/eeat-signals into .gemini/skills/eeat-signals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "eeat-signals", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills eeat-signalsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill eeat-signals -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo/content/eeat-signals .github/skills/eeat-signals && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "eeat-signals" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/eeat-signals into .github/skills/eeat-signals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "eeat-signals", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill eeat-signals -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills eeat-signals --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo/content/eeat-signals .opencode/skills/eeat-signals && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "eeat-signals" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/eeat-signals into .opencode/skills/eeat-signals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "eeat-signals", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
eeat-signals- GitHub stars
- 1k
- Token cost
- ~1.4k tokens
- SKILL.md length
- 575 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority.
- Wants to improve E-E-A-T
- SKILL.md covers What Is E-E-A-T, Author Bio, Citations & References and Experience Signals, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Add trust signals
What it does
Eeat Signals is an agent skill from kostja94/marketing-skills. When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering On-page SEO and Citation management. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to improve E-E-A-T
- Add trust signals
- Optimize for expertise and authority
- The user mentions E-E-A-T
Example prompts
- “E-E-A-T,”
- “E-E-A-T signals,”
- “experience expertise authority trust,”
- “/eeat-signals”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
search.google.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Eeat Signals loads about 1.4k tokens when it runs. Until then it costs about 94 tokens; SKILL.md has 575 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 575 words, ~1,395 tokens.
Download SKILL.mdSave it as
.claude/skills/eeat-signals/SKILL.md (or your agent's skills folder).- name
- eeat-signals
- description
- When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.
- metadata.version
- 1.0.1
SEO Content: E-E-A-T Signals
Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is E-E-A-T
| Element | Meaning | Implementation |
|---|---|---|
| Experience | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
| Expertise | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
| Authoritativeness | Recognition as a source | Backlinks, citations, author page, publisher reputation |
| Trustworthiness | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.
Author Bio
Components
| Element | Guideline |
|---|---|
| Real name | Full name used consistently across platforms |
| Photo | Professional headshot; compress for LCP |
| Credentials | Current role, relevant experience tied to article topic |
| Verifiable links | LinkedIn, personal site; align sameAs in Person schema |
| Author page | Dedicated page per author; bio, other articles, social |
| Lightweight action (optional) | Newsletter signup, social follow — avoid link stacking |
Placement
- End of article (default): User finishes reading, naturally curious about author; standard for blogs and deep content.
- Top of article: Strong expert endorsement; suited for news, YMYL, or short items.
- Sidebar (desktop): Compact version. Mobile fallback required — sidebar content often disappears on small screens; place author block within the main content column at the bottom on mobile.
Multi-Author
For co-authored, reviewed, or fact-checked content, list multiple author cards or label roles consistently (e.g. "Written by / Reviewed by").
Schema
Author entity uses Person JSON-LD with name, url, image, jobTitle, worksFor, knowsAbout, sameAs. Must match visible page content — no exaggeration or fabricated credentials. Validate with Rich Results Test. See entity-seo, schema-markup.
Citations & References
| Scenario | Practice |
|---|---|
| Data or statistics | Cite source inline or in References section |
| Expert quotes | Attribute; link to source or profile |
| Reference section | For 5+ citations; list at end before Related posts |
| Format | Inline links preferred; numbered refs for academic-style |
| When to include | Any claim benefiting from authority (stats, studies, definitions) |
| External links | Link to reputable sources; avoid low-quality sites |
Show full SKILL.md (207 more words)Show less
Experience Signals
| Signal | Use |
|---|---|
| Case studies | Real customer outcomes; Challenge→Solution→Results |
| Original research | First-party data, surveys, tests |
| First-hand testing | "We tested X"; product reviews with real use |
| User testimonials | Authentic quotes; link to full case study when available |
YMYL (Your Money Your Life)
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
- Health: Medical, mental health, nutrition advice
- Finance: Investment, tax, insurance, loans
- Legal: Legal advice, regulations
- Safety: Product safety, emergency procedures
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
AI-Assisted Content
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
Output Format
- E-E-A-T assessment (gaps, strengths)
- Author bio recommendation
- Citation plan (where to add, what to cite)
- Experience signals (case studies, original data)
- YMYL considerations (if applicable)
Related Skills
- article-page-generator: Article page structure; author bio placement
- article-content: Article body creation; citations, references format
- content-optimization: Original images, content quality; E-E-A-T complements
- link-building: Digital PR, E-E-A-T; backlinks signal authority
- featured-snippet: E-A-T in snippet algorithm; correctness, authority
- backlink-analysis: Authority assessment; E-E-A-T context
- customer-stories-page-generator: Case studies as experience signal
- testimonials-generator: User quotes as trust signal
- entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo/content/eeat-signals of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Eeat Signals next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Eeat Signals this skillkostja94/marketing-skills | 1k | — | ~1.4k | Automated safety check: Pass | MIT | |
| SEO Content Auditseranking/seo-skills | 161 | — | ~3k | Automated safety check: Pass | MIT | |
| Content Quality Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 1 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 | |
| SEO Pageseranking/seo-skills | 161 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Blog WriteAgriciDaniel/claude-blog | 2.3k | 1 repos | ~5.6k | Automated safety check: Pass | MIT | |
| Blog BriefAgriciDaniel/claude-blog | 2.3k | — | ~3.2k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Eeat Signals
What does Eeat Signals do?
When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Eeat Signals is an agent skill from kostja94/marketing-skills. When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority.
When should I use Eeat Signals?
Eeat Signals fits situations like: wants to improve E-E-A-T; add trust signals; optimize for expertise and authority; the user mentions E-E-A-T.
How do I install Eeat Signals in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill eeat-signals -a claude-code`. Or copy the skill folder (skills/seo/content/eeat-signals in kostja94/marketing-skills) into .claude/skills/eeat-signals in your project. Claude Code loads it when a task matches its description.
How do I install Eeat Signals in Codex?
Run `npx skills add kostja94/marketing-skills --skill eeat-signals -a codex`. Or copy the skill folder (skills/seo/content/eeat-signals in kostja94/marketing-skills) into .agents/skills/eeat-signals in your project. Codex loads it when a task matches its description.
Can I use Eeat Signals in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill eeat-signals -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/eeat-signals, .gemini/skills/eeat-signals, .github/skills/eeat-signals and .opencode/skills/eeat-signals in your project.
What does Eeat Signals need to run?
SKILL.md names no scripts, command-line tools or credentials: Eeat Signals is instructions for the agent only.
Does Eeat Signals access the network?
SKILL.md names 1 domain. As links in the text: search.google.com. This is read from the text; nothing was executed.
Is Eeat Signals safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Eeat Signals use?
Eeat Signals is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Eeat Signals use?
About 1.4k tokens (SKILL.md is roughly 5.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Eeat Signals?
Skills that share tags, products or a category with Eeat Signals: SEO Content Audit (seranking/seo-skills, 161 stars), Content Quality Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), SEO Page (seranking/seo-skills, 161 stars) and Blog Write (AgriciDaniel/claude-blog, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Eeat Signals?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.